Business Plan - Sc Proficient Cleaners SRL

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BUSINESS PLAN S.C Proficient Cleaners SRL

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Entrepreneur`s name : Alexandru Victor ENEAConcept : `Proficient Cleanars` is a company that provides proficient cleaning and maintenances services . Motto : ` We make your life sparkle !!! ` Website domain www.proficient-clenears.com

Logo Company Presentation

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Dream, mision and ambition

Our dream and ambition is to become the number one cleaning and maintenances service provider in Romania ,

Mission - ` Proficient Cleaners` tries to be the best choice of clients by helping to ease their cleaning and maintenances problems . Keeping in tune with the needs of the market, utilizing the latest technology and trends, all while ensuring the client receives the individual attention they deserve and at same time creating predictable and professional working environment to its employees and contracted vendors , is the vision and daily mission of PrCl. We exist to attract and maintain customers because our services will exceed the expectations of our customers.

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Strategic objectiv and operational goals

Proficient cleaners - is a small business aimed at the big time. In order to reach its lofty goals, PrCl. must focus on the mission behind the vision . PrCl. try to obtain contracts with the firms considered the best in their cleaning products offer in order to obtain different benefits and discounts.

The objective / operational goals manifest in four ways : to create a service based company whose #1 goal is exceeding customer's expectations. justly compensate employees ; maintain excellent working relationships with vendors (cleaning products companies ) produce the same professional quality results , every time

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Positioning in the value chain Potential Customers - The company market is a very large one . From family houses to enterprises headquarters , from office buildings to staircases , among others buildings and institutes , all can be and will be future customers . Products suppliers Will have an important and distinctive role in our organization activity . Our proficient and expert services will be based on the best cleaning products of the market . We will have partnerships with companies which are the best in producing cleaning products in order to achieve the highest level for our services . Competitors `Proficient Cleaners` will continuous observe competitors services and prices . Our county competitors are : SC DaPROM SERV SRL ,SC Synerco Service Management SRL .5 SC Proficient Cleaners SRL Enea Alexandru Victor

The company will own a personal domain on the internet : www.proficient-cleaners.ro in order to inform , describe and promote the services of the company . Also, customers will have the possibility to contact us by email for demanding our services, discussing the contract terms and of course send us their feedback .Our services will be addresed to any type of costumers : From houses to enterprises , from offices to shopping complexes and block association . The products used in order to provide the cleaning services will be the best ones in the market and furthermore product that protect the environment. To increase our proficient level of services in comparison to competitors we will use some of the newest equipment available on the market ( ex. Vacuum cleaners, daft cleaners, mops , windows cleaners. Product and Services Ecosystem

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Target Market

Sc Proficient Cleaners SRL will have a big market to provide its services : the Ramnicu Valcea City Area . Since we are a new company in the cleaning sector our target strategy will be divided in two steps : Our first step will focus on clients which lives in apartments , houses or mansions and the block associations . This first step will give the company trust for our customers and will build a solid and proficient reputation .Once we achieve the purposes explained in the first step we will then concentrate on the second target : obtaining partnerships with enterprises and companies in the city . SC Proficient Cleaners SRL Enea Alexandru Victor 7

Potential Market SC Proficient Cleaners SRL Enea Alexandru Victor 8

Our 3 years potential market strategy will include an expansion of the company market . This expansion will be concentrate on providing our services in Bujoreni Town and Resort City Olanesti , that are located at 4 , respectively 17 km from Ramnicu Valcea Area .

Our first target will be Bujoreni Village, located at 4 km from the Ramnicu Valcea City , where there are approximately 700 homes and mansions seen as potential costumers. The second target will be Resort Town Olanesti that has more that 80 Hotels where we can gain contracts with .

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Actual demands

The actual demands of the market cleaning and maintenances services is in continuous growth. More and more romanian companies outsources there cleaning needs to specialized firm in these area of services. Furthermore the number of new firms, houses and blocks increased in previous years because of the economy growth.The companies demands for cleaning services are in continuous growth because the companies realized that the image is a very important fact for their customers. The companies perspective view on cleaning and maintenance services transformed from necessity to a visual impact of the company from customers point of view. We have to be aware of the global economy crisis , and therefore we have adapt our prices at crisis prices as we like to say .

