Top Banner

of 29

Business research methods_chapter02

Apr 09, 2018

Download

Documents

Le Duc Anh
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
  • 8/8/2019 Business research methods_chapter02

    1/29

    % 0 . 7, 425,3 08 3. # 98 #08 . 7, 7 3

    ,5907,5907

    % 3 3 0% 3 3 0#080,7. 07 #080,7. 07

  • 8/8/2019 Business research methods_chapter02

    2/29

    0,73 3 - 0.9 ;08

    &3/0789,3/W 9 0 300/ 147 84:3/ 70,843 3 94 03 ,3.0

    -:8 3088 7080,7. 708: 98W 9 0 9072 34 4 :80/ - 5741088 43,

    7080,7. 078 025 4 3 8. 039 1 . 9 3 3

    W ,9 4: 300/ 94 1472: ,90 , 84 /7080,7. 549 08 8

  • 8/8/2019 Business research methods_chapter02

    3/29

    % 0 $. 039 1 . 09 4/

    70.9 4-807;,9 43

    0,7 /01 30/ ;,7 ,- 08

    0,7 /01 30/ 209 4/8

    25 7 ., 9089,- 0

    2 3,9 43 41 , 9073,9 ;08

    $9,9 89 ., :89 1 .,9 43

    $0 1 .4770.9 3 574.088

  • 8/8/2019 Business research methods_chapter02

    4/29

    #080,7. 078

    W 3.4:3907 574- 028W $9,90 574- 028W !745480 549 0808W 0/:.0 4:9.4208W 472: ,90 7 ;,

    549 0808

    W 0; 80 ,3/ .43/:.9025 7 ., 90898

    W 7, .43. :8 438

  • 8/8/2019 Business research methods_chapter02

    5/29

    $ 34;,90

    W :7 48 9 830.088,7 94 -0 ,

    44/ -:8 30887080,7. 07

  • 8/8/2019 Business research methods_chapter02

    6/29

    $4:3/ #0,843 3

    548 9 43 7 :2039

    3/:.9 430/:.9 43

    % 508 41 8.4:780

  • 8/8/2019 Business research methods_chapter02

    7/29

    3307 . 9 4:80 4 /3907; 0 3 8 0850. ,/ 11 .: 9 ,3/ 0 5038 ;0

    % 8 8:7;0 3;4 ;088:-89,39 , 3307 . 94:80 4 / 3907; 0 3

    . 7, 425,3 08 3. . 7, 7 3

    % 0 3907; 0 3 3 9 88:7;0 -0 0850. ,/ 11 .: 9 ,3/ 0 5038 ;0

    0/:.9 ;0 #0,843 3

  • 8/8/2019 Business research methods_chapter02

    8/29

    3/:.9 ;0 #0,843 3

    W / /3 9 8, 08 3.70,80 /:7 3 4:7574249 43, 0;039 #0 43, 709, 078 / / 349 ,;0 8:11 . 039 894.

    94 1 .:894207 706:0898 /:7 3 9 0574249 43, 507 4/

    897 0 - 025 4 008 570;0390/ 894. 1742,77 ; 3 3 9 20 147 574249 43 94 -0 0110.9 ;0

    :77 .,30 . 480/ 709, 4:9 098 3 9 0 70 43147 /, 8 /:7 3 9 0 574249 43

  • 8/8/2019 Business research methods_chapter02

    9/29

    - 9 /3 9$, 08 3.70,80

    0/:.9 43

  • 8/8/2019 Business research methods_chapter02

    10/29

    - 9 %7,. 8!071472,3.0

  • 8/8/2019 Business research methods_chapter02

    11/29

    ,3 :, 0 41 #080,7.

    ',7 ,- 08

    4/0 8

    % 047

    %0728 :80/3 7080,7.

    43897:.98

    507,9 43,/01 3 9 438

    !74548 9 438

    549 0808

    43.059:,8. 020843.0598

  • 8/8/2019 Business research methods_chapter02

    12/29

    ,3 :, 0 41 #080,7.

    0,7 .43.059:, ,9 43

    41 .43.0598

    $ ,70/ :3/0789,3/ 341 .43.0598

    $ :..08841

    #080,7.

  • 8/8/2019 Business research methods_chapter02

    13/29

    - 9 4- #0/08 343897:.98 ,3/ 43.0598

  • 8/8/2019 Business research methods_chapter02

    14/29

    507,9 43, 01 3 9 438

    W 708 2,3W $45 42470W :3 47 W $03 47

    W .70/ 9 4:78W .70/ 9 4:78W .70/ 9 4:78W .70/ 9 4:78

    4 .,3 0 /01 30 9 0 ;,7 ,- 0 . ,88 0;0 41 89:/0398

  • 8/8/2019 Business research methods_chapter02

    15/29

    ,9 8 ',7 ,- 0

    ',7 ,- 0

    ;039 .9

    ,7,.907 89 . %7, 9

  • 8/8/2019 Business research methods_chapter02

    16/29

    % 508 41 ',7 ,- 08

    . 49424:8 , 0 02, 025 4 0/ &3025 4 0/

    8.70909 3 . -,. 74:3//:.,9 43, 0;0

    #0 4:8 ,11 ,9 43

    439 3:4:83.420

    %02507,9:70 0

  • 8/8/2019 Business research methods_chapter02

    17/29

    - 9 3/0503/039,3/ 0503/039 ',7 ,- 08

    3/0503/039 ',7 ,- 0'

    W !70/ .947 W !708:20/ .,:80W $9 2: :8W !70/ .90/ 1742

    W 390.0/039W ,3 5: ,90/

    0503/039 ',7 ,- 0'

