The BASICS of writing a BUSINESS PLAN
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
The
BASICS of writing a
BUSINESS PLAN
BUSINESS PLAN?
Why would you-WANT- a
.com
If you’re looking for
-FUNDING-you need one.
.com
Even if not, you need solid
-MARKET RESEARCH-and to have laid out your
MARKETING, FINANCIAL, and OPERATIONAL PLANS
before you get too deep into running the
day to day of your business.
.com
BUSINESS PLAN?So, what’s in a
.com
EXECUTIVE SUMMARY
.com
EXECUTIVE SUMMARYBUSINESS PLAN.
Basically, it’s the Cliff’s notes of the
.com
EXECUTIVE SUMMARYCONCISE &
COMPELLING.
It should be
.com
EXECUTIVE SUMMARYINTERESTEDPotential investor must be
enough to keep reading.
.com
EXECUTIVE SUMMARYWrite it last so you can pull the info from the
rest of the plan.
.com
DESCRIPTION OF THE
BUSINESS.com
DESCRIPTION OF THE
BUSINESSWhat are its
PRODUCTS &
SERVICES?
What does your business do?
.com
DESCRIPTION OF THE
BUSINESS.com
Explain the
BUSINESS MODEL.
DESCRIPTION OF THE
BUSINESS
Think through how you’re going to
BRING IN MONEYso you and potential investors understand
where the REVENUES will
come from.
.com
PRODUCTS & SERVICES
.com
PRODUCTS & SERVICES
WHAT do you offer?
WHY would anyone want it?
What is your VALUE PROPOSITION?
.com
MARKETING PLAN
.com
MARKETING PLAN
.com
How will you let customers know
what you have to offer so that they
WANT TO BUY?
MARKETING PLAN
.com
Many entrepreneurs mess up on the
MARKETING because
they’re not SPECIFICenough.
MARKETING PLAN
.com
Every dollar of revenue must be tied
to a MARKETING activity and an EXPENSE.
OPERATIONSPLAN
.com
OPERATIONSPLAN
.com
How does everything
GET DONEwithin your business?
MANAGEMENT &
ORGANIZATION
.com
MANAGEMENT &
ORGANIZATION
.com
Who is on your
LEADERSHIP TEAM,
what does each contribute, and how
is the organization structured?
FINANCIAL PLAN
.com
FINANCIAL PLAN
.com
Include FINANCIAL PROJECTIONS,
and explain how much money you
need, where you’ll get it, and how
you’ll use it.
APPENDIX
.com
APPENDIX
.com
Add your
PRO FORMA FINANCIALS
and any other attachments you want
investors to see.
NEED MORE HELP?
.com
NEED MORE HELP?
.com
This was a very brief overview. If
need help writing your business plan,
take the
BUSINESS BUILDER WORKSHOP
and get all of the details.
NEED MORE HELP?
.com
For free tips and info to help you
plan, launch, and grow your new
business, visit
www.CateCosta.com.
Related Documents
