Business report final

Foundation in Natural and Built Environment

Introduction to Business (BUS 30104)

Charity Drive Event Report

By members of Meatball Mania Charity Drive

Group members:Teo Vi Vien (0321645)Teo Kuo Chien (0320195)Rachael Cheong (0319926)Ang Averllen (0321444)

A. Executive Summary

This charity drive event was given to us as an assignment to reach a certain target amount

of funds to donate to a charity organization of our choice. We, from Meatball Mania Charity

Drive chose to donate all our profit to Pertiwi Soup Kitchen as we believe in their objective to

feed the hungry and that is why we chose to sell food to provide food for the hungry.

We were also required to write a report on our objectives, target market, competition

analysis, product and packaging, pricing, promotion, sponsors, distribution, green measures,

human resource planning,evaluation of results and appendix where the details of setting up

and running this charity drive is recorded down in this report.

B. Objective

We have chosen to dedicate our donations to the Pertiwi Soup Kitchen. Pertiwi Soup

Kitchen’s main purpose is to provide food, sustenance and medical care for the homeless

and needy people in Malaysia. The committee of Pertiwi Soup Kitchen is a group of

privileged and well-to-do people who devote their lives to helping the homeless and the

needy to get through their daily struggle.

We chose this charity organization because the four of us, as food lovers believe everyone

should have the opportunity to enjoy food. We often see homeless and hungry people on the

streets of Malaysia struggling to survive and find food every day. Hence, we would like to

lend a helping hand to these less fortunate people to live a better life. We often hear cases

of people especially children from third world countries facing famine and poverty, and we

would like to avoid such situations in Malaysia.

As a group dedicated to help the homeless and needy in our country, we decided to set our

target donations high by reaching RM3000 of net profit. We have decided to divide our

expected profits from the variety of products we had plan to sell, such as spaghetti, curry

puff, meatballs and orange juice as well.

C. Target Market

We chose not to be fussy towards our choice of customer; we cater to anyone who is thirsty

and hungry. We tried to focus on the students from our own campus, Taylor’s University

Lakeside Campus, because a portion of them come from well-to-do families and may be

willing to spend on charity and help the less fortunate. Our customers are interested in

presentable products. Hence, our packaging has to be attention-grabbing and appetizing to

entice them to buy our products.

Not only that, our customers also emphasize on the hygiene and edibility of our products.

Hence, we used plastic gloves and tongs so that our hands do not come in contact with the

food and one of our members took a typhoid vaccine injection for safety measures, even

though our food is prepackaged by Ikea. We also focused on making our products mobile

and convenient so that our customers can enjoy our food on the go. Our customers also look

for affordable, cold and refreshing beverages to quench their thirst in our current hot

weather. We also had to make sure that our food can stay fresh for a long period of time

because the majority of our customers are students who constantly have classes to attend to

every day. That is also why we purchase our products every morning to keep the food fresh

and delicious.

D. Competition Analysis

Like any other business areas, we also have our fair share of competitors to deal with.

Among the handful we faced, the more challenging ones are Backofen and Secret Recipe

which both of them selling spaghetti.

The perks of Backofen is that they provide a wide range of flavours for their spaghetti while

we only provide 1 type which is spaghetti and meatball and they also sell main courses like

burgers and sandwiches which also come in a variety of choices. However, they charge their

customers at a higher price because they are a well-renowned company which specializes in

western food. The portion of their food is also relatively small compared to other pasta

restaurants outside of campus.

On the other hand, Secret Recipe sells a wide array of food and beverages at an affordable

price with a strategic location located just oppossite the stationery shop at the commercial

block where the crowd is usually at. Nonetheless, the food they sell mostly consist of cakes

which is very overpriced and not suited for the budget of students. The beverages they sell

are mostly carbonated drinks which is harmful for health.

After conducting a thorough research on our competitors, we decided to counter their

strategies by selling affordable and healthy products to reduce negative impact on their

health and wallets.

