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Cover Page
Template
Logo here
(Name of your business) (Street Address)
(City, State and, Zip Code) (Area code/Telephone)
(Area code/Fax)
(Date submitted)
Presented To:
By:
(Name of contact person) (E-mail of contact person, if
applicable)
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Table of Contents
Template I. (My) Cover Page
.........................................................................................
Page ( ) II. (My) Table of Contents
...............................................................................
Page ( ) III. (My) Executive Summary
...........................................................................
Page ( )
A. Description of My Product or Service
.......................................................................
Page ( ) B. Business History
........................................................................................................
Page ( ) C. Competitive Descriptions
...........................................................................................
Page ( ) D. Business Advantages
.................................................................................................
Page ( )
IV. (My) Industry Analysis
...............................................................................
Page ( ) A. Current Business Conditions
.....................................................................................
Page ( ) B. Business Opportunities
..............................................................................................
Page ( ) C. Business Threats
........................................................................................................
Page ( )
V. (My) Competitive Analysis
........................................................................
Page ( ) A. Identification
..............................................................................................................
Page ( ) B. Comparison
................................................................................................................
Page ( )
VI. (My) Market Analysis
.................................................................................
Page ( ) A. Market Demand
.........................................................................................................
Page ( ) B. Customer Profile
........................................................................................................
Page ( ) C. Target Market
.............................................................................................................
Page ( )
VII. (My) Market Strategy
..................................................................................
Page ( ) A. Location
.....................................................................................................................
Page ( ) B. Advertising
.................................................................................................................
Page ( ) C. Distribution
................................................................................................................
Page ( ) D. Sales Forecast
............................................................................................................
Page ( ) E. Production Capacity (If Product)
...............................................................................
Page ( )
VIII.(My) Operations
.........................................................................................
Page ( ) A. Physical Facility
.........................................................................................................
Page ( ) B. Daily Operations Plan
................................................................................................
Page ( ) C. Personnel Requirements
.............................................................................................
Page ( ) D. Production Schedule
..................................................................................................
Page ( ) E. Suppliers
....................................................................................................................
Page ( ) F. Inventory
....................................................................................................................
Page ( ) G. Record Keeping
.........................................................................................................
Page ( ) H. Cost Controls
.............................................................................................................
Page ( )
IX. (My) Management Plan
..............................................................................
Page ( ) A. Organizational Structure
............................................................................................
Page ( ) B. Key Managers and Functions
.....................................................................................
Page ( )
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2004 University of Houston Small Business Development Center. All
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X. (My) Financial Data
.....................................................................................
Page ( )
A. Financial Summary
....................................................................................................
Page ( ) B. Most Probable Scenario
.............................................................................................
Page ( ) C. Worse Case Scenario
.................................................................................................
Page ( ) D. Realistic Scenario
......................................................................................................
Page ( )
XI. (My Growth Plan
..........................................................................................
Page ( ) XII. (My) Exhibits
................................................................................................
Page ( )
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2004 University of Houston Small Business Development Center. All
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Executive Summary
Template (Name of your business), located (actual physical
location), does (overall description of what your business does).
We focus or specialize in (detailed description of your business).
(Briefly give your expertise or credentials).
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(Briefly describe how you will reach your target market).
(Briefly describe what your plan is for. If your business plan is
for capital to expand your business, state how much you need and
when you plan to repay. If it is to hire employees, purchase
equipment, etc., be specific with number of hires or what kind of
equipment you intend to buy. If it is for capital to start a
business, describe how the funds will be used, and also describe
the type of capital and amount you plan to inject into the
business).
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2004 University of Houston Small Business Development Center. All
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Industry Analysis
Template (Industry Profile: Briefly describe your industry).
(Industry Size: Briefly describe).
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(Industry Trends: Briefly describe).
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Competitive Analysis
Template (Briefly describe the number and size of your
competitors). (Briefly describe how your business ranks among your
direct competitors).
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(Briefly describe how your business ranks among your indirect
competitors). (Briefly describe your competitors' strengths).
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(Briefly describe your competitors' weaknesses).
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Market Analysis
Template (Briefly describe the market demand). (Briefly describe
the number of potential customers whether individual or business,
include an overall customer profile).
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(Briefly describe your target market). (Briefly describe your
competitive position).
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(Briefly describe the market growth).
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Market Strategy
Template
(Briefly describe how you are selling your service or product to
existing customers; include your advertising, publicity,
promotions, and communications strategies). (Briefly describe how
you will find new markets for your existing service or product;
include your advertising, publicity, promotions, and communications
strategies).
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(Briefly describe how you will introduce a new service or
product to your existing customers; include your advertising,
publicity, promotions, and communications strategies). (Briefly
describe how you will sell different services or products to
different markets; include your advertising, publicity, promotions,
and communications strategies).
