Business report

Shimano Business report

Shimano headquarter Europe

Located in Nunspeet central Netherlands

From here all subsidiaries are coordinated for order processing marketing sales and strategy directions.

1Shimano Europe Corporate Communications


Shimano Inc.

Shimano Europe is part from the Shimano Inc based in Sakai Osaka Japan. The company has spread activities world wide for Bicycle compenents Fishing tackle products and rowing boat equipment.

Founded in 1921 by Shosaburo Shimano.



Shimano Europe

In this organogram you can see the lay out from the Shimano Europe Group with all own subsidiaries and country locations.

Shimano Europe was founded in Düsseldorf Germany June 1972

The group was consolidated in Nunspeet Januari 1995

Shimano is reprented in other countries by distributers and via the globalShimano is reprented in other countries by distributers and via the global internet with all other subsidiaries.



Shimano in Short

Shimano presentation from business elements and outline from our product portfolio. We are making products for the outdoor environment. We are producing designing and developing all products in line with our company mission.

T t h lth d h i th h th j t f tTo promote health and happiness through the enjoyment of nature and the world around us.

Shimano Europe Corporate Communications 4


The product relations

Outdoor quality

Clean air surroundings

Sustainability

Enjoyable time

A ti tiActive time

Nature surroundings




Outdoor quality


Sustainability

Enjoyable time

A ti tiActive time

Nature surroundings




Outdoor quality


Sustainability

Enjoyable time

A ti tiActive time

Nature surroundings



Analyze the distribution from goods and services.

The trend published by Price Waterhouse Coopers Retail for 2012 made it sound and solid in their findings about an ageing retail network. The supermarket around the corner, the baker, the shoe maker, but also the bike dealer are getting older and loosing ground for existance.

Commodity products are the mass market and the price segment. They h l k d l h d il drepresent the replacement market and supply the daily needs.

The growing segment can be found in the „fitting the aged“ and offering service renewals and products that are the ones with captivating elements.

The promising sector are the ones related to Wellness and Living Surrounding scenarios. However many products are based on upgrades and updates and do not carry true innovating originality that make them aand updates and do not carry true innovating originality that make them a riscue in a sense of return from investment and/ore no market acceptance.



A paradigm shift

How effect this all product development, and product stages, in a societal framework? The Mechanical original will see electrified applications. Photo shooting changed digital as well reproducing.

Communications in visual and voice are sending around the world in split seconds. Communication devices are supporting our life and mechanicals

d l i i d iand electronics are mixed to megatronics.

How this effect the design and product direction for such simple product like the bicycle. We needed to study and research and we did that since the mid nineties. A report about mobility recently published underlined our findings from the past.

In specific, the elderly of the future are likely to (1) engage more often in activities out-of-home (2) try to avoid peak hours in the timing of theiractivities out-of-home, (2) try to avoid peak hours in the timing of their activities and (3) increasingly choose their residence in less dense urban areas (55-64 yr) or more dense urban areas (65+ yr).



Shimano present her products on many national and international platforms to communicate and to inform public and business partners.

Shimano maintained world wide presence on the internet and provide adequate informations in many languages. Customers have easy access to all relavant informations in relation with our products, the social and commercial activities as well furthermore do we serve our team Shimano members with company informationsmembers with company informations.



Market scope Cycling

We cluster our findings in a horizontal and vertical bar with the scope into 4 directions. Economics, Ecologics, Personal and Social. From its starting time (more than 100 years) the bicycle is one of the most efficient macines in and on the short (3 km) and medium (8 km) distance.

We know by research that more than half the motorized miles (close to 60%) li di W l k h li i l d60%) are a cycling distance. We also know that cycling is related to cultural and infra structural surroundings.

There is a very important missing link that exclude the bicycle from here. We analized that bicycles in the street reflect the non glamourus transport.

However mobility modes are beginning to change. Green House Gas (GHG) emissions and public space are putting pressure on motorized solutions and the indirect societal cost with the motorized mode is forcingsolutions and the indirect societal cost with the motorized mode is forcing politicians to act.



Market scope Fishing

People know the joy of contacting their hearts to the breathing of nature.People know the joy of meeting someone to communicate with each other.That's simply because all people have nature in themselves.And tools are largely connected with the joy of people.We at Shimano have been providing attractive products with a focus on cycling and fishing, the most popular outdoor sports.cyc g a d s g, e os popu a ou doo spo s

Wind touching the skin, sunlight streaming through the trees and wave patterns covering the water excite the hearts of people. We are aiming to become a company to create excitements among people.We will continue to support people to realize their dreams to create new lifestyles to bring them closer to nature and share the joy of life with each otherother.



Market scope Rowing

We know how to fit man and machine and providing the best tool to win and enjoy.

Rowing shoes are fixed in the boat and Shimano Rowing Dynamics are made to transfer optimum power. A quick relaese system similar as with bike shoe and pedal provide safety aspects in case a capsize occure. R i i h ld i h Ol i di i li i i f h i lRowing sport is the oldest sport with Olympic dicipline it is from technical origin requiring power and skills to row a boat fast and fighting the natural elements wind and water.

Rowers are member from clubs and /ore universities the rowing society is more than average educated and the academic background and teamwork can be found in social, political, and business networks.



Societal changes

To get tomorrows (aged) customers in the outdoor we need to approch with elements reflecting the changed surroundings. Making the bicyle part from the „renewals“ in todays modern life style.

Change the sales arguments from colors, gears and kilos for green, health and above all quality time! Making outdoor equipent control functions easy

ibl f haccessible for the target group.

Make riding a bike or fishing „cool“ and creat intellectual values for these outdoor solutions. Profile the sport with design and support safe surroundings.

Cities with a cycling policy directly benefit from a better air quality, a reduced noise level and economical and societal benefits.



Synergy between partners

Shimano and partners are working in this field for many years. We made prototyping to support our customers, we invest in the networks that communicate these directions. We actively participate in platforms like advocacy conferences and take part in international networks.

We support user groups. We keep in touch with other industry players and h bli W bli h i i i h NGO‘ l fthe public transport. We publish in cooperation with NGO‘s letters of

contence with key factors.

And we invest internally in know how to react with the right products, at the right time, on the right place. Shimano core competence is being a specialist in outdoor products that are produced by our own managerial greenplan directives.



Technology meet sports

Same as in many other sports is technology needed to get access to the sport to deliver quality outdoor time and to make these tools passionated for their users. The Shimano technology is related to the human interface. You feel them in your hands or put them on your feet.

Ergonomics and bio mechanics are part from a constant research in the h k h f h O i i i d i d f i li dsearch to make the perfect match. Optimizing design and functionality and

delivering products that are captivating peoples mind are the drive behind.



Riding a bicycle contribute to societal and environmental surroundings.



Fishing is providing peace and tranqulity in a natural setting



Rowing is the ultimate team sport creating life time friends



Company groundplan Shimano Europe


Business report

Documents

shimano europe group

shosaburo shimano

business elements

product development

product stages

product portfolio

commodity products

h d il drepresent