Buying viewable impressions brings an additional layer of accountability and efficiency to your brand campaign on the Google Display Network. When you enable viewable impressions on CPM, you can target and buy impressions that are viewable only on both auction and reserve.* Buying viewable-only impressions helps you reach your brand goals by allowing you to run a smarter, more efficient brand campaign. Viewability is determined in real-time on an impression-by-impression basis, measuring whether or not a display ad is rendered and for how long. Advertisers and publishers are able to track the proportion of their inventory that was actually viewable, helping to make viewability a standard metric alongside served impressions and clicks. BUY VIEWABLE IMPRESSIONS ON AUCTION OR RESERVE ON THE GOOGLE DISPLAY NETWORK ACCOUNTABLE: Pay only for ads that are measured as viewable SCALABLE: Take advantage of the largest reach of viewable impressions across thousands of brand-safe sites FLEXIBLE: Buy on the GDN auction on a CPM basis or on reserve – works with all types of targeting *Reserve viewability buys are for managed accounts only Key Features Achieve effective ad buys, purchasing on a viewable impression basis. BUY IMPRESSIONS THAT ADHERE TO THE IAB’S DEFINITION OF VIEWABILITY: 50% on screen for more than 1 second
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Buying viewable impressions brings an additional layer of accountability and efficiency to your brand campaign on the Google Display Network. When you enable viewable impressions on CPM, you can target and buy impressions that are viewable only on both auction and reserve.* Buying viewable-only impressions helps you reach your brand goals by allowing you to run a smarter, more efficient brand campaign.
Viewability is determined in real-time on an impression-by-impression basis, measuring whether or not a display ad is rendered and for how long. Advertisers and publishers are able to track the proportion of their inventory that was actually viewable, helping to make viewability a standard metric alongside served impressions and clicks.
BUY VIEWABLE ImprEssIons on AUctIon or rEsErVE on thE googLE dIspLAY nEtWork
AccountAble: Pay only for ads that are measured as viewable
ScAlAble: Take advantage of the largest reach of viewable impressions across thousands of brand-safe sites
Flexible: Buy on the GDN auction on a CPM basis or on reserve – works with all types of targeting
*Reserve viewability buys are for managed accounts only
Key Features
Achieve effective ad buys, purchasing on a viewable impression basis.
BUY ImprEssIons thAt AdhErE to thE IAB’s dEfInItIon of VIEWABILItY: 50% on screen for more than 1 second