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`Proficient cleaners` will provide the best cleaning services to their costumers at the best market prices . Therefore our service portfolio and prices will include : - general cleaning 0.80 / sqm - cleaning after constructor 1,10 /sqm - windows cleaning 0.54 / sqm - carpet cleaning - 0.95 /sqm other services prices will be negotiated with the costumer

Also PrCl will have standard packages for our customers :Occasionally cleaning package : - studio : 60 ; - apartment 1ch. - 80 ; - apartment 2ch - 100 ; - apartment 3ch - 125 ; - apartment 4ch 160 . - houses will ne individual negotiated depending of its surface .2. Monthly subscription package : - will be individual negotiated ( depending on how many times of a month are needed ) .3. Enterprises/Institutes package will be individual negotiated, depending of the complexity and how many times per week/month are needed. SC Proficient Cleaners SRL Enea Alexandru Victor 10

Core selling position

Potential Costumers Year 1Year2 Year 3Year 1 Year 2Year 3Year 1Year 2 Year 3 Apartment Contracts485256485665486075House Contracts182022182227182432Companies Contracts468481081012

Number Of Contracts

Pessimistic

Normal

Optimistic

Total Contracts

70788670861027092120

Year growth -11.42%10.25%- 22.85%18.6%-31.42%30.43%

AVEREAGE GROWTH 10.35% 22.72%30.92%

SC Proficient Clenears SRL Enea Alexandru Victor 11Sales Forecast ( 3 years ) Label is a view of contracts concluded by Proficient Cleaners with costumers

Marketing mix strategy Our marketing mix strategy will be one adapted for a new company on the market, respectively a market penetration strategy . The market strategy will combine 4 principals in the best way for attracting new costumer : Price Strategy : - Prices are a key factor in the marketing mix strategy . We will apply a penetration price strategy , based on lower prices in comparison with competitors while providing a better and a more proficient way of our services .

Distribution Strategy : - Since we are a company that provides services , we will adopt a direct strategy of selling services to our final customers or through intermediary ( agents ). The marketing channels used will be direct sales .

Advertising - the advertising strategy will be based on distribution of flyers all around the city : to companies and also to householders . Furthermore , we will have an commercial TV spot that will be difused by the local channel . To complete the advertising strategy we will post 5 publicity panels to the most important and circulated places in the city.

Product/ services - our product and services portfolio will make the difference between us and our competitors . We will focus on providing the best services in the market at the best possible price , with the newest and ecological equipment . Also, we will have a large range of promotions for our costumers , in order to attract them to use our services .

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Production Strategy Since we are a company that provides services , we wont have a product of our own to produce it . We will deliver our services to the costumers spaces . In order to execute promptly our costumers demands our cleaning team will have a vehicle to transport the necessary equipment .We will gain contracts with our suppliers for cleaning products, the most ecological that exists in the market , and also our mission will be gaining contract with companies that provides the best technical equipment for cleaning services

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Human Resources StrategySince we are a small company the Organizational chart will be a simple one : - In the CEO/Manager/ Entrepreneur position will be Enea Alexandru Victor . - Also their will be an Assistant Manager in order to offer our clients the best support and information that they need . - The cleaning team will be at the beginning in number of 1 , with 2 people each . The number will increase at the same time with the company development SC Proficient Cleaners SRL Enea Alexandru Victor 14

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Internet Strategy Our internet strategy will be developed on our website www.proficient-cleaners.com where costumers will be able to find our services portfolio , and also the list of prices . Since we are a new company in the market, we will gain contracts with our suppliers in order to put our Logo on their own websites. Also , we will have an support email for our costumers [email protected] and our telephone line where they can contact us and discuss contract and other information Also the different discounts will be offered on our website , and the costumers will have to check our website for the weekly discounts.

