Business Plan of Dolka Dairies

8/9/2019 Business Plan of Dolka Dairies

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A Business Plan onDolka Dairies

Prepared By:

Sharzin Shavina Reza 1110773030

Prepared For:

Faisal Wali (FsW

!ourse "ns#ru$#or

%&'3)

Se$#ion: *

Da#e o+ Su,-ission: ./3.01*

Table of Contents



1. Introduction.................................................................................................................................. 2

A. Name and Address of Business.................................................................................................. 2

B. Names and Addresses of Principals...........................................................................................2

C. Nature of Business.....................................................................................................................2

D. Statement of financing needs.....................................................................................................3

E. Statement of Confidentiality of report.......................................................................................4

2. Executive Summary.....................................................................................................................4

3. Industry Analysis......................................................................................................................... 6

A. Te Banglades Dairy !ndustry................................................................................................."

B. !ndustrial Dra#$ac%s.................................................................................................................&

C. 'uture (utloo% and Trend.......................................................................................................... &

D. )ar%et Segmentation................................................................................................................. &i. *eograpic Segmentation......................................................................................................&

ii. Demograpic Segmentation...................................................................................................+

iii. Psycograpic Segmentation.................................................................................................+

E. Analysis of Competitors............................................................................................................. +

i. ,ecent de-elopments..............................................................................................................

ii. Products offered $y Competitors/.........................................................................................00

4. escri!tion of venture"..............................................................................................................13

A. Products................................................................................................................................... 03

B. Ser-ices/...................................................................................................................................04

i. 'arm1Dairy Assessment.......................................................................................................04

ii. 'arm Dairy Appro-als.......................................................................................................... 04

iii. )il% macine efficiency tests...............................................................................................0

i-. *rade trace1$ac%s.................................................................................................................0

-. !ni$itory su$stance trace1$ac%s..........................................................................................0

-i. Testing of suspected mil% contamination.............................................................................0

-ii. Soil DDT sampling...........................................................................................................0

C. Sie of Business....................................................................................................................... 0"

#. $roduction $lan.......................................................................................................................... 1%

A. )anufacturing Process.............................................................................................................0&



0. !ntroduction

A. &ame and Address of 'usiness

Name of te $usiness / Dol%a Dairies

Address of te $usiness / SPS CENT,E 5A6)!78(5A D(95ATP9, 7ustia.

Initially t(e factory )ill be situated in *us(tia. It+s a strate,ic location because it+s close to

-as(a(i and also t(e main *(ulna city. T(e /alon S(a( 'rid,e )ill be used to distribute

t(e !roducts in all over -as(a(i. In t(e lon, run0 )e (ave a !lan for ex!ansion.

Pone No. / :++;0&0&2;+"3

Email !D / Dol%adairy<yaoo.com

'. &ames and Addresses of $rinci!als

i. Name of te principal / Dol%a Dairies 5td.Address of te principal / 7an To#er 7DA )o=id Soroni Si$ $ari 7ulna.

C. &ature of 'usiness

Type / Pri-ate $usiness

!ndustry / Dairy 'arm

!nitially #e>ll produce mil% $utter and yogurt. ?e #ill collect te ra# co#1

mil% from te districts of ,a=sai and 7ulna di-isions. Ten after processing te mil% in te

factory of 7ustia #e>ll distri$ute te products @mil% $utter yogurt in te districts of

,a=sai and 7ulna again.

http://www.banglayp.com/location/Kushtia

mailto:[email protected]

http://www.banglayp.com/location/Kushtia

mailto:[email protected]



. Statement of financin, needs

inancial &eeds/e,al Cost

S/ no. ields of Cost 'T

1. erification of te proposed company name &;;2. Pay stamp duty at a designated $an% 3;;;

3. ,egister at te registrar of oint Stoc% companies and firms ;;;

4. )a%e a company seal 0;;

#. ($tain a ta identification num$er @T!N 0;;

6. ,egister for AT ;

%. ($tain a Trade 5icense ;;;

TTA/ 130#

/and0 'uildin,s and acilities1. Cost of construction of sed for adult animals ;;;;;

2. Cost of construction of sed for cal-es 3;;;;;

3. )il%ing parlor ;;;;

4. )anure pit #it roof 2;;;;

#. Po#er and #iring 4;;;;6. Site preparation and pa-ing 0;;;;

%. )acine sed ;;;;

TTA/ %0

arm E5ui!ments1. Tractor @0;; p 0;;;;;

2. 'ront End 5oader ;;;;

3. )anure Blade 0;;;

4. 8orsepo#er Steam Engine ;;;;

#. )il%ing )acine 2;;;;6. Ceese )a%ing )acine 3;;;;;

%. Continuous Butter )a%ing )acine 2;;;;;

TTA/ %21

Cost of AnimalsType of animals/ Co# and Buffalo



Num$er of animals/ 0

1. Cost of animals/ ;;;;;

2. Transportation cost 0;;;;

TTA/ 6#

1. 5a$or Salary ";;;;TTA/ I&A&CE &EES 204140#

S#a#e-en# o+ !on2den#iali#y o+ repor#Tis report is to ac%no#ledge tat te information pro-ided $y Dol%a Dairy Company in tis

$usiness plan is uniue to tis $usiness and confidentialF terefore anyone reading tis plan

agrees not to disclose any of te information in tis $usiness plan #itout te epress #ritten

permission of us.

!t is also ac%no#ledged $y te reader of tis $usiness plan tat te information furnised in tis

$usiness plan oter tan information tat is in te pu$lic domain may cause serious arm or

damage to Dol%a Dairy Company and #ill $e %ept in te strictest confidence.

9pon reuest tis document is to $e immediately returned to Dol%a Dairy Company.

!n-estors> names/

Danis !n-estors / i. Peder Tu$org ii. Andreas 5und$y

Bangladesi !n-estors / i. )uuim Amed @0st Bangladesi )illionaire at te age of 2"

ii. Selim 8ossain @Entrepreneur of Euro 'oods 5td.

iii. Ananta alil

Date/ 2.;3.2;04

Tis is te $usiness plan for Dol%a Dairies. Te presentation of tis $usiness plan does not imply an

offering of securities.



2. Executive Summary

Banglades dairy consumption is gro#ing al$eit from relati-ely lo# per capita le-els @an

estimated 44 milliliters of mil% per day. ?en measured against ?orld 8ealt (rganiation

recommended minimum le-el of 2; milliliters a day Banglades dairy consumption sould

increase fi-e1fold. ?ile local mil% production as increased from 0.&+ million metric tons in

2;;0G2;;2 to 3.4" million metric tons in 2;00G02 domestic suppliers are still lagging and as a

result Banglades is importing more dairy products. !n rural Banglades almost t#o out of e-ery

tree ouseolds rear cattle to produce mil% for personal consumption. Surplus mil% can $e sold

directly to neig$ors or in te local mar%et. Te a-erage dairy farm as 3. ead of cattle #it

-ery lo# a-erage yields of 2;;12; liters per 3; day location. 5o# erd yields generally reflect

poor management practices and inadeuate in-estment in genetics and -eterinary ser-ices. !n

Banglades dairy farming is generally considered to $e a su$sidiary profession as male farmers

are often more inclined to#ard field crop agriculture. Traditionally te Banglades dairy sector

as $een dominated $y te )il%men and *os communities consisting of small1scale

intermediaries #o collect fres mil% for processing into gee curds s#eets and oter products.

As te eisting mil% companies are una$le to fulfill te demands of local customers #e a-e

come up #it our $usiness Te Dol%a Dairies.

Te report consists of te details on Dol%a Dairies. !t is a co1operati-e society. Te main aim of

it is te #elfare of te society $y pro-iding uality mil% to its consumers at an afforda$le price.

