Business Plan Asmara

8/9/2019 Business Plan Asmara

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Title:

Doc No.: 1Purpose:Created: 12-May-08Author: BW

BUSINESS PLAN ASMARA (Akses SMS T

Business Plan for Investor


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BUSINESS PLAN ASMARA (Akses SMS Terima Suara)Summary

Revenue MillInvestment MillOpex MillPersonnel MillCash Flow (Y on Y) Mill


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2008 2009 2010 2011 20121 2 3 4 5

15,600 77,760 93,312 111,974 134,36945,495 0 0 10,000 45,000

120 420 420 420 420604 2,991 3,533 3,887 4,275

6,071 62,963 120,836 183,540 234,764


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Financial Analysis

Year-1Description 2,008

Net Cash Flow from Investing and Operating Activities (33,548) Accumulated Net Cash Flow (33,548)

Net Present ValueDiscounted Rate 14.0%NPV at Given Discounted Rate IDR 141,165

IRR 193.0%

Payback PeriodNumber of Period 1.50 1.00Payback Period 1 year(s)

6 month(s)

BUSINESS PLAN ASMARA (Akses SMS Terima Suara)


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Year-2 Year-3 Year-4 Year-52,009 2,010 2,011 2,012

67,355 68,335 73,166 56,45533,807 102,142 175,308 231,764

0.50 0.00 0.00 0.00


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BUSINESS PLAN ASMARA (Akses SMS Terima Suara)Assumption

TSEL Subscriber ASSUMPTION: Subscriber Growth/yrNo. of Subscriber MillSMS sent per day Mill

Market penetration ASMARA No. of SMS traffic/day MillNo. of SMS traffic/month Mill

Charge/SMS 2000Distribution of Charge /SMS'- TSEL 45%'- CP 40%'- Solution Provider 15%

Revenue of Solution Provider Mill

Rate 1 USD 9,300


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Jun Jul Aug Sep Oct Nov Dec 2008 2009 2010 20111 1 1 1 1 1 1 1 2 3 4

20% 20% 20%56 67 81 97

120 144 173 207

0.5% 0.5% 0.5% 0.5%0.60 0.72 0.86 1.04

1.00 2.00 3.00 5.00 9.00 14.00 18.00 18.00 21.60 25.92 31.10

300 600 900 1500 2700 4200 5400 15,600 77,760 93,312 111,974

93,360 186,672 298,646


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20125

20%116249

0.5%1.24

37.32

134,369

433,016


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Business Plan - Personnel ExpensesIDR MillIn IDR Million '2008 '2009 '2010 '2011

Tahun-1 Tahun-2 Tahun-3 Tahun-4

Headcount :Commissioners 1 1 1 1President Director 1 1 1 1Director 1 1 1 1Vice President 0 3 3 3General Manager 2 5 5 5Manager 2 6 6 6Secretary 1 2 2 2Staff 6 6 6 6Contract Employe 2 2 2 2Total Personnel 16 27 27 27

Salary Base (Monthly) : Input

Commissioners 15 17 18 20President Director 20 22 24 27Director 17 19 21 23Vice President 10 11 12 13General Manager 8 8 9 10Manager 6 6 7 7Secretary 3 3 4 4Staff 3.5 4 4 5Contract Employe 1.5 2 2 2

Salary Base Adjustment Factors (COLA, etc.) 10.0% 10.0% 10.0% 10.0%Number of Monthly Salary in Each Year 5 13 14 14

Salary :

Commissioners 75 215 254 280President Director 100 286 339 373Director 85 243 288 317Senior Manager 0 429 508 559Manager 75 536 635 699Senior Secretary 55 472 559 615Secretary 15 86 102 112Staff 105 300 356 391Contract Employee 15 43 51 56Total Net Salary 525 2,610 3,092 3,401Total Gross Salary (incl. individual income tax) 10.0% 578 2,871 3,401 3,741

Benefit :Assumption 5.0% 12Commissioners 4 10 11 12President Director 5 13 15 16Director 4 11 12 14Senior Manager 0 20 22 24Manager 4 25 27 30Senior Secretary 3 22 24 26Secretary 1 4 4 5Staff 5 14 15 17

BUSINESS PLAN ASMARA (Akses SMS Terima Sua

of monthly salary an times per


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Contract Employee 1 2 2 2Total Benefit 26 120 132 146

