EXECUTIVE SUMMARY The Venture and Its Industry Introduction Fadirul Arowana Koi Sdn Bhd (FAK) will provide hard to find tropical fish to aquarist who do not have access to these fish through local pet stores. FAK will ship live fish to its customers’ doors anywhere in Malaysia within one to two days. AK will also provide fish to tropical fish retailers within the local area. AK will provide convenience and variety not found in the traditional tropical fish selling industry. The company specialized in breeding the Arowana Species throughout the region and successful company in fish breeding of Arowana. 1
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EXECUTIVE SUMMARY
The Venture and Its Industry
Introduction
Fadirul Arowana Koi Sdn Bhd (FAK) will provide hard to find tropical fish to
aquarist who do not have access to these fish through local pet stores. FAK will
ship live fish to its customers’ doors anywhere in Malaysia within one to two
days. AK will also provide fish to tropical fish retailers within the local area. AK
will provide convenience and variety not found in the traditional tropical fish
selling industry. The company specialized in breeding the Arowana Species
throughout the region and successful company in fish breeding of Arowana.
The Product
Fadirul Arowana Koi Sdn Bhd will provide rare tropical fish from the family of
Arowana .These fish are known for their beauty appearance and interesting luck
that this fish will give to the owner.
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Taiwan’s Problem
Research has shown that fish keeping is the second most popular hobby in
Taiwan. Our company conservatively estimate that by the end of this year there
will be increasingly numbers of the hobbyist in fish keeping. In Taiwan there are
lack of species Arowana in this country unlike Malaysia that have a numerous
Arowana species. Fish keeper in Taiwan demand more species from this unique
fish and we think that if we global our product to Taiwan we have an opportunity
to be success as the leader of company that provide a variety of species of this
fish. Besides that, in Taiwan some of the most beautiful and interesting Arowana
cannot be found in retail shop in Taiwan. Furthermore, the current online fish
sellers in Taiwan do not have any background and care requirements information
for the fish that they sell.
Our Solution
Fadirul Arowana Koi Sdn Bhd will target two market segments within the fish
hobbyist industry. These are direct online sales to tropical fish collectors and fish
retailers in the company’s local area in Taiwan . Our largest market segment will
be fish keeper who live in Taiwan who are ‘craving’ for unique species and
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variety of Arowana fish. Besides that, we think that by providing a comprehensive
sites, we expects to create a one-stop experience that will encourage the .
The Entrepreneur
Fadirul Anuar Bin Muhammad Niksan
Mr.Fadirul Anuar started his first business as selling aquarium at Kuala
Lumpur.He was a partner in a venture exporting unique aquarium to Southeast Asia
Region. Since then Mr.Fadirul had change its business main activity which is selling
Arowana Fish in Malaysia where he earn his reputation across the country.Mr Fadirul
had a Degree In Accounting from University Of Kuala Lumpur which make him a rich of
knowledge in business .Mr. Fadirul wanted to globalized Its products to Taiwan, as they
are high demands of Arowana Fish in that country. He has used his time when he
completing degree to refine the skills required to ensure the smooth operation of his
new environment in Taiwan.
The Board of Advisors
Mr. Zuel Osman
Mr.Zuel Osman owns several business throughout Asia Region and most of his
successful business is in Taiwan. His contacts and expertise in setting up businesses
and seeking funding have made him a crucial member of the Board of Advisors.
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Additionally, due to his well-known knowledge Mr Zuel brings a modernized ideology to
Taiwan.He is excited about the potential of being part of another winning business
oppurtinity such as Fadirul Arowana Koi Sdn Bhd.
The Management Team
Ahmad Faiz Bin Omar
Mr.Ahmad has over 15 years of experience in both the Malaysia and Taiwan,
leading project Arowana Fish Farming and marketing. With his experience and
exposure to the Taiwan market, Mr.Ahmad is confident that he would efficiently manage
the company. He is excited about the opportunity to move back to the Taiwan to aid
companies in doing business the way they should.
Mohd Aziem Bin Rosli
Mr.Aziem has several years of experience working in the marketing departments
of large consumer goods companies. With the beginning of her career based in
Taiwan,he know how marketing departments are run in the Taiