Business Research Method

Business Research Business Research MethodMethod

Data collection through Data collection through experimentation and simulationexperimentation and simulation

BY:BY:

Hina Hina

ALLAMA IQBAL OPEN UNIVERSITY , ISLAMABAD

CONTENTSCONTENTS What is Business Research What is Business Research Data and its types Data and its types Primary Data Primary Data Data collection through Experminataion and Simulation Data collection through Experminataion and Simulation Practical Study on Pizza Hut Practical Study on Pizza Hut Major Competitors of Pizza Hut Major Competitors of Pizza Hut Major Products of Pizza Hut Major Products of Pizza Hut Data collection through experimentation and simulation Data collection through experimentation and simulation

SWOT analysisSWOT analysis ConclusionConclusion

ConclusionConclusion

What is Business ResearchWhat is Business Research

“Research’ has been defined in a number of ways, depending upon peculiar interests and demands of the researcher, his professional training and skills and, of course, the nature of the problem being examined or analyzed.

Methods and Techniques of Data Methods and Techniques of Data collection collection

Secondary dataSecondary data How to Scrutinize How to Scrutinize Published & unpublished Published & unpublished Methods where used Methods where used Meta analysisMeta analysis Historical method Historical method Content analysis Content analysis Informetrics Informetrics Use studiesUse studies

Methods and Techniques of Data Methods and Techniques of Data collection collection

Primary dataPrimary data Records and relics Records and relics Observation Observation Experimentation Experimentation Simulation Simulation Ask people orally Ask people orally Ask people in writing Ask people in writing Panel study Panel study Projective techniques Projective techniques Sociometry Sociometry Case study Case study

Interview / Depth interview / schedule Interview / Depth interview / schedule Mail Survey / questionnaire Mail Survey / questionnaire Mechanical devicesMechanical devices

DATA COLLECTION THROUGH EXPERIMENTATION & DATA COLLECTION THROUGH EXPERIMENTATION & SIMULATION SIMULATION

Basic design of logical proof to test hypothesis with Basic design of logical proof to test hypothesis with three basic principles:-three basic principles:-

-- Replication –Repeated Several times Replication –Repeated Several times -- Randomization – protects extraneous factors of chance Randomization – protects extraneous factors of chance - Local Control – Deliberate wide variability to measure and eliminate error Local Control – Deliberate wide variability to measure and eliminate error

Helps finding causal relationship between variablesHelps finding causal relationship between variables

Employs a set of control and experimental groups Employs a set of control and experimental groups

Administration treatment / stimuliAdministration treatment / stimuli

Controlled observation of change / deviation in Controlled observation of change / deviation in variables (Adequate control is the essence => reduce variables (Adequate control is the essence => reduce bias increases reliability bias increases reliability

DATA COLLECTION THROUGH EXPERIMENTATION & DATA COLLECTION THROUGH EXPERIMENTATION & SIMULATION SIMULATION

SimulationSimulation

Cheaper and suited to systems with interrelated and Cheaper and suited to systems with interrelated and interdependent components interdependent components

Types:Types:

Man simulation (role / game playing)Man simulation (role / game playing) Computer simulation Computer simulation Man-computer simulation Man-computer simulation Used in war strategies, behavioral, political economics and Used in war strategies, behavioral, political economics and

business problems business problems

Practical Study Practical Study

During the past four decades Pizza During the past four decades Pizza Hut has built a reputation for Hut has built a reputation for excellence that has earned the excellence that has earned the respect of consumers and industry respect of consumers and industry experts alike. Building a leading experts alike. Building a leading pizza company ahs required pizza company ahs required relentless innovation, commitment relentless innovation, commitment to quality and dedication to to quality and dedication to customer service and value. customer service and value.

Major Competitors of Pizza HutMajor Competitors of Pizza Hut

Domino’s Domino’s McDonaldMcDonald KFCKFC Taco bellTaco bell

Recently pizza hut declared that they capture 40% Recently pizza hut declared that they capture 40% market share among pizza hut industry in whole world.market share among pizza hut industry in whole world.

Five Major Product of Pizza HutFive Major Product of Pizza Hut

Pan Pizza Pan Pizza Thin ‘ N Crispy PizzaThin ‘ N Crispy Pizza Hand –tossed style Pizza Hand –tossed style Pizza Stuffed Crust Pizza Stuffed Crust Pizza Yorker Pizza Yorker Pizza

Products of Pizza hut which prefer more Products of Pizza hut which prefer more

in Islamabadin Islamabad Double Cheese Double Cheese Country fest Country fest Exotica Exotica Veg.supremeVeg.supreme

In Islamabad city double cheese pizza has big In Islamabad city double cheese pizza has big market than any other products of Pizzahut.market than any other products of Pizzahut.

