Business Strategy Final Report - Hayleys Fabric

BM 203 – Business Strategy

Group Assignment - Report

Factors Affecting Effective Strategic Planning Process

in Hayleys Fabric PLC

Department of Business Management

Faculty of Business

Sri Lanka Institute of Information Technology

Sri Lanka

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Contents

1. Introduction of the report ....................................................................................................... 2

2. Acknowledgment ................................................................................................................... 2

3. Abstract .................................................................................................................................. 2

4. Introduction to the Strategic Planning Process ...................................................................... 3

5. Literature Review................................................................................................................... 4

5.1. Organizational structure .................................................................................................. 4

5.2. Organizational culture ..................................................................................................... 5

5.3. Leadership ....................................................................................................................... 6

5.4. Human resource............................................................................................................... 6

6. Research Methodology .......................................................................................................... 7

7. Research findings ................................................................................................................... 7

7.1. The general information about the respondent ................................................................ 8

7.2. Strategic plan implementation practices within Hayley’s fabric plc ............................... 8

7.3. The factors influencing the strategic planning process ................................................... 9

7.3.1. Organizational structure ......................................................................................... 10

7.3.2. Organizational culture ............................................................................................ 10

7.3.3. Organizational leadership ....................................................................................... 11

7.3.4. Internal HR practices .............................................................................................. 11

7.3.5. Stakeholders............................................................................................................ 12

7.3.6. Internal Communication ......................................................................................... 12

8. Conclusion ........................................................................................................................... 13

References ................................................................................................................................ 14

Appendices ............................................................................................................................... 15

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1. Introduction of the report

Hayleys Fabric PLC is the one of the leaders in the fabric manufacturing industry in

Sri Lanka. The Company has the capability to complete the entire product portfolio of the

customer, offering end-to-end solutions from knitting, dyeing, finishing, design and

development, printing, brushing and sue ding of both cotton and polyester based fabric.

Hayleys fabric is the largest manufacturer of polyester in the country. (Anon., 2017)

Group Details (Table 1)

University ID Name of student Signature

1. BM16432376

Nadishan G.S.W.Y.

2. BM17517966

Joachim S.P.

3. BM16428966

Dissanayake D.M.N.I.

4. BM17516808

Perera M.N.R.

5. BM16427594

Fernando R.H.D.N.

6. BM16428270

Attanayake L.G.

2. Acknowledgment

We take the opportunity to express our sincere gratitude to all who assisted us in the

completing of this report of factors affecting strategic planning process of Hayleys Fabric

PLC Mr. P.R.A.S. Rathnayake of Hayleys Fabric PLC, our module leader Dr. Wasantha

Rajapaksha and instructor Miss Naduni Madavika to make this project.

3. Abstract

The general objective of this assignment is to identify the factors that influence

effective strategic planning process in Hayleys Fabric PLC. The key factors that influence

strategic planning and the reasons for having a plan for the nature of organization are closely

monitored in order to remain in the market or expand the market share. This can be achieved

by aligning and implementing strategic plan with vision, mission & objectives of the

organization.

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This study of factors that influences effective strategic planning process in Hayleys

Fabric PLC investigate the relationship between strategic plan and organization structure,

organization culture, leadership, internal HR practices, internal communication and

stakeholders. This report also identifies not only the factors but also the strategies that lead to

have a successful strategic planning implementation.

4. Introduction to the Strategic Planning Process

A strategic plan is a set of processes undertaken in order to develop a range of

strategies that will contribute to achieving the organizational direction (App. Figure 4.1)

(Tapinos, 2005). Therefore, this clearly demonstrates that the vision and mission of the

organization will have to put in place strategies that will guide the organization to achieve its

goals and objectives. By doing so then company will have to formulate strategies that will

guide to company to achieve their future vision and to be success in the future. Any

organization should have dreams as well as methodologies to achieve those dreams.

