Business Profile & Operational Plan

BEN2010: LECTU

RE 5

BUSINESS

VENTURE

INFO

RMATIO

N

&

OPERATIO

NAL PLAN

RECAP: BV PLAN CONTENTS

Cover page

Table of contents

Executive summary

Company’s portfolio

Market Information

Product/Service

Operational Plan

Marketing Plan

Financial Plan

Appendices

COMPANY’S PORTFOLIO

[BEN 2010] – [ INTRODUCTION TO CYBERPRENEURSHIP]

COMPANY /ENTERPRISE PROFILE:

• Sport-Tees Enterprise

Company’s Name :

• Commercial Office Address :• Unit # 7, Cnergy Enterprise Suite, Multimedia

University, Persiaran Multimedia, 63100 Cyberjaya, Selangor Darul Ehsan.

• Telephone/Fax : 83125698• Email: [email protected]• Website: www.sport-tees.com• Facebook: sport-tees

Contact Details:

Mission• To be leading value for money online sport t-

shirt portalVision• People: Be a great place to work where people

are inspired to be the optimum they can be.• Planet: Be a responsible citizen that makes a

difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and responsive organization.

COMPANY IDENTITY: LOGO

Business Slogan/Tagline

• Less Pricey, Great Quality

Rationale of Logo & Business Slogan

• Blue Colour:• Inspiration & Sincerity

• Yellow Colour:• Brightness & Happiness

• White Colour• Purity & Sincerity

• Shout out Shape:• Serious call for customers to grab

the offer given to them

Brief Industry Profile• Background – Sport Clothing

Name of product• Own Brand : Online Shop: sport-

tees.com• Retail Brand: Nike, Adidas, Puma etcUnique Selling Proposition (USP)• Why need to buy/acquire??

• Original at affordable price/ solve customer problem

• Well Known Quality• 100% refundable return

Business Concept• Fulfilling the demand for sport fans

'clothing need via online purchasing

Key Business Strategy• Selling 1st Hand Original Sport T-

shirts at 50% Cheaper than Market Price OnlineManagement Profiles

• Key Personnel• Experience• Skills/Expertise

Initial Capital (RM & % of Shares)

Nature of Business Activities• Retailer• Producer • Supplier• Service Provider

Name Share (RM) Share (%)

Mr Tutorpreneur 7,500.00 75

Mrs Tutorpreneur 2,500.00 25

TOTAL SHARE 10,000.00 100

END OF

1ST S

ESSION

CAMPUS LIFE IS FUN…….

WINNING COMPETITION !

!

DOING CLUBPROJECT !!

ATTENDING FREE CONCERT !!

EATING & CELEBRATE TOGETHER!!

PERHAPS….THE BEST OF THE BEST…..

BEST THINGS COULD HAPPEN….ALL PHOTOS CAN BE UPLOAD IN….

HOWEVER BEFORE DIGITAL

AGE…..

IN MY CASE: EXPERIENCE IN CAMPUS:

2ND YEAR ENTREPRENEURIAL PROJECT

Who is this

skinny guy??

Check out the

year??

STUDENT ID NOED03452

LOCATIONParking Lot UNITEN

EVENTEntrepreneurs’ Week 1999

BOOTHSIFE UNITEN Booth

REVENUE+/- RM 1000

DR SUNNY OSTRICH BURGER STALL

DESIGNING OPERATIONAL PLAN

[ B E N 2 0 1 0 ] – [ INTRODUCTION TO CYBERPRENEURSHIP ]

DEFINITION

A detailed system (process) describing how to deliver your product to your customer.

Explain from the stage of how you produce/acquire the product to how you distribute the product to your customer.

A full cycle of commercial activity

FUNCTION

Manual to entrepreneur business operation

Assist entrepreneur in practicing real business applications in day-to-day operation

Communicating the entrepreneur’s strategic plans, objectives, goals and processes to partners & staffs.

OUTLINES

• Organisation Chart• Manpower Planning• Schedules of Tasks &

Responsibilities• List of Business Asset

Administrative Planning

• Process flow charts• Production/ Procurement

Schedule• Material Requirements• Manpower Requirements

Operations Planning

EXAMPLE: BUSINESS CYCLE:

SPORT-TEES.COM

Stocks

Sport-Tees

OnlinePortal

Sales

Revenue

GUIDELINES

• Define clearly goalSpecific

• Make sure can quantify • Eg. RM $, Units sold,#

Customers

Measurable

• PracticalAttainable/Achievable

• Within the availability of resources, knowledge and time

Relevant/Realistic

• Enough time to achieve strategyTime-framed

SOME CHECKLIST:

Production/Acquisition

Branding/Packaging

Distribution

Commercial Transaction

PRODUCTION/ACQUISITION PROCESS

Do you produce the good(s)?

Where is your production location?

What are the ingredients in the good(s)?

How do you produce the good(s)?

How much is the cost of production?

Where do you acquire the good(s)?

Who are the suppliers?

What is the payment term?

BRANDING/PACKAGING

Do you use your own brand?

Do you package the good(s)?

Where do you get the packaging supply?

Are you allowed to give different brand names for the product you acquire?

DISTRIBUTION METHODS

Distribution channel of your goods/services

Business to Business (B2B)Business to Customer (B2C)

Physical Shop/KioskOnline

EXAMPLE:

COMMERCIAL TRANSACTION TERMS & CONDITIONS

• E.g 24/7, 9.00 am – 5.00 pm, etc

Operating Hour

• COD (Cash on Delivery)• Credit• Online Bank Transfer

Payment Term

• Receipts• Invoice• Delivery Order• Bill

Evidence of

transaction

BASIC BUSINESS MODEL

Entrepreneur’s

Business

MoneyInflow

Money Outflow

SalesSupplyRoyalty

InventoryPaymentsAllowancePurchasing

Business

Cycle

THE E

ND

AN

Y Q

UE

ST

I ON

S? ? ? ?