www.butters-innovation.co.uk +44 (0)151 727 1897 Customer Focused Design Jonathan Butters Principal Innovation and Design Consultant Butters Innovation Limited
Butters Innovation (User-Focused Street Furniture) UK Network of Age-Friendly Cities Built Environment Seminar (October 2013)
May 30, 2015
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www.butters-innovation.co.uk
+44 (0)151 727 1897
Customer Focused Design
Jonathan ButtersPrincipal Innovation and Design Consultant
Butters Innovation Limited
www.butters-innovation.co.uk
+44 (0)151 727 1897
We listen and bring people into the design process
Previous projects
www.butters-innovation.co.uk
+44 (0)151 727 1897
Case Study
Institute of Ageing & Health
Vitality Bench
www.butters-innovation.co.uk
+44 (0)151 727 1897
Who is the Customer?
Who has the power?
www.butters-innovation.co.uk
+44 (0)151 727 1897
Workshop 1 What is street furniture for?Likes and dislikes What would you like to see – ideas brainstormExamples of usual and unusual street furnitureAgreeing the brief
User workshops
Workshop 2 Discussion of online questionnaireAgreement on the key issues – FRSDesign concepts and themesAgreement on the main requirements
Workshop 3Design choicesDesign details
Workshop 4Prototype presentationDesign sign-off
www.butters-innovation.co.uk
+44 (0)151 727 1897
1. Use of insulating materials to prevent cold surfaces
2. Somewhere to put bags down to prevent them getting wet or dirty
3. Wind break
4. Design to help standing & sitting down
5. Rain protection
6. Somewhere to hang walking stick
7. Lighting for safety/security
8. Local information (historical/current/audio or text)
9. Somewhere to tether a dog lead
10. Surface to put food or drink down
11. Alert button to connect and speak to someone if there is a problem
12. Heating
13. Sun shield
14. Wi Fi connectivity
15. Lighting for reading
List of features you would like in public seating
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+44 (0)151 727 1897
Detailed design visuals
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Design features
insulating materials
hang bags here
450mm seat height helps standing
umbrella or walking stick park
tether a dog
lead
surface for food or drink
information can be added to slats
arms help standing
insulating materials
- seats removable for repair- beam and seats easy to install- choice of materials and colours- root fix or base plate fix- curved beam option- wider seat option
bike park
uncomfortable top edge
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+44 (0)151 727 1897
Prototype evaluation – close the loop
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Prototype evaluation – marketing and PR opportunity
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Testimonials
“Design is useless without co-design, the ethos we use at The Institute of Ageing and Health is that there should be “nothing about us, without us”. This project is a good example of what the Institute is trying to achieve.”
Prof. James EdwardsonIAHProfessor of Neuroendocrinology
“The Voice North Team is a group of people across a range of ages that can prove a vital resource for projects such as this. The North East is one of the most rapidly ageing regions in the country and this project is a great example of how a North East company can benefit from designing with older people in mind.”
Mike MorganIAHBusiness Development Manager
“From my point of view bringing in the Estates department was a great move; they were really surprised that we wanted to include their views in the design process but by working together at
this initial stage we have a product that works for everyone. All of those involved in the consultation want the product to succeed so some of the barriers I’d thought we’d face have been
lifted.”Helen SandfordIAH
Business Support Officer
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