Strategies can be formulated in three levels; they are corporate level, business level and

functional level. Corporate level strategy is concerned with the overall scope of an

organization and how value is added to the constituent business of the organizational whole.

(Gerry Johnson, 2011) At corporate level, strategies are formulated by the top management or

the board of directors. Business level strategy is about how the individual businesses should

compete in their particular markets. (Gerry Johnson, 2011) At business level, strategies are

formulated by middle level managers. Ex: marketing manager, finance manager. Operational

strategies are concerned with how the components of an organization deliver effectively the

corporate- and business level strategies in terms of resources, processes and people. (Gerry

Johnson, 2011) At operational strategies are formulated by functional level managers.

In organization, the board of directors are responsible for the long-term decision and

corporate strategies that should be implemented by the management in order to achieve

company’s objectives. The board of directors have the responsibility to give directions to the

management team of organization to maximize profit on behalf of their shareholders. To be

success in strategy formulation, it is important for organization to prepare SWOT analysis,

PESTEL analysis and Porter’s five forces analysis. SWOT analysis is a very powerful tool to

analyze organizations internal strengths and weaknesses as well as external threats and

opportunities. PESTEL analysis help to identify impacts and effects of politics, economic,

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social, technology, environment and legal aspects on its operations. Porter’s five forces

analysis help to analysis about the behavior of industry. (Job kipkemboi kiptoo, 2014)

5. Literature Review

Many scholars and writers agree that a strategic plan should be simple, realistic and

should ability to understand. (Job kipkemboi kiptoo, 2014) Literature review covers the

theoretical and methodological contributions to the Hayleys fabric’s strategy, strategy-

planning process, strategy implementation process, factors influencing effective strategic

planning process & importance of strategic planning. A strategic plan has to be realistic &

obvious to achieve. It neither should be hard to achieve nor very simple. A strategic plan has

to be created in a way that it is flexible to adapt to change the environment makes.

Currently Hayleys Fabric PLC spends a considerable amount of time, energy and

money to develop and assign strategies within the company. It is very important that the

strategic developers formulate strategies in a way that it is understandable to employees

working in all the levels of the organizational hierarchy.

5.1. Organizational structure

An organizational structure describes how a series of activities such as task allocation,

coordination and supervision are directed towards the achievement of organization goals &

objectives. According to Louw and Venter, organization structure is the formal pattern of

interactions and coordination designed by management to link the tasks and patterns of

individuals and groups in achieving organizational goals. (Job kipkemboi kiptoo, 2014)

According to Stephen P. Robbins, we can define organizational structure as the way in which

job tasks are formally divided, grouped and coordinated. (Judge, 0213) Hence, it is clear that

how important and significant organizational structure is in the process of strategic

development of an organization.

. Hence, it is clear how Hayleys Fabric PLC has developed their structure in order to

formulate and achieve their strategies of customer centricity, innovation, on time delivery and

upgraded productivity both in technology and employee behavior. Another important factor

that effects an effective strategic planning process is the decision making structure. The two

centralized and decentralized structure creates two different platforms for strategic planning.

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In decentralized structure the decision, making power is vested on various

departmental heads with different degrees of independence in terms of procedures, tasks and

activities where in a centralized structure, the top management takes control and make all the

decisions where they have the power over their departments. Therefore, by evaluating the

above situations it is clear that how significantly the organizational structure contributes to

the success of strategic planning within an organization. (Job kipkemboi kiptoo, 2014)

5.2. Organizational culture

This is simply the behavior of human beings who are a piece of the organization and

who are part of the actions performed within the organization. The organizational culture

consists of organizational values, vision, symbols, beliefs, norms etc. (Job kipkemboi kiptoo,

