Business Plan of Omi 1

8/6/2019 Business Plan of Omi 1

1/23

BUSINESS PLAN OFBUSINESS PLAN OFIMPERIAL POULTRY DEALER


2/23

Submitted to: Sir NaeemSubmitted to: Sir NaeemSubmitted by:Submitted by:

Hafiz Muhammad ImranHafiz Muhammad Imran

Umair LatifUmair Latif

Tahir PervezTahir Pervez

Rana Umer NaeemRana Umer NaeemSidra ShabeerSidra Shabeer

The University Of Lahore(Business School)


3/23

Project Title:Project Title:

Imperial Poultry DealerImperial Poultry DealerNature of Business:Nature of Business:

Poultry FarmingPoultry Farming

Executive summary:Executive summary:

The broiler farm is a project of livestock sector, in which, theThe broiler farm is a project of livestock sector, in which, theday old chicks (DOCs) are raised on high protein feed for aday old chicks (DOCs) are raised on high protein feed for a

period of six weeks. This business can be started both in ruralperiod of six weeks. This business can be started both in ruraland semiand semi--urban areas in sheds. The Poultry sheds can beurban areas in sheds. The Poultry sheds can beacquired on rental basis. These sheds have all the requiredacquired on rental basis. These sheds have all the requiredfacilities for the broiler farm. The broilers are sold to tradersfacilities for the broiler farm. The broilers are sold to tradersand the whole sellers markets in the Lahore, Sheikupura andand the whole sellers markets in the Lahore, Sheikupura andKasur areas. Sometimes it can also be sold directly to theKasur areas. Sometimes it can also be sold directly to theshopkeepers in the markets. Broiler farming is a profitableshopkeepers in the markets. Broiler farming is a profitable

business depending on the demand of the meat in the market.business depending on the demand of the meat in the market.


4/23

Products or ServicesProducts or Services

Poultry farming is raising chickens, turkeys,Poultry farming is raising chickens, turkeys,

ducks and other fowl for meat or eggs.ducks and other fowl for meat or eggs.

Poultry farms can be:Poultry farms can be:Breeding farms where they raiseBreeding farms where they raise

poultry for meat.poultry for meat.

Layer farms where they produce eggs.Layer farms where they produce eggs. But we will produce broiler only for the meat.But we will produce broiler only for the meat.


5/23

Location of officeLocation of office

Head office:Head office: P.O Box 15 km Sheikupura Road LahoreP.O Box 15 km Sheikupura Road Lahore

Tel:Tel: 042042--3746531937465319Fax:Fax: +92+92--88879608887960--5555

Contact person:Contact person: UMAIR LATIF (Marketing Manager)UMAIR LATIF (Marketing Manager)

EE--mail:mail: [email protected][email protected]

SEGMENTATION:SEGMENTATION:

Traders and whole sellers.Traders and whole sellers.

Specific area of Lahore, Shiekupura and Kasur.Specific area of Lahore, Shiekupura and Kasur.

As growing business we can also target hotel and markets.As growing business we can also target hotel and markets. Marriage halls and restaurents.Marriage halls and restaurents.

Our chicken age will no more then 6 months.Our chicken age will no more then 6 months.


6/23

Scope Of BusinessScope Of Business

Poultry is one of the fastest growing segments of the agricultural sector

Production of agricultural crops has been rising at the rate of 1.5 to 2 % per annum.

And of eggs has been rising at the rate of 8 % per annum.


7/23

VISIONVISION

Our vision is to produce best qualityOur vision is to produce best quality

and healthy chickenand healthy chickenMISSIONMISSION

We want to provide people energeticWe want to provide people energetic

chicken.chicken.

Being the best mean providing outstandingBeing the best mean providing outstanding

quality and value.quality and value.

So we could make you healthy and powerful.So we could make you healthy and powerful.


8/23

BUSINESS CORE VALUEBUSINESS CORE VALUE

IntegrityIntegrity

Customer satisfactionCustomer satisfaction

LeadershipLeadership SynergiesSynergies

Open communicationOpen communication

Team oriented successTeam oriented success


9/23

Key strengths of entrepreneurial team

Effective communicatorEffective communicator

The strategistThe strategist

The solutions guruThe solutions guru Master of detailsMaster of details

The team builderThe team builder

The quick thinkerThe quick thinker


10/23

Total estimated budgetTotal estimated budget

will be 310,000will be 310,000Costing break upCosting break up

Salaries:Salaries:

Employee 6,000 Employee 6,000

Admin expenses:Admin expenses:

Rent of the building 7,000 Rent of the building 7,000

Furniture 1,000 Furniture 1,000

Transportation 2,000Transportation 2,000

Utilities 9,000Utilities 9,000

Machine cost 9,000 Machine cost 9,000

Other expenses 3,000Other expenses 3,000

Marketing expenses 500 Marketing expenses 500


11/23

Our raw material will be small chicks, our poultry farm will beOur raw material will be small chicks, our poultry farm will beconsist of 2,000 chicks. The price of chick is changing day byconsist of 2,000 chicks. The price of chick is changing day byday, the current price is Rs.21 per chick, so th total price isday, the current price is Rs.21 per chick, so th total price is42,000/.42,000/.

After up to 35After up to 35--38 the broiler is ready to eat. In this period of38 the broiler is ready to eat. In this period oftime they will eat 130 bag (50kg) of feed. The price of 1 bag istime they will eat 130 bag (50kg) of feed. The price of 1 bag is1,736, so the total cost is 225680.1,736, so the total cost is 225680.