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Swot MatrixStrong pointsWeek Points Opportunities Threats- Employers Proficient level - Lack of experience - flexibility in spatial planning and services range- Competitors reaction - Accessible prices for any costumers - Direct competitors -Placing our company in a continuous growing economical area - Market fluctuation - Superior quality services - Indirect competitors -the possibility of partnerships with various hotels, institutions, commercial centers etc.- Large portfolio services offered - The best cleaning equipment ,products on the market

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Income Statement Period ending Dec 31, 2012 Dec 31, 2013 Dec 31 , 2014Total Revenue 21995 31935 41390 Cost of Revenue 2345 3230 4080Gross Profit 19650 28705 37310

Operating Expenses Rent 1440 1440 1440Utilities 360 360 360Personal 4800 5400 5400Personal Taxes 900 1012.5 1012.5Accounting 400 500 600Promotional Materials 130 150 250Office suppliers 85 85 100Total operating expenses 8115 8947.5 9162.5Operating Income or Loss 11535 19757.5 28147.5

Income from Continuing Operations Earning before Interest and Taxes 11535 19757.5 28147.5 Income before Tax 11535 19757.5 28147.5Income tax Expense 1845,6 3161.2 4503.6NET INCOME 9689,4 16596.3 23643.9

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Balance Sheet Period ending Dec 31, 2012Dec 31, 2013Dec 31,2014 Assets Current AssetsShort Term Investments 4000 2500 2000Net receivables 1600 5000 7000Inventory 5000 8000 13000 TOTAL Current Assets 10600 15500 \23000

Long Term Investments - 3500 5000Property Equipment - - -Goodwill - 600 900Intangible Assets - - -Accumulated Amortization - - -Other Assets - - -Deferred Long Term Assets Charges - - -TOTAL Assets 10600 19600 28900 Liabilities Current Liabilities Accounts Payable 1000 2000 3000Short / Current Long Term Debt 6500 4500 7000Other Current Liabilities 1000 1500 2100Total Current Liabilities 2000 3500 5100Long Term Debt - -TOTAL Liabilities 8500 8000 12100 SC Proficient Cleaners SRL Enea Alexandru Victor 18

Cash Flow Statement

Period Ending Dec 31, 2012 Dec 31, 2013 Dec 31, 2014 Net Income 9689.4 16596.3 23643.9 Operating activities , cash flows provided by or used inDepreciation 700 1500 1500Changes in Accounts Receivables 1600 6500 9000Changes in Liabilities 9000 16000 23000Changes in Inventories 600 1000 1500Changes in Other Operating Activities 200 800 2400Total Cash Flow From Operating Activities 12100 2580037400

Investing activities , cash flows provided by or used in Capital Expenditures - - -Investments 4000 5000 5000 Other Cash Flow From Investing Activities 800 1500 2000Total Cash Flow From Investing Activities 4800 6500 7000Financing activities , cash flows provided by or used inDividends Paid - - -Sale Purchase of Stock - - -Net Borrowings 5000 8000 8500Other Cash Flow From Financing Activities - - -Total Cash Flow From Financing Activities 5000 8000 8500 SC Proficient Cleaners SRL Enea Alexandru Victor 19

Valuation Strategy Company Price to Earnings (Market cap / Earnings )Price to op. cash flow(Market cap./Op. Cash Flow )Sodexo S.A. (SDXAY.PK)(11.26B/804.504M) 13.996 (11.26B/ 1.32B) 8.53Heritage-Crystal Clean, Inc (HCCI) (213M/5,642M) 37,752(213M/2.16M) 96.611Programmed Maintenance Services Ltd. (PRG.AX)(232.2M/ 56M ) 4.146 (232.2M/ 5.28M) 43.977Swisher Hygiene Inc. (SWSH)(754.61M/14.193) 53.308(754.61M/21.64M) 34.871

Price to earnings for Proficient CleanersPrice to op. cash flow for Proficient Cleaners 104.223545.9972

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Reason not to do SC Proficient Cleaners SRL Enea Alexandru Victor 21