“ “ Business tomorrow” Business tomorrow” Tourism perspective Tourism perspective Tourism Fiji (FIVB) Tourism Fiji (FIVB) Chairman Chairman Patrick Wong Patrick Wong
Jan 02, 2016
““Business tomorrow”Business tomorrow”Tourism perspectiveTourism perspective
Tourism Fiji (FIVB) ChairmanTourism Fiji (FIVB) Chairman
Patrick WongPatrick Wong
Agenda • Past performance 2007 Survival Mode
• How we are tracking 2008 Recovery Mode
• Future Business
• Strategic direction
• Investment & accountability
• Summary
Visitor Arrivals Update2008 – 2007 VA & growth
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000Ja
n
Fe
b
Ma
r
Ap
ril
Ma
y
Jun
e
July
Au
gu
st
Se
pt
Oct
Vis
ito
r A
rriv
als
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
% g
row
th 2
008/
07
2008 2007 % change
Visitor Arrivals Update
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000Ja
n
Fe
b
Ma
rch
Apr
il
Ma
y
Jun
Jul
Aug
Sep
t
Oct
2006 2007 2008
•Jan – Oct 2008/ 2007 = +9.7% growth over 2007
Year to date
2009 Tourism Fiji targets2009 Tourism Fiji targets
Visitor arrivals = 600, 000 pax (5 % growth in Visitor arrivals)
Australia visitor arrivals
= 255,000 pax
Strategic Direction:
• Consolidation of traditional markets (Australia, NZ, USA, EEC)
• Pursue emerging markets China, India, rest of Asia and Eastern Europe countries
• Roll out of destination Fiji Branding
• PARTNERSHIP
• Internet marketing / E-commerce
• Niche marketing
Investment & Accountability
• Review of market performances on a 6 monthly basis
• Measurement of return on investment
• Redirection of funds if unutilised
Summary
• 2007 gross VA was -0.2% over 2006
• Year to date arrivals show a growth by 9.2%
• VA target for 2009 = 600, 000
• Strategy is about consolidation and growth through partnerships
• Tourism Fiji will be held accountable for funds
PATRICK WONG
VinakaVinaka