2014) According to Stephen P. Robbins, we can define organizational culture as a system of

shared meaning held by members that distinguishes the organization from other

organizations. (Judge, 2013) Organizational culture is an idea in the field of organizational

studies management, which describes the psychology, attitudes, experiences, beliefs and

values (personal and cultural values) of an organization. (E.H, 2009) It is literary a set of

shared mental assumptions within people in the organization that guides actions and behavior

of individuals. Majority of the organizations; just like Hayleys Fabric PLC, has its own

unique culture described in its mission, vision and values. The mission in Hayleys Fabric

clearly states that their primary intention is to attract premier clothing brands in the whole

world through innovation, spread, reliability, quality and service while aligning their business

strategies to satisfy their stakeholder needs. Here the stakeholders refer to both internal and

external parties interested in the performance of the organization. The belief of Hayleys is

abiding by a set of strong values, which is essential to have a proper conduct in business. The

fundamental values like integrity, accountability, quality, service, innovation, people and

good citizenship are some of the factors of Hayleys Fabric PLC that shows its culture and

behavior of individuals.

Integrity refers to doing the right thing by being honest, efficient and reliable always

in behavior and conduct. Accountability describes the culture of holding themselves

responsible to deliver what they promise to give. Quality refers to delivering excellent

standards consistently and they believe in rending an excellent service by giving prominence

to their customers. The value of good citizenship is about caring for communities in which

they work and being environmentally responsible in all what they do. (Odera, 2014) It is clear

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how the vision, mission and values of an organization explains and reflects its organizational

culture. In Hayleys Fabric PLC, the team spirit among individuals has been developed to

create value to their stakeholders. Their tasks are designed and produced in a manner to

enhance quality of their products by maintaining excellent standards and putting their

customer to the center of all their activities.

In order for organizations to become successful in strategic planning, it is

significantly important that the organizational culture plays an extremely important role. The

strategy developers should have the ability to alter the strategies according to the change the

organizational culture creates. By developing belief within managers and employees in the

culture and its importance, it is possible to become a successful organization.

5.3. Leadership

This is the process of influencing others or subordinates to achieve an objective and

directs the organization to become well integrated. According to Stephen P. Robbins, we can

define leadership as the ability to influence a group toward the achievement of a vision or a

set of goals. (Judge, 2013) Leaders conduct this process by applying their attributes such as

values, ethics, experience, knowledge, skills, and character in order to direct the activities and

individuals of the organization.

Leadership affects the strategic planning process so much as it makes followers have

the need of achieving higher goals and the leadership skills motivate subordinates take over

risk and be successful in their tasks. It is important to know that leadership skills can have

both positive and negative effects on the organization. By considering this matter, leaders

should be a group of individuals that vibrates their knowledge and skills that will help the

organization to reach great heights. Arising from the above, we can say that leadership acts as

an extremely important element of the organization that can support a successful strategic

planning process.

5.4. Human resource

This resource plays a major role within the organization. William R. Tracey, in The

Human Resources Glossary, defines Human Resources as "The people that staff and operate

an organization," as contrasted with the financial and material resources of an organization.

(Heathfield, 2016) Most of the time the HR department is not considered as an important

department in the strategic planning process as it is regarded as a support team. However, it is

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wrong to neglect such an important segment, as it is literary the core of the organization as it

is all about people. Most organizations view the department of human resources as an

administrative function within the organization but they forget that the department has a big

opportunity to align it with its strategic plan

Hayleys Fabric PLC gives great importance to the people factor where they have gone

to the extent of recognizing it as a value. In corporate world, the element of human resource

is strategic as it contributes to a successful strategy. In general, the strategic human resource

management is the process of linking the human resource function with the strategic

objectives of the organization in order to escalate its performance. Human resource is an asset

that is recognized as factor of sustained competitive advantage. Hence, it is a factor that

contributes massively to the success of strategic planning in the organization.

6. Research Methodology

Research methodology describes the entire process that our team used to obtain the

data, research design, data collection method, data collection instrument, data collection

procedure and data analysis. The research was a descriptive online survey (Google forms)

study on the factors influencing strategic planning process with Hayleys Fabric PLC. This

design enabled us to document the factors that influence strategic planning within the

company.

