Business Strategy and Advertising for Local banya

Renzil D’cruz

http://RenzilDe.com/ http://about.me/renzilde

http://linkedin.com/in/renzilde

What is Local Banya ?

• online supermarket, shop at www.localbanya.com

• Minimum order of Rs 500,

• Free next-day home delivery

• Anywhere in Mumbai,

• Cash on delivery only.

Why To use local Banya?

• Saves you time

• Helps your budget

• It fits around your life

• Freshness guaranteed

• Get personalized recommendations

• Maintain a history of your past orders

• Re-order from your past orders

All WH(dubloo Yuch)

• When? create a new supply chain of command.

• Deodorant and insect repellent to apples and liquid soap.

• Great for the time-pressed,

• this online supermarket’s e-shelves feature fruits and veggies (sourced fresh every morning), personal care and household supplies

• discounted at up to 40 %.

• different time slots available and pay cash on delivery. convenient!

Founder Baniye

• Amit Naik(27)

IIM, Lucknow

• Karan Mehrotra(27)

RGIT,Mumbai

• Rashi Choudhary (28)

SP Jain Mumbai

Inventory

Selection

Accountant

Delivery

Video: http://www.youtube.com/watch?v=H5zJARYeiLM

Website : 'Look and Feel

• 3-Click Rule

• Easy to navigate

• User Friendly

• Good Design

• Informative

• Attractive

Use of Social Media

Facebook : • FB page

• 6,922 likes

• 1,268 talking about it

• Contest/poll

• Promo

• Lucky Draw/Offers

• Review/Feedback/Comments

• More Interactive

• Reach to audience

• And lot more….

Facebook : • FB page

• 6,922 likes

• 1,268 talking about it

• Contest/poll

• Promo

• Lucky Draw/Offers

• Review/Feedback/Comments

• More Interactive

• Reach to audience

• And lot more….

Offer and Coupons

Twitter

• Twitter page

• 3485 Tweets

• 300+ Followers

• Hashtag

• Contest

• Offers

• Attract and reach to the

Audience

Pintrest

• Pinvolve

• Promotion

• Product Launch

• Lucky Draw/Offers

• Review/Feedback

• Comments

• More Interactive

• Reach to audience

Google+

No LinkedIn

• Only Professional

• No Intention

• Less audience

Renzil D’cruz

http://RenzilDe.com/ http://about.me/renzilde

http://linkedin.com/in/renzilde

Blog Articles and online Review

Other Advertising

• eMail marketing for Existing user

Attract through various offers and bargains

• Online Ads

• iPhone/Andriod/Balckberry

Renzil D’cruz http://RenzilDe.com/

http://about.me/renzilde http://linkedin.com/in/renzilde

Market

Popularity

LocalBanya

Eemli

EkStop

Others

Thank You.Be Smart and

Shop at www.localbanya.com!!!

Banya Marketer : RenzilDe.com

facebook.com/renzilde

twitter.com/renzilde

linkedin.com/in/renzilde