RESEARCH METHODOLOGYRESEARCH METHODOLOGY

English lays down the meaning of English lays down the meaning of research as research as “a careful investigation or “a careful investigation or inquiry specially through search for inquiry specially through search for new facts in any branch of knowledge.”new facts in any branch of knowledge.”

The research implies the way the The research implies the way the companies are being affected in terms companies are being affected in terms of customer services and satisfaction of customer services and satisfaction and profitability due to the lack of and profitability due to the lack of certain innovative measurescertain innovative measures. .

RESEARCH TOOLSRESEARCH TOOLS

Primary dataPrimary data Observation methodObservation method Interview methodInterview method Questionnaire methodQuestionnaire method Experimentation method Experimentation method Stimulation method Stimulation method Secondary dataSecondary data Books Books Articles, NewspaperArticles, Newspaper WebsitesWebsites

DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION

GENDER WISE ANALYSISGENDER WISE ANALYSIS AGE WISE AGE WISE ANALYSISANALYSIS

0

100

200

300

400

Respondent %

male female

resp

on

den

t

Male

Female

Total

agwise analysis

050

100150

age

Res

po

nd

ent

Respondent

%

DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION

Occupation wise analysisOccupation wise analysis Income wiseIncome wise analysisanalysis

Occupationwise analysis

109

12

48

44

87

300

36.33

4

16

14.67

29

100

0 100 200 300 400

Student

House w ife

Professional

Employee

Businessman

Total

Occ

up

atio

n

Respondent

%

Respondent

Income Wise Analysis

2501-5000

5001-7500

7501-10000

10001-15000

Above 15000

Total

DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION

Frequently Eating AnalysisFrequently Eating Analysis Analysis of Affecting Analysis of Affecting Faction Faction in in BuyingBuying

0

100

200

Respondent

<=2 3 to 5 Morethan 5

Time

Frequently Eating analysis

Respondent

Analysis for affecting factors in buyers

209

34

40

17

0 50 100 150 200 250

Quality

CustomerCare

DeliveryServices

Packing

Respondent

DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION

Analysis Where Eating PizzaAnalysis Where Eating Pizza Analysis of Analysis of liking of servicesliking of services of of

pizzapizza

analysis where eating pizza

189

6730

14

0 50 100 150 200

Restaurant of pizza hutHome

PartiesOthers

plac

e

Respondent

Respondent

0

100

200

300

Respondent

Yes No

liking

analysis of liking of services of pizza

Respondent

DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION

analysis of other major restaurant with pizza hut analysis of other major restaurant with pizza hut

about liking factorabout liking factor

analysis of other major resturant with pizza hut about liking factor

192, 64%47, 16%

21, 7%

15, 5%

25, 8%

Pizza hut

Smoking Joes

Sugar ‘n’ spice

City Corner

Others

DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION

OCCUPATION VS LIKING PIZZAOCCUPATION VS LIKING PIZZA

Occupation Vs liking pizza

107

15

61

39

40

14

4

7

5

8

0 50 100 150

Student

House wife

Professional

Employee

Businessman

Oc

cu

pa

tio

n

Respondent

No

Yes

DATA COLLECTION THROUGH DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATIONEXPERIMENTATION AND SIMULATION

INCOME VS PREFERENCE PRODUCTINCOME VS PREFERENCE PRODUCT

Income Vs preference product

0 20 40 60

Double

Country fest

Exotica

Veg.suppe

Others

Pre

fere

nce p

rod

uct

Respondent

5001-7500

7501-10000

10001-15000

Above-15001

SWOT AnalysisSWOT Analysis

Good quality food Good quality food Bran familiarity Bran familiarity ISO certified ISO certified Good services Good services Full service restaurant as well as Full service restaurant as well as

delivery services delivery services Birthday parties Birthday parties Parking facilities Parking facilities Ordering online systemOrdering online system

RecommendationsRecommendations In Islamabad city many of consumers prefer In Islamabad city many of consumers prefer

non.veg pizza also and some of them suggest that non.veg pizza also and some of them suggest that pizzahut should start non.veg in separate pizzahut should start non.veg in separate restaurants.restaurants.

Students are likely to visit pizzahut in morning Students are likely to visit pizzahut in morning time also they suggest that you should open time also they suggest that you should open restaurant in morning time like 9 a.m. to regular restaurant in morning time like 9 a.m. to regular time.time.

Regular consumer of pizzahut always wait for new Regular consumer of pizzahut always wait for new product of pizza hut, so some of them suggest product of pizza hut, so some of them suggest that you should launch new product time to time.that you should launch new product time to time.

Your biggest customers are age between 17 to Your biggest customers are age between 17 to 30, so always care about it 30, so always care about it