Buyers’ Co-operative for Fruits and Vegetables

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Buyers Co-operative for Fruits and

VegetablesBuyers Cooperatives are enterprises owned by consumers anddemocratically controlled by them, aiming at fulfilling the needs andaspirations of their members.

Objectives

Pro tect the Inte r est of Buye r s as well as Prod uce r s.

To ensu r e the c o nsistent availability of F r uits an d Vegetables of d esi r ed quantity.

To ensu r ed availability of quality of F r uits an d Vegetables at r eas o nablep r ices by r ed ucing inte rm ed ia r ies.

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P roblems at Buyers End

High food inflation high pricesHigh use of chemicals in fruits and vegetablesAre not getting fresh vegetables

P roblems at Farmers endSmall farmers Low capacitiesWeak backward and forward linkagesLow price for their produceMarket risk Glut

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T he P roposed Joint Model

Buyers

Cooperative

NGO

Farmers Group

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Buyers Cooperative

Membership & Non-member, terms andconditions.Executive Committee.Weekly assessment of need.Buyers Cooperative (Store Operations)

Desired quality standardsAppreciation of quality offered - willingness to

pay premium.

Monitoring, Supervision and Field Inspections

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NGO

Sources of funds.Formation of Farmers GroupCapacity BuildingT

echnologyDevelopment of InfrastructureLogisticsContractual agreements and NegotiationsInformation from Buyers CooperativeP reparation of sowing/harvesting calendar Other extension services.

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Farmers Group

Input procurementCrop planningGood Agricultural P racticesT echnology sharingLabour Harvesting.

Cleaning, grading, sorting.Weighing & P ackagingQuality test from agency specified by BuyersCooperative

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Finance

Sources Contribution (%) Purpose

Buyers Cooperative 15 Store Operation

NABARD 45 Pack houses and

Collection centerSIDBI 20 Logistics and Cold

Storage

State Agencies 20 Technology, Input

Supply, & ExtensionServices

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Benefits Paradigm shift from unorganized operation to a value addition

based supply chain

Draws on harnessing mutual benefits to both the farmers and thebuyers.

Purchase price fixed before harvesting de-risking farmer frommarket uncertainty

Secured payment to farmer as per commitment

Right maturity stage harvesting improves quality of fruit andproductivity

Price benchmarked with quality motivates farmer to adoptpractices for improving quality

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Improvement in farmers income

Reduction in post harvest losses

Creation of rural employment

Improved quality to consumer

Reasonable P rices to the buyers.

Benefits of the model enticed unorganized sector to adopt best practices

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BUSINESS PLAN

Total no buyer- 500 familyConsumption (yearly)

veg.- 500*1kg*365=182500 kgfruits-500*.5kg*365=91250kgYield-veg-30 q.per acer

fruits-20q per aceravg. selling price for veg.-Rs 30 per kg

Fruit- Rs 50 per kg

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Total sale-veg.-5475000

fruit-4564500

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KHARIF RABI SUMME R

Ladies finger potato Pumkin

Bringal tommatto Pointed gourd

Pumkin Cabbage

Bitter gourd pea

Fruit

Banana banana Mango

Water maleon

T