Business Plan China Project

7/24/2019 Business Plan China Project

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Project China OfcesLANTIA MARITIMA S.L.

C/ HIERRO 33B28850 TORREJONSPAIN


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I. General Coman! "e#$r%&%on

We as a Freight Forwarding company want to develop and provide our full

range of services to our potential client in China.

Lantia Maritima is a Spanish company with established branches:

- Madrid !ead "#ce$

- %arcelona Spain$

- &alencia Spain$

- La !abana Cuba$

- Santo 'omingo 'ominican (epublic$

-Caracas &ene)uela$

- Malabo *+uatorial ,uinea$

-s a result of our epansion as an international freight forwarder we want to

become one of the main players in the Chinese freight forwarding industry/

focusing our strengths and big global volumes to the Caribbean area.

0he corner stone of our philosophy is the S*(&1C* and the client/ we are

oriented to provide to our clients whatever they might need related to the

logistic services that we provide/ we have been in the maret during the last23 years growing together with our clients/ and nowadays we can say that we

provide a top +uality service and a very competitive rates.

0his new pro4ect is focused at least in the beginning in our clients in the

Caribbean area/ who are buying in -sia/ mainly in China. We have found that

during the last years China has become provider number one in all the

Caribbean area/ replacing Spain. 'ue to the huge eperience that we have in

all that area and the relationships that we have/ we epect to have an

immediate success.

5owadays Lantia Maritima is one of the ma4or players in the movement of

cargo from *urope to Cuba/ with a global movement over 23333 0*6S/ it gives

us have a very competitive rates and all the Cuban importers have a 7uent

communication/ due the fact that they are buying mainly in F"% we are able

to get nominations and we are appointed in a great number of contracts as

the transport company involved.

%usiness 8lan LM China


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II. Pro'($ an' Ser)%$e#

*REIGHT *OR+AR"ING,

SeaFreight Transportation

o Full container transportation FCL$/ best service and best cost 'ue to the big volume that we have and the global agencies

who wor in a partnership with us we can provide a door to

door service to mainly all the countries in the world/ focusing

where we have our own o#ce.

o Consolidator LCL$/ when you dont have cargo enough to send a

FCL

'ue to the lac of the good services from -sia to Caribbean/

we have developed a product via Spain that will give us: %etter (ates

%etter 0ransit time

%etter control of the shipment

Complete tracing of the shipment from our website

o %rea %ul Cargo/ overdimmensioned cargo/ that doesnt ;t into a

regular container/

AirFreight Transportation

- *press Service: 'irect service lining the world in fastest way

- Consolidator/ more economic service with a very good transit time

TAN- CONTAINERS OPERATOR,

When our clients need to move bul li+uids from one part to another of the

world/ we rent them our 7eet of tans/ we have di


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III. Mar4e&%n Plan

1n a ;rst moment of the pro4ect we will focus our target client/ as thecompanies who have trade with Cuba/ in this moment as per the prospection ofthe maret that we have made there is a global volume of more than ?3333containers from China mainports to Cuba Mariel 8ort and Santiago$ 1t meansthat there is a total revenues in ocean freights over @A3 millions of 6S'. 1g wetal about LCL shipment we have mae our own reseach and we have ;nd thatthe movement today is 4ust around >333 cubic meters because there is not agood service.

"ur business development epected in the maret is to become one of thema4or players/ in a medium si)e maret we could consider the 93B of themaret but due to the huge Chinese maret we epect a growing as follows:

Mar4e& #are *CL Mar4e& #are LCL#& !ear @/33B A/33B2n' !ear 9/33B @A/33B3r' !ear A/33B 9A/33B6& !ear /33B >2/33B5& !ear @2/33B A3/33B

0he biggest issues that we will face in this pro4ect are:

- !igh Capital Costs for stablishing in China.

--cceptance and brand recognition from the Chinese shippers.

- Culture di times per year.

1n order to solve the culture di times peryear.