The questionnaire had been sent to the managers and non-managers in the

departments of marketing & merchandizing. While primary data was collected using a

questionnaire, the secondary data was gathered using the journals, website and annual reports

of Hayleys Fabric plc. The raw data was examined, checked and cleaned for completeness

and comprehensibility by eliminating unusual data & interpreting ambiguous answers. The

data was in qualitative & quantitative in nature and data presentation was done by the use of

tables and figures.

7. Research findings

This represents the analysis & interpretation of research findings. The data analysis is

divided into 3 parts.

1. The general information about the respondent

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2. Strategic plan implementation practices within the organization

3. The factors influencing the strategic planning process

7.1. The general information about the respondent

The study sought to find out the general characteristics of the organization & the

responded information in terms age, working experience & education level. (App. Figure 7.1)

shows that age of the respondents and most of them are at the age of between 35 & 45. In

(App. Figure 7.2) it is observed that most of the respondents have been in the organization for

more than 5 years. Most of the respondents have even obtained a certificate level diploma and

most of them have read for a postgraduate degree (App. Figure 7.3).

7.2. Strategic plan implementation practices within Hayleys Fabric PLC

Strategic plan implementation within the organization is at a good extent as per most

of the respondents (App. Figure 7.4). According to the research findings, internal

communication has affected the successful implementation of strategy in a great extent (App.

Figure 7.5 & App. Figure 7.6). Internal communication within the organization is in a good

level (App. Figure 7.7). Most of the respondents agree to the statements of “An efficient

communication should give comprehensible explanations of new duties, responsibilities and

obligations” and “Information systems’ role in the implementing course is essentially related

to internal flow of information & emerges on environmental ambiguity phenomenon”, while

most of them strongly agreed that “ Joint communication & total understanding among HR is

a significant feature in strategy implementation procedure” (App. Figure 7.8). According to

most of the respondents, value of information, time accuracy of the information and the

significance of information are considered to a great extent while magnitude of the

information is considered to a very great extent in deciding which mode of information

exchange to use (App. Figure 7.9).

When considering about effective communication and consensus (App. Figure 7.10),

effective communication and employee understanding about the strategic plan are strongly

influence strategic plan implementation, consensus strongly & moderately influence while

strategic consensus/ agreement between top, middle & lower level managers and employee

understanding on what new responsibilities, tasks & duties need to be performed by them

moderately influence strategic plan implementation according to the research findings.

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Organizational culture affects the successful implementation of strategy in a great

extent according to most of the respondents in relevant departments in Hayleys Fabric PLC

(App. Figure 7.11 & App. Figure 7.12). Organizational culture influence flexibility &

adaptability, process implementation and cultural alignment in a very great extent while goal

unification is influence in a great extent (App Figure 7.13). Ethics, values, customs and

beliefs influence the successful implementation of strategy within the organization in a very

great extent and traditions influence in a great extent (App Figure 7.14). Most of the

respondents strongly agree that organizational culture, leadership, organizational leadership

rivalry and clarification of the strategic plan intentions influence strategic plan

implementation while they agree shared beliefs influence strategic plan implementation in a

moderate level (App Figure 7.15).

According to the respondents’ view availability of adequate resources affects the

successful implementation of an organizational strategy (App. Figure 7.16).Staff skills,

interdepartmental relations, personal training & development and compensation/ reward of

personnel strongly influence strategic plan implementation while employee commitment

influence in a moderate level as per respondents (App. Figure 7.17).When considering about

organizational structure & systems, organizational structure and formalization of the systems

influence more, while coordination among the systems and specialization in the systems

moderately influence and they prefer decentralization rather than centralization. (App. Figure

7.18)

Most of the respondents strongly agree that HR practices and organizational culture &

leadership influence strategic plan implementation and they moderately agree that effective

communication & consensus and organizational structure & administrative systems influence

strategic plan implementation.