The carriage cost of these bags is 1,200. Broiler death ratio isThe carriage cost of these bags is 1,200. Broiler death ratio is77--8 % in normal circumstances. Vexination cost is up to 4,000.8 % in normal circumstances. Vexination cost is up to 4,000.

Eatable broiler average weight is 1.85 kg. the current rate ofEatable broiler average weight is 1.85 kg. the current rate ofalive broiler is 102/.alive broiler is 102/.

So the total sale is approximately: 345,000So the total sale is approximately: 345,000

Total expenses are approximately: 310,000Total expenses are approximately: 310,000

Net profit 35,000Net profit 35,000


12/23

CompetitorsCompetitors

The demand of broiler is increasingThe demand of broiler is increasing

day by day so what we produce andday by day so what we produce and

how much we produce will be sold inhow much we produce will be sold in

normal circumstances.normal circumstances.

So that there is no competitor of it.So that there is no competitor of it.

Mutton and Beef is indirectMutton and Beef is indirect

competitors but its impact is verycompetitors but its impact is verysmall or no on the price of broiler.small or no on the price of broiler.


13/23

LimitationsLimitations

High riskHigh risk

Day by day changing of rateDay by day changing of rate

All data based on approximationAll data based on approximation


14/23

SlogansSlogans

Be imperial eat imperialBe imperial eat imperial

Chicken in every potChicken in every pot

We deliver that standard which you wantWe deliver that standard which you want


15/23

Marketing mixMarketing mix

ProductProduct

Any thing that can be offered to a market toAny thing that can be offered to a market tosatisfy a want or need.satisfy a want or need.

Imperial poultry primary product is to produceImperial poultry primary product is to produce

healthy chicken.healthy chicken.


16/23

SegmentationSegmentation

Geographic segmentation:Geographic segmentation:

Imperial poultry sell its products according to geographic needImperial poultry sell its products according to geographic need

of customer in Lahore, Sheikupura and Kasur. Broiler is ourof customer in Lahore, Sheikupura and Kasur. Broiler is our

main product to sold.main product to sold.

Demographic segmentation:Demographic segmentation:

In demographic segmentation, the market is divided into groupsIn demographic segmentation, the market is divided into groups

based on an age, gender, family size and religion.based on an age, gender, family size and religion.

Age is between 3Age is between 3--70.70.

Gender is both males and females.Gender is both males and females.

Family size is 1Family size is 1--2, 32, 3--4, 5+4, 5+

Family life style is almost sameFamily life style is almost same


17/23

SegmentationSegmentation

Psychographic segmentation:Psychographic segmentation:

Dividing a market into different groups basedDividing a market into different groups basedon social class, life style, or personalon social class, life style, or personalcharacteristics is known as psychographiccharacteristics is known as psychographicsegmentation.segmentation.

Imperial poultry doesn't divide market on theImperial poultry doesn't divide market on the

basis of psychographic segmentation likebasis of psychographic segmentation likesocial class, Upper class or Middle class.social class, Upper class or Middle class.

Life style is not specific.Life style is not specific.


18/23

PricePrice

Price is the any amount of money that aPrice is the any amount of money that a

customer has to pay while purchasing thecustomer has to pay while purchasing theproduct.product.

But the price of imperial product will be thatBut the price of imperial product will be that

which is settle by the government.which is settle by the government.


19/23

Demographic factorsDemographic factors

Age: Generally there is no age limit focus byAge: Generally there is no age limit focus bythe imperial poultry. The target and focus is onthe imperial poultry. The target and focus is oneach and every individual of society.each and every individual of society.

Gender: Imperial poultry is focusing both maleGender: Imperial poultry is focusing both maleand female. Gender does not play any roleand female. Gender does not play any rolehere.here.

Household size: This plays a vital role in theHousehold size: This plays a vital role in thedemographic factor. Generally the target isdemographic factor. Generally the target iswhole family rather then an individual.whole family rather then an individual.


20/23

PRICEPRICE

Geographic location preference:Geographic location preference:

UrbanUrban

Semi urbanSemi urban

Behavior segmentation:Behavior segmentation:

Quality conciseQuality conciseWeight conciseWeight concise

Our main target areas will be Lahore, shiekhupura

And kasur.


21/23

Target market:Target market:

1.1. LocationLocation

Commercialization urban and subCommercialization urban and sub--urban marketsurban marketsleading to more midleading to more mid--sector that find quality chickensector that find quality chickento eat.to eat.

channelschannels

Imperial poultry believes in first level channels inImperial poultry believes in first level channels inthe order given below:the order given below:

Whole sellerWhole seller

TraderTrader


22/23

PromotionPromotion

Promotion is the method used to inform andPromotion is the method used to inform and

educate the chosen target audience about theeducate the chosen target audience about the

organization and its products.organization and its products.

Using all the source of promotion.Using all the source of promotion.

Whole sellersWhole sellers

TradersTradersPersonal contactPersonal contact


23/23

THE PLAN WE HAVEMADETHE PLAN WE HAVEMADE

AND

WE WILL

T

RYT

OA

ND

WE WILL

T

RYT

OIMPLIMENTIN A SUCCSSFULIMPLIMENTIN A SUCCSSFUL

WAYWAY

Business Plan of Omi 1

Documents