E7e$&e' $ome&%&or#,



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A

GOREE*ERS -EEN

AB*OR+AR"IN

G

O+NERSHIP C!15*S* C!15*S* C-5-'1-5

EARS IN THECHINESE MAR-ET @A @3 A

STRENGHTSL"C-L

(*860-01"5L"C-L

(*860-01"5"FF1C*S 15

C6%-

+EA-NESS5" "FF1C*S 15

C6%-5" "FF1C*S 15

C6%-SM-LL "FF1C*

15 C!15-

-s per the info that we have/ main players at this moment in the related tradeline are the mentioned before/ if we compare with the previous mentionedcompanies/ we can ;nd that there are two local companies who have a goodvolume to Cuba/ probably they are +uite strong in the local maret/ with goodbuying rate with the carriers but they biggest weaness is the lac of o#cesabroad/ it means that they are not able to solve problems at destination/ theyare only able to mae sales to local maret/ when the maret is moving to aF"% conditions/ which means that the power of decision is moving to C6%-.

-lso there is a freight forwarder foreigner as a ma4or player/ which are +uitestrong in Cuba but locally they have not that strengths/ 1f we compare the;gures and information that we have found/ the comparation would be asfollows:

COMPARATION BET+EEN COMPETITORS

*ACTOR-EE

NGOREE*ER

SAB

*OR+AR"ING

SER9ICES 9 > 9RATES > 9 A

E:PERTISE > A >REPTATION 9 A 9

LOCATION A 9 9CRE"IT

POLICIES 9 9 A

9/?? 9/9 9/9

"nce analy)ed our competitors/ we ;nd out where we have to be and what weneed/ mainly our niche is to be able to sell in both ends of the industry o


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"ur sales team will have a budget to spend meeting our potential clients andwe will mae di


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SALES *ORECAST / +ORST GESS

ST EAR 2N" EAR 3R" EAR 6TH EAR 5TH EAR

JANAR I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

*EBRAR I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

MARCH I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 GAPRIL I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

MA I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

JNE I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

JL I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

AGST I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 GSEPTEMBE

R I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

OCTOBER I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

NO9EMBER I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

"ECEMBER I3.333/33 G @2A.333/33 G 233.333/33 G 933.333/33 G >33.333/33 G

TOTAL @.33.333/33 G @.A33.333/33 G 2.>33.333/33 G 9.?33.333/33 G >.33.333/33 G



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I9. Oera&%onal Plan

-s a little introduction to our industry/ FF companies usually have three maindepartments who tae care of all the business and wor related to thecompany/ this depts. are:

- C(#&omer Ser)%$e# "e&.-re the ones who are involved in the operations and taing control of all therelated with the shipments/ the ones who follows the operations and theones who are involved in the inside sales and negotiating with the carriers.

0he main tas that this dept will do are:

o Coordination of the booings with shipper and carriero Coordination of the internal transporto Coordination of the custom procedures

o 1nvoicing to the clientso 8roviding costs to the sales depto Sending prealerts to the abroad o#ces.

1n the end this department is the one who has to proof to the clients thatour service is the best and transmit trust in our service/ the client mustleave in us all the worries about the transportation.

- Sale# "e&.-re the ones who have the target of increase the revenues of the company/

always with ethic and providing to the client the solution that ;ts better forthem. 0he main tas that sales dept has to develop are:

o &isiting eisting clientso Mae new clientso 8romote services launched for the companyo Mae understand to the clients what we can do for them and why we

are better than competitors.

1n the end this dept is the ;rst impression that a potential client will have ofour company/ we thin that our sales dept has to have a vast nowledge of

the maret in order to provide to the clients di


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!ead Euarter in China will be located in %ei4ing/ we will need an o#ce ofaround A3?3 s+uare meters/ with space for at least > people in the beginningwith a short term contract with the owner/ for no more than one year.

'ue to the fact that our facilities should not be visited by the clients norproviders/ we would loo for a place well communicated in order to facilitateour sta< the arriving to our place/ as per the research that we have made weconsider the cost of renting the o#ce would be around @233 6S' month.

1n order to be able to be woring without losing time looing for the correctplace/ we could consider using a share o#ce or any open space o#ce wherewe can ;nd all the re+uired furniture such as fa/ destops/ scanner/ printers=etc.