Dol%a Dairies is igly s%illed Construction )anagement team as ad etensi-e eperience

#it di-ersified pro=ects. Te team as te #or%ing %no#ledge of te processes in-ol-ed in #or%ing

togeter as a team during design -alue engineering H contracts administration in order to ma%e

te -ision a reality. !t as -arious functional departments suc as te Production 8uman

,esource 'inance )ar%eting Purcase and Stores Iuality Control Dispatc and 5ogistics. A



detail study of all tese departments a-e $een made so as to get a clear -ie# of te #or%ing of

eac of tem.

(rganiational Study Dol%a Dairies in Banglades is an attempt to present te organiational

details including its departments organiation structure etc. !n more tan one sense it summaries te

result of nearly four #ee%s of te Study. Te #or% as $een compiled to present te rele-ant facts and

opinion on te su$=ect in proper prospecti-e and in an o$=ecti-e spirit. Te fact and ideas as

$een gatered from different sources.

Tis #ill ena$le te company to ta%e appropriate decision as needed to increase as #ell as to

retain its customers in te mar%et. Te (rganiation and its department as $een analyed $y

presenting it in te form of graps and ta$les and $ased on itF te interpretations a-e $een made

for te same. Te results and findings a-e also $een made for te organiation to elp

management in teir decisions. 5astly te recommendations a-e also $een made for te organiation

3. Industry Analysis

7ey points1 !ndustry sie and gro#t )a=or and Nearest Competitors Products a-aila$le 'uture

trend.

A'he Banladesh Dairy "ndus#ryDuring te last decade as many as nine @ pri-ately o#ned dairy farm industry as $een

eplored and started to operate in larger margin. Among tese1 )il% ita Aarong Pran can $e

considered as te nearest and $iggest competitors.

J (ne of te primary caracteristics of tis industry particularly in our country is te gap tat

eists in te supply cain system. Due to tis scenario mil% price as $een unsta$le especially in

te last t#o decades.

J !n an update of te National Dairy 'armer Sur-ey conducted in late August 3K of farmers

#ere positi-e a$out te dairy industry>s future. 'arm eits are no# predicted to $e more

common especially in Sira=gon= and oter nortern districts.



J Positi-ity as increased across all erd sie segments $ut te fall in te proportion of

respondents #it larger erds feeling fairly to -ery positi-e @from +4K to "4K is most

significant.

1Despite good seasonal conditions $eing eperienced $y te ma=ority of farmers te outloo% for

mil% production is mied. Anticipated mil% production for 2;02103 season #as 2.K lo#er tan

predicted in 'e$ruary.

18o#e-er in terms of Employment1 it as remained relati-ely sta$le and o-erall retail sales

trended up#ards for te une uarter spending #as $oosted $y continuing ea-y discounting $y

retailers and federal go-ernment payments to consumers as compensation.

J !n glo$al perspecti-e Economic issues a-e continued to callenge demand in glo$al dairy

mar%ets. 8o#e-er easing commodity prices a-e encouraged $uyers to purcase regularly.

B"ndus#rial Dra4,a$ks

• 5ac% of DiseaseGParasites Control @Eternalities

• Sortage of Iuality Breeds @!ncomplete )ar%et

• Sortage of Cattle 'eed @!ncomplete )ar%et

• 5ac% of ,esearc and Training @Pu$lic *oods

•5ac% of National )il% *rid and Processing Plants @Pu$lic *oods

• !nefficient )ar%eting

! Fu#ure 5u#look and 'rend1Te common people of Banglades are $ecoming more and more conscious a$out ealt issues

nutrition and food uality.

1Te difference in perception #ill $ring a$out cange in $uying patterns of te dairy food

consumers as #ell.

1Consumers e-en from te mass mar%et #ill get moti-ated to $uy nutritious and ig uality

food products. i.e/ )il% Ceese Butter etc.



1 As a conseuence of tat farms from te dairy industry #o #ill pro-ide $etter uality and

more nutritious food items #ill start to capture te mar%et sare.

1At te same time te consumption of te dairy products $y te entire consumer class #ill $e

sifted to industrial companies from indi-idual small farms.

