SCHOOL OF ARCHITECTURE, BUILDING & DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE) INTRODUCTION TO BUSINESS (BUSF 0103) JANUARY 2013 ASSIGNMENT 1- BUSINESS PLAN (20%) LECTURER MR. CHANG JAU HO GROUP MEMBER YAP ZHI JUN ( 0310738 ) TOH CHEE CHENG ( 0311122) YAP ZHONG LIN ( 0310557 ) KRISTINE YONG ( 0311297 )
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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)
INTRODUCTION TO BUSINESS (BUSF 0103)
JANUARY 2013
ASSIGNMENT 1- BUSINESS PLAN (20%)
LECTURER
MR. CHANG JAU HO
GROUP MEMBER
YAP ZHI JUN ( 0310738 )TOH CHEE CHENG ( 0311122)YAP ZHONG LIN ( 0310557 )KRISTINE YONG ( 0311297 )
BUSINESS BACKGROUND
OCEANA ADVENTURE REASONS:- give the opportunity for
everyone to enjoy the beauty of marine life
- Create a special and interesting environment for customers to have their dinner
- Create a relaxing place for customers to have fun, enjoy their life
- Take the chance to earn profit
MARKET ANALYSIS
What is market analysis means?
Marketing research that yields the information about the marketplace.
Targeted people
Higher level income peopleTouristsFamilyCouplesWedding & annual dinner
Competitors
• 7 most incredible underwater restaurant
Competitors
• Strength- Cheap meals- Good service- Polite waiter and waitress• Weaknesses- Don’t have a natural & fascinating atmosphere- Not provide for marriage & annual dinner
Market Segmentation
Tourists- Would like to have a try
Family- Help children to develop the love of nature- Improve the relationship between one another- More communication
Couples- Improve their relationships- Privacy for couple- Romantic atmosphere
Marriage dinner & Annual dinner- Big space- Able to discuss- The environment is suitable
Target market segment strategy
- We target people between age 25-55- Those who willing to spend on food- Live nearby, passerby, tourists
MARKETING STRATEGIES
SERVICE’S BENEFITS
SALES STRATEGIESHow we sell our product?
SALES STRATEGIES
How the customers obtain product from us?
PRICING
Steaks RM 40 – RM 70
Seafood RM 20 – RM 70
Desserts RM 10 – RM 20
Drinks RM 5 – RM 30
ADVERTISING
1. Poster
2. Television
3. Internet
4. Radio
PROMOTIONAL ACTIVITIES
MANAGEMENT STRATEGIES
• To be an international restaurant.
Goal
• To be an international restaurant.
Strategies• Come out with
powerful advertisement
• Promote restaurant by popular artist.
Tactics
Partnership Legal Strcuture
Oceana Adventure is a partnership bussiness.
Toh Chee Cheng Kristine Yong
Yap Zhong Lin Yap Zhi Jun
Reasons for establishing a partnership business
• Have 4 partners.• Easier to get capital.
• Easier to form, manage and run.• Partners share responsibility.
Role of Each Member
• Toh Chee Cheng – Restaurant Manager• Kristine Yong – Human Resource Manager• Yap Zhi Jun – Marketing Manager• Yap Zhong Lin – Financial Manager
Oceana Adventure
Restaurant Manager
Human Resource Manager
Marketing Manager
Financial Manager
Job Description for Each of The Position
Restaurant Manager
•Solve Problems.•Motivate employees.
• Review and monitor expenses.•Ensure high quality services.
Human Resource Manager
• Conduct training program.• Resolve conflicts between workers.