Business Plan Presentation

DESSERTS

LOWER AMOUNT OF SUGAR

1. Tairys Bakes it

design, decorate and pack

2. Customers choice

You choose what you

like

3. Pay

1. Order

Client pays half for ingredients

2. Tairys Bakes it

design, decorate according to client preference.

3. Pay

BUSINESS MODEL

Value Added

• Made with love

• Individually packaged

• Inexpensive

Economics of One UnitSelling Price $2.00 Cost of materials $0.44 Cost of labor $0.53 Other variable costs $0.00Total COGS/ COSS $0.97Contribution Margin $1.01]

Definition of One Unit

One unit is defined as making one cake pop.

Monthly Break Even Units$26.31 = 25.8 ≈ 26 units$1.02

MARKET ANALYSIS

Description of Target Consumer

Demographics Geographic

kids and teenagers between the ages of 10 and 19 years old, both boys and girls.

The area of Brooklyn (11201), New York

Psychographics Buying Patterns

•Repetitive buyers•Enjoy sweets•People who don’t like things too sweet •Social Networks

•Cash•Repeat buyers•Loyal clients

Total population of targeted geographic

area

Population of target market

47,746

Market size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name:

Food Manufacturing Industry

Annual Industry Sales: $45 Billion

3,867

3,093

MARKETING AND SALES

1.Posters

2.Business cards

3.Free Samples

4.Social Page

5.Sales

COMPETITION

Direct Competitors:

• 15 Starbucks in the area of Brooklyn.

• Cake pop kits

• New York Cake Pop

Indirect Competitors:

• Delis

• Bakeries

• BIHS business

Why Sweet Like That?

• Fair prices

• Low amount of sugar

• 2% to Action Againstt Huger

QUALIFICATIONS

• Practice with Sarah

• Lango Kids

• Family Parties

[SALES PROJECTIONS]

Jan

Feb

Mar Ap

rMay

June Ju

lyAu

gSe

pt OctNov Dec

0

200

400

600

800

1000

1200

Units Sold

Units Sold

Total Units12,024

Gross Revenue$24,048

Net Profit$10,156.41

STARTUP FUNDS

Item Why Needed CostMisc cooking equipment Need specific equipment $4.50Ingredients, sugar flour etc. To make the cake pop $10.00Decoration materials To decorate cake pops $6.50Lollipop sticks To place it on the cake pop $3.70Packaging bags For individual packaging $3.78Cleaning utensils Cleaning up after baking $10.00

Total Startup Expenditures $38.48

Emergency Fund $19.24Reserve for Fixed Expenses $78.93

Total Startup Investment $136.65

THANK YOU FOR YOUR ATTENTION

Any Question?