7.3. The factors influencing the strategic planning process

Based on the research about Hayleys Fabric PLC, we were able to identify few factors

that highly influence the strategic planning process. The factors are;

1. Organizational structure

2. Organizational culture

3. Organizational leadership

4. Internal HR practices

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5. Stakeholders

6. Internal Communication

7.3.1. Organizational structure

An organizational structure of an organization strongly influences strategic planning

process and it is proved by the research findings. Hayleys Fabric PLC has a matrix structure

that is formed with a combination of Functional and Process departmentalization. General

Manager is concerned about process departments while Assistant General Manager is

concerned about functional departments. (App. Figure 7.3.1.1) It has a tall organizational

structure consists of many hierarchical levels. Though it has a tall structure, the strategies are

divided among hierarchical levels smoothly. The span of control is narrow which leads to

complete tasks gradually in an effective manner. Hayleys Fabric PLC prefers decentralized

decision-making process rather than a centralized decision making process. They have a

unique structure than reflects its image, reporting relationship and internal politics. It is also a

formalized structure where the decisions & working relationships were governed by formal

rules and procedures. Hayleys Fabric PLC has a matrix structure that is formed with a

combination of Functional and Process departmentalization.

7.3.2. Organizational culture

The company’s culture has been adapted according to the Sri Lankan culture. Hayleys

Fabric PLC has given a clear attention towards the values and beliefs of the employees as the

main motivation happens through the culture. In order to have a positive influence towards

the strategic planning process from organizational culture, the top management has made the

organizational environment accordingly, so the productivity of the employees gets enhance

through it. Annual trips and events such as cultural functions have highlighted the

adaptability of Hayleys Fabric. As they follow a decentralized system, most of the working

methods are decided with the knowledge of lower level employees, otherwise it will be a

huge problem from trade unions. Balancing both culture and strategies, Hayleys Fabric has

been able to be successful in strategic planning process.

Culture of Hayleys Fabric PLC has been influenced in a positive and also a negative

impact towards the strategic planning. The culture has been strongly affected by bad practices

in their company internal environment as the trade unions influence strategic planning

process of the company. That also misleads their strategic planning and implementation.

When implementing strategic plans trade unions do not let the executives to implement

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strategies successfully. Not only one trade union but many trade unions influence this and

their objectives are different from each other and objectives of the overall company which

lead to conflicts between trade unions and executives of the company.

7.3.3. Organizational leadership

Some of the expert business minds in the country lead Hayleys Fabrics PLC. Chaired

by Mr. A.M. Pandithage, the Board of Directors steer the Company with outstanding

leadership by establishing strategic direction. (Anon., 2017) Otherwise, Mr. Dammika Perera

who is the business tycoon in Sri Lanka is a non-executive director of Hayleys Fabric PLC.

(He is a single person who has the highest share value of Hayleys Fabric PLC also Hayleys

Group PLC.) They are responsible for setting forth managerial frameworks for the smooth

functioning of the Company and for preserving the interests of key stakeholders. The Board

sets periodical goals while regularly monitoring performance against Key Performance

Indicators (KPIs) which consist of both quantitative and qualitative measures. (Anon., 2017)

Hayleys fabric follows a democratic leadership style where the lower level employees

are engaged and involved in decision making process as well as they are allowed to make

work methods. Since lower level employees decide the work methods and feedbacks lead to

an employee satisfaction so they would give their full commitment towards their job.

Therefore, it is clear that leadership strongly influence the strategic planning process.

7.3.4. Internal HR practices

Internal HR practices strongly influence strategic planning process as HR department

is interconnected with each department. In order to implement strategies, those should match

with HR practices such as;

Employee relations

Employee performance improvement plans

Ensure compliance with labor laws

Recruitment and training

Employee welfare

Internal HR practices also interconnect with other factors that influence strategic planning

process as organizational structure, organizational culture and leadership in Hayleys fabric

PLC. The company has been able to minimize conflicts when implementing strategies due to

good internal practices.

