Business, Technology Intelligence

BUSINESS, TECHNOLOGY INTELLIGENCEMethodology and tools for searching, processing and sharing

information

USER EXPERIENCE DESIGNER

shufflepath-net - Flickr

ABOUT


I am a creative and versatile web professional with over 16 years of varied and relevant experience. UX Designer, Information Architect, Web Designer, Front-End and Back-End Developer, I have taken many roles and worn many hats, which have given me a well-rounded understanding of design principles, techniques and best practices.

1996 1997 2000 2005 2011 2012 2015

LET’S ROLL!

BUSINESS, TECHNOLOGY INTELLIGENCEWhat is it?

GPS - Flickr


WHAT IS IT?

Business, or technology intelligence is defined as:

"The observation and analysis of the scientific, technical, technological and economic to detect threats and seize development opportunities"

Tom - Flickr


WHAT IS IT?• An ongoing and largely iterative activity

Jesús Belzunce Gómez - Flickr

• Discovery of trends that provide a better understanding of a particular market

WHAT IS IT?

• A creativity enhanced by the ability to generate new ideas

WHAT IS IT?

Charlie f - Flickr

• Improving quality by observing excellence

WHAT IS IT?

Chase Elliott Clark - Flickr

• A decision support system that can provide a competitive advantage

WHAT IS IT?

clarkmaxwell - Flickr

Identify Need

Collect Information

Analyze

Share

WHAT IS IT?

The strategy & technology scouting process consists of four main phases:


BUSINESS, TECHNOLOGY INTELLIGENCENeed identification (professional context)

shufflepath-net - Flickr


IN 2000…DIGITAL ECOSYSTEM

IN 2000…DIGITAL ECOSYSTEM : WEBSITE

IN 2000…DIGITAL ECOSYSTEM : CONTEXT OF USE

Tom O'Day - Flickr

REALLY!

IN 2015…DIGITAL ECOSYSTEM

IN 2015…DIGITAL ECOSYSTEM : WEBSITE


Simona - Flickr


Andy Miah - Flickr


Paul - Flickr


chinnian - Flickr

A DIGITAL MARKET IN CONSTANT MOTION…

BUSINESS, TECHNOLOGY INTELLIGENCEFinding sources and gathering information


« GARBAGE IN, GARBAGE OUT »

FINDING SOURCES AND GATHERING INFORMATIONTHE INTERNET AS A SOURCE OF INFORMATION

The use of the Internet as an information source presents several challenges and issues…

Diversity and stability of the sources Glut Quality Organization Multitude of tools and

information services


« SIGNAL VS NOISE »

FINDING SOURCES AND GATHERING INFORMATIONTHE INTERNET AS A SOURCE OF INFORMATION


We must therefore put in place a proper structure to ensure an efficient data collection methodology while ensuring an acceptable level of quality of the information gathered ...

Learning to recognize and evaluate sources of information

Use the proper tools, understand their usefulness and how to use them

Follow the constant evolution of these tools

THE SWEET SOUND OF CHIRPING

Stromae - Carmen

FINDING SOURCES AND GATHERING INFORMATIONTWITTER AS A SOURCE OF INFORMATION

Twitter can prove to be an indispensable research tool, and many professionals and experts are using this platform to disseminate articles, sites and resources they discover...

But, the risk of drowning in information with low value is omnipresent

We must therefore make sure to set it up carefully and successfully remove most of the noise


FLIPBOARDTWEETCASTERFILTERS

Hashtagify

« PUSH VS PULL»

Jamie McCaffrey - Flickr

FINDING SOURCES AND GATHERING INFORMATION« REALLY SIMPLE SYNDICATION » (RSS FEEDS)

RSS is a syndication standard based on XML "eXtensible Markup Language" which enables the automatic indexing of content from a website. This technology offers many benefits... Centralize the information collected and have an overview at all

times. Enable monitoring of multiple streams of information Gives you access to information updates from selected sources,

whatever the pace


FINDING SOURCES AND GATHERING INFORMATIONRSS FEED READERS

An RSS reader allows you to keep up with your source sites. With such a tool, information gathering becomes as simple as checking for new messages.

