Business Plan of OneFourThree By Bagas Dwicahya Putra A ...

Business Plan of OneFourThree

By

Bagas Dwicahya Putra

015201400018

A Business Plan presented to the

Faculty of Business President University

in partial fulfillment of the Requirements for

Bachelor Degree in Business Administration

January

2018

i

ii

PLAGIARISM DOCUMENT

iii

iv

DECLARATION OF ORIGINALITY

I declare that this Business Plan, entitled “OneFourThree” is, to the best of my knowledge

and belief, an original piece of work that has not been submitted, either in whole or in part,

to another university to obtain a degree.

Cikarang, January 2018


v

BUSINESS PLAN ADVISOR

RECOMMENDATION LETTER

This business plan entitled “OneFourThree” prepared and submitted by Bagas Dwicahya

Putra in partial fulfillment of requirements for the degree of Bachelor of Business

Administration in the Faculty of Business has been reviewed and found to have satisfied

the requirements for a business plan fit to be examined. Therefore I recommended this

business plan for Oral Defense.

Cikarang, Indonesia, January 2018

Acknowledge by, Recommended by,

Suresh Kumar, ST,M,Si Anggraeni permatasari,S.Sos., M.S.M

Head, Business Administration Advisor

Study Program

vi

CONSENT FOR INTELLECTUAL PROPERTY RIGHT

Title of business plan: OneFourThree

1. The Author hereby assigns to President University the copyright to the Contribution

named above whereby the University shall have the exclusive right to publish the

Contribution and translations of it wholly or in part throughout the world during the

full term of copyright including renewals and extensions and all subsidiary rights.

2. The Author retains the right to re-publish the preprint version of the Contribution

without charge and subject only to notifying the University is properly credited and

that the relevant copyright notice is repeated verbatim.

3. The Author retains moral and all proprietary rights other than copyright, such as

patent and trademarks right to any process or procedure described in the Contribution.

4. The Author guarantees that the Contribution is original, has not been published

Previously, is not under consideration for publication elsewhere and that any

necessary permission to quote or reproduce illustrations from another source has been

obtained (a copy of any such permission should be sent with this form).

vii

5. The Author guarantees that the Contribution contains no violation of any existing

copyright or other third-party right or material of an obscene, indecent, libelous or

otherwise unlawful nature and will indemnify the University against all claims arising

from any breach of this warranty.

6. The Author declares that any named person as co-author of the Contribution is aware

of this agreement and has also agreed to the above warranties.

Name : Bagas Dwicahya Putra

Date : January 2018

Signature :

viii

ACKNOWLEDGEMENT

First of all I would like to thank to Almighty God who give me the chance and grace upon

me during my unforgettable three and half year in President University life, and the

accomplishment in this Business Plan. Therefore, I would also like to express my special

thanks for these special people who contributed their time and support into the completion

of this final project:

1. Firstly I would like to thank my beloved parents who always give me support and

motivation from behind and gave me unlimited blessing so I can keep blessed and

feel tireless.

2. My wonderful advisor, thank you Mam Anggraini Permatasari,S.Sos., M.S.M. who

already very kind with me and giving me a lot of advice and experiences during at

the time I was finishing my business plan.

3. Thank you Mba Lina for your help and give me the easy way to finish my subject.

4. Thanks to all of my friends who already support me and encouraging me especially

Hermawan ,Awang Aprillian, ,Brandon Gian, ,Javier Ivan Ramadhan ,Jimmy

Shaputra, Naufal Wesna Putra, Wesly Destan, William Lo and All of my friends who

I have not mention them before who already helped me without ulterior motives.

Cikarang, Indonesia, January 2018


ix

TABLE OF CONTENT

PANEL OF EXAMINER ....................................................... Error! Bookmark not defined.

PLAGIARISM DOCUMENT ............................................................................................. ii

DECLARATION OF ORIGINALITY .............................................................................. iv

BUSINESS PLAN ADVISOR ............................................................................................. v

RECOMMENDATION LETTER ...................................................................................... v

CONSENT FOR INTELLECTUAL PROPERTY RIGHT ............................................ vi

ACKNOWLEDGEMENT ................................................................................................ viii

TABLE OF CONTENT ...................................................................................................... ix

LIST OF TABLE ................................................................................................................ xii

LIST OF FIGURE ............................................................................................................. xiii

EXECUTIVE SUMMARY .................................................................................................. 1

CHAPTER I .......................................................................................................................... 3

INTRODUCTION ................................................................................................................ 3

1.1 Name and Address of the Business .................................................................................. 3

1.2 Name and Address of Owner............................................................................................ 3

1.3 Type of Business .............................................................................................................. 4

1.4 Statement of Financial Method......................................................................................... 4

1.5 Statement of Confidentially Report .................................................................................. 4

CHAPTER II ........................................................................................................................ 5

COMPANY DESCRIPTION .............................................................................................. 5

2.1 Company Description ....................................................................................................... 5

2.2 Vision and Missions ......................................................................................................... 6

2.2.1 Vision ............................................................................................................................ 6

2.2.2 Missions ......................................................................................................................... 6

2.3 Tagline and Logo .............................................................................................................. 6

2.4 Product and Service .......................................................................................................... 7

