Business Solutions

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Freeman Business Solutions

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

What keeps you up at night?

Attendance challenges?

Sponsorship revenue?

Shrinking expo floor?

Social media?

Getting content out to all your members?

Event technology?

Just want to take your event to the next level?

Whatever that means…


Confidential.

Freeman responds with a full suite of Marketing Solutions

Attendee Acquisition

Social Media

Branding

Event Experience

Revenue Generation

Community Technology

Digital Solutions

Virtual Extensions


Confidential.

Audience Acquisition

Brand Strategy


Confidential.


Brand Strategy that starts with understanding each attendee segment…


Confidential.


…leading to specific engagement activities


Confidential.


…and segmented marketing plans


Confidential.

Social Media


Confidential.

Social Media Consulting and Execution

Setting up social media sites

Developing a campaign around the event or year-round

Executing a social media campaign

Creating a strategy to support a social media wall


Confidential.

Social Media Example

From strategy to campaign design to execution

What we created for NCA:

Daily Editorial Calendar

Official Facebook Event and

Fan Pages

LinkedIn Event Page

Joined LinkedIn Supergroup

to communicate the event

Actively solicited followers


Confidential.

Branding


Confidential.

Brand Sensory Exploration

Create new or refresh positioning

Recasting corporate mission, vision and values

Articulating a compelling, differentiated brand messaging framework

Defining aspects of competitive advantage

Create new brand image, look and feel


Confidential.

Brand Sensory Exploration

Identifying the emotional connection of your brand through all five senses.


Confidential.

Brand Sensory Exploration Examples

American Heart

After

Before

Brand Pillars Global Innovative Dynamic Heartfelt


Confidential.

Brand Sensory Exploration Examples

Dermatology

After

Before

Health is more than skin deep!

Color and Imagery

Brand Audit

Collaborate.

Innovate.

Inspire.

New Logo and Tagline


Confidential.

Event Experience

Experience Design

Event Audit


Confidential.

How do I take the event to the next level?

Enhancing traffic on the show floor

Adding new content areas

Creating opportunities for interaction

Highlighting new products

Networking activities

Sponsorships and engagement

Fulfilling association goals: membership, education, lobbying


Confidential.


Confidential.

Experience Design Example

Wind Works theme

Harness industry pride

Lobbying: cards to

congressmen

Collecting video content

Attendee marketing

Membership marketing

Lobbying efforts

American Wind Energy Association


Confidential.

Education on the show floor

PCBC

Event Audit

Discovery Association goals and event goals

Mission, history, industry

On-Site Audit Participate in all aspects of the event

Talk with attendees and exhibitors

What’s working, what’s not

New ideas to meet goals and engage attendees

Analysis and Summary Detailed recommendations:

conference

show floor

networking

sponsor offerings

messaging and theme

logistics and production

interaction and engagement

Third-party expert recommendations to enhance your event


Confidential.

Revenue Generation

Sponsorship Program Design

Prospectus Development


Confidential.

Revenue Generation

Sponsorship Programs

Developing new sponsorship

ideas

New trends and best practices

Non-endemic sponsorships


Confidential.

Gluten-free products

Gym membership

Mattress Vendor for back pain

Semi-endemic sponsorship examples for medical


Confidential.

Revenue Generation

Prospectus Development

Research

Positioning

Showcase value of

attendees


Confidential.

Community Technology

Wayfinding

Mobile Event App


Confidential.

On-Site Wayfinding

Interactive show floor plans and facility maps on large screens

Search Engine and Exhibitor Database

Sessions and Seminars with details and location maps

GO GREEN! Electronic delivery of marketing materials – eDocs

Detailed Analytics report on attendee activity for every exhibitor


Confidential.

On-Site Wayfinding

Multiple sponsorship opportunities


Confidential.

Mobile Event App

ActivTouch by Sherpa

Native on Android, iPhone Mobile URL


Confidential.

Mobile Event App



Confidential.

Mobile Event App


Peer-to-peer networking QR Code reader built-in Product-level capability


Confidential.

Digital Signage


Confidential.

Click arrow for animation.


Confidential.



Confidential.


Confidential.



Confidential.

Sponsorship Examples


Confidential.


Confidential.

Social Media Walls

Engage the community in a live conversation


Confidential.

Social Media Walls


Confidential.

Social Media Wall

Include a photo stream


Confidential.

Digital Signage in the Community Center

Social media wall and live-stream sessions


Confidential.

VIRTUALExtensions

1.0 Content

2.0 Community

3.0 Channel


Confidential.

› Gets your valuable content out to the members who can’t come to the event

› Pre-, during and post-event value creation

› No audience cannibalization

› Actually an audience DRIVER

› A venue for “continuing the conversation”

› Helps grow communities

Virtual Extensions

Extends the reach of your content beyond the event

Typically only

30%

of members attend the event in a single year

~30%

Of new attendees at the physical event went to the previous

virtual extension


Confidential.

Sync-to-slide Session Capture

Video or Audio

Post-Production

Media Player

Live Streaming

On-Demand

Virtual Extensions 1.0: Content

Capture Sessions to stream or archive online


Confidential.

Virtual Extension 1.0 / Online Event


Confidential.

Virtual Extension 1.0 / Online Event

Flexible rules

• Free log-in to event

attendees

• Pay per session, day,

track

• Must register

Cost model

Revenue share model

E-commerce Engine


Confidential.

Virtual Extensions 2.0: Community

Simple, complete, affordable, turnkey solution

Branded Virtual Environment

Interactivity Extends Conversation

Live Streaming of Select Sessions

Single Event Sponsor


Confidential.

LOBBY

SPONSOR SPACE

INTERACTIVE THEATER

NETWORKING LOUNGE



Confidential.



Confidential.

Freeman 3.0 solutions are powerful, sophisticated

implementations

Strategy - deeply integrated event experience

Marketing – building a large, active audience

Content – tailoring for hybrid consumption

Analysis – impact analysis, audience segmentation

Virtual Extensions 3.0: Channel

Fully customizable online platform with expert assistance

PCMA365 ADA Virtual Congress

Virtual Extensions 3.0: Channel

Robust hybrid event examples

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Melinda Kendall

[email protected]

508-923-5266

Thank you.

mailto:[email protected]

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