1) Your Profile Page: “Home Base” • Personal • Highly Visible • Status • News Feed • Interests, Work, Education info • Things you add • The Wall
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1) Your Profile Page: “Home Base”
• Personal
• Highly Visible
• Status
• News Feed
• Interests, Work, Education info
• Things you add
• The Wall
2) Your Home Page: “Facebook Central”
• Consolidated
• Info from all sources
• Events
• Preferences let you customize what you see… (use Privacy to customize what others see)
3) Friends: Your Network “Hub”
• News, Status, Data on your Friends
• “How You Know” them: important data
• Choose & manage Friends wisely
• Use Tabs to fully explore Friend features
4) Networks: Your Communities
• Networks extend your “Hubs”
• One regional + all legitimate Work and Education
• Showcases local happenings
• Targetable: data central!
• Expected to evolve as a directory
5) Inbox: Messages & Media
• Private conversations
• One-to-one or one-to-many
• “A+” for group messaging
• “A” for personal publishing
• Conversational; newsletter-like
6) Privacy: Make it a Priority
• Powerful tools
• You affect who sees what
• Invest the time… learn the tools
• Facebook will assume that most things are visible…unless you make it otherwise
7) Events: Integrating Online & Offline
• Event planning and invitation tools
• Easy messaging and RSVP
• Integration with Groups, Networks, Pages
• Built-in visibility and virality
8) Apps: “Extreme Customization”
• Apps let the user self-configure “their” Facebook
• Apps add depth and relevance… more each day
• Remember: social networks are platforms
9) Pages: Facebook’s Business Backbone
• Like a “Profile” for your business
• Help big guys seem small…and small guys seem big
• Full integration with all other functions
• Pages: “Here, I am, world!”
10) Ads: Extreme Targeting
• Where all of that Facebook data pays off…for you
• Pay for what you use…easy budget management
• Broadcast or microtarget
• Track, chart and manage
11) Facebook Beacon: Social Commerce
• Broadcasts buyer activity across News Feeds
• “Advertising Remix”
• Makes customers the messengers
• A first step: bringing commerce into the social conversation
12) Polling, Analytics, Integration
• Relevance: targeted, cheap, easy
• Levels the playing field: you can play like a big guy
• Still experimental: test and measure first
• But…watch it over time…
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