E. Product and Packaging

As mentioned earlier, we need to sell products that are a novelty in Malaysia to attract our

customers’ attention. Hence, we went to a few shops to search for a less expensive and

good container to package our food in. We also researched on how to package our products

so that they have a good aesthetic value yet is cost effective to reduce our expenses.

As for drinks, we bought bottles of sunquick orange cordial and mixed it with water and as

well as ice to create a better taste and we even bought a clear cup to put our orange juice in

to attract customer by its vibrant colour.

Customers want to buy our products because most of our food are freshly-made every day

and we conducted the quality control ourselves. For example, we would eat our own food

for lunch this could save up time for us walk to commercial block and we can also taste our

own food everyday to ensure the quality is consistent. For the meatball we also actually did

bought some before the charity drive week to test if the taste will be change after leaving it

unattended for the whole day.

As for the packaging of our products, we decided to use plastic containers with dividers to

contain our spaghetti and meatballs separately as the gravy is different. As for currypuff, we

used paper bags to contain them in order to be more eco-friendly and to save up on our cost

as well. Besides that, we kept all our kaya puffs and muffins in clear plastic bag to ensure

our food can be seen clearly to attract our customer. We also used an oven toaster to heat

up the curry puff, kaya puff and also apple pie.

F. Pricing

Set A1 Set A2Set A ala-

carteSet A Promo Set B1 Set B2 Set B ala-carte

Sale Price $12.00 $10.00 $8.00 $7.50 $12.00 $10.00 $8.00

Units 17 21 35 0 9 11 33

Rev $204.00 $210.00 $280.00 $0.00 $108.00 $110.00 $264.00

Sales Price

Set B Promo Curry Puff

Curry Puff Promo Muffin

Muffin Promo Apple Pie

Apple Pie Promo

Units $7.50 $3.00 $2.50 $3.50 $3.00 $3.50 $3.00

Rev 2 9 78 14 30 6 22

$15.00 $27.00 $195.00 $49.00 $90.00 $21.00 $66.00

Sales Price Kaya Puff

Kaya Puff Promo Donut

Donut Promo

Donut Promo Sunquick

Sunquick Promo

Units $3.50 $3.00 $5.00 $4.00 $3.00 $2.50 $2.00

Rev 6 20 5 3 1 35 12

$21.00 $60.00 $25.00 $12.00 $3.00 $87.50 $24.00

Spaghetti Sauce Curry Puff Muffin Apple Pie Kaya Puff Donut

Cost Price $47.15 $127.63 $98.50 $94.50 $31.60 $31.60 $19.50

Units

Rev $47.15 $127.63 $98.50 $94.50 $31.60 $31.60 $19.50

Meatball Sausage Utensils Sunquick Others

Cost Price $162.00 $32.37 $142.86 $43.56 $109.18

Units

Rev $162.00 $32.37 $142.86 $43.56 $109.18

Ikea food has always been popular amongst the locals hence we increased the selling price

three times from its cost price. For example, our apple tarts cost price is RM1.30 and we

sold them for RM3.50 each. We had difficulties selling our spaghetti set after lunch hour so

we had many types of combos so that customers will have the perception that they are

getting a good deal but in fact they are paying more than two times of the cost price.

G. Promotion

Pertiwi Soup Kitchen’s main objective is to feed the hungry hence our marketing message

was “13,000 people are struggling with hunger but with your help that number will decline”.

Our main tools of promoting our products are by creating simple yet catchy posters with

creative titles and HD shots of our food so that customers have a clear idea of our products

sold. We aimed to keep our posters attractive because it catches the attention of

passerbyers where they actually walked over to browse through the selection of food. In our

posters, we took the initiative to include IKEA’s logo and name because their food is popular

amongst locals, especially their signature swedish meatballs. We had customers coming up

to request for a special order of only their swedish meatball set. In conclusion, we relied on

the brand name and creative posters to attract our customers.

The second tool we used to promote our products is by selling our food face to face by

approaching students around campus and explaining to them about our cause of the charity

drive and Pertiwi Soup Kitchen’s objective. This method of promotion worked for snacks or

light bites such as curry puff, muffins and apple tarts when they want something to bite

between lunch and dinner.

