Business Strategy In Downturn Economy

Amir [email protected]

Business (Sales) Strategyin downturn economy


Management Series


Inspiration from Management article


Bridging the Gap


When economy stable = Business go up


When economy down = Business go down


Time is tough


Companies are cutting back


People are tightening their belts


However, your Business has not reduced your sales quotas


Selling in a difficult economy requires a different approach

than during a robust one


Let’s look at what you need to do to actively compete and

keep your sales afloat.


Participate effectively and strategicaly


For Immediate action, follow 8 steps


First and foremost, don’t believe everything you hear

Step 1


Tighten your prospecting

Step 2


Do not, under any circumstances, say, “…and I

will sell to anyone

Step 3


Use an account-entry campaign

Step 4


Focus your presentations

Step 5


Get closer to your customers

Step 6


Become more visible

Step 7


Fine-tune your sales skills

Step 8


Thank you,