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Presented by Geri Ann Fuller Business Proofing & Editing Made Easy
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Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Apr 29, 2018

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Page 1: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Presented by Geri Ann Fuller

Business Proofing & Editing Made Easy

Page 2: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

What is the difference between editing

and proofreading?

Page 3: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Editing vs. Proofreading✓ Editing is about content.!✓ It’s rewriting, revising,

and cutting fat.!✓ Proofreading is about

correcting errors.

Page 4: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Editing vs. Proofreading✓ Each task requires a different focus.!✓ The Incredible Power of the Human Mind!✓ Your brain will read incorrect words as if

they are correct.

Page 5: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

¡ Intelligence makes mistakes easier to miss.!

¡ Your brain is always thinking about meaning.!

Editing vs. Proofreading

Page 6: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Tips andTechniques

✓ Consider your audience.!✓ Match your language and tone.!✓ Have a clear purpose.

Page 7: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Consider tone.Cut the fat.

Page 8: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Cutting the Fatthatwhichwho

there areit is

Page 9: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Sentence Structure¡ Editing issue!¡ Use short sentences.!¡ KISS: Keep it short

and simple.!¡ Make each sentence

a complete thought.!¡ Use short paragraphs.

Page 10: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Use the Active Voice

Except when ...!✓ You don’t know the actor.!✓ The point is the action.!✓ The object is more important.!✓ You want to avoid blaming.!✓ You want to take the heat

off yourself.

When the subject does the action

Page 11: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Proofreaders’ Top Mistake

¡ It’s failing to ask someone else to read the document.!

¡ The other person will catch things you missed.

Page 12: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Top 10 Guidelines for Hard-to-Spot

Errors

1. Read backward.

2. Use a frame.

Page 13: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

3. Review several times.✓ Make a checklist.!✓ Look for different

errors with each pass.!✓ Spell names correctly.!✓ Prioritize proofreading

tasks.Top 10 Guidelines for Hard-to-Spot

Errors

Page 14: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

4. Proofread early.

✓ At the end of the day, you’re tired.!

✓ Most of us are at our best in the morning.

Top 10 Guidelines for Hard-to-Spot

Errors

Page 15: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

5. Get your tools together.✓ Getting up can break

your concentration.

Top 10 Guidelines for Hard-to-Spot

Errors

Page 16: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

6. Don’t proofread under fluorescent lamps.✓ They take 30 percent

of your brainpower.!✓ Use natural light or an

incandescent bulb.

Top 10 Guidelines for Hard-to-Spot

Errors

Page 17: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

✓ Glitches can happen.

7. Read a recent draft next to the original.

Top 10 Guidelines for Hard-to-Spot

Errors

Page 18: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

✓ Grammar check can be wrong.!

✓ Spell check can’t tell if you used the correct word.

8. Don’t trust grammar and spell check.

Top 10 Guidelines for Hard-to-Spot

Errors

Page 19: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

✓ Print it differently to surprise your eyes.

9. Proofread from a hard copy.

Top 10 Guidelines for Hard-to-Spot

Errors

Page 20: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

10. Take frequent breaks.

Top 10 Guidelines for Hard-to-Spot

Errors

Page 21: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Common Grammar Errors¡ Short sentences

can help avoid grammar errors.!

¡ Run-on sentences are 2 or more complete thoughts without punctuation separating them.

Page 22: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Confusing subject and object!¡ Ex: Each of the reports

contain useful information.!¡ A singular subject needs a

singular verb.!¡ Prepositional phrases will

come between the subject and verb.

Common Grammar Errors

Page 23: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Common Grammar ErrorsConfusing who and whom

Misuse of the reflexive pronoun

Don’t use reflexive pronouns in place of an object pronoun.

Page 24: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Common Grammar Errors

Forgetting to use parallel structure

Misplaced modifiers

Page 25: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Capitalization

Capitalize:!1. A person, place, or thing.!2. The first word of a sentence.!3. Seasons used as a proper noun or directions

used to describe a geographic region.

Page 26: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Capitalization

4. Titles when they come before a

name.5. Family relationships when used in place of

a name.

Capitalize:

Page 27: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

¡ Abbreviate words that are part of an address.!¡ Spell out the same words in a sentence.!¡ Abbreviate titles when full names are used.

Abbreviations

Page 28: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

✓ The rule of 10!✓ Be consistent with all numerals

in the same sentence.!✓ Spell out numbers used to start

a sentence.!✓ Spell out approximate numbers.!✓ Spell out ordinal numbers.

Numbers

Page 29: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Numbers✓ Numbers are tricky, because you don’t always know

what they are supposed to be.!✓ Read aloud to a partner.!✓ Double-check math and phone numbers.

Page 30: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Phone Numbers, Names, and Addresses

Dial numbers to ensure correctness.

Numbers take more time and care.!

People like to see their names spelled correctly.

Page 31: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Phone Numbers, Names, and Addresses

¡ Double-check addresses with a reliable source.!

¡ Double-check Web addresses.

Page 32: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Oversights and R

epetitions

¡ Use the Z-scan technique.!¡ Spell check can’t find

all errors.!¡ Read the document

out loud to look for incorrect words.

Page 33: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Summary

¡ Do the work and check after yourself.!

¡ Not checking your mistakes can lead to major embarrassment.!

¡ Don’t beat yourself up if you make a mistake.

Page 34: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

With Geri Ann Fuller

Welcome to Business Proofing & Editing Made Easy

Q&A

Page 35: Business Proofing & Editing Made Easyimages.ruceci.com/PDFS/WTEPBook.pdfGrammar check can be wrong.! Spell check can’t tell if you used the correct word. 8. Don’t trust grammar

Thank you for joining us today!