Business Proposal to ETEN. Our Scopes Bring Fring to Chinese Market around the world with our PARTNERs devices Make Fring available EVERYWHERE on all.

Business Proposal to ETEN

Our Scopes

Bring Fring to Chinese Market around the world with our PARTNER’s devices

Make Fring available “EVERYWHERE” on all the Mobile devices

Make our partner’s device more valuable with Fring pre-installed

Fring Introduction

What is Fring?

• fring™ is a free mobile VoIP application that utilizes free WiFi or your mobile internet data plan to make free mobile internet calls and live chat (IM) to other ‘fringsters’ and PC-based services including Skype®, Google Talk™, ICQ, MSN® Messenger, Twitter, AIM® &Yahoo!™

How Fring Works?

Fring Connection Manager

• 3G Connection– Minimum bandwidth required

• WiFi Connection– Supporting WispR– Pre-Configuration Avaliable

• Auto Roaming– Setup priority to roam in between networks

Fring Applications

Advantage

• Join Easy

Advantage

• Support multi platform of headset, connect via WiFi and 3G

Major Features

Major Features

Voice, Presence,

and IM Integration

Free Calls and Live

Chat

Easy to make VoIP (SkypeOut

or SIP) Calls

Join Easy & Use Easy

Support the most of handsets

Auto Roaming between

WiFi and 3G network

Making calls to Landline or Mobile phones with Skype, SIP, or GSM

Show Friends Status from MSN, Skype, YM and others

Receiving calls from other Mobile Phone or Skype, MSN and so on.

Support MP3 ring tone

Easy Wireless network setup and Auto Roaming between WiFi and 3G

Using FREE IM instead of expensive SMS

Business Models with ETEN

Chart for Fring, Pico and others

www.fring.com.tw

For manufacturers, Pico will provide them a Total Solution Package based on Fring software. Our solution is not only another IM software

but also a “Ready to Call” VoIP phone to increase the

VALUE of their product.

Chart for Fring, Pico and others

www.fring.com.tw

For ITSPs, Pico will extend their subscriber populations onto Fring network. And Pico will

get free promotion-free-minutes from ITSP in return

Chart for Fring, Pico and others

www.fring.com.tw

For other ITSPs who lack of mobile clients, Fring could license software to them with C0-Brands or Private Label methods

Marketing Plans with Partner

Target End-Users

Target End-users

Community Mobile Worker

Youngsters Education

Target End-UsersOur target subscribers are the ones who like to try the new stuff, and new IT gadget. As well as using Internet as their major communication media, and the way to make new friends

Our target subscribers are the ones who like to try the new stuff, and new IT gadget. As well as using Internet as their major communication media, and the way to make new friends

The opinions and feedbacks from the Target subs will substantially influence Potential Subs

The opinions and feedbacks from the Target subs will substantially influence Potential Subs

Target Subs

Potential Subs

Just Looking• Wants the latest Mobile

Phone• Need Internet Access

all the time• Good Knowledge on IT• Males, and Youngsters

• Wants the latest Mobile Phone

• Need Internet Access all the time

• Good Knowledge on IT• Males, and Youngsters

• Need Internet at least every other day

• General knowledge on IT• Females, White-Collar

• Need Internet at least every other day

• General knowledge on IT• Females, White-Collar

• Have access to Internet once a week or less

• Have access to Internet once a week or less

Target End-Users

Target Subs

Potential Subs

Just Looking

•Goal ：• Enhance Royalty

•Via ：• Brand Information• User Experience• Customer Support• Personalized DB

•Goal ：• Enhance Royalty

•Via ：• Brand Information• User Experience• Customer Support• Personalized DB

•Goal ：• Increase the Brand Value

of Fring•Via ：

• Trail Sites in Retailed Store

• Offer On-Line supports

•Goal ：• Increase the Brand Value

of Fring•Via ：

• Trail Sites in Retailed Store

• Offer On-Line supports

Methods ：1. Trial Sites in Retailed Store ： Promotion Day & Promotion Station2. Increase the Visibility on Medias3. Letting people know the Principle of Fring ： “Always Connected” ，” Simple 、 Easy 、 Fun”

Methods ：1. Trial Sites in Retailed Store ： Promotion Day & Promotion Station2. Increase the Visibility on Medias3. Letting people know the Principle of Fring ： “Always Connected” ，” Simple 、 Easy 、 Fun”

Marketing Cycle

Phase 2: Expanding Subscribers

Promoting users to download Fring

Phase 3: MutualBuild up more

Bundle Programs with partners

Phase 4: UpgradePromote Users to use VoIP

Outbound call services

Phase 1: New Product Introduction

Increase Visibility of Fring

Marketing Plan

Easy to useEasy to use Replace SMSReplace SMS

Attractive to User

Latest Mobile Phone Support

Latest Mobile Phone Support

Integrated multiple IM platforms

Integrated multiple IM platforms

Fring’s Slogan

Always ConnectedAlways Connected

Simple 、 Easy 、 FunSimple 、 Easy 、 Fun

Communicate our Principle

Marketing Strategy

Experience AmplificationInvitation

Attract people to try

Fring via Retail

Stores or Internet

Increase the

Visibility of Fring on

Media to enhance

people’s interests

and confidence

Exposure

Experience

Usage

Brand

Extend

Centralize

Share

Increase numbers of

subscribers with

good user

experience and

visibility from

Medias plus

Hardware Bundles.

Marketing Strategy

User Experience

Promotion Station to Market

Download Station

Free VoIP trial

Presenting mobile devices

OEM Bundle

S/W Bundle

VoIP Bundle

WISP Bundle

FringPromotion Station

FringBundle Program

FringPromotion Day

Presenting on Medias

Visibility to Medias

Thank You!