Our Menu, Posters and Instagram Page

H. Sponsor

We have approached many companies for sponsorship for various purposes.

Firstly, we looked for IKEA Damansara for sponsorship of products which consist of

Swedish meatballs, curry puffs, mash potatoes and muffins. We’ve written a few sponsorship

letters and visited IKEA Damansara a few times before we were able to meet the manager

as IKEA is a big company and the customer careline was unfortunately down at the moment.

After speaking to the person in charge, Mr. Jason Wong and Mr. Mazlee, we weren’t able to

get a sponsorship for the products. However, we did manage to get a photocopy of the

typhoid vaccine certificate of the staffs who packaged our food daily during the entire week

of the charity drive.

After being rejected from Ikea, we still stuck to our plan of selling Ikea food because of its

popularity amongst locals. Due to its high cost, we decided to look for sponsorships to cover

our cost. This is when we approached Inta Bina Sdn Bhd because it is a relatively big

company who are financially generous. We wrote a sponsorship letter to them in hopes that

they would understand our cause and help us reach our target to donate to Pertiwi Soup

Kitchen to feed the hungry. We have also met the director of the company and explained

about the charity drive and objectives of Pertiwi Soup Kitchen. Fortunately, they were

generous enough to sponsor us a total of RM 966 which covered more than our total cost.

We also seek for donations from Hong Boon Siong and Teo May Tze Charity Foundation

where they subsidize funds for the poor. One of our group member personally knows this

charity foundation hence we contacted them through email and telephone calls to clarify our

cause and objectives. We collected a total of RM800 from them.

Lastly, we’ve also collected donations throughout the charity drive and accumulated RM134

that week from students and lecturers who passed by.

All in all we have a total donation of RM1900.

I) Distribution

For the distribution part, first and foremost, all our products were delivered straight from our

suppliers to our sales location which is in front of Student Life Centre in Taylor’s University.

Our products were supplied from Ikea Damansara which one of our group member, Racheal

is living around the area so it is quite relevant and easy for Rachael to pick up our product

every morning during our charity week. She will reach Ikea food court around 9:30 every

morning because Ikea food court only starts to operate on 9:30am. She will then bring the

packaged products from Ikea to the bus stop area of Taylor’s University by her own vehicle

and all products were carried to our stall by the rest of our members.

Next, in terms of how quickly can we deliver our product to our customers. This actually

depends on our customers because we are selling direct food from Ikea which is already

cooked but it may get cooler after some time. So we provided reheating services as we

brought our own oven toaster if our customers request to reheat their food, this may cause

our customers to wait for around 2 minutes give and take. For our main dishes which is the

spaghetti set, we only need to provide 2 scoop of sauce and it is good to go for our

customers.

In Taylor’s University, almost every student and lecturer will pass by Student Life Centre as

it is the main walkway to go to main blocks and commercial block. About 3 to 4 out of 10

customers we approached would purchase our products but this actually depends on the

timing of the day. For example, at 10:00 a.m. most of the students are rushing to class and

they may not bother us when we approach them so the sales was not really good during that

period of time. However, during lunch and tea time, our sales were much better and more

customers came up to us to buy our products and that was our peak hours of everyday

during the entire charity drive event week. Approximately out of 10 customers, 7 or 8 of them

were easily approached where we served around 100 customers daily.

With 4 members in our group and the type of products we were selling, we were unable to

make it available to be purchased online as the food is served fresh and hot at our booth.

One benefit of selling our products only in our stall was that we were able to control and take

care of everything smoothly and we were able to be more focused on things during peak

hours. However, we set up an Instagram account to promote our products and customers

were able to book special orders of Ikea meatballs a day before.

J) Green Measures

A portion of our consumable products are environmentally-friendly such as, Curry puff we

uses paper bag to contain and pass the food to customer rather than plastic bags to ensure

the wastage can be recycled.