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7.3.5. Stakeholders

Stakeholders are those individuals or groups that depend on an organization to fulfill

their own goals and on whom, in turn, the organization depends. Stakeholders influence on

company’s strategy as social responsibility and community citizenship have been consistently

integrated into business management. (Gerry Johnson, 2011) Customers, employees,

suppliers, shareholders and business partners are key stakeholder groups that influence are

company activities. According to Hayleys Fabric, their stakeholders directly and indirectly

influence the strategy of the company. Shareholders are the primary stakeholders as they can

vote out directors if they believe they are running the business badly.

The performance of Hayleys Fabric directly affects the internal stakeholders and

management must financial effects on internal stakeholders. Board members give the

management broad goals & strategies and require company’s leadership to run key decisions

by them, including those concerning financial goals, brand management, new product lines or

acquisitions.

7.3.6. Internal Communication

In Hayleys Fabric PLC, internal communication can be identified as one of the main

elements to understand all the levels of the company. With communication being such a

prominent driver of strategic success, the company finds it helpful to develop a

communication plan. A strong communication plan is used to make sure that the information

is spread out effectively among all the levels.

Emailing is the most used internal communication technique used in Hayleys Fabric

PLC. They consider it faster and more efficient than other methods of internal

communication. Other than emails face-to-face conversation, memos, reports, telephone,

letters, notice board, interview, fax, complaint and suggestion box and questionnaires and

survey are use as internal communication techniques to collect value adding ideas for the

process of developing strategies. By giving feedback forms to employees by the end of a

project or a time period the management could identify whether they have been able to

achieve their targeted objectives and if so not they could plan their future by making

necessary alternations. Through internal communication: vision, mission, goals, objectives

and scopes have been conveyed to all the employees, so that they can have a clear idea about

that and carry out their tasks.

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8. Conclusion

Major organizations like Hayleys Fabric PLC who have a number of processes and

activities prefer formal approaches like doing external and internal environmental analysis to

have good knowledge about factors that affect the process of developing a strategic plan.

Apart from these factors like leadership, organization structure, organization culture, and

human resource contribute immensely toward the strategic planning process. Out of those

Organizational Culture, Structure and leadership directly and strongly influence the strategy

planning process. Leadership contributes in the strategic planning process through the

influence and motivation given by the leaders to their subordinates in achieving stated

organizational objectives, Good mentors and influencers like such can be involved in the

development of strategies, as they are people with a vision and the ability of achieving stated

goals. Human resource is one of the key factors involved in strategic planning as it is all

about people and it is people who have intention of achieving goals and objectives.

Organization culture affects the strategic planning process in a highlighting manner. The

behavior people, vision, mission, values, norms are some of the elements that describes about

the culture of an organization. The strategic developers should have the ability to alter the

strategies based on the changes the organization culture makes. The organization structure is

an important as any other factor as it is all about how a series of activities and takes are

directed toward the achievement of organizations goals and objectives. The reporting

structure, decision-making structure and division of labor are some of the sub elements

significantly operating in the organization structure. Hence, it is evident how Hayleys Fabrics

PLC engaged in its strategic planning process like every other large-scale organizations.

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References

Anon., 2017. Hayley's Fabric- About Us. [Online]

Available at: http://www.hayleysfabric.com/

[Accessed 25 09 2017].

Anon., 2017. Hayley's Fabric Leadership. [Online]

Available at: http://www.hayleysfabric.com/who-we-are/hayleys-fabric-leadership

[Accessed 25 09 2017].

E.H, S., 2009. Organization psychology. 3rd ed. s.l.:Prentice Hall.

Gerry Johnson, R. W. K. S., 2011. Exploring Strategy. Essex, England: Pearson Education

Limited.

Heathfield, S. M., 2016. What Is a Human Resource?. [Online]

Available at: https://www.thebalance.com/what-is-a-human-resource-1918144

[Accessed 25 07 2017].