2.5 Current Status ................................................................................................................... 7

x

2.6 Machinery and Equipment................................................................................................ 7

2.7 Model Business Canvas .................................................................................................... 8

CHAPTER III ..................................................................................................................... 12

INDUSTRY ANALYSIS .................................................................................................... 12

3.1 Industry Size and Growth Rate ....................................................................................... 12

3.2 Industry Trends ............................................................................................................... 14

3.3.1 Trend for the industry .................................................................................................. 14

3.3 Analysis of competitor.................................................................................................... 14

3.4 SWOT Analysis .............................................................................................................. 16

CHAPTER IV ..................................................................................................................... 17

EXECUTION PLAN .......................................................................................................... 17

4.1 Segmenting, Targeting, and Positioning ........................................................................ 17

4.1.1 Segmenting .................................................................................................................. 17

4.1.2 Targeting ...................................................................................................................... 18

4.1.3 Positioning ................................................................................................................... 18

4.2 Marketing Strategy ......................................................................................................... 19

4.2.1 Product ......................................................................................................................... 19

4.2.2 Price ............................................................................................................................. 19

4.2.3 Place ............................................................................................................................ 19

4.2.4 Promotion .................................................................................................................... 20

4.3 Marketing Budget ........................................................................................................... 22

4.4 Sales Forecast ................................................................................................................. 22

CHAPTER V ....................................................................................................................... 23

FINANCING STRATEGY ................................................................................................ 23

5.1 Financial Plan ................................................................................................................. 23

5.2 Sales Forecast ................................................................................................................. 24

5.3 Assumption Sheet ........................................................................................................... 24

5.3.1 General......................................................................................................................... 24

5.3.2 Financial Statement ..................................................................................................... 24

5.4 Cash Flow ....................................................................................................................... 25

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5.5 Income Statement ........................................................................................................... 28

5.6 Balance Sheet ................................................................................................................. 29

5.7 Break Even Analysis ...................................................................................................... 30

5.8 Break Even Point ............................................................................................................ 30

5.9 Ratio Analysis ................................................................................................................ 30

CHAPTER VI ..................................................................................................................... 31

MILESTONE ...................................................................................................................... 31

CHAPTER VII .................................................................................................................... 34

ASSESMENT OF RISK ..................................................................................................... 34

7.1 Risk of Business ............................................................................................................. 34

7.2 Contingency plans .......................................................................................................... 35

CHAPTER VIII .................................................................................................................. 36

GROWTH STRATEGY .................................................................................................... 36

REFERENCES ................................................................................................................... 37

APPENDIX 1 ...................................................................................................................... 38

APPENDIX 2 ...................................................................................................................... 40

xii

LIST OF TABLE

Table 2.1 OneFourThree’s office machinery and equipment ................................................. 5

Table 3.1 OneFourThree competitor analysis ...................................................................... 13

Table 3.2 OneFourThree SWOT .......................................................................................... 14

Table 4.1 OneFourThree market segmentation .................................................................... 15

Table 4.2 Marketing Budget ................................................................................................. 20

Table 5.1 Capital .................................................................................................................. 21

Table 5.2 Sources ................................................................................................................. 21

Table 5.3 Cash flow 2019 ..................................................................................................... 23

Table 5.4 Cash flow 2020 ..................................................................................................... 24

Table 5.5 Cash flow 2021 ..................................................................................................... 25

Table 5.6 Income statement .................................................................................................. 26

Table 5.7 Balance sheet ........................................................................................................ 27

Table 5.8 fixed cost & variable cost ..................................................................................... 28

Table 5.9 Break Even Point .................................................................................................. 28

Table 5.10 Ratio analysis ..................................................................................................... 28

Table 7.1 OneFourThree contingency plan .......................................................................... 33

xiii

LIST OF FIGURE

Figure 2.1 OneFourThree logo ............................................................................................... 4

Figure 2.2 OneFourThree BMC ............................................................................................. 6

Figure 3.1 number of monthly active instagram users ......................................................... 10

Figure 3.2 top 25 countries internet users............................................................................. 11

Figure 4 .1 OneFourThree place ........................................................................................... 18

Figure 6.1 OneFourThree Milestone .................................................................................... 29

1

EXECUTIVE SUMMARY

The global custom t-shirt printing market is expected to witness significant growth with

increasing disposable income, shifting trends towards fashionable apparels particularly in

developing nations is expected to drive the demand for custom printed t-shirts. In addition,

advancement in printing technology to print t-shirt with multiple color and design is also

driving the growth of Custom Unisex T-shirt Printing market globally (DUBLIN, 2017).

Custom-able shirt business is one of the promising business opportunities for the future. This

business is also a simple and easy to manage business and a great advantage can be made

from this business. The market market of this business is very wide, we can sell our product

in everywhere.

The business that I will run is a custom-able clothing business that will be named

"OneFourThree". This clothing shop is a shop that sells clothing such as T-shirt, sweater,

jacket that can be customize by the customers. OneFourThree provide a free service of the

design and the customer can discuss their design with us to make the shirt like they want it

to be

OneFourThree will make customers feel comfortable in shopping by providing wide parking

area and located in strategic place so customer can reach easily the store. OneFourThree will

open in East Jakarta because the largest domestic market is on Jakarta.