Total Personnel Expenses (Salary + Benefit) Rp. 604 2,991 3,533 3,887


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'2012Tahun-5

111356262

27

2229251511

8452

10.0%14

307410348615769676123430

613,741 4,115

131815263329

518

ear


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3160

4,275


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Business Plan - Capex

In IDR Million '2008 1

Office Equipments :Telephone Systems 15Office Equipment 80Furniture & Fitting 400Subtotal Office Equipments 495

Content Management System (CMS) 45,000SMS GatewayContent ManagementContent ChargingVoice DeliveryIVR License (per Million DB)

System IntegratorAsesoris dan Instalasi

Subtotal CMS 45,000

Total Investments 45,495Accumulated Investment 45,495

Depreciations and amortizaton:Office Equipments : 5 yearContent Management System (CMS) 4 year

Investment Summary :

Office Equipments : 495Content Management System (CMS) 45,000 Total 45,495

Depreciations :Office Equipments : Y-1 99

Y-2Y-3Y-4Y-5Y-6Y-7Y-8Y-9Y-10

Content Management System (CMS) Y-1 5,625Y-2Y-3Y-4Y-5

BUSINESS PLAN ASMARA (Akses SMS Terima S

straight linestraight line


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Y-6Y-7Y-8Y-9Y-10

Total Depreciations 5,724

Total Depreciation and Amortization 5,724

Accumulated Depreciation and Amortization 5,724

45,4955,724

39,771


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'2009 '2010 '2011 '20122 3 4 5

0 0 0 0

45,000

10,000

0 0 10,000 45,000

0 0 10,000 45,00045,495 45,495 55,495 100,495

0 0 0 00 0 10,000 45,000

0 0 10,000 45,000 100,495

99 99 99 990 0 0 0

0 0 00 0

0

11,250 11,250 11,250 5,6250 0 0 0

0 0 02,500 2,500

11,250

ethodethod

6 mo depreciation for 1st year


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11,349 11,349 13,849 19,474

11,349 11,349 13,849 19,474

17,073 28,422 42,271 61,745

10,022 60 10,000 45,00017,073 28,422 42,271 61,745

(7,051) (28,362) (32,271) (16,745)


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Business Plan - Opex

In IDR Million '2008 '2009 '20101 2 3

SELLING & MARKETING EXPENSES'- Travelling Cost 0 0 0'- Advertising and Promotion 0 0 0'- Representasion & Entertainment 20 60 60'- Others

Total 20 60 60

ADMINISTRATIVE EXPENSES

'- Professional Fees 60 240 240'- Stationary 20 60 60

'- Colo 20 60 60'- Taxes'- OthersTotal 100 360 360

GRAND TOTAL 120 420 420

A-L 0.00 0.00 0.00

BUSINESS PLAN ASMARA (Akses SMS Terima Suar


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'2011 '20124 5

0 00 0

60 60

60 60

240 24060 60

60 60

360 360

420 420 1,800

0.00 0.00


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Business Plan - Profit and Loss Statements

in IDR Millions '2008 '20091 2

REVENUE 15,600 77,760

COST OF SALES 0 0

GROSS PROFIT 15,600 77,760

OPERATING EXPENSE'- Selling and Marketing 20 60'- Personnel 604 2,991'- G&A (Excl. Depr & Amort) 100 360 Total Operating Expense 724 3,411

Overhead Allocation 0Operating Expense nett 724 3,411

EBITDA 14,876 74,349

Depreciation & Amortization 5,724 11,349

EBIT 9,152 63,000

Bank Interest (2,930) (5,127)

Earning Before Tax 6,223 57,873

Provision of Income Tax 30% 1,867 17,362

Net Earning After Tax 4,356 40,511

Accumulated Retained Earning 4,356 44,867

A-L 0 0

BUSINESS PLAN ASMARA (Akses SMS Terima Su


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'2010 '2011 '20123 4 5

93,312 111,974 134,369

0 0 0

93,312 111,974 134,369

60 60 603,533 3,887 4,275

360 360 360

3,953 4,307 4,695

3,953 4,307 4,695

89,359 107,668 129,674

11,349 13,849 19,474

78,010 93,819 110,200

(3,662) (2,197) (732)

74,348 91,622 109,468

22,304 27,487 32,840

52,044 64,135 76,627

96,911 161,046 237,673

0 0 0


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in IDR Millions '2008 '2009

Year-1 Year-2

Net Earnings After Tax 4,356 40,511Addback Depreciation and Amortization 5,724 11,349changes in ARChanges in Tax Liability 1,867 15,495changes in AP 0 0

11,947 67,355

(45,495) 0

Loan 41,850 0Loan payment (5,231) (10,463)Equity 3,000 0

39,619 (10,463)

