Business Strategy Group Task 1

Company name: Saigon Securities Inc

BUSINESS STRATEGY

Group name: WanderGroup members:

1-Hoàng Việt Quang-Nero2-Nguyễn Hữu Tiến-Jack

SSI profile (3 pages) Location.Headquarter: 72 Nguyen Hue, District 1, Hochiminh CityTel: +84 8 38242897 - Fax: +84 8 38242997

Leaders and managers.• Board of Directors• Mr. Nguyen Duy Hung Chairman cum CEO Mr. Hung is the founder of SSI and has been leading

the company since the establishment date.• Mr. Ngo Van Diem Member of BoD• Mr. Nguyen Hong Nam Member of BoD cum Deputy CEO• Mr. Tetsuo Akuzawa Member of BoD• Mr. Alistair Marshall Bulloch Member of BoD• Ms. Phan Thi Thanh Binh Member of BoD• Mr. Bui Quang Nghiem Member of BoD

Industry which SSI do business.

Securities and financial industry

Products and services.• SECURITIES SERVICES Brokerage services IPO services Financing services Transaction support• ASSET MANAGEMENT Fund management Porfolio management Value added services• INVESTMENT BANKING Capital market Debt capital market Corporate restructuring Business valuation M&A Private equity

Market and clients.

• Saigon Securities Inc. (SSI- HOSE) is a leading and reputable financial corporation in Vietnamese market. SSI has an extensive branch network in Vietnam at major cities such as Hanoi, Ho Chi Minh City, Nha Trang, Vung Tau.

• With a wide range of international standardized products and services for institutional, individual, domestic and foreign customers. SSI has gained credibility not only from local but also from global clients and partners. Some outstanding clients from SSI areMorgan Stanley, HSBC, Vinamilk, Hoang Anh Gia Lai, Vietnam National Petrolium Group Petrolimex, Credit Suisse, BIDV, ANZ, C.T Group, Prudential VN, Deutsche Bank...

Key financial ratios:

In 2013Total turnover/ sales :726,943,830,000 VNDEarning before tax :418,044,800,000 VNDROE :8,01%

Vision statement

• VISION: THE BUSINESS OF SUCCESSSSI operates based on the vision “The Business of Success”.

At the heart of all our products and services is a drive for achieving success. We help unlock opportunities in financial markets, and turn these into prosperity and growth.

We put all our resources and ideas behind bringing success to our clients, our people, our shareholders and the communities we operate in.

Evaluation of vision statement

• Complete the evaluation matrix:

Your Company

Provides

future directi

on

Expresses a

consumer

benefit

Is realistic

Is motivating

Must be

fully communicated

Consistently

followed and

measured

Evaluation Yes Yes Yes Yes Yes Yes

Improvement

New vision statementNew vision statement: SSI operates based on the vision “The Business of Success” Helping clients succeed is our success.

At the heart of all our products and services is a drive for achieving success. We help unlock opportunities in financial markets, and turn these into prosperity and growth.

We put all our resources and ideas behind bringing success to our clients, our people, our shareholders and the communities we operate in.

Mission statement

• MISSION: CONNECTING CAPITAL TO OPPORTUNITIES

SSI’s mission is to connect capital to opportunities.

This mission unifies all the businesses under the SSI brand and will guide any future opportunities, which the brand may take on.

Evaluation of mission statement

New mission statement• New mission statement: SSI’s mission is to connect capital to opportunities. This mission unifies all the businesses under the SSI brand

and will guide any future opportunities, which the brand may take on.

SSI will provide clients with many international standards financial solutions by Broaden relationships with leading financial institutions. Improve quality of stock software and reduce transaction time .

We will continue to apply strict risk management policies, totally against violations of market transparency and to promote fair competition; preserve a good working environment and competitive remuneration policies, attract talents and building strongest position in Viet Nam stock Market

SSI’ objectives

• Objective 1 Firmly stand as the first leading company in terms of market share, services quality in securities brokerage services.

• Objective 2:Develop business activities, gaining higher profits than in the previous year, securing capital preservation for Shareholders

Objective 3:Continue to contribute practical contributions to the community and to society

Evaluation of objective statement

Objective

S M A R T

….. Yes/ no

Yes/ no

Yes/ no

Yes/ no

Yes/ no

1 Yes Yes Yes Yes No2 No No Yes Yes Yes3 No No Yes Yes No…..……

New SSI’ objectives

• Objective 1:Firmly always stand as the first leading company in terms of market share, services quality in securities brokerage services.

• Objective 2:Develop business activities by advertising our products and services throught TV and the internet in 2014, increase the profitability of the company by 8% over last year's ,securing capital preservation for Shareholders.

• Objective 3 : Contribute 5% profit of SSI in 2013 for Childrend Poor Fund in 2014

Strategic intentsBased on mission, vision and objectivesSecurities ServicesExpansion of client network and market share.Improvement of the quality of products, services and client policies.Development of high-quality brokers, especially retail brokersInvestment BankingMaintaining the market leader through diversification of services and high added value servicesM&A services still a priority for continuous growth and DevelopmentBroaden relationships with leading financial institutionsTo improve we will center on restructuring the Investment Banking Division and enhance professional competenceAsset ManagementAttracting more entrusted assets, ensuring by our prudent, flexible and effective investment strategiesContinuing SSI’s strategy of “Accompany and develop with associated companies”Expanding retail clients segment through SSI Prestige product

SSI’ core competencies

•Solutions-Led: We are focused on the outcome of making our customers successful, and we prioritize their individual needs over existing products or processes.•Skilled: We are experts in our industry and in our markets, and will continually enhance our professional skills to provide the highest standards of service to our customers.•Inventive: We empower and encourage our people to find creative new ways to bring success to SSI and its customers.

Role of strategy for SSI• Strategies provide the framework for plans by channeling operating decisions and often pre-deciding them

• Strategies focus on direction of activities by specifying what activities are to be undertaken for achieving organizational objectives. They make the organizational objectives more clear and specific

Strategies ensure organizational ef-fectiveness in several ways. The concept of effectiveness is that the organization is able to achieve its objectives within the given resources

Strategies contribute towards organization effectiveness by providing satisfaction to the personnel of the organization.

How does SSI create and implement strategy?

• Based on the results of the company's business last year.

• Based on the economic environment and market trend.

• Based on the capacity and requirements of Stakeholders of company

SSI’s stakeholders

• Employees• Customers• Owners• Suppliers• Local Community• Investors• Government

SSI’s stakeholders• Who are the important stakeholders? And why?• Employees: Are the key factor of the company, direct

communication with customers, determining the existence and development of SSI.

• Customers: As people buy products and services company such as investors , oranization, banks,.., providing income for SSI.

• Investors and Owners: As the owner of the company, decides and controls SSI.

• Government :The policies, strategies and plans outlined by the government has a direct effect to SSI activities.

Company’s stakeholders

• List of stakeholder’s impacts on strategy

• Investors and Owners: As the owner of the company, have voting rights or not.

• Employees: Implementation of the plan.• Customer: determining main factor in the success of the plan.