2

OneFourThree will need Rp 150,000,000 for the beginning capital that will be used for rent

the building, buy equipment, marketing, operation expense and other expense. OneFourThree

financial report projected for three years.

Keywords: Custom-able cloth, new business model development, product quality

3

CHAPTER I

INTRODUCTION

1.1 Name and Address of the Business

Company Name : OneFourThree

Company Address : Jl Raya Centex, gg. Hanafi RT 1/3 No.50

Founder : Bagas Dwicahya

Implementation Plan : January 2019

1.2 Name and Address of Owner

Name : Bagas Dwicahya Putra

Company Address : Legenda Wisata, Marcopolo A11 No17-18. West java, Cileungsi

Contact Person : 081213468387

4

1.3 Type of Business

OneFourThree is a customable shirt store, this company is run by 3 person. The products that

OneFourThree sells are shirt, jacket, cap, and sweater that can be designed by the customers.

OneFourThree will give a satisfaction for all the customers because they can make any design

in their daily shirt, OneFourThree also will guide the customers if they still confuse about the

design.

1.4 Statement of Financial Method

OneFourThree need IDR 150,000,000 for the beginning capital. The capital comes from each

of the owner’s investment. The beginning capital will be used for building rent, equipment,

stock, electricity, and other expenses.

1.5 Statement of Confidentially Report

This document and the information inside is clasified, for the purpose of thesis requirement

and may not be used for any other purpose without the writter permission of the principal

mentioned above.

5

CHAPTER II

COMPANY DESCRIPTION

2.1 Company Description

OneFourThree is the clothing business that the design is come from the customers.

Cloths is the main needs of human daily needs, people needs cloths just like they need foods.

There are already a lot of clothing brand with various of design, people have so much choices

but few freedom. OneFourThree will give their customers a freedom to make their own

cloths, theres is no limitation for the design and OneForThree also will helping the customers

to develop their design. OneFourThree also have its own design, so the brand can be known

for all people.

The process takes 1 to 2 days, depending on the number of its reservations and the

design. And we will deliver the order directly to the buyer’s home or other destination that

the buyers specify. And the customers can order through social media, they don’t need to go

directly to our store but we have the store in Ciracas if they want discuss their design with

us. We also developing a web site for our customers to make their design online and so that

we can discuss about the design in everywhere.

6

2.2 Vision and Missions

2.2.1 Vision

OneFourThree vision is to become the most trustable convection in social media.

2.2.2 Missions

1. Provide high quality product

2. Build a good relationship with the customers

3. Optimizing the use of social media

4. Fast and pricise service

2.3 Tagline and Logo

Figure 2.1 OneFourThree logo

“withouth any limit”

This logo is combining the three numbers as the company name, one four and three. One four

three means “i love you”, and the circle means that we embrace the customers with love.

7

2.4 Product and Service

OneFourThree products is really affordable with the high quality products. Our products also

can provide any events, mostly for the school events like school performing arts, school

farewell, so they can have the same clothes for the event.

2.5 Current Status

OneFourThree is considered as a small medium enterprise. (explain more)

2.6 Machinery and Equipment

The table below is the machinery and equipment needed for OneFourThree to be

operated.

Table 2.1 OneFourThree’s office machinery and equipment

Machinery and Equipment

No Description

Qty Rate Amount

1 Rhinotech

(cutting machine) 1 IDR 7,500,000 IDR 7,500,000

2 Innovatec

(press machine) 2 IDR 3,000,000 IDR 6,000,000

3 Corel Draw x7 1 IDR 1,700,000 IDR 1,700,000

4 Insta – Jet A3+

(digital print machine) 2 IDR 21,000,000 IDR 42,000,000

3 Table 1 IDR 200,000 IDR 200,000

4 Laptop 1 IDR 6,800,000 IDR 6,800,000

5 Router 1 IDR 500,000 IDR 500,000

Total IDR 64,700,000

8

2.7 Model Business Canvas

Figure 2.2 OneFourThree BMC

A. Customer Segment

Our segment are students, event organizer, and worker/employee. Students are our main

target, they are have so many activities that needed our service such as school gathering,

school performing art, school farewell, etc. From the worker/employee, most of them have a

club that sharing their hobby for refreshing from their job, and not a few who want a uniform

to show his club.

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B. Value Proposition

OneFourThree has four value proposition, high quality, no minimum order, competitive

price, and free design. Our shirt are really comfortable to wear in every activities, the fabric

also very long lasting. There are no minimun order, even if they want to costum one shirt we

can provide without any conditions. The customers can put any design in their shirt without

any additional price, we will realizing their design without costing any extra money.

C. Customers Relationship

In our web site you must have an account first to buy our products. The account making is

free for all the customers, you just need to input a valid data for later on we can process the

order easily. Your data also will be saved in our server so nobody can not steal your data so

your data will be save with us.

D. Channels

OneFourThree have two main channels to selling the products. The first one is through media

social, it is the easiest and fastest way to reach our customers. The second one is through web

site. Our customers can directly go to our website, in the web site they can see about our

products, promo, and they can submit their design in our web site or choose our design for

them to buy.

