Business @ Speed of Innovation

Business @ Speed of Innovation

Dr. Pavan Soni

Founder and Innovation Evangelist

Inflexion Point Consulting (www.InflexionPoint.net)

Traits of entrepreneurs

Questioning

Observing

Experimenting

Enrolling

Associating

Networking

Ref: Clayton Christensen

Branding a commodity, with localization

Branding a commodity, with localization

2005

Started by PC Mustafa with 50 sq. ft. kitchen in Bangalore

2006

First sales done

2007

Setup iD Idli Dosa batter plant in Hoskote

2010

Launches Malabar Parotas, fully machine made

2012

Operations in Hyderabad and Mumbai, prime retailing started

2013

Operations in Dubai (Malabar Parotas)

2014

Raised INR 35 cr from Helion Venture Partners

2015

Ads in mainstream media, OOH, and radio

2017

Raised $25 mn from Premji Investments

Aiming from INR 250 cr. revenue

Bringing back nostalgia

Hector Beverages Found in 2009Revenues of ~ INR 100 cr

~ 250 cr raised through Sequoia Capital and China’s

Hillhouse Capital

Family tradition + Modern

approach

INR 5000 crores brand

over four generations (since 1937)

▪ Modernized by third generation - Manoharlal and Shiv Kishan

▪ Territorial demarcation b/w brothers

Ready to Eat

Global presence

Amara Raja Batteries(Product +

Services)

Since 2000, closing in on Exide ▪ 33% in OEM four-wheeler▪ 15% in OEM two-wheeler ▪ 28% in replacement four-wheeler ▪ 30% in replacement two-wheeler

$ 2 billion revenues in next five years

Every 2nd car in Singapore is powered by Amaron batteries

Power brands + World class processes

▪ Started in 1889 ▪ Process innovations (process 1

container in 6.46 minutes)▪ Awards for packaging innovations ▪ 2,50,000 acres of contract farming ▪ Value-add products

▪ Rice bran oil, ▪ Paddy husk as fuel additive, ▪ Husk power, ▪ Cattle feed

Addressing unmet needs

Acquired by UK’s Reckitt Benckiser in 2010 for INR 3,260 cr

- Girish Patel, Ahmedabad

“Paras is known for developing new categories and is widely respected for its category creation ability.”

Sensing and seizing opportunities with technology

Founded in 1998 (with Rs. 10K )

World’s first plastic body inverter

MOSFET, Micro controller based and DSP Sine Wave

World’s first solar hybrid UPS

200 products, 90 countries, 40,000 channel partners

100 patents, 150 trademarks,

Leader in Indian solar market

"I want to drive the market - I don't want to be driven by

it. My guiding principle is: change the market before it

changes you."

- Kunwer Sachdev, Founder and MD of Su-Kam

Packaging innovations

New business models

www.PavanSoni.com 16

Adopting technology to differentiate


▪ Founded in 2004 by Rana Kapoor

▪ India’s fifth largest bank

▪ BHIM YES PAY is the 1st Wallet to fully

integrate the India Stack APIs

▪ Won Golden Peacock Innovative

Product / Service Award 2017

Engaging with the ecosystem



Mahindra Rise Prize ✓Solar Challenge✓Driverless Car Challenge

Since March 2014

▪ Seek to inspire and enable

world-class innovation and

entrepreneurship in India

▪ Follow a collaborative

approach to innovation

▪ Encouraging disruption

Anand Operating Engineers Model (1994)

▪ Over 90% of the shop floors

▪ 22-24 years of age group

▪ Built-in attrition of 25%

▪ 1:22 (supervisor, staff ratio)

▪ Continuous improvement and initiative


“We pick up first-generation people from across India. This

has given us high quality and engaged people on the shop

floor and something for the people to aspire for, which leads to

radical improvements. This has been one of our pillars of

innovation.”

- Sunil Kaul, MD of Behr India

Business @ Speed of Innovation

Branding the commodity with

localization

Retro innovations (evoking

nostalgia)

Addressing unmet needs

Family values plus professional

management

World class brand and quality

focus

Products and services to

differentiate

Packaging innovations

New business models

Seizing opportunities

with technology

Engaging with the ecosystem

Business @ Speed of Innovation

Small Business & Entrepreneurship