Business reputation march 2015

Building and Maintaining a First-Class Business Reputation

Alan Stevens, The MediaCoach

Twitter: mediacoach

MediaCoach

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“People’s willingness to buy, recommend, invest in and work for a company is driven 60% by their perceptions of the company and only 40% by their perceptions of their products”

Kasper Ulf Nielsen, Executive Partner, Reputation institute

Five Techniques

Technique One

Seeing Opportunities

Technique Two

Creating Stories

Technique Three

Being Different

Technique Four

Creating a community

Technique Five

Being there

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Five Five Traps

Trap One

Using tragedy as advertising

Sent as a response to the Boston Marathon

bombing

Chicago plane crash, in which a child was

killed

Trap Two

Forgetting to turn off automated messages

A few hours before this tweet, a gunman entered cinema in

Aurora, Colorado and shot 82 people, 12 of

whom died

Tesco was in the middle of a scandal about horsemeat in

meat products

Trap Three

Not understanding how social media

works

Trap Four

Not monitoring fake brand sites

Trap Five

Forgetting that it’s SOCIAL Media

Five techniques

Five traps

Building and Maintaining a First-Class Business Reputation

Five techniquesOpportunities - Stories - Community - Different - Being There

Five traps

Building and Maintaining a First-Class Business Reputation

Five techniquesOpportunities - Stories - Community - Different - Being There

Five trapsTragedy - Automation - Understanding - Monitoring - SOCIAL

Building and Maintaining a First-Class Business Reputation

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