Job kipkemboi kiptoo, D. F. M. M., 2014. IOSR journal of Business & Mangement. Factors

that influence effective strategic planning process in organizations, 16(6), p. 8.

Judge, S. P. R. T. A., 0213. Foundations of organization structure. In: Organizational

Behavior. New York, America: Pearson Education, p. 1.

Judge, S. P. R. T. A., 2013. Leadership. In: Organizational Behavior. 15th ed. New York,

America: Pearson Education, p. 1.

Judge, S. P. R. T. A., 2013. Organizational Culture. In: Organizational Behavior. New York,

America: Pearson Education, p. 1.

Odera, P. A., 2014. Research paper about strategic planing process. Factors that influence

effective strategic planning process by major sugar producing firms in kenya., Issue 16, p.

38.

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Appendices

Student effort agreement

Group Name:

Weekday Batch: 2017 June Intake Class Day the class is usually held: Monday

Time of usual class: 8.30 a.m. – 10.30 a.m.

Today’s Date: /10/2017

University ID Name of student Contribution

1. BM16432376

Nadishan G.S.W.Y.

2. BM17517966

Joachim S.P.

3. BM16428966

Dissanayake D.M.N.I.

4. BM17516808

Perera M.N.R.

5. BM16427594

Fernando R.H.D.N.

6. BM16428270

Attanayake L.G.

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Strategic Planning Process

(App. Figure 4.1)

Enviroment Analysis ( External/ Internal/ Industry)

Setting Strategic Statements ( Vision, Mission, Objectives, Goals, Strategies)

Strategy Formulation

Strategy Implementation

Performance Tracking and Control

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.

(App. Figure 7.3.1.1)

Managing Director

Gen. Manager

Factory Manager

Fabric sec. Manager

Fabric section supervisors

Fabric section workers

Finishing sec. Manager

Finishing section supervisors

Finishing section workers

Production Manager

Production floor in charge

Supervisors

Q.A Manager

Asst. Gen. Manager

Admin. & HR manager

Asst. Admin. & HR manager

HR Executives

HR Assistants

Accountancy & finance manager

Asst. Accounatncy &

Finance manager

Accountancsy& Finance Executive

Accountancy & finance Assistants

Marketing manager

Asst. Marketing Manager

Marketing Executives

Marketing Assistants

Research & development

manager

Asst. Research & development

manager

Research & developmemt

Executives

Research & development

Assistants

Organizational Structure

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(App. Figure 7.1)

(App. Figure 7.2)

(App. Figure 7.3)

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(App. Figure 7.4)

(App. Figure 7.5)

(App. Figure 7.6)

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(App. Figure 7.7)

(App. Figure 7.8)

21 | P a g e

(App. Figure 7.9)

(App. Figure 7.10)

22 | P a g e

(App. Figure 7.11)

(App. Figure 7.12)

(App. Figure 7.13)

23 | P a g e

(App. Figure 7.14)

(App. Figure 7.15)

24 | P a g e

(App. Figure 7.16)

(App. Figure 7.17)

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(App. Figure 7.18)

(App. Figure 7.19)

.

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Questionnaire

Kindly complete the following questionnaire using the instructions provided for each set of

question. Tick appropriately.

Background Information

1. Gender

Male [ ] Female [ ]

2. Kindly indicate your age bracket

Below 25 years [ ]

Between 25 and 35 years [ ]


Above 45 years [ ]

3. For how long have you been working in your organization?

Less than 1 year [ ]



Above 10 years [ ]

4. Which is your highest level of education?

Secondary Certificate [ ]

Diploma [ ]

Undergraduate Degree [ ]

Postgraduate Degree [ ]

5. How do you rate strategy implementation in your organization?

Excellent [ ] Good [ ]

Moderate [ ] Bad [ ]

Poor [ ]

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Internal Communication

6. In your view, does internal communication affect the successful implementation of

strategy within an Organization?

