Business Strategies to Increase Revenue - The Paper Shop

• 1. The Paper ShopMore Than Just Paper0Custom invitations, stationary, napkins, ribbon0Custom gift wrapping & gift wrap for purchase0Party decorations, balloons, greeting cards0Gifts, jewelry

2. Goals0Reach new customers0Form loyal customer base0Increase revenue 3. Targeted Advertising0 Real-Time Bidding 0 Immediately reach individual consumers through online ads based on their browser & search history 0 Direct ads to internet activity related to party & wedding planning, engagements, holiday preparation, gifts 4. 0 Location-Based Advertising0 Target consumers throughmobile ads based on their real-time location and mobileinternet activity 5. Subscriptions + Social Shopping 6. Ambassador Club0 $25 annual membership fee (can be reduced by referrals)0 Discount card/rewards; members-only sales, contests, coupons, product offers.0 Monthly e-newsletter0 Access to members-only portal on store website0 Members can promote stores sales, coupons, new products, etc. and earn points that can be redeemed for rewards.0 Send members content via e-mail/Facebook; members canthen easily share via e-mail/Facebook.0 Members can also access content by logging in to website. 7. B AR DA VN OD CATES 8. In 2011, SUNNYD worked withThe Baltimoreto promote theirSocialToasterShofers Furniture, a firmrealty Marylandfurniture retailer,Gaines & In 30brand ambassador program. increasedYerman Witman up almost 2,000days they signedwebsite trafficSocialToasterthe4000% from toConklin used with a reach totalingambassadorsimplementation of a Theyover 440,000 people. branddraw more than 3,700 newambassador program inwebsitegenerated its website throughvisitors to almost 10,000 theSocialToaster. grew theirfirst four-month period.visitors as they