6,071 56,893

0 6,071

6,071 62,963

Total CashFlow from Financing Activities

Net Increase /(Decrease) in Cash

Cash, Beginning of YearCash, End of Year

BUSINESS PLAN ASMARA (Akses SMS Terima SuaBusiness Plan - Cash Flow

Cahflow from Operating Activities

Total Cashflow from Operating Activities

Total Cashflow from Investing activities

Cash Flow from Financing Activities


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'2010 '2011 '2012Year-3 Year-4 Year-5

52,044 64,135 76,62711,349 13,849 19,474

4,942 5,182 5,3540 0 0

68,335 83,166 101,455

0 (10,000) (45,000)

0 0 0(10,463) (10,463) (5,231)

(10,463) (10,463) (5,231)

57,872 62,704 51,224

62,963 120,836 183,540

120,836 183,540 234,764


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Business Plan - Balance Sheetin IDR Millions

Description '2008Year-1

ASSETSCurrent Assets

Cash and cash equivalent 6,071Short-term Investments (Time Deposit)Accounts ReceivablePrepaid Taxes 0Prepaid Interests 0Other Current Assets 0Total Current assets 6,071

Fixed Assets (Property, Plant & Equipments)Accumulation Capex 45,495Accumulated Depreciation and Amortization (5,724)

Net Fixed Assets (Book Value) 39,771

Other AssetsDeferred ChargesDeferred Environmental & Rehabilitation Costs 0OthersTotal Other Assets 0

Total Assets 45,842

LIABILITIES AND EQUITYCurrent Liabilities

Short Term Loan 36,619Account PayableTaxes Payable (Income Taxes) 1,867Others 0Total Current Liabilities 38,486

Long Term DebtsThird Party Loan 0Lease Payable 0LTD Net of Current MaturitiesTotal Long Term Debts 0

Shareholder's EquityPaid in Capital 3,000

Accumulated Retained Earning 4,356Total Shareholder's Equity 7,356

Total Liabilities and Equity 45,842

Asset 45,842Liabilities 45,842Asset-Liabilities 0

BUSINESS PLAN ASMARA (Akses SMS Terima Suara)


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Current Asset w/o cash 0Change 0Current Liabilities 38,486Change 38,486Net Working capital 38,486


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'2009 '2010 '2011 '2012Year-2 Year-3 Year-4 Year-5

62,963 120,836 183,540 234,764

0 0 0 00 0 0 00 0 0 0

62,963 120,836 183,540 234,764

45,495 45,495 55,495 100,495(17,073) (28,422) (42,271) (61,745)

28,422 17,073 13,224 38,750

0 00 0 0 0

0 0 0 0

91,385 137,909 196,764 273,514

26,156 15,694 5,231 0

17,362 22,304 27,487 32,8400 0 0

43,518 37,998 32,718 32,840

0 0 0 00 0 0 0

00 0 0 0

3,000 3,000 3,000 3,000

44,867 96,911 161,046 237,67347,867 99,911 164,046 240,673

91,385 137,909 196,764 273,514

91,385 137,909 196,764 273,51491,385 137,909 196,764 273,514

0 0 0 0


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0 0 0 00 0 0 0

43,518 37,998 32,718 32,8405,033 (5,520) (5,280) 1235,033 (5,520) (5,280) 123


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IDR MillionDescription 1 2

2008 2009

Proposed Loan USD Million 4,500Amount of Loan IDR Million 41,850Interest Rate pa 14.0% 14.0%Loan Period Including Grace Period (Years) 4Grace Period (Years) 0

Proposed Loan Draw DownProposed Loan Draw Down IDR Million 41,850 0

Proposed Loan RepaymentBeginning Balance IDR Million 41,850 36,619

Loan Repayment ScheduleAs % of Loan % 12.5% 25%

Repayment Amount IDR Million 5,231 10,463Addition IDR MillionEnding Balance of Loan IDR Million 36,619 26,156Repayment Amount IDR Million 5,231 10,463Proposed Loan Interest Expenses IDR Million 2,930 5,127

Total Repayment Loan IDR Million 5,231 15,694

No. of Month/yr in loan period 6 12

BUSINESS PLAN ASMARA (Akses SMS Terima Suara)Business Plan - Bond Repayment Schedule and Interest Expense


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3 4 52010 2011 2012

14.0% 14.0% 14.0%

0 0 0

26,156 15,694 5,231

25% 25.0% 12.5%

10,463 10,463 5,231

15,694 5,231 010,463 10,463 5,231

3,662 2,197 732

26,156 36,619 41,850

12 12 6

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