Business project meeting 20121017

Merchandise web-shopStatus

Meeting 2012-10-17

Volvo Trucks EMEA Sales & Global Brand

• Status

Market information

Launch date

Online Solutions2 2012-09-21

Agenda

Volvo Trucks EMEA Sales & Global BrandOnline Solutions3 2012-09-21

Status Web-shop in production environment in w40.

First orders has been placed and delivered.

Project from VIT is finished, project account is closed.

Project has been handed over to maintanence.

SLA in place (not yet signed but agreed)

Tests in Production environment

• Tests of the return and claim process , bug in admintool.

• Tests of the physical flows

• Tests of financial process

Volvo Trucks EMEA Sales & Global BrandOnline Solutions4 2012-09-11

Market and Dealer information regarding B2C Merchandise shopBackgroundVolvo Trucks has the ambition to increase the usage of merchandise branded with Volvo among their fans and potential fans. The main reasons are to strengthen the customer relation as well as develop the merchandise business.The main channels for selling merchandise have been event shops and dealer shops. The event shops are only for a short period and the dealer shops are only to be found in large dealers, mainly in the Nordic countries. The availability has therefore been low.Volvo Trucks is therefore developing a new sales channel which radically increases the availability; a merchandise web-shop using responsive web design. Other advantages are brand alignment, number of products, and high online customer traffic. PurposeThe purpose of the web-shop is to increase the sales and availability of merchandise to existing and potential fans, as well as strengthen the relation to the Volvo/Volvo Trucks brand. Target groupsThe target group for the shop is drivers that are proud to drive a Volvo. Volvo Trucks new web-shop is also a shop for employees and other persons that have an interest in Volvo AssortmentThe assortment that being offered in the web-shop is a premium selection of Volvo branded products; merchandise and scale models. All of the products have been specially designed for Volvo and supports the core values within Volvo. Price The price level within the shop will follow suggested retail levelLaunch date1st of November will we start up at Sweden, Germany and Austria. Next market will follow within coming weeks.

Dealer information

Volvo Trucks EMEA Sales & Global Brand

VOLVO TRUCKS STOREMarket information

Volvo Trucks EMEA Sales & Global Brand

Volvo Trucks store

There is a need of improving the availability of merchandise from Volvo Trucks, but also how the merchandise is presented online.

We will therefore start up a central Volvo Trucks consumer web shop for these products.

The web shop will have a responsive design and all administration in the web shop will be managed by a central web master.

Volvo Trucks EMEA Sales & Global Brand

FLOW AND OVERVIEW

Volvo Trucks EMEA Sales & Global Brand

Dealer sites

Market sites

Launch site

Social media

Volvo Trucks store

Teaser site Language splash

Existing Volvo Merchandise shop

Truck shopEurope

Temporary site until Volvo Trucks Store is ready

Volvo Trucks EMEA Sales & Global Brand

Volvo Trucks EMEA Sales & Global Brand

September 6 September 18 October 1- 5

Timeplan

6 sept Sales start at www.volvomerchandise.com and at Truck Shop Europe

18 sept Official launch date for “Volvo Trucks Driver Gear | Travis” (Pressrelease and teaser site)

V 40 The new Web shop “Volvo Trucks store” opens for Austria, Germany and Sweden

V 41 The new Web shop “Volvo Trucks store” opens for Denmark, Finland and UK

V 42 The new Web shop “Volvo Trucks store” opens for Belgium (be-nl), Netherlands and France

V 43 The new Web shop “Volvo Trucks store” opens for Spain

volvotrucks.com/travis

Volvo Trucks EMEA Sales & Global Brand

Market and Dealer site appearance

A banner, an external promo and a page will be created for the market sites. These will be ready to publish ??.It will be possible to link the banner and promo direct to the teaser site, to the shop when it is ready or to the description page on your market site.

Volvo Trucks EMEA Sales & Global Brand

Q&A

Q: How long will the Teaser site live?A: 1-2 year

Q: Will the Teser site be translated?A: Not from central, but the markets can ”buy” this themselves.

Q: What do I as a WIM need to do?A: Both the Teaser site and the shop will be handled central so for the WIMs it is ”only” to promote it on our online areas.

Q: Where do I find material for other communication?A: In Marketing Toolbox after the 18:th of September

Q: How about communication for/in Social media?A: More information will come about this.

Q: Why do we launch a site before the shop is ready?A: The new shop ”Volvo Trucks Store” is only one of the areas/shops. The items will also be available at the Dealers, at VMC etc.

Thank you