10

E. Key Partners

OneFourThree have three pertners for the business. Supplier polos is for the cloth supply, the

cloths it self have various type of cloth to fulfill our customers needs. For the next partner is

poliflex supplier, poliflex is the material that we use to make the design. We have to kind of

printing method the first one is screen printing and the other one is digital printing. The ink

supplier is for the digital printing purpose because we need ink to do the digital printing.

F. Key activities

OneFourThree main activity is selling cloth, beside that OneFourThree has other activities to

support the selling of the cloth. Promotion is very crucial for the business development. With

promotion we can share about our business to our potential buyers, and give some

introduction about our business so our business can be known by everyone. Next is designing,

our customers is only give us the raw concept about their cloth and it is our job to realize the

design to put in they cloths.

G. Key Resources

The resources for this business are employee, design, and customers. Employee have an

important role for this business, they jobs is giving a good services for our customers and

also in the production site. We put customers in our resources because most of the selling is

based on customers design.

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H. Cost Structure

OneFourThree cost structure are production, marketing, equipment, and other expenses. Our

equipments are needing electricity to run so the electricity very important with this business

for the production. We keep to do a promotion in every month to make our business survive

in the market. Equipment that explained in table 2.1, and the last is operating expense for the

operation purpose.

I. Revenue Streams

The revenue of OneFourThree mostly come from the selling of the cloth. In the next years

we are hopping that our brand is well known and people who visit our website is increasing,

with this opportunity OneFourThree can open an advertisment for other business in our web

site.

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CHAPTER III

INDUSTRY ANALYSIS

3.1 Industry Size and Growth Rate

Fashion industry is one of the fastest growing industry in the world, people can find any

brand with so many variants. OneFourThree see this as an oportunity to enter the market in

Indonesia especially through social media. The usage of social media is also growing fast in

Indonesia, OneFourThree want to utilize phenomenon to attract the buyer from social media

that keep growing through the years.

Number of monthly active instagram users from January 2013 to April 2017 (in million)

Figure 3.1 number of monthly active instagram users

(source: (Statista, 2017))

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In 2017, eMarketer estimates netter Indonesia will reach 112 million people, beating Japan

in the fifth rank of the growing number of Internet users more slowly (Kompas, 2014).

Overall, the number of internet users worldwide is projected to reach 3 billion people by

2015. Three years later, by 2018, an estimated 3.6 billion people on Earth will access the

internet at least once every month.

Figure 3.2 top 25 countries internet users

( Source : (kominfo, 2014) )

14

3.2 Industry Trends

3.3.1 Trend for the industry

With the growing of to users of social media, people will always try to make their own trends.

OneFourThree comes to make that happen with all the facility that we give to social media

users. They can make their own cloths design that no one ever had, and they still can looks

different and cool with low budget.

Many people wants to look cool and different but also many of them don’t have a lot of

money to afford the cloths that they wants. We want to give the sollution for that problem by

let them use their own design to their daily cloths.

3.3 Analysis of competitor

OneFourThree have many competitor from the social media such as pusatcetakkaos,

sablon_kaos_rtwosix, and custom.tshirt.kb. OneFourThree big competitor is still from social

media because the market of OneFourThree itself still mostly from social media.

15

Table 3.1 OneFourThree competitor analysis

OneFourThree pusatcetakkaos Sablon_kaos_rt

wosix

Custom.tshirt.

kb

Established

year

2017 2016 2017 2017

Price Rp70,000 Rp110,000 Rp70,000 Rp85,000

Strenghts Easy access

Fast production

24hours

Can take

many orders

at one

Fast

production

Much

variants

Mass

productio

n

weekness Still new

Quality not

to good

Not to

precise

Hard to

reach

16

3.4 SWOT Analysis

Table 3.2 OneFourThree SWOT

Strength

a. Easy access

b. 24hours service

c. Fast production

Weakness

a. Brand still not yet known

Opportunity

The number of

potential customers in

social media.

SO

A - have a direct conversation with each

of the potential customers

WO

c. -Conduct a good relationship

to attract customer trust

Threat

a. People tend to go to

their subscription

stores to buy their

cloth

ST

a. - give a promotion to gain more

customers

- offers more advantages for the

customers

WT

a. -increase promotion

c. – give good quality of products

b.

17

CHAPTER IV

EXECUTION PLAN

4.1 Segmenting, Targeting, and Positioning

4.1.1 Segmenting

Table 4.1 OneFourThree market segmentation

Geography Location: Jl Raya Centex, gg. Hanafi RT 1/3 No.50, East Jakarta.

Indonesia

Demographics Age : All Ages

Gender : Male & Female

Job : Students, Club, Event Holder

Income per month : Rp1.000.000 – Rp5.000.000

Psychography Lifestyle : Really care about fashion and always try to look different.

Behavior Attitude in choosing product

Economy : Low – Middle class

Function : Want to look different than the others.

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OneFourThree has done market research regarding the price and concept of this business.

This research market involve 67 respondents around jabodetabek area. 77,4% of them still

does not know about OneFourThree, this segmentation including students, college students,

employee, and entrepreneur, 73,1% of them are college students and 64.1% are interested in

costum-able cloths. We also including the range of price that they are willing to pay for

buying a cloth. There are 29.9% willing to pay both Rp100,000 – 200,000 and more than

Rp400,000.