Required Sta#"

2 people for our Customer Services 'ept.We will loo for someone with eperience in our related maret*pected cost @333 usd month B over the result of the company.

@ person for our -ccounting 'ept*pected cost A33 usd month

@ person for our Sales dept*pected cost 933 usd month B over the result of the company.

@ person who will act as %usiness 'eveloper Manager and %ranch Manager*pected cost @333 usd month B over the result of the company.

From our head o#ce in Spain/ we will provide the procedures and the way thatthe wor must be done and the steps that must be follow in order to continuethe procedures that we have inspected and certi;ed by -*5"( with the 1S"I33@ since 233.

9. Manaemen& an' Oran%;a&%on.

-s all the overseas branches that we have/ all the management and



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Spainishshareholders

Customerervice 'ept

Sales 'ept -ccounting'ept

%oard ofsupervisors

%oard ofsupervisors

%NS %ranchManager

S!- %ranchManager

SO5 %ranchManager

CountryManager

@3

organi)ation will be controlled by our !E in Madrid/ being managed by the

share holders.

0he one who will manage the %ranch on a day to day basis/ will be the %usiness'eveloper/ who is someone who has the @33B of the trust of the Spanishshareholders/ even though due to the easily communication that we can havenowadays/ the %i) 'eveloper will always have direct access to theshareholders/ so in the end the shareholders will be involved in the dayPtoPdaymanagement.

"nce that we epand our business in other locations the organi)ation chartwould be as follows:



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9I. S&ar& ( E7en#e# an' $a%&al%;a&%on.

-ll the investment will be made from our !E in Spain.

9II. *%nan$%al Plan.



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0he ;nancial plan consists of a @2 month profit and loss pro4ection/ a three yearpro;t and loss pro4ection and a brea even calculation. 0ogether they constitutea reasonable estimate of our companyQs ;nancial future.



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PRO*IT < LOSS PROJECTION 2 MONTHS

JAN = *EB = MAR = APR = MA = JN = JL = AG = SEP = OCT = NO9 = "EC = EARL

=

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E7en#e# Salaryepenses

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PRO*IT < LOSS PROJECTION 3? MONTHS

2016 % 2017 % 2018 %

Sales $1.500.000,00 100,00% $4.500.000,00 100,00% $7.500.000,00 100,00%

Cost/ Goods Sold (COGS)$

1.320.000,00 88,00%$

3.960.000,00 88,00%$

6.600.000,00 88,00%

Gross Profit $ 180.000,00 12,00% $ 540.000,00 12,00% $ 900.000,00 12,00%

Operating Expenses

Salary (O!"e #Oeread) $ 51.600,00 3,44% $ 81.600,00 1,81% $ 105.600,00 1,41%

S&''l!es $ 3.000,00 0,20% $ 6.000,00 0,13% $ 9.000,00 0,12%

dert!s!* $ 6.000,00 0,40% $ 9.000,00 0,20% $ 12.000,00 0,16%

trael $ 12.000,00 0,80% $ 24.000,00 0,53% $ 36.000,00 0,48%

""o&t!* ad +e*al $ 6.000,00 0,40% $ 12.000,00 0,27% $ 18.000,00 0,24%et $ 14.400,00 0,96% $ 21.600,00 0,48% $ 21.600,00 0,29%

-ele'oe $ 3.600,00 0,24% $ 6.000,00 0,13% $ 9.000,00 0,12%

t!l!t!es $ 3.000,00 0,20% $ 6.000,00 0,13% $ 9.000,00 0,12%

Co!s!os $ 18.000,00 1,20% $ 54.000,00 1,20% $ 90.000,00 1,20%

Tota Expenses $ 117.600,00 7,84% $ 220.200,00 4,89% $ !10.200,00 4,14%

"et Profit #efore Tax

$ 62.400,00 $ !19.800,00 $ 589.800,00

"oe -aes $ 0,00 $ 0,00 $ 0,00

"et Profit fter Tax $ 62.400,00 $ !19.800,00 $ 589.800,00

Oer ra/ !!deds $ 0,00 $ 0,00 $ 0,00

&. to 'etaine

Earnings $ 62.400,00 $ !19.800,00 $ 589.800,00


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