1. Problem Statement We are now in a closed situation in University of Malaya, the best university in Malaysia where there are so many facilities and accommodation including food stalls convenience stores and so on. But surely stalls and stores will not open for 24 hours. Humans also need to rest, they are not robots. There must be time limit for the operation hours of all the stalls and stores. So it might be hard for students to find the most important thing in their life, in such a situation that is ‘food’. All of us know, in the student's life, sleeping early is very rare especially when there are exams or test ahead. Sometimes, they stay awake for no reasons. Teenagers are always like that, texting boyfriends or girlfriends, playing games, watching movies and so on. All of that needs energy, so they surely need food. Unfortunately, shop is already closed. Therefore, the need of food or snack is very high in that moment. So how are they going to withstand that kind of situation? 2. Why our business is so important? Our business is so important. It is about food, among the most important thing in our life. Nobody can live without food, as it supplies energy for us. Yeah maybe it sounds funny as the operation time for our business is around late night until midnight, where most people are asleep and no one cares about filling their stomachs with something. But we are here in university; we try to get deep into students’ life where night is no longer time for you to fall asleep with sweet and delightful dreams. Assignments, tasks and late night meetings are here, there and everywhere. How can you withstand yourself for a long time at night without something to eat? That is why we are here. We come up with a very great idea with unique selling points to try to solve your problems of finding food late at night. Some students find out that it is so hard to find something to eat at night especially around midnight as stalls and stores are closed, and there is surely no vending machine that sells food. Yes, maybe we can find some food maybe at the nearest stalls somewhere outside of the university, but the nearest is still far. For those who have their own vehicles, it is ok but what about the others who don’t have their own vehicles? Taxi fares will double around midnight until dawn. Who can afford it? By the way, for students who have their own vehicles, they will also encounter some problems such as difficulties in dealing with the security guards as the curfew is around 12am. Yet, they will also waste their money on fuel and so on. So how are students going to deal with it? Let us show you a business plan that can solve the students’ problem. You may see our unique selling points in the next slide.
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Transcript
1. Problem Statement
We are now in a closed situation in University of Malaya, the best university in
Malaysia where there are so many facilities and accommodation including food stalls
convenience stores and so on. But surely stalls and stores will not open for 24 hours.
Humans also need to rest, they are not robots. There must be time limit for the operation
hours of all the stalls and stores. So it might be hard for students to find the most
important thing in their life, in such a situation that is ‘food’. All of us know, in the
student's life, sleeping early is very rare especially when there are exams or test ahead.
Sometimes, they stay awake for no reasons. Teenagers are always like that, texting
boyfriends or girlfriends, playing games, watching movies and so on. All of that needs
energy, so they surely need food. Unfortunately, shop is already closed. Therefore, the
need of food or snack is very high in that moment. So how are they going to withstand
that kind of situation?
2. Why our business is so important?
Our business is so important. It is about food, among the most important thing in
our life. Nobody can live without food, as it supplies energy for us. Yeah maybe it sounds
funny as the operation time for our business is around late night until midnight, where
most people are asleep and no one cares about filling their stomachs with something. But
we are here in university; we try to get deep into students’ life where night is no longer
time for you to fall asleep with sweet and delightful dreams. Assignments, tasks and late
night meetings are here, there and everywhere. How can you withstand yourself for a
long time at night without something to eat? That is why we are here. We come up with a
very great idea with unique selling points to try to solve your problems of finding food
late at night. Some students find out that it is so hard to find something to eat at night
especially around midnight as stalls and stores are closed, and there is surely no vending
machine that sells food. Yes, maybe we can find some food maybe at the nearest stalls
somewhere outside of the university, but the nearest is still far. For those who have their
own vehicles, it is ok but what about the others who don’t have their own vehicles? Taxi
fares will double around midnight until dawn. Who can afford it? By the way, for
students who have their own vehicles, they will also encounter some problems such as
difficulties in dealing with the security guards as the curfew is around 12am. Yet, they
will also waste their money on fuel and so on. So how are students going to deal with it?
Let us show you a business plan that can solve the students’ problem. You may see our
unique selling points in the next slide.
