Business Process Application Development

Business Process Application Development

Developers Steve Wood: salesforce.comVaradarajan (Raja) Rajaram: salesforce.com

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

How can this be done?Possible, but not easy

Simple WizardPossible and Probably easy, But Necessary?

Agenda

Overview of Flow

Flow Demo

What is in it for me as a developer?

Q & A

Visual Process ManagementMaking life easier

Workflow RulesBusiness events & rulesDeclarative triggersActivity monitoringAlerts & actions

Approval ProcessesRecord routing & approvalMulti-user task managementHistory logging

FlowPage flow and dynamic formsRule flow, actions and integrationDrag-and-drop designer

How does Flow work?Page and rule flow in the cloud

Bam!

1. Draw the flow as they’d click it 3. They follow the steps

Flow does all the hard work:

2. Save it

Managesdata

Generatesdocuments

Performscalculations

Sendsemails

Integrateswith systems

Executesbusiness rules

ProvidesForms

Forget point and click!Drag and Drop Rules!

Flow Demo

Flow – What Can I do With it?

• Call scripting (telesales)

• Lead qualification rules

• Product quotation• Product

configuration• Assignment rules• Surveys

• Call scripting (call center)

• Complex problem resolution wizard

• Back office process integration

• Wizard style user interfaces

• Complex & dynamic business rules like insurance premium calculations

• Back office process integration

• Paperless environments

No More IT/Developer Stereotyping

Become Developer Hero

Flow is the shared language

between business and IT

Helps business move fast

unlike traditional IT

Business can focus on

processes, developers can

focus on providing services

Enables Developer focus on

solving complex problems

Flow Plug-in

New Apex Interface– Process.Plugin

Methods to be Implemented– Process.PluginResult invoke(Process.PluginRequest request)

– Process.PluginDescribeResult describe()

Help Business Move Fast Flow Plug-ins

Make $$$ – Vertical Flows via AppExchange

Force.com Flow for Insurance

Force.com Flow for Call Scripting/ Help Desk

Force.com Flow for Backoffice Process Integration

automation

Force.com Flow for Tax

Force.com Flow for HR

Force.com Flow for…

Yes …there is a Flow for that !

Flow – What’s coming soon

DE edition

Visualforce component– Sophisticated, dynamic UI

– Theme pages accordingly

Build once run anywhere– Sites

– Portals

Long running flows

Human task flows

Flow resources

Visual Process Manager Resources page on

Developer.force.com– http://wiki.developerforce.com/index.php/Business_Process_M

anagement#Visual_Process_Manager

– Video tutorials

Embedded Guide in the Designer– Includes a quick start guide

Your friendly salesforce.com help

Business Process Application Development

D I S C O V E R

Visit the Developer Training and Support Booth in Force.com Zone

Discover

Developer

Learning Paths

Developer training, certification and support resources

S U C C E S SFind us in the Partner Demo Area of

Force.com Zone 2nd Floor Moscone West

that help you achieve

Learn about Developer

Certifications

Remember. . .

Check Chatter for additional session information

Get your developer Workbooks and Cheat Sheets in

the Force.com Zone

Visit for more information related

to this topicDon’t forget the survey!

How Could Dreamforce Be Better? Tell Us!

Log in to the Dreamforce app to submit

surveys for the sessions you attendedUse the

Dreamforce Mobile app to submit

surveysEvery session survey you submit is

a chance to win an iPod nano!

OR