After customers are done with their food, they can simply throw the plastic packaging into

the bin or are given the choice of reusing the plastic containers for future purposes as our

containers are microwavable and of good quality plastic. Our food are pre-packaged and

sealed in these plastic containers so that harmful pollutants from the air will not be able to

contaminate our products.

We provided a service to heat up the customer’s curry puff by using an oven toaster. By

doing this, we consumed an amount of electricity through the socket found near our stall. To

reduce the consumption of electricity, we only turned on the toaster oven only when we use

it. Moreover, we also used a large bag of ice to keep the drinks cool and fresh.

K. Human Resource Planning

Tasks were distributed according to our individual skills and commitment towards it. Vi

Vien, as the project manager, distributed these jobs to us and planned each week in an

organised manner. She was also in charge of designing the posters for our stall to promote

our products to people and convince them to support us through advertisements. As the

accountant, Teo Kuo Chien also calculated our expenses, profit made each day, our loss

and sponsorship money. Rachael was in charge in designing a stall layout to keep our stall

look neat and attractive. He also manages the stall and made sure that our stall is kept clean

and consistently presentable to our customers. Averllen was tasked to contact companies

that may be willing to help our cause by sponsoring their products to us or are eager to

donate some money to our charity organization. He was also responsible in asking people

for donations.

L. Evaluation of Results

Income Statement

Revenue

Sales $1,872

add: sponsorship for cost $966

Less: Cost of Goods Sold $940

Gross Profit $1,897

Add: Sponsorship $934

Adjusted Gross Profit $2,831

Less: Operating Expenses

Receipt book $18

water $13

apron $11

Vaccine $70

Total Operating Expenses $112

Net Profit $2,719

We stumbled upon a few ups and downs before and during the charity drive event. One of

our commendable decision was our product selection. Ikea food has always been popular as

they not only taste good but it is priced at a reasonable amount, hence choosing Ikea food

as our main product was a good idea. We didn’t have to promote too much as customers

came to purchase the pre-packaged food willingly and by lunch time our lunch set was

usually sold out. Another great effort we did was that our team consisted of members who

are dedicated to reach our target goals as everyone did their task willingly, accordingly and

efficiently. We had good communication throughout the project and worked together until we

reach our daily target. So grouping with one another was one of the best starting point for

this charity drive event. Thirdly, we were able to find sponsorships for our cost, even though

it wasn’t a sponsorship from our suppliers, we didn’t have to forge out money to purchase

our products beforehand.

On the other hand, we should’ve nominated more members to take the typhoid vaccine

injection as Rachael was the only one to have the vaccine injected and our progress was

slowed down as she was the only one who could handle the food when serving the

customer. We did not manage to get product sponsorship and wasted quite a large sum of

money and time to travel to and fro from Ikea to campus just to speak to the person in

charge to only find out that we were let down very close to the charity drive event week. We

should’ve request for a sponsorship and follow up much earlier so that we could still search

for sponsorships on other products rather than rely on just our main supplier to sponsor us.

If we were given a chance to repeat this event again, we would ask for more product

sponsorship and elect more members to take the vaccine injection so that we can move

faster to serve our customers. We would also conduct surveys much earlier to find out what

kind of products students would want to purchase to speed up and sales and reach our

target faster and earlier. We would also sell our products outside campus a week earlier

from the charity drive week.

Link to our video

https://www.youtube.com/watch?v=2DBaRJKD8eE&feature=youtu.be

M. Appendixes

Sponsorship letter

1st June 2015

Mr. Teo Hock ChoonInta Bina Sdn BhdNo. 15&17 (1st Flr)Jalan SS15/8A,47500 Subang Jaya,Selangor, Malaysia

Dear Mr. Teo Hock Choon

Requesting Sponsorship for Charity Drive Event

We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event as our school project in June 2015. Our plan is to raise a total of RM3000.00 via sponsorships and product sales. The fundraising event will be held from 8th to 12th June under the supervision of our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to PERTIWI soup kitchen, a non-profit organization where food is offered to the hungry for free or at a below market price. They are staffed by volunteer organizations, such as church or community groups.