    W 7 907 43W !708:20/ 0110.9W #0854380W !70/ .90/ 94

    W 43806:03.0W 0,8:70/ 4:9.420

  • 8/8/2019 Business research methods_chapter02

    18/29

    4/07,9 3 ',7 ,- 08 '

    W % 0 8 9. 94 .422 88 43 1742 , 8, ,7.425038,9 43 8 8902 ' 0,/ 94

    3.70,80/ 8, 08 574/:.9 ; 9 ' 50747 07 0850. , ,243 4:3 07 47 078

    'W % 0 488 41 2 3 3 4-8 ' 0,/8 94

    ,..059,3.0 41 07 7 8 -0 ,; 478 940,73 , 1,2 8:55479 3 3.420 '5,79 .: ,7 ,243 9 480 9 , 2 90/0/:.,9 43 '

  • 8/8/2019 Business research methods_chapter02

    19/29

    97,304:8 ',7 ,- 08 '

    W 9 30 .:8942078 ' .43974 , 8 9.94 .422 88 43 1742 , 8, ,7 .425038,9 438 8902 ' 0,/ 94 3.70,80/ 8, 08574/:.9 ; 9 ' 507 47 07 0850. ,,243 4:3 07 47 078 '

    W 243 708 /0398 9 088 9 ,3 ,8. 44 0/:.,9 43 ' .43974 9 0 488 41 4-8 ' 0,/8 94 7 8 -0 ,; 478 '0850. , /:0 94 9 0 574 2 9 41 9 0 1 77,3 0 '

  • 8/8/2019 Business research methods_chapter02

    20/29

    3907;03 3 ',7 ,- 08 ''

    W % 0 8 9. 94 , .422 88 43 .425038,9 438 8902 ' 0,/ 94 07 8, 08574/:.9 ; 9 ' - 3.70,8 3 4;07,.425038,9 43 ''

    W 574249 43 .,25, 3 ' 3.70,808,; 3 8 ,.9 ; 9 ' 0850. , 03 170057 08 ,70 411070/ ' -:9 . 01 ,24382, 07 8,;078 ' .43974 % 0 708: 98.420 1742 03 ,3. 3 9 0 249 ;,9 43 948,;0 ''

  • 8/8/2019 Business research methods_chapter02

    21/29

    !74548 9 438 ,3/549 0808

    W 7,3/ ,3, 07 4308 .,80 ,8 ,07 9 ,3 ,;07, 0 ,. 0;02039

    249 ;,9 43 ;,7 ,- 0

    W 7,3/ 2,3, 078 3 425,3 .,808,;0 , 07 9 ,3 ,;07, 0 ,. 0;02039249 ;,9 43 ;,7 ,- 0

    0307, ,9 43

  • 8/8/2019 Business research methods_chapter02

    22/29

    549 08 8 472,98

    08.7 59 ;0W 3 0974 9 4:7 549,94

    . 5 2,7 09 8 ,7089,3/8 ,9

    W 207 .,3 . 9 08 ,700 507 03. 3 -:/ 09/ 11 .: 9 08

    #080,7. ":089 43W ,9 8 9 0 2,7 09

    8 ,70 147 4:7 549,94. 58 3 0974 9

    W 70 207 .,3 . 9 080 507 03. 3 -:/ 09/ 11 .: 9 08

  • 8/8/2019 Business research methods_chapter02

    23/29

    #0 ,9 43, 549 0808

    4770 ,9 43,W 4:3 4203 :3/07

    5:7. ,80 10 07 :3 98 41

    4:7 574/:.9 9 ,3 42034 ,70 4 /07 9 ,3W % 0 3:2-07 41 8: 98 84 /

    ;,7 08 / 70.9 9 9 00;0 41 9 0 -:8 3088

    . . 0

    ,:8,W 3 3.70,80 3 1,2

    3.420 0,/8 94 ,3

    3.70,80 3 9 0507.039, 0 41 3.4208,;0/

    W 4 , 9 94 , 74.07 894703.70,808 9 0 574-,- 9

    41 5:7. ,8 3 9 ,9 89470 857 ;,90 -7,3/ 574/:.98

  • 8/8/2019 Business research methods_chapter02

    24/29

    % 0 #4 0 41 549 0808

    : /0 9 0 / 70.9 43 41 9 0 89:/

    /039 1 70 0;,39 1,.98

    $: 089 2489 ,557457 ,90 7080,7.

    /08 3

    !74; /0 17,20 47 147 47 ,3 3708: 9 3 .43. :8 438

  • 8/8/2019 Business research methods_chapter02

    25/29

    ,7,.907 89 .8 41 $9743549 0808

    $9743549 08 8

    8

    /06:,90

    %089,- 0

    099079 ,3 7 ;, 8

  • 8/8/2019 Business research methods_chapter02

    26/29

    - 9 % 047 41 9 0!74/:.9 10 . 0

  • 8/8/2019 Business research methods_chapter02

    27/29

    - 9 897 -:9 4309 47 4/0

  • 8/8/2019 Business research methods_chapter02

    28/29

    - 9% 0 #4 0 41 #0,843 3

  • 8/8/2019 Business research methods_chapter02

    29/29

    0 %0728

    W 7 :2039W ,80W 43.059W 43.059:, 8. 020W 43897:.9W 0/:.9 43W 25 7 . 82W 548 9 43

    W 549 08 8 4770 ,9 43, 08.7 59 ;0 5 ,3,947 #0 ,9 43,

    W 549 09 ., .43897:.9W 3/:.9 43W 4/0W 507,9 43, /01 3 9 43W !74548 9 43W $4:3/ 70,843 3W % 047W ',7 ,- 0

    43974 0503/039 97,304:8 3/0503/039 3907;03 3 4/07,9 3