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(Briefly describe how you will price your service or product).
(Briefly describe how you will distribute your service or
product).
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Operations
Template (Briefly describe how you will receive orders for your
services or products). (Briefly describe your billing procedures
i.e. billing period, billing format, etc).
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Management Plan
Template (Briefly describe who will comprise your management
team). (Briefly describe each members function and
responsibilities).
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2004 University of Houston Small Business Development Center. All
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Financial Data
Template
Operating Plan Forecast
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Monthly Cash Flow Projection
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Estimated Start-Up Expenses
Template
Item Cash Needed for
Start-Up
Source
Column 1 Column 2 Column 3 Fixtures & Equipment (One time
only)
Decorating & Remodeling (One time only)
Consult with contractor
Installation of Fixtures & Equipment (One time only)
Consult with suppliers
Starting Inventory (One time only)
Consult with suppliers
Deposits with Utilities (One time only)
Consult with utility companies
Legal & Professional Fees (One time only)
Lawyer, accountant, etc.
Licenses & Permits (One time only)
Consult with city, county, etc.
Advertising & Promotion for Opening (One time only)
Estimated
Accounts Receivable (One time only)
Required money to replace inventory
Cash (One time only)
Unexpected expenses/purchases Other (One time only)
Make a separate list TOTAL
It is advisable to have a reserve for accounts receivable in
case you have slow paying customers.
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Estimated Monthly Expenses
Template
Item
Estimated Monthly
Expenses
Multiplier
Total
Column 1 Column 2 Salary (Owner)
2 times column 1
Salaries (Other)
3 times column 1
Rent
3 times column 1
Advertising
3 times column 1
Delivery
3 times column 1
Supplies
3 times column 1
Telephone/Fax
3 times column 1
Other Utilities
3 times column 1
Insurance
Payment required by insurance company
Taxes
4 times column 1
Interest
3 times column 1
Maintenance
3 times column 1
Legal & Professional Fees
3 times column 1
Misc.
3 times column 1
TOTAL
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Balance Sheet
Template
Current Assets Current Liabilities
Cash Notes Payable Accounts Receivable Accounts Payable Supplies
Accrued Expenses Prepaid Expenses Other Current Assets Total
Current
Liabilities
Total Current Assets Long Term Liabilities Installment Debt
Payable
Property, Plant, and Equipment
Total Long-Term Liabilities
Land Buildings TOTAL LIABILITIES Equipment Vehicles and Boats
Owners Equity Depreciation Paid-In Cash Retained Earnings Total Net
Fixed Assets
Total Owners Equity
TOTAL ASSETS TOTAL LIABILITY & OWNERS EQUITY
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Income Statement
Template
NET SALES (Revenues) $___________________ OPERATING EXPENSES
Salaries $___________________ Fees $___________________ Rent
$___________________ Telephone & Utilities $___________________
Insurance $___________________ Advertising $___________________
Professional Fees $___________________ Office Administration
$___________________ Depreciation $___________________ Travel &
Entertainment $___________________ Miscellaneous
$___________________ Non-Income Taxes $___________________ TOTAL
OOPERATING EXPENSES
$___________________
OTHER REVENUE $___________________ (OTHER EXPENSES)
($__________________) INCOME BEFORE TAXES $___________________
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Cash Flow Statement
Template
Year Month Pre-Start-Up Month 1 Month 2
Estimate Actual Estimate Actual Estimate Actual 1. Cash on Hand
2. Cash Receipts
a. Cash Sales b. Collection from
credit cards c. Loan or other cash
(specify)
3. Total Cash Receipts (2a+2b+2c)
4. Total Cash Available (Before Cash Out) (1+3)
5. Cash paid Out a. purchases merchandise b. gross wages c.
payroll expenses d outside services e supplies f repairs and
maintenance
g advertising h car, delivery, & travel i accounting &
legal j rent k telephone l utilities m insurance n taxes (real
estate, other) o interest p other expenses (specify) q
miscellaneous r Sub-total
(5a through 5q)
s loan principal payment t capital purchases u other start-up
costs v reserve/escrow w owners withdrawal 6. Total Cash paid Out
(Total 5r through 5w)
7. Cash Position (end of month) (line 4 minus line 6)
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Growth Plan
Template (Briefly describe your growth objectives). (Briefly
describe your sales objectives for the next year, three years and
five years).
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(Briefly describe your strategy for organizing and accomplishing
your growth). (Briefly describe your financial needs to implement
your growth plan).
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(Briefly describe how you intend to monitor your growth
stages).
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Exhibits Template
(Include any documentation that you believe is important to your
business plan).