D%arke# Se-en#a#ion

i &eoraphi$ Se-en#a#ion

Country of (peration / Banglades

City / Di-isional Cities

'actory 5ocation / Su$ ur$an cities.

ii De-oraphi$ Se-en#a#ion

Age / *en 6 *en L *eneration Net

*ender / )ale and 'emale

5ife Cycle Stage / Bacelor )arried 'ull Nest ! !! and !!!

!ncome ,ange / BDT 0;;; to BDT 2 lacs montly

iii Psy$horaphi$ Se-en#a#ion

Social Class/ A B C0 and C2 @Social *rades

5ifestyle/ )ainstreamer Aspirer Eplorer

Analysis o+ !o-pe#i#ors

Te )il% ita Cooperati-e Dairy Comple #as esta$lised in 0&3 and operated until 0&+

under te auspices of te )inistry of 5ocal *o-ernment ,ural De-elopment and Cooperati-es

#it support from 'A( DAN!DA and 9NDP. Te cooperati-e model #as largely adapted from



te successful Anand Pattern Dairy Cooperati-e in !ndia. T#o dairy plants and tree mil%

collection centres #ere $uilt and mil% collection from smallolders started in 0&". Te

*o-ernment also esta$lised a small dairy at Sa-ar in te mid 0&;s close to Da%a to pro-ide

go-ernment employees processed mil% from its Central Cattle Breeding Station.

By te $eginning of te 0;s import taes #ere imposed to counter te ad-erse impact of te

ceaper imports. Also at tat time and follo#ing te recommendations of te 'A( tecnical

assistance team te *o-ernment #itdre# from day1to1day management of te dairy

cooperati-e. Professional managers too% o-er turning )il% ita into a profita$le $usiness.

i Re$en# develop-en#s

'ortuitously te turnaround at )il% ita coincided #it a gro#ing mar%et for processed mil% as

ur$aniation accelerated. Tis encouraged oter in-estors to adopt parts of te )il% ita

smallolder dairy model. Te sector no# engages many enterprises as Ta$le 0 indicates. !n

0; processors collected =ust 0 percent of te total mil% production of 0. million tonnes @3;

;;; litres per dayF $y 2;;" tis ad increased to & percent of 2.2& million tonnes @3+4 ;;;

litresGday.A fe# of te reasons for recent gro#t on tis particular field are/

• overnment7s!onsored investment incentives

C(ea! s)eetened condensed mil8

Encoura,ement on orei,n irect Investment

Ta$le 0/ )il% processing capacity 2;;&

airy 9establis(ment year: Avera,e mil8 collection 9litres;day: Small(older

mil8

su!!liers

1. <il8 =ita 91%3: 2 0; ;;;

2. Amomil% @0" 0; ;;; ;;;



3. Tulip Dairy@0+ 3 ;;; 2 ;;;

4 Aron,>'-AC airy 91?: ? &; ;;;

#. Bi%rampur Dairy @0+ 0; ;;; " ;;;

6. 9ltraJSelaida Dairy @0+ 0; ;;; 4 ;;;

%. Afta$ @0+ + ;;; 4 ;;;

?. $ran 921: 4 3; ;;;

. *rameenJC5DDP @0 & ;;; " ;;;

1

.

,angpur Dairy @2;;& + ;;; & ;;;

11

.

A%i= *roup @2;;& 4 ;;; ;;

12

.

*rameen Danone @2;;& 0 ;;; 'rom

C5DDP

13

.

Sa-ar Dairy @0&4 3 ;;; 'rom o#n

farm

14

.

Army Self1consumption 'rom o#n

farm

Total 3+4 ;;; 2+4

;

According to tis statistics te tree ma=or mil% producers are <il8 =ita0 Aron,7'rac and

$ran #ic produce around 2;;;;; and +;;;; and 4;;;; liters of mil% per day respecti-ely.

So #e can consider tese tree organiations as te $iggest dairy farm industry in Banglades.