This type of tool continuously checks if new content has been added to your information sources and makes it available to you in a central location that you can access at your leisure.

Examples : Feedly, Inoreader, ReadKit, Netvibes, NewsBlur, Digg Reader, NetNewsWire, Reeder, Press (Android)


WEB

ARTICLESLISTSCATEGORIES


BUSINESS, TECHNOLOGY INTELLIGENCEProcessing and analyzing information


AVOID TRAFFIC JAMS!

walidhassanein - Flickr

Information is at the heart of your research. One of the main difficulties of monitoring is being able to assess the reliability of the information.

You must constantly evaluate the validity and relevance of the information.

The information collected should be validated, organized and documented on a suitable support to facilitate processing.

PROCESSING AND ANALYZING INFORMATIONSUMMARY VALIDATION


PROCESSING AND ANALYZING INFORMATIONPOCKET

Pocket, previously known as Read It Later, is an application and service for managing a reading list of articles from the Internet. It is available for OS X, Windows, iOS, Android, Windows Phone, BlackBerry, Kobo eReaders, and web browsers

Similar tools : Readability, Instapaper, Raindrop.io


WEB

Save to Pocket


NEED STORAGE?

For your process to be effective and have any value, it is necessary that the information collected and processed be integrated, accessible and reusable. To do this, you need... Build files by theme, idea groupings, etc.. Annotate, organize and classify relevant

information that will be used or distributed later

PROCESSING AND ANALYZING INFORMATIONCATEGORIZATION AND ARCHIVING


PROCESSING AND ANALYZING INFORMATIONEVERNOTE

Evernote is a cross-platform, freemium app designed for note taking, organizing, and archiving.

The app allows users to create a "note" which can be a piece of formatted text, a full webpage or webpage excerpt, a photograph, a voice memo, or a handwritten "ink" note.

Evernote supports a number of operating system platforms and also offers online synchronization and backup services.

Similar tools : Google Keep, Microsoft OneNote, Simplenote


WEB

Evernote Web Clipper

NOTESLISTSNOTEBOOKS

BUSINESS, TECHNOLOGY INTELLIGENCEDissemination and sharing of information

Lisa Ouellette - Flickr


DISSEMINATION AND SHARING OF INFORMATION

Although the collection of information lets you, among other things, improve your knowledge and generate new ideas, it should not be limited only to these aspects.

The information gains value by its use, not just by its storage.

Like with the collection or analysis of information phases, the dissemination of it also requires to be thought out, and the results need to be presented.


DISSEMINATION AND SHARING OF INFORMATION

We must approach this step as a communication strategy, and consider some key elements: The audience targeted, its practices

or expectations The information product itself:

how to advertise, make it attractive, readable and accessible

The broadcast medium


DISSEMINATION AND SHARING OF INFORMATIONAUTOMATION

Midhras - Flickr

DISSEMINATION AND SHARING OF INFORMATIONBUFFER

Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin.

Similar tools : HootSuite, SocialPilot


WEB

Buffer

SCHEDULINGNETWORKSSHARING

TWITTERSTATS

LINKEDINSTATSSHARE QUEUE

IFTTT is a free web-based service that allows users to create chains of simple conditional statements, called "recipes", which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest. IFTTT is an abbreviation of "If This Then That"

The service offers triggers and conditional statements for about 200 different channels.

DISSEMINATION AND SHARING OF INFORMATIONIFTTT « IF THIS THEN THAT »

Similar tools : Zapier, We Wired Web


RECIPES

CHAIN REACTION

BLOGGERTUMBLRBLOG

BEYOND DIGITAL

Aggregation

Summary validation

Information sources

Process & analysis

Categorisation & archiving

Dissemination and sharing

BUSINESS, TECHNOLOGY INTELLIGENCEMethodology and tools for searching, processing and sharing information

QUESTIONS ?

Derek Bridges - Flickr