3. Unique Selling point
We decided to sell snacks. The snacks are Classic Fold over (Popia) and cucuk-cucuk.
The uniqueness of our business are:
1. Our business hour is start at midnight.
Our sales will begin at 11pm to 2am where by most shops are closed. Most students feel
hungry at this point as they are doing their assignments and task. Therefore, we want to
help students who stay up late at night to get snack while it is still hot and crispy.
2. Our business strategy is to sell from door to door.
Majority of students who live on campus are among the first year students. According to
the rules in the set, the first year students are not allowed to bring a vehicle. So, we make
a door-to-door sale which is more convenient for students. This would make it easier for
students to get food, and we also get to know our customers closer.
3. The recipe of our snack is family recipe.
It is our group member's family recipe. During the bazaar Ramadan sales, the spring roll
made from this recipe had been sold like hot cakes by one of our group member.
Therefore, we use this recipe to make our classic fold over to be enjoyed by our
customers.
4. Picture
Classic fold over (Popia)
Resources:
1. Prawns.
2. Carrot.
3. Sweet turnip.
Cucuk-cucuk.
Resources:
1. Fish ball.
2. Skewers.
5. Surveys
SURVEY FORM
Classic Fold Over (Popia) and Cucuk-cucuk
Age: _________
Circle the following.
Student: (YES / NO )
1) Are you hungry when up till late night? ( YES / NO )
2) Do you all study till midnight? ( YES / NO )
3) Are you having difficulty to find or buying foods during late night? ( YES / NO )
4) How often do you eat snack? ( once / more than one /less than one per week )
5) Will you buy snack if someone sell snack door by door? ( YES / NO )
6) Do you like popia and cucuk-cucuk snack? ( YES / NO )
~Thank you for spending your precious time~
According to survey done, about 82.5 % of student will buy snack when we sell it door to
door at midnight because this method save their time and is convenient to them. There are
only about 17.5% people who will not buy snack at midnight when sell door to door.
82.5%
17.5%
If there is a snack sell door to door will you buy it?
Yes
No
Out of 40 students, about 32 students are feeling hungry in the midnight and only 8 persons
do not feel hungry.
80%
20%
Percentage of student hungry at the midnight.
90% of student sleep late in night as they have a lot of assignment, homework .Only 10% of
student sleep before 12 o’clock .
90%
10%
Percentage student who sleep late.
According to the pie chart above, only small amount of student would not try popiah and
cucuk snack which is only 5 person out of 40. The remaining 87.5% of student agree to buy
these snack as the ingredient in ‘popiah’ are vegetable which are high in fibre and the cucuk
are high in protein.
35 persons
5persons
Number of student who wish to try popiah and cucuk
Around 82.5%( 33persons) found that it is difficult to buy food in the midnight .This is
because most of the food stall are closed. Only 17.5%( 7 persons) can find or buy food in
midnight as some of them have their own snack.
33persons
7 persons
Number of students that having difficulty in finding/buying food late in night.
6. Customer
Our target market is the students who are looking for snack at the midnight. The reason
we choose them as our customer:
1) Most of student study or doing homework until midnight
Students have a lot of assignment, activities, tutorials and most of them will busy
doing all their work until midnight. They feel hungry easily when they had
overnight.
2) Difficulty in buying food at midnight
Most of the food stalls or café are closed at the midnight. Student found that it is
difficult to find food as most of the food stalls are closed .
3) Lack of snack sell in the stall
Although some food stall might not closed, but the food they sell are in large
quantities or high in calories like fried rice. Students who wish to eat small snack
found that it is difficult to buy small snack as food stall didn’t sold small snack.
4) Wish to save time
Some café or kiosk might be too far from student hostel. Times for them are so
precious, they had to sacrifice their bedtime in order to done their work, so they
might feel it is waste of time to walk for a distance just to buy a snack.
7. Value preposition
1. Value that we deliver
According to business dictionary value means important and lasting beliefs or
ideals shared by the members of a culture about what is good or bad and desirable or
undesirable. Values have major influence on a person’s behavior and attitude and
serve as broad guidelines in all situations. Some common business values are fairness,