Yes [ ] No [ ]

7. If yes, to what extent?

Very Great extent [ ] Great extent [ ]

Moderate extent [ ] Low extent [ ]

No extent at all [ ]

8. How do you rate internal communication in your organization?

Excellent [ ] Good [ ]

Moderate [ ] Bad [ ]

Poor [ ]

9. To what extent do you agree the following statements in relation to internal

communication and strategy implementation?

Strongly

agree

Agree

Neutral

Disagree

Strongly

Disagree

An efficient communication should

give comprehensible explanations of

new duties, responsibilities and

obligations

Joint communication and total

understanding amongst the human

resources is a significant feature in

strategy implementation procedure

Information systems' role in the

implementing course is essentially

related to internal flow of information

and emerges on environmental

ambiguity phenomenon

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10. To what extent does your organization consider the following in deciding which mode of

information exchange to use?

Very great

extent

Great

extent

Moderate

extent

Low

extent

No extent at

all

Value of the information

Time accuracy of the

information

Magnitude of the information

The significance of

information

Effective Communication, Consensus

11. Indicate the extent to which the following effective communication and consensus

factors/ elements influence strategic plan implementation on a scale of 1-5 where;

Strongly

agree

Agree Neutral Disagree Strongly

Disagree

Effective Communication

Consensus

Strategic

consensus/agreement

between the top, middle,

and lower-level managers

on strategy intent and

strategy implementation

Employees understand

what new responsibilities,

tasks, and duties need to be

performed by them in order

to implement strategy

Employees understand

strategic plan

Organizational Culture

12. In your view, does an Organization‟s culture affects the successful implementation of it‟s

strategy?

Yes [ ] No [ ]

13. If yes, to what extent?

Very Great extent [ ] Great extent [ ]

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Moderate extent [ ] Low extent [ ]

No extent at all [ ]

14. To what extent does organizational culture influence the following?

Very great

extent

Great extent Moderate

extent

Low extent

No extent at

all

Flexibility and

adaptability

Goal

unification

Process

implementation

Cultural

alignment

15. To what extent do the following aspects of organizational culture influence the successful

implementation of strategy within the industry?

Very great

extent

Great extent Moderate

extent

Low extent

No extent at

all

Ethics

Values

Customs

Traditions

Beliefs

16. Indicate the extent to which the following Organizational Culture& Organizational

Leadership factors/elements influence strategic plan implementation on a scale of 1-5

where;

Strongly

agree


Disagree

Organizational Culture

Leadership

Organizational leadership

rivalry

Shared Beliefs

Clarification of the

strategic plan intentions

Resources

17. In your view, does availability of adequate resources affects the successful

implementation of an Organisation‟s strategy?

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Yes [ ] No [ ]

Human Resources Management Practices

18. Indicate the extent to which the following human resources factors/elements influence

strategic plan implementation on a scale of 1-5 where;

Strongly

agree


Disagree

Employee Commitment

Staff Skills

Interdepartmental relations

(personnel relations)

Personnel training and

development

Compensation/Rewards of

personnel

Organizational Structure & Systems

19. Indicate the extent to which the following administrative systems and leadership

factors/elements influence strategic plan implementation on a scale of 1-5 where;

Strongly

agree


Disagree

Organization Structure

Formalization of the

Systems (degree to which

decisions and working

relationships are governed

by formal rules and

procedures)

Coordination among the

Systems

Specialization in the

Systems(the degree to

which tasks and activities

are divided in the

organization)

Centralized Systems

(whether decision authority

is closely held by top

managers or is delegated to

middle and lower level

managers)

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20. The following table has statements about the 4 variables and Strategic Plan

Implementation. Please respond to them on a five point ration scale

Strongly

agree


Disagree

Human resources practices

influences Strategic Plan

Implementation in my

Organization

Organizational culture and

Organizational Leadership



Organization

Effective Communication

and Consensus influences

Strategic Plan


Organization

Organizational Structure &

Administrative systems



Organization