• Designed by: Rishabh Jain • Presented by: Rishabh Jain & Krati Sharma
Jul 06, 2015
• Des i g n ed by : R i s ha b h Ja i n
• Pre s e n t ed by : R i s ha b h Ja i n &
Kra t i Sha rma
BUSINESS PLAN
S A N D W I C H W O R L D :
S p i c y , C r i s p y & F r e s h(We value your health, money and time…)
S A N D W I C H W O R L D :
S p i c y , C r i s p y & F r e s h
Welcome to the SANDWICH WORLD,
a perfect destination for food lovers.
Here we offer you umpteen variety of spicy, crispy, fresh
and delectable sandwiches.
We have sandwiches for diet conscious people, students,
kids and all open minded and curious people in
different categories.
MENU Sandwiches
1. Veg. Sandwich
2. Salad Sandwich
3. Crunchy Cheese Sandwich
4. Grilled Cheese Sandwich
5. Ribbon Sandwich
6. Cuban Sandwich
7. Chip Butty Sandwich
8. Ham Sandwich
9. American Sandwich
10. Indian Sandwich
11. Pinwheel Sandwich
12. Mosaic Sandwich
Beverages
1.Cold Drinks
2. Coffee
REPORT
1. Name of the item:- SANDWICH WORLD
2. Name of the Proprietor:- Mr. Rishabh Jain
3. Location:- Vaishali Nagar
4. Constitution of the item: Sole Proprietorship
5. Qualification possessed: MBA
VISION AND MISSION
The purpose to start this business is to serve people of
new era with a different and the most competitive
style. We want to help those people who could not
spend time in their busy schedule to take healthy food
by diet sandwich which is 100% nutrient and healthy.
The prime purpose is to generate profit by providing
superb customer services. We aim to be leader in
providing quality food items that fit into a balanced
diet.
To become the premier shop in town.
To become profitable within first two years.
To continually draw students off campus for lunch, at a rate of 35% new customers per year, after the second year.
OBJECTIVES
OUR TARGET CUSTOMERS
• The students and young people who have developed healthy eating habits.
• The health conscious people of any age.
• Curious and open minded people.
“IF YOU WILL TRY IT,’THEN YOU WILL LIKE IT !!!”
Food service business is one of the largest industry in the country. This number has been increasing for the seven years. In the past five years the restaurant industry has outperformed the national GNP by 40% because of…1. Life style changes2. Economic climate3. Incorporation in product variety
There are 600 new restaurants opening every month and over 200 more needed to keep pace with increasing demand.
The predicted growth trend is very positive both in short and long term projections. Because of modern culture, people will be compelled to eat more meal away from the home. Although the restaurant industry is competitive, the lifestyle changes created by modern living continues to fuel its steady growth. More and more people have less time, resources and ability to cook food for themselves.
RAW MATERIALS CUTTING MIXING
FILLING
• Location:- Location is critical to success. Our store will be at main street or just off main street.
• Convenience:- Customers are willing to pay more for good food and the convenience of being able to get what they want without travelling much.
• High quality:- Focusing on the high quality food, we will draw customers from the competition & we will create a local market that has not existed before.
There are three major ways in which we will create an advantage over our competitors:-
1. Product identity, quality & novelty.
2. High employee motivation and good sales attitude.
3. Innovative and aggressive service option.
PROMOTIONAL ACTIVITIES
• We would like to go for the food festivals, sponsoring events in the college through fares, hoardings, distribute pamphlets.
“SWOT Analysis” Strengths:-
• Not much investment
• Easy Availability of Raw material
• Attractive exterior
• No sandwich parlor nearby area
• Residential and coaching area
• Rich and elite people residing near the parlor
Weakness :-
• Strong competition from private players of the city
• New and not established
Opportunities:-
• Home Delivery, relocation (as new complex is opening nearby)
• Creating awareness through below the line activity
Threats:-
• Increasing competition in the sandwich parlor business
• Operating costs are set to increase soon
START UP SUMMARY
As a start up organization, sandwich world will require a decent amount of equipment to begin operations. The following is the somewhat complete list of needed equipment:
• Cash register
• Computer system, including printer, internet connection
• Convection oven
• Refrigeration unit
• Blender/food processor
• Assorted knives, cutting broad, serving dishes, food container
• Shelving units
• Table, chairs, table clothes and other table accessories
• Lighting units
SERVICE BUSINESS ANALYSIS
“Sandwich World” exist within the general restaurant industry.
For the restaurant industry, it is normal for a venture to reach profitability by 2 years. If they reach it any time earlier, it is likely that they are cutting corners and profit is unlikely to be sustainable.
CAPITAL INVESTMENT
Total Capital Investment:-
Rs. 10,00,000(by selling ancestral property)
• Investment in the fixed assets:-Rs. 3,96,800
• Cash balance:-Rs. 6,03,200
Sales forecast
• We have decided to take a conservative approach towards it sales forecast. We believe that first three months business will be fairly slow. It is forecasted that business will steadily increase over the first two years and profitability will be achieve in the end of two years.
Rs. 0
Rs. 1,000
Rs. 2,000
Rs. 3,000
Rs. 4,000
Rs. 5,000
Rs. 6,000
Rs. 7,000
Rs. 8,000
Rs. 9,000
Sales Monthly
Food Beverages
0
50000
100000
150000
200000
250000
Year 1 Year 2 Year 3
Beverages
Food
Calculation of profit and loss• Total sales:-
Food:- 1080000
Beverages:- 216000
Total:- 1296000
• Less total direct expenses:-
Food:- 524500
Beverages:- 125500
• Total direct expenses:- 649000
• Total gross profit = 647000
• Gross profit in % = 24%(approx)
Cont…
Less operating expenses:-• Insurance=Rs.2500
• Electricity=Rs.120000
• Rent=Rs.180000
• Advertising=Rs.48000
• Misc. Expenditure=Rs.24000
• Salary=Rs.432000
• Deprecation=70000@ of 15% per annum
• Total operating expenses=Rs.894500
• Operating loss=Rs.247500
• Less non operating expenses=Nil
• Net loss=(247500)
Cash flow statement
• Cash received1. Cash from operations2. Cash sales=Rs.1296000Sum total cash from operations=Rs.1296000
• Expenditure4. Cash spending=Rs.4320005. Bill payments=Rs.1041500Sub total spend on operations=Rs.1473500
• Net cash flowCash Balance Rs525700
•Return on investment
– 24%
•Break Even Point(no
profit/no loss):-
2052 sandwiches(approx)
Have a Happy Eating at
SA N DW I C H WO R L D :
S p i c y , C r i s p y & F r e s h(We value your health, money
and time…)