'igure 0/ Traditional mil% trader model

'igure 2/ )il% ita Cooperati-e model

iv Produ$#s o6ered ,y !o-pe#i#ors:

Aron,7'-AC airy



0. )il%

• Pasteuried 'ull Cream

• Pasteuried 5o# 'at

• 'ull Cream )il% Po#der

• 98T 'ull Cream 5iuid )il%

2. uice and Logurts

• 98T Cocolate )il%

• 98T Stra#$erry Logurt Drin%

• 98T Tamarind uiceM

3. Pure *ee and Butter



4. Card

• Sour Curd

• S#eet Curd

<il87=ita

Te ma=or produces offered $y )il% ita are/ 5iuid )il% *ee Butter S#eet Curd Condense

)il% etc.

Almost similar categories of products are $eing offered $y Pran dairy farm as #ell.

4. Description of venture:

AProdu$#s

Te product line as to set in a manner so tat it is not only feasi$le $ut as to $e suc tat it can

penetrate te monopolied mar%et dominated $y te t#o ma=or super po#ers Aarong and )il%1

-ita. Te product ast to $e suc tat #ill ma%e te consumers realie tat tey can get $etter

uality mil% at te price tey are already paying for te oter $rands.



($ser-ing te mar%et and te companies ! realie tat our company can fulfill te partially

satisfied dairy consumers. ! say so $ecause under te name of '955 C,EA) mil% $ot te

companies gi-e us is a pale ligt fla-ored s%immed mil%. So initially #e #ill introduce '955

cream mil% in plastic pac%ets of ;;ml.

(ur dairies di-ision processes and deli-ers fres con-entional and organic mil% #ic #ill come

from a trusted net#or% of dairy farmers #it #om #e #ill #or% to impro-e en-ironmental

sustaina$ility and maintain te igest farming and animal #elfare standards. ?e #ill $e

supplying to all ma=or supermar%ets #it fres mil% #e also a-e our o#n $rand Dol%a #ic

can also $e found in corner sops. Dol%a mil% #ill also $e deli-ered $y our mil%men to o-er

doorstep customers. (ur Dol%a organic range comes from co#s tat feed on grass #ic is not

treated #it pesticides and cattle feed.

!f mar%et trends are to $e follo#ed it can $e seen $ot te companies carge prices tat a-e

almost a negligi$le difference. Te y $ot simultaneously manipulate te price according to teir

#imsO as te demand for te products are inelastic people do tend to comprise and purcase

tem at tose ig rates. Terefore as #e see te prices of $ot yogurt and $utter %eep

staggering at a merciless rate #e can come in and introduce $ot te products. ?e #ill $e

sacrificing a$normal profits and #ill a-e to content oursel-es #it enoug profits to sustain and

gradually epand. So our oter t#o products #ill $e 3;;gm $utter and yogurt #ill $e a-aila$le

in 2;;ml and ;;ml plastic cups.

?eter its $loc% $utter or spreada$le you can en=oy Dol%a on a ot cross $un melted on a

crumpet or in any num$er of mout1#atering soups ste#s and oter fantastic recipes.

?ice-er you coose you can $e sure tat as te only leading $utter $rand. Dol%a is made #it

mil% #ic comes eclusi-ely from Bangladesi Dairy farms. Cec% out our products on a self

near youQ Te mil% is ten fresly curned to gi-e our $utter its deliciously creamy taste.

?ere also proud to $e supporting Te Princes Countryside 'und esta$lised to impro-e te

long1term sustaina$ility of te Bangladesi countryside and its rural communities



Plain $ut far from $oring pac%ed #it te plant po#ered goodness of soya smoot creamy

Dol%a yogurt is te perfect natural yogurt alternati-e delicious on its o#n or =ust crying out for

fres fruit and cruncy cereal to =oin it. ?it a ealty elping of protein calcium and -itamins

it is plainly good for you too.

