Business planning

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Boot Camp… Overall Objectives

To provide knowledge for visualizing goalsPut actions in place to realize goalsExplore opportunities in marketingThing outside the box with social networkingBe the best in listing presentation

And….

KICK SOME BUTT!!!

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Business Planning

Understand that “Attitude is Everything Create SMART ATTAINABLE GOALSUnderstand the components of a business

plan and how to build on e to achieve success.

Have fun!!!

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GOAL(S)…(its not just another four letter word)

Studies show that only 2 PERCENT of North Americans ever set goals in writing. BUT of those goal set in writing, 60 PERCENT were achieved in the first

year.

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5 ways to Jump Start your business

1. Forget Regret- Take a quick look back at past business but keep it quick and positive.

“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we don’t see the one which has opened for us.” – Alexander Graham Bell

2. Know that Spring is coming- The excitement is starting to build so it’s a great time to call on prospects and past clients.

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5 ways to Jump Start your business

3. Goals should be SMART

SpecificMeasurableAttainable (but not too easy)RealisticTimely

Assess your goals every WEEK. Hang them in your office so you can see them everyday. Go over them with a third party to keep yourself accountable.

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5 ways to Jump Start your business

4. Take responsibility for your actions. Part of achieving goals is taking responsibility for accomplishing those goals.

5. Understand that you DO have time. You can find time to do anything if you want it bad enough.

T.I.M.E. (That Is My Excuse)

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Why should we set goals?

Goals provide a sense of direction and purpose.

We must set goals to achieve the success we want, regardless the kind of endeavor you undertake.

The feeling of achieving the goal at task is amazing!

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Why should we set goals?

How do you get from point A to point B if you don’t have a plan?

The success or failure of achieving something is defining goals and working towards them.

Working towards goals allows you to change your future.

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7 Steps to SMART Goals

1. Make sure the goals you are working for are something you really want, not just something that sounds good

2. It cannot contradict any of your other goals.3. Develop goals in all 6 areas of your life

Financial and CareerFamily and Home

Spiritual and EthicalPhysical and HealthSocial and Cultural

Mental and Educational

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7 Steps to SMART Goals

4. Write your goal in the positive instead of the negative.

5. Write your goals out in complete detail-be specific

6. By all means, make sure its high enough- yet attainable.

The MOST important step…

7. Write them down!!!

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The 4 Steps in Planning

Assess the situation

Define your business focus

Decide on the end result you want

Decide what you will do and how you will do it to attain these results

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Market Analysis

MarketConditions

MarketTrends

ChallengesOpportunities

CompetitorsCompaniesAgents

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Market Analysis

Total number of homes listed

Total number of homes sold

Homes Available by Price Range

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Competition

List your Real Competitors

Do the Statistics

List the services

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Dare to Compare

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Choose Your Target Market

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Your Business

PersonalStatistics

StrengthsChallenges

CustomerSatisfaction

PersonalInternalAnalysis

ChallengesOpportunities

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Review Your Business

Ratio of Listings taken to Listings Sold Average Time on Market for Your Listings Your Ratio of Sales Price to List Price Your Business Balance Your Best Markets for Finding Buyers/Sellers Sources of Business

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Personal Internal Analysis

Analysis of your attitude toward your business Barriers the deter you from goal Personal challenges family Personal challenges other Motivators How can I address the challenges and barriers

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Vision Statements

The specific business you are in The geographical target markets you

serve or what to serve The services you provide The specific groups of people you

provide service to Your business ideals

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Tips on Vision Statements

Vision statements should be:Well –definedRestrictiveComplementary with your company statement

Vision statements are:Not lightly changedWritten in the present tenseNot objectives or tied to time

Vision statements include:Statement of what you specialize inWhere you workAreas you serveYour target marketsYour valuesYour services

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Sibcy Cline Mission Statement

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Measure Objectives

Listings taken – Listings sold – Actives - Buyer Sales - Referrals out -

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Level 1

Have your business cardsContinuing education completedGo to meetingsDress for successBasic Web Site

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Level 2

Level 1 PLUSResume, TestimonialsKnowledge of the areaSome prospecting, marketing

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Level 3

Level 1 & 2 PLUSDynamite Web PagePersonal brochure designedPast client list on fileListing presentation is goodKnow your key areas well

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Level 4

Level 1, 2 & 3 PLUSListing Presentation is the best with all the

extrasSystems in placeProspecting is the key to your successMarketing plan is in writingBranding is paramountExpand areas of expertiseYou’re hired for knowledge and marketingEmbrace technology

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Business Analysis

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Business Analysis

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How many sales can you generate from…

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Top Mistakes

Failing to Build Your Real Estate as a BusinessPoor Financial ManagementPoor Use of TimeNot Investing in Your Most Important Business Asset: YourselfNot Making Yourself Available to Prospects and Clients 24-7Failing to Communicate FrequentlyBeing InconsistentIgnoring the FundamentalsTalking Too Much, Listening Too Little, and Then Going Silent

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Homework

Create Analysis of last years businessWhere did your business come fromWhat worked what didn’t work

Market Analysis

Begin Business Plan/Goals for 2012

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Next Week

Wednesday, February 15th

Social Networking

When companies like Procter & Gamble, Dell, Apple, IBM, Microsoft, Zappos and Amazon dive head first into the process, you can be certain there is plenty of oportunity out there. So why aren’t you working it???

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