4.1.2 Targeting

The main target of OneFourThree are students or college students who still don’t make their

own income, and the big target is the students who held an event. They ussually order a cloths

in the big amount but still want the low price to save their budget.

4.1.3 Positioning

OneFourThree focusing on the quality and the accuracy of the product. We want our

customers to feel secure and satisfied when they ordering some cloths to us, so we can get

the customers trust and make they want to repeat order to us.

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4.2 Marketing Strategy

4.2.1 Product

For now OneFourThree still focusing on selling custom cloths, but we also provide some

design that bring our brand’s name. We give our customers a freedom to make their own

cloth. In few years we hope to expand our market by selling jacket, hat, jersey, and some

other fashion goods that can be custom-able.

4.2.2 Price

The price that OneFourThree offers is really competitive with the rivals. The price is around

Rp70,000 until 90,000, we don’t want to overburden our customers with high price because

most of our target market is still in school.

4.2.3 Place

We decide that the place is not necessarily strategic but in the low budget to adjust our budget,

but still can be found by people around, because our selling is still concentrate in online and

we use the place as production’s place. Our place also surround by schools, the students can

come around to our store to buy some cloths.

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Figure 4 .1 OneFourThree place

4.2.4 Promotion

Promotion is most important part of marketing. OneFourThree has many competitor with

many kind of uniqeness, so the promotion is a big work for OneFourThree to do. With the

target market that we aiming, we will focus on two aspect of promotion, such as social media

and advertisment.

21

1. Social Media

Social media that we aiming is Instagram, because we see the usage of instagram

in the middle age young is still growing fast and nowadays instagram is used by

people not only for socialize but also doing business. We will also do some

advertisment in facebook, line, and whatsapp because is the most used social media

in Indonesia

2. Advertisment

Advertising is one form of promotion that is done in order to expand sales In the

form of promotion, we make some things as follows:

2.1 Brochures

Brochures is used to explaning what OneFourThree’s product with the price list

to our customers. It is very helpful for the new customers who want to know

more about our product.

2.2 Banner

Banner is really helpful to attract new customers. With banner we can tell

everybody aout promo that we held or about something new that we are going

to sell. It is really effective for our business to sell more of our products.

22

4.3 Marketing Budget

Table 4.2 Marketing Budget

Description QTY Price Month Total

Brochures 200 300 4 Rp240,000

Name card 1 30000 2 Rp60,000

Social media 2 300000 4 Rp2,400,000

Banner 2 80000 4 Rp640,000

Total Rp3,340,000

4.4 Sales Forecast

We are going to do a lot of promotion in the firts year, the aim is to introduce our product to

our market. We are also going to tells them through our promotion about all the advantages

that they can have in our services. In the first year’s our target revenue is at least a half billion

and increasing in each year.

23

CHAPTER V

FINANCING STRATEGY

5.1 Financial Plan

Total cost (fix and variable cost)

Table 5.1 Capital

Description Amount

Equipment Rp64,700,000

Building Rent Rp40,000,000

Marketing ( one year ) Rp3,340,000

Other Expense ( one year) Rp3,000,000

Total Rp108,040,000

Table 5.2 Sources

Sources

Owner Equity per person

(3)

Rp50,000,000

Total Rp150,000,000

24

5.2 Sales Forecast

Assuming sales early stage is an average 100 pieces every month for the first 6 months.

Sales forecast normal 1 month:

5.3 Assumption Sheet

5.3.1 General

1. Interest in making something different

2. Want to look good with low budget

5.3.2 Financial Statement

1. Sales forecast are based on the analysis in business plan.

2. Marketing expense based on the table 4.3 in chapter 4.

3. Salary increasing 10% every years.

4. According to Pasal 4 ayat 2, Peraturan Pemerintah, No. 46, Tahun 2013. Company that

has gross sales below than Rp 4.800.000.000 a year has to pay tax 1% from gross sales.

5. Monthly sales are the same and increasing 15 % in every years.

25

Description Pre Operation January February March April May June July August September October November December Total

Cash on Hand 40.000.000 62.490.000 87.854.000 117.979.400 152.882.340 192.851.574 238.492.731 290.373.004 349.116.304 415.408.935 490.005.829 573.737.412

Cash In 0

Equity 150.000.000 150.000.000

Product Sales 73.375.000 80.712.500 88.783.750 97.662.125 107.428.338 118.171.171 129.988.288 142.987.117 157.285.829 173.014.412 190.315.853 209.347.438 1.569.071.821

Services Sales - - - - - - - - - - - - 0

Total Cash In 150.000.000 73.375.000 80.712.500 88.783.750 97.662.125 107.428.338 118.171.171 129.988.288 142.987.117 157.285.829 173.014.412 190.315.853 209.347.438 1.719.071.821

Cash out -

Product/Services Cost 34.635.000 38.098.500 41.908.350 46.009.185 50.709.104 55.780.014 61.358.015 67.493.817 74.243.198 81.667.518 89.834.270 98.817.697 740.554.668

Rent Building 40.000.000 40.000.000

Transportation Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 Rp 200.000 2.400.000

Administrative Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 3.600.000

Electricity & Water Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 18.000.000