We are writing today to ask if you would consider donating to us to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me at 017-3558837

Thank you.

Sincerely,

____________ Teo Vi Vien Charity Drive Event Group Leader

Approved by lecturer,

Chang Jau HoLecturer of Introduction of Bussiness

20th May 2015

Ms. Teo May YeeHong Boon Siong and Teo May Tze Charity FoundationNo.9, Lot 6674, 1st Floor,Bangunan Dirgahayu, JalanBatu Lintang, 93200 Kuching Sarawak.

Dear Ms. Teo May Yee

Requesting Sponsorship for Charity Drive Event

We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event as our school project in July 2015.

Our plan is to raise a total of RM3000.00 via sponsorships and product sales. The fundraising event will be held from 8th to 12th June under the supervision of our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to PERTIWI soup kitchen, a non-profit organization where food is offered to the hungry for free or at a below market price. They are staffed by volunteer organizations, such as church or community groups.

We are writing today to ask if you would consider donating to us to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me at 017-3558837

Thank you.

Sincerely,

____________ Teo Vi Vien Charity Drive Event Group Leader

26th May 2015

Mr. Jason WongIKEA furniture store,Jalan PJU 7/2,Mutiara Damansara,47820 Petaling Jaya,Selangor, Malaysia

Dear Mr. Jason Wong,

Request on Photocopy of Typhoid Vaccination Certificate

We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event as our school project in June 2015. Our lecturer, Mr Chang Jau Ho requested for a photocopy of the Typhoid Vaccination Certificate of the workers who are packaging the food that will be sold during the charity drive event to avoid food poisoning.

This letter is to hereby confirm that this request is true and it is requested by our lecturer, Mr. Chang Jau Ho, lecturer of Introduction to Business, as proof. The details of the vaccination certificates will not be published and will be kept confidential.

Thank you.

Sincerely,

____________

Teo Vi Vien

Charity Drive Event Group Leader

____________

Chang Jau Ho

Lecturer of Introduction to Business

29th April 2015

Ms Munirah HamidPERTIWI Soup KitchenNo: 63 Jalan SS 3/53, Taman Subang,47300 Petaling Jaya,Selangor Darul Ehsan, Malaysia.

Dear Ms Munirah Hamid,

Requesting Permission to Raise Funds for Your Organization

We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event for our school project in June 2015. Our goal is to raise a total of RM3000 through sponsorships and product sales. The fundraising event will be held for from 8th to 12th June under the supervision of our lecturer, Mr. Chang Jau Ho. All profits earned during the event will be donated for a good cause.

We are writing today to ask if your organization would like to be the recipient of our donation. And if you are willing, we also would like to request permission to use your organization’s name solely for fund and awareness-raising purposes during the event. If you need more information about our event or have any other questions, you may contact me at 017-3558837.

We hope to hear from you soon.

Thank you.

Sincerely,

____________Teo Vi VienCharity Drive Event Group Leader

20th May 2015 Mr. / Ms. Bervesley BaleIKEA furniture store,Jalan PJU 7/2,Mutiara Damansara,47820 Petaling Jaya,Selangor, Malaysia. Dear Mr. / Ms. Berversley Bale, Requesting Sponsorship for Charity Drive Event We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event as our school project in February 2014. Our plan is to raise a total of RM3000.00 via sponsorships and product sales. The fundraising event will be held from 8th to 12th June under the supervision of our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to PERTIWI soup kitchen, a non-profit organization where food is offered to the hungry for free or at a below market price. They are staffed by volunteer organizations, such as church or community groups. We are writing today to ask if you would consider donating 400 pieces of curry puff and 600 pices of meatballs, to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me at 017-3558837 Thank you. Sincerely, ____________ Teo Vi Vien Charity Drive Event Group Leader Approved by lecturer, Chang Jau Ho

Lecturer of Introduction of BussinessIkea Staff Typhoid Vaccine Certificate

Receipts of Expenses