Business Promotion On Reddit Kanika

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Business Promotion on Reddit

Presented By:

Kanika Malhotra [email protected]

Tuesday August 04th, 2009

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Presentation Includes:1. What is Reddit

2. What users can do on Reddit

3. Reasons for using Reddit

4. Traffic Detail

5. Popular categories on Reddit

6. How to promote business on Reddit

7. Tips to get on the front page

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What is Reddit

• is a social bookmarking and news site

• allows users to submit articles, vote on them, and engage in discussions

• articles / websites voted up to the frontpage usually receive a great deal of traffic and can easily see over 10,000 visitors within the span of a day

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What users can do on Reddit

• Submit - User can submit new article and blog entry

• Vote – User can vote for or against the post /comment

• Comment – User can comment on the existing post

• Explore – User can find latest and hottest stories according to his/her taste

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Reasons for using Reddit• Traffic – Getting on the frontpage can result in a large

amount of traffic to your website

• Brand Awareness – It can increase your brand awareness as well as establish a long-term reader base for your blog

• Viral Networking – It will help your website to go viral on other social websites like Digg, StumbleUpon, Delicious etc., which will in return get you more links, and potential audience

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Traffic Detail

• Alexa Rank: 574

• Less than 10% of Reddit traffic today comes from Google

• Increased site traffic from 3,000 unique visitors per day to 170,000 unique visitors per day in just under 2 years

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Popular categories in Reddit

• Politics

• Reddit.com

• Programming

• Science

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How to promote business on Reddit

• Be regular on Reddit - Be active in community, vote & comment on the posts regularly, and start networking with other Reddit users.

• Build your network - Start interacting with other Reddit users by getting involved in discussions that are going on about other people’s posts.

• Submit frequently - Keep posting interesting articles, blog posts etc. on Reddit frequently and regularly. You can also submit your website or your web site's relevant pages on Reddit.

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How to submit a link on Reddit• Step 1:

Click on “Submit a link”

• Step 2:

Enter the Title, URL and Choose appropriate category

Click on “Submit a link”

Enter the Title & URL

Choose Category

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How to promote business on Reddit• Choose the title carefully – Choose the title carefully as

Reddit allow you to write description.

• Reply to the comment – If you want to reply to someone's comment, you can click on the reply button, under that comment and leave your message on that particular comment. It is an excellent way to start a communication but make sure you read the story before you post the comment.

Communication started through replying to the comment

Users can vote on the comment

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How to promote business on Reddit

• Increase your reach - Increase your reach, interact with other users, vote and comment on other people's stories. Once you have build your network, you can also create your own voting group i.e. vote on other people's submission and in return they will vote for you on your submission.

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Tips to get on the front page • Attractive Title – As Reddit does not have a way to leave

a description, the title itself must be the description.

• Submission Category - It is easier to get on the front page for the specific subreddits, as competition is less as compared to other categories.

• Reddit Voting Button – By putting Reddit voting buttons, you will get the natural traffic that your website receives.

Up Vote

Down Vote

Votes = Up – Down Vote

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Tips to get on the front page

• Get the idea of the catching trend - Study the topic and articles which are making to the front page. Understand what people like or what is the catching trend on the Reddit.

• Choose demanded topics - Choose topics that are in demand. Popular categories on Reddit are Politics, Reddit.com, Programming and Science.

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Tips to get on the front page

• Choose your time of submission carefully - Submit your article when maximum people are online. If you will submit your article in the middle of the night, your article will not get the maximal exposure.

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Happy Bookmarking!!!