BServi$es:

To our su!!liers"

To ensure a steady rate of su!!ly by buildin, trust and ,ainin, loyalty amon, t(e su!!liers

t(rou,( our services.

i Far-Dairy Assess-en#

Dal%o Dairy #ill conduct an annual 8aard Analysis Critical Control Point @8ACCP assessment

on e-ery smallolder suppliers dairy farm to ensure minimum standards in sanitation structures

and facilities regulatory reuirements uality management and en-ironmental issues are met.

ii Far- Dairy Approvals

Dal%o Dairy #ill perform pre1start assessments to ensure your dairy farm as $een properly set1up. Te appro-al ensures all %ey steps of te dairy $uild are compliant. Tis includes assessing

te initial site for construction monitoring te dairy $uilding process final sign1off and ensuring

euipment as $een properly fitted.

iii %ilk -a$hine e8$ien$y #es#s

)il%ing plants need to $e tested at least annually to minimise any loss of production or mil%

uality defects troug teat damage or mastitis it is recommended tat te. ?e can pro-ide

independent and accurate assessments of mil%ing plant efficiency. Any minor faults #ill $ecorrected and recec%ed during te test. A compreensi-e report detailing performance and

recommendations is pro-ided.



iv &rade #ra$e,a$ks

?e #or% alongside farmers to fi te pro$lems associated #it poor mil% uality. Tis includes

assessing finding faults and ma%ing recommendations on o# te grade can $e lifted.

v "nhi,i#ory su,s#an$e #ra$e,a$ks?en a mil% test is positi-e to an ini$itory su$stance as indicated from a dairy factory Dal%o

Dairy #ill $e a$le to audit dairy systems and records. Te ena$les tem to find out te source

and ten te cause of te contamination and esta$lis o# it can $e pre-ented from reoccurring.

An ini$itory su$stance can $e a #ole mil% failure or a colostrums failure and usually due to

te mil% from a co# under treatment of anti1$iotic $eing mied into te -at for tan%er collection.

vi 'es#in o+ suspe$#ed -ilk $on#a-ina#ion

!f suspected tat anti$iotics a-e contaminated te mil% #e #ill $e a$le to conduct rapid

detection tests to confirm #eter contamination as occurred.

'or testing #e #ill go out to te farm and test it tere.

vii Soil DD' sa-plin

Dal%o Dairy can pro-ide soil DDT as a condition to dairy con-ersion and appro-al to supply.

Tis ser-ice is pro-ided for any farmer $ut predominantly is utilised $y tose farmers con-erting

farms to Dairy operations or for dairy graing. Te determined DDT le-els #ill indicate te

suita$ility of te land for te intended enterprise.

To t(e customers"

To (ave a uni5ue stand in t(e mar8et )e !lan to ma8e (ome deliveries.

To a-e a place in te mar%et #e need to esta$lis a place in te earts and minds of te consumers. ?e

a-e to #in teir trust and ma%e tem confident and proud of our product. To ensure suc desires #e #ill

$e pro-iding -alue added ser-ices.

uarantee"

(ur mil% and products #ill $e guaranteed. ?e stand $y our products and #ant te customers to a-e a

delicious uality eperience #it tem. !f te customers a-e any concerns no matter o# small tey can

contact us. ?e #ant to ma%e it rigt. At Dol%a Dairy te mil% is guaranteed to te last dropQ



• Consumers #ill $e only a$le to order mil%. Te deli-ery time #ill $e $et#een "am 1&am. 'or te

deli-ery tey #ill $e carged 0;K of te total $ill.

!Size o+ Business

!nitially te $usiness #ill $e small and only restricted to 7ulna and ,a=sai. Tat is so $ecause

#e do not #ant to $arge into te dairy mar%et rater #ill snea% in and esta$lis a footold and

from operating te $usiness on small scale #e plan to impro-ise and generate profit to gradually

gro# and epand te $usiness all o-er te country.

5. Production Plan





Te a$o-e so# process #ill $e used for te manufacturing of te $utter.



A proper facility #ill $e used for te eating and immediate cooling and storing till te mil%

fermentates to yogurt.

Business Plan of Dolka Dairies

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