Telephone/Internet Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 Rp 250.000 3.000.000

Maintainance Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 Rp 300.000 3.600.000

Marketing 2.300.000 1.000.000 500.000 500.000 500.000 500.000 500.000 500.000 500.000 500.000 500.000 500.000 8.300.000

Legal Fee 3.000.000 3.000.000

Salaries 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 13.700.000 27.400.000 178.100.000

Equipment 64.700.000 64.700.000

Tax (1%) 55.557.715 55.557.715

Total Cash Out 110.000.000 50.885.000 55.348.500 58.658.350 62.759.185 67.459.104 72.530.014 78.108.015 84.243.817 90.993.198 98.417.518 106.584.270 184.825.412 1.120.812.383

Cash Surplus/Defisit 40.000.000 22.490.000 25.364.000 30.125.400 34.902.940 39.969.234 45.641.157 51.880.273 58.743.300 66.292.631 74.596.894 83.731.583 24.522.026 598.259.438

Beginning Cash Balance - 40.000.000 62.490.000 87.854.000 117.979.400 152.882.340 192.851.574 238.492.731 290.373.004 349.116.304 415.408.935 490.005.829 573.737.412

Ending Cash Balance 40.000.000 62.490.000 87.854.000 117.979.400 152.882.340 192.851.574 238.492.731 290.373.004 349.116.304 415.408.935 490.005.829 573.737.412 598.259.438

5.4 Cash Flow

Table 5.3 Cash flow 2019

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Description January February March April May June July August September October November December Total

Cash on Hand 598.259.438 582.890.438 613.696.538 649.483.248 690.660.629 737.767.748 790.897.579 851.702.393 920.399.688 997.778.714 1.084.707.641 1.182.141.461 598.259.438

Cash In 0

Equity 0

Product Sales 84.381.250 92.819.375 102.101.313 112.311.444 123.542.588 135.896.847 149.486.532 164.435.185 180.878.703 198.966.574 218.863.231 240.749.554 1.804.432.595

Services Sales - - - - - - - - - - - - 0

Total Cash In 84.381.250 92.819.375 102.101.313 112.311.444 123.542.588 135.896.847 149.486.532 164.435.185 180.878.703 198.966.574 218.863.231 240.749.554 2.402.692.032

Cash out -


Rent Building 40.000.000 40.000.000



Electricity & Water Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 18.000.000



Marketing 2.300.000 580.000 500.000 500.000 500.000 1.000.000 500.000 500.000 500.000 500.000 500.000 500.000 8.380.000

Legal Fee

Salaries 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 15.070.000 30.140.000 195.910.000

Equipment -

Tax (1%) 66.486.123 66.486.123

Total Cash Out 99.750.250 62.013.275 66.314.603 71.134.063 76.435.469 82.767.016 88.681.718 95.737.889 103.499.678 112.037.646 121.429.411 213.316.474 1.193.117.491

Cash Surplus/Defisit (15.369.000) 30.806.100 35.786.710 41.177.381 47.107.119 53.129.831 60.804.814 68.697.296 77.379.025 86.928.928 97.433.820 27.433.080 1.209.574.541

Beginning Cash Balance 598.259.438 582.890.438 613.696.538 649.483.248 690.660.629 737.767.748 790.897.579 851.702.393 920.399.688 997.778.714 1.084.707.641 1.182.141.461

Ending Cash Balance 582.890.438 613.696.538 649.483.248 690.660.629 737.767.748 790.897.579 851.702.393 920.399.688 997.778.714 1.084.707.641 1.182.141.461 1.209.574.541


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Description January February March April May June July August September October November December Total

Cash on Hand 1.209.574.541 1.199.381.191 1.236.011.206 1.278.376.923 1.326.941.911 1.382.326.098 1.444.711.403 1.515.847.940 1.596.060.830 1.686.257.708 1.787.436.975 1.900.696.869 1.209.574.541

Cash In 0

Equity 0

Product Sales 97.038.438 106.742.281 117.416.509 129.158.160 142.073.976 156.281.374 171.909.511 189.100.463 208.010.509 228.811.560 251.692.716 276.861.987 2.075.097.484

Services Sales - - - - - - - - - - - - 0

Total Cash In 97.038.438 106.742.281 117.416.509 129.158.160 142.073.976 156.281.374 171.909.511 189.100.463 208.010.509 228.811.560 251.692.716 276.861.987 3.284.672.025

Cash out -


Rent Building 40.000.000 40.000.000



Electricity & Water Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 Rp 1.500.000 18.000.000



Marketing 2.300.000 600.000 500.000 500.000 500.000 1.000.000 500.000 500.000 500.000 500.000 500.000 500.000 8.400.000

Legal Fee

Salaries 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 16.577.000 33.154.000 215.501.000

Equipment -

Tax (1%) 78.815.391 78.815.391

Total Cash Out 107.231.788 70.112.266 75.050.793 80.593.172 86.689.789 93.896.068 100.772.975 108.887.573 117.813.630 127.632.293 138.432.822 245.705.795 1.352.818.965

Cash Surplus/Defisit (10.193.350) 36.630.015 42.365.717 48.564.988 55.384.187 62.385.306 71.136.536 80.212.890 90.196.879 101.179.267 113.259.893 31.156.192 1.931.853.060

