Target Audience Research: Secondary Research Buying Patterns
Target Audience
Research: Secondary
Research
Buying Patterns
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When we searched for our chosen
artist on Amazon.co.uk we found that
many of the other products that
customers had bought were similar in
genre and style. Most were also newer
artists such as All Time Low, who are a
pop-punk band. This shows that our
audience don’t just like punk-rock
music but stretch their tastes.
However, this could be because online
shopping is more commonly used by
younger people which would mean
their tastes are featured around newer
artists. However, there are also some
examples of older music tastes, such
as the original Green Day albums, and
there are some more obscure bands
such as Marylin Manson or Chiodos,
both of which are metal bands.
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My Chemical Romance, and other
popular punk rock bands, have often
been badly received by the mainstream
press. An example of this is the
newspaper The Guardian’s review of My
Chemical Romance’s comeback tour. It
called them “morose self-absorption”
and referred to them as a “wannabe
boyband”. This can show us that the
audience of The Guardian are possibly
less likely to enjoy punk rock music, as
the opinions they read and agree with
are strongly against it.
However, in magazines that are more
focused towards a rock music audience,
such as NME or Kerrang!, the band
(alongside others) are reviewed much
more favourably, receiving 8/10 reviews
for albums and 5 K! stars. This is similar
with other bands of the same genre and
suggests that the band’s fans are more
likely to read these types of magazines.
This suggests to us that designing the album
and video to contain features that have been
prevalent in this magazine to create
popularity.