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OUR TEAM
•EXPERT TEAM OF 10BASED IN DUBLIN
•IN BUSINESS 15 YEARS (SINCE 1999)
OUR GOAL
•GENERATE SALES LEADS FOR OUR CLIENTS
•PROVIDE CUSTOMISED DIGITAL MARKETING SOLUTIONS
•RESULTS & GOAL ORIENTATED TEAM
About Us
•ACHIEVE ROI FOR OUR CLIENTS
QUANTIFIABLE RESULTS
FOCUSED TARGETTING & ADVERTISING
PROFESSIONAL TEAM
SEO & PPC
SOCIAL MEDIA
Some of our Clients
Some of our Partners
• Approx 70% to 80% of search traffic
• Keywords, Site Navigation, URL, Use of Videos & Meta Data All
Determine Quality Score
• Medium/Long Term Strategy that delivers more customers long
term
Search Engine Optimisation• Long Term Process, but provides long
term benefits
• Analytics illustrate why your site is ineffective & how to improve (A/B
Testing)
• Keyword Allocation - Allocate the keywords to the most suitable pages
of your site
• Domain Age – Favours Older Domains
• Attention Grabbing Text with Large Bullet Pts & Text Location (Top left
Preferably)
• Medium/Long Term Strategy that delivers more customers long
term
• External Backlinks & Video (Search Engine love video)
What Makes Good SEO?
• Customised URL that includes Keywords
• Meta Data, Title tags, Heading Tags & Alt Tags for Images
• Keyword Allocation - Allocate the keywords to the most suitable
pages of your site
• 301 Redirects & eliminate Duplicate Content
Search Engine Optimisation
Bid for your position against the competition Higher your bid, higher your position. (1st not always best) Greater competition = greater cost No charge if user sees your ad Only pay if user visits your website Clicks charged direct to credit card Simple way to test if your website can work for you Requires lots of testing to maximise ROI
• Where does your Ad appear in relation to others?
• What Factors Affect Ad Rank?
• How do I improve my Ad Rank?
What Makes Good PPC Ads?Ad Rank
What Makes Good PPC Ads?
Google Adwords – Relevance over Budget
Wordstream 2011
•Landing Page Relevance Improves Quality Score•Include Primary Keyword•Call to Action•Negative Keywords•Create multiple ads (3) and rotate them
What Makes Good PPC Ads?
ADVERTISINGADVERTISE ON SOCIAL MEDIA
WITH HIGHLY FOCUSED TARGETTINGTO ATTRACT RELEVANT CONSUMERS
CONTENT DEVELOPMENTDEVELOP CREATIVE & UNIQUE CONTENT
TO SHARE ON YOURSOCIAL MEDIA SITES
SOCIAL MEDIA SITE DEVELOPMENTINTEGRATED & BRANDED
SOCIAL MEDIA SITESTO ENGAGE NEW & EXISTING
CUSTOMERS
€
CREATE COMPETITONS & APPSTO INCREASE FOLLOWERS
& ENCOURAGE ENGAGEMENT
FACEBOOK COMPETITIONS
Social Media
Social Media
• Widespread exposure to Consumers• Brand awareness campaigns that are effective in terms
of the increase in consumer curiosity – Bandwagon Effect
• Increasing site traffic towards your page – this will equate to increased participation from visitors as well.
• Maintaining a good reputation/Brand Image with consumers
• Direct Contact with Consumers/ Personal
Social Media
• LinkedIn allows for A/B Testing Depending on Location – so depending on where your site is being viewed from, they will see a different landing page
• Facebook Ads & Posts can be targeted be location, languages & interests – Highly Focused
Localised Digital Marketing
• Submit a listing to Google Places for Business
• Ensure listing is fully completed and description is keyword optimised
• Provide analysis on site performance& see where your site is being viewed & source of traffic
Digital Marketing in 2014
67%INCREASE IN LEADS
FOR BUSINESS’ THAT BLOG/SOCIAL
MEDIA
GOOGLE HUMMINGBIRDLONG TAIL KEYWORDS EVEN MORE IMPORTANT
RESPONSIVE WEB DESIGNTHERE ARE OFFICIALLY
MORE MOBILE DEVICES
IN IRELANDTHAN PEOPLE
ADVANCED TARGETTING
AGE
LOCATIONINTERESTS
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