Beginning Cash Balance 1.209.574.541 1.199.381.191 1.236.011.206 1.278.376.923 1.326.941.911 1.382.326.098 1.444.711.403 1.515.847.940 1.596.060.830 1.686.257.708 1.787.436.975 1.900.696.869

Ending Cash Balance 1.199.381.191 1.236.011.206 1.278.376.923 1.326.941.911 1.382.326.098 1.444.711.403 1.515.847.940 1.596.060.830 1.686.257.708 1.787.436.975 1.900.696.869 1.931.853.060

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Description 2019 2020 2020

Sales

Product Sales 1.569.071.821Rp 1.804.432.595Rp 2.075.097.484Rp

Total Sales Income 1.569.071.821Rp 1.804.432.595Rp 2.075.097.484Rp

COGS 740.554.668Rp 851.741.369Rp 979.502.574Rp

Gross Profit 828.517.153Rp 952.691.226Rp 1.095.594.910Rp

Expenses

Rent Building 40.000.000Rp 40.000.000Rp 40.000.000Rp

Transportation 2.400.000Rp 2.400.000Rp 2.400.000Rp

Administrative 3.600.000Rp 3.600.000Rp 3.600.000Rp

Electricity & Water 18.000.000Rp 18.000.000Rp 18.000.000Rp

Telephone / internet 3.000.000Rp 3.000.000Rp 3.000.000Rp

Maintainance 3.600.000Rp 3.600.000Rp 3.600.000Rp

Marketing 8.300.000Rp 8.380.000Rp 8.400.000Rp

Legal Fee 3.000.000Rp

Salaries 178.100.000Rp 195.910.000Rp 215.501.000Rp

Depreciation Equipment 12.940.000Rp 12.940.000Rp 12.940.000Rp

Total Expenses 272.940.000Rp 287.830.000Rp 307.441.000Rp

Earning Before Interest & Taxes 555.577.153Rp 664.861.226Rp 788.153.910Rp

Taxes (10%) 55.557.715Rp 66.486.123Rp 78.815.391Rp

Nett Profit 500.019.438Rp 598.375.104Rp 709.338.519Rp

INCOME STATEMENT

OneFourThree

2019-2021

5.5 Income Statement

Table 5.6 Income statement

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Description 2019 2020 2021

Asset

Current Asset -Rp -Rp -Rp

Cash 598.259.438Rp 1.209.574.541Rp 1.931.853.060Rp

Total Current Asset 598.259.438Rp 1.209.574.541Rp 1.931.853.060Rp

Fixed Asset

Equipment 64.700.000Rp 51.760.000Rp 38.820.000Rp

Depreciation of Equipment 12.940.000Rp 12.940.000Rp 12.940.000Rp

Total Fixed Asset 51.760.000Rp 38.820.000Rp 25.880.000Rp

Total Asset 650.019.438Rp 1.248.394.541Rp 1.957.733.060Rp

Liabilities -Rp -Rp -Rp

Current liabilities -Rp -Rp -Rp

Account Payable -Rp -Rp -Rp

Total Current Liabilities -Rp -Rp -Rp

Long Term Liabilities -Rp -Rp -Rp

Bank Loans Payable -Rp -Rp -Rp

Total Long Term Liabilities -Rp -Rp -Rp

Total Liabilities -Rp -Rp -Rp

Equity

Capital 150.000.000Rp -Rp -Rp

Retained Earnings -Rp 650.019.438Rp 1.248.394.541Rp

Current Year Earnings 500.019.438Rp 598.375.104Rp 709.338.519Rp

Total Equity 650.019.438Rp 1.248.394.541Rp 1.957.733.060Rp

Balance Sheet

OneFourThree

2019-2021

5.6 Balance Sheet

Table 5.7 Balance sheet

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Description Nominal Fixed Cost Variable Cost

COGS 740.554.668Rp 740554668

Rent Building 40.000.000Rp 40.000.000Rp

Transportation 2.400.000Rp 2.400.000Rp

Administrative 3.600.000Rp 3.600.000Rp

Electricity & Water 18.000.000Rp 18.000.000Rp

Telephone 3.000.000Rp 3.000.000Rp

Maintainance 3.600.000Rp 3.600.000Rp

Marketing 8.300.000Rp 8.300.000Rp

Salaries 178.100.000Rp 178.100.000Rp

Total 217.000.000Rp 740.554.668Rp

BEP

fixed cost

price of product (avg)

variable cost/product

217.000.000Rp

76.666,67Rp

35.158Rp

fix cost / (price of product - VC)

2019 2020 2021

ROA net income/total asset 77% 48% 36%

ROS net income/net sales 60% 63% 65%

ROI net income/investment 333% 399% 473%

BEP

BEP 5228

217.000.000Rp

(76.667 - 35158)

5.7 Break Even Analysis

Table 5.8 fixed cost & variable cost

5.8 Break Even Point

Table 5.9 Break Even Point

5.9 Ratio Analysis

Table 5.10 Ratio analysis

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CHAPTER VI

MILESTONE

Figure 6.1 OneFourThree Milestone

1. Earn enough money for capital

The money is for preparing all the company needs. The money comes from owner’s

investment. The money it self to preparing all the company needs and for other expenses so

the company can start to sells products.

2. Search for equipments & rented building

We will search the euipments at the same time as we search the rented building to put

our equipments. Our equipment need some space so we will find the rented building that

suitable for our equipment.

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3. Contact supplier

We will choose and find suppliers that fit our needs and capabilities in running the

business. The supplier will be our partner for our business, we will find the supplier that

willing to cooperated with us.

4. Building renovation

To make our work place comfortable, we must first do a renovation to make our work

easier and faster. This renovation will make our store looks good and attractive. We will

make our store a place that can be enjoyable by everyone who comes to our store.

5. Find employee

When we ready with the store, we will search an employee to work with us and to

take care of our store. The employee it self for the production and marketing, we need 2

people for production and 1 for marketing. We want to hire a freelance for the production

department.

6. Preparing marketing

Marketing is the important aspect for new business, we will find a suitable marketing

strategy for the continuity of the business. This marketing strategy will be implemeneted until

the end of the business, the making of the strategy will be assisted as well with our employee.

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7. Opening

When we are ready with everything, OneFourThree will open for business. Hopefully

can growth in every years so we can expand our market.

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CHAPTER VII

ASSESMENT OF RISK

7.1 Risk of Business

The risk of this business tend to be small. Because all the goods that OneFourThree selling

didn’t have any expired date, and can be keep until someone buy the goods. Most of the

goods that we made is based on people orders, if there is no orders for a day we can keep the

inventory for other time. And trends in the fashion industry are fickle, ever-changing and

often elusive. A successful store capitalizes on the latest trends and recognizes when such

trends are on the decline (Capozz, 2016).

The most common risk that we can found is customers complaint about the human error, like

the miss type of the letter in the cloths or wrong size of the cloths. But during its run time we

can minimize the error. There are so many business like our business, to compete to our

competitor we must improve our service to our customers.

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7.2 Contingency plans

Table 7.1 OneFourThree contingency plan

RISK CONTINGENCY PLAN

FRAUD Because our selling is online based, we must be more carefull to

choose our customers. To avoid a fraud we ussually ask for a down

payment before we do the productions.

TREND

CHANGE

Fashion industry is one of the fast changing industry, the way people

dressed can change at any time. We must follow the trend that

people want to maintain our customers.

EXCESSIVE

REQUEST

Because of the products that we are selling can be custom-able, our

customers can ask for anything. Sometimes the request that our

customers ask is very excessive and hard to do. Therefore,

OneFourThree must be ready for all the demand that our customers

want.

PRODUCTION We need electricity to do the production, electricity is one of the

most important aspect in our business. We need to collaborated with

other business to fullfil our customers need and to anticipated if

someday the electricity is went off in our production site.

36

CHAPTER VIII

GROWTH STRATEGY

OneFourThree growth strategy is to buy more equipment for produce more goods in shorter

time. We see in the future people tend to make their own cloth rather than buy it in the

boutique or distro, to keep up with the customers request we must be ready with our

equipment. OneFourThree also planning to make their own design and attend much fahion

event to introduce our brand. OneFourThree can also find a reseller to expand the market of

OneFourThree. We also going to keep develop our web site to be more easier for the

customers who still new with this type of business. Leading through innovation in the

industry can be a major growth driver, states VF Corp., a branded apparel company.

Innovation involves "something new that creates value," according to VF (Vogt, 2017).

Online selling is our priority to reach the market, the network of web site is very wide, with

this opportunity we are aiming to sells not only in Indonesia but also to overseas.

37

REFERENCES

Capozz, C. (2016, February 14). Risks of Starting a Clothing Store. Diambil kembali dari chron.com:

http://smallbusiness.chron.com/risks-starting-clothing-store-22444.html

DUBLIN. (2017, April 13). cision pr news. Diambil kembali dari prnewswire.com:

https://www.prnewswire.com/news-releases/global-custom-t-shirt-printing-market-

report-2017-forecast-to-2022-with-regional-outlook-growth-trends-key-players--

competitive-strategies---research-and-markets-300439445.html

kominfo. (2014, November 24). Pengguna Internet Indonesia Nomor Enam Dunia. Diambil kembali

dari kominfo.go.id: https://kominfo.go.id/content/detail/4286/pengguna-internet-

indonesia-nomor-enam-dunia/0/sorotan_media

Kompas. (2014, November 24). Pengguna Internet Indonesia Nomor Enam Dunia. Diambil kembali

dari kementrian komunikasi dan informatika republik indonesia:

https://kominfo.go.id/content/detail/4286/pengguna-internet-indonesia-nomor-enam-

dunia/0/sorotan_media

Statista. (2017, September 2). Number of monthly active Instagram users from January 2013 to

September 2017 (in millions). Diambil kembali dari Statista.com:

https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/

Vogt, C. (2017, June 23). Growth Strategies for Starting Up a Fashion Brand. Diambil kembali dari

chron.com: http://smallbusiness.chron.com/growth-strategies-starting-up-fashion-brand-

17422.html

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APPENDIX 1 Example of web site and product

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40

APPENDIX 2

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42

Business Plan of OneFourThree By Bagas Dwicahya Putra A ...

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