S-ESB/ESB/v1.0 © 2013 NUS. All Rights Reserved. 1 © 2013 NUS. The contents contained in this document may not be reproduced in any form or by any means, without the written permission of ISS, NUS other than for the purpose for which it has been supplied. Business Use of Social Media and Impact to BA April 11, 2013 Yu Chen Kuang Institute of Systems Science National University of Singapore
Business Use of Social Media and Impact to BA
Nov 11, 2014
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S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.
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© 2013 NUS. The contents contained in this document may not be reproduced in any form or by any means, without the written permission of ISS, NUS other than for the purpose for which it has been supplied.
Business Use of Social Mediaand Impact to BA
April 11, 2013
Yu Chen KuangInstitute of Systems Science
National University of Singapore
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Video: Reinventing Relationships with Social Business
http://www.youtube.com/watch?v=DjpIzFDZRyQ
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Why does this matter to you as a BA?
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So many BAs. How do you stand out from the pack?
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More and more companies will be embarking on Social Business projects
Source: http://sqmodernmedia.com/why-businesses-need-social-media-infographic/
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There’s an increasing demand for Business Analyst for Social Media
Source: http://www.qorvis.com/jobs/business-analystsocial-media-analyst
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Market size for Social Business: $4.6 billion worldwide by 2014
Source: http://blog.getsatisfaction.com/2011/08/01/social-business/
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Business Use of Social Media
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The top 5 social media sites
Source: http://www.go-gulf.com
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Social Media Landscape 2012
Source: http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/
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Social Media Landscape 2012
Publishing, with ■ blog engines (WordPress, Blogger, Typepad, LiveJournal…)■ wiki platforms (Wikipedia, Wikia…)■ lifeblog services (Tumblr, Posterous…)■ social Q&A (Quora)
Sharing, with dedicated online services for ■ videos (YouTube, Dailymotion, Vimeo…)■ pictures (Flickr, Instagram…)■ links (Delicious, Digg…)■ products (Pinterest)■ music (Spotify…)■ documents (Slideshare, Scribd…)
Playing, with ■ major editors (Zynga, Playdom, Playfish, SGN, Popcap…)■ dedicated platforms (Hi5…) ■ smaller but innovative editors (Digital Chocolate, Kobojo…)
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Social Media Landscape 2012
Networking, with ■ personal social networks (Netlog, Tagged, MySpace, Badoo)■ professional social network (LinkedIn, Viadeo)■ former acquintences (MyYearBook, Classmates…)
Buying, with■ customer intelligence platforms (Bazaarvoice, PowerReviews)■ purchase sharing (Polyvore, Blippy,…)■ recommendation (Hunch) ■ social commerce offerings like Boosket
Localization, with ■ mobile applications (Foursquare, Path, Scvngr…)■ socialized city guides (Yelp, DisMoisOu…) ■ upcoming events or venues (Plancast)
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Top 10 uses of Social Business in Enterprises
Source: McKinsey Global Institute, July 2012
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Facebook Apps
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Why Facebook Apps
Source: http://www.phillipjenkins.co.uk/2012/09/which-social-networking-sites-should-i-target/
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Source: http://socialevo.net
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Why Facebook Apps
Source: http://www.socialbakers.com/facebook-statistics/singapore
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Examples of Facebook Apps
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NLB – myLibrary on Facebook
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Facebook Banking
e.g. CommBank in Australiahttp://www.commbank.com.au/mobile/commbank-kaching/kaching-for-facebook.html#kachingfbvideo
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Frank by OCBC
Frank by OCBC
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Standard Chartered BankFacebook Campaign during Ramadan
http://blog.alivenow.in/2011/02/video-standard-chartered-banks-facebook.html/
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OCBC Cycle Singapore 2013
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Citibank
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Resort World Sentosa
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Resort World Sentosa
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Watsons
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Summary
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Social media for business is not just Facebook and Facebook apps but also other things such as crowdsourcing, work collaboration as well as mixing social
functionality (such as reviews) into transactional systems (eg. Amazon)
Source: McKinsey Global Institute, July 2012
Enterprise Social Network
Social KM(KM 2.0)
Social Collaboration
Social Project Management
Social ForecastSocial BPM
Crowdsourcing
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Social Business is important, and it’s not going to go out of fashion.
If you’re not using it now, you’re already late. Your competitor is probably using it now to engage
YOUR customers.
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NUS-ISS Course – “Social Media for Business”
2-day course
Covers■ Customer Relationship Management & Customer Service (B2C & C2C)■ Managing Business Partners and Suppliers (B2B)■ Connected Company (Enterprise 2.0 / Collaboration / Engaging Workforce)
(B2E & E2E)■ Crowdsourcing / Research & Product Development
Course dates■ Jul 8-9 , 2013■ Sep 23-24 ,2013■ Nov 7-8, 2013
Course Details & Registration: http://www.iss.nus.edu.sg/ProfessionalCourses/SearchCourse/CourseDetail/tabid/267/cid/146/
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LinkedIn: http://www.linkedin.com/in/yuchenkuang
Twitter: https://twitter.com/yu_chenkuang
Find out more about Social Business (news, updates, tips & techniques, case studies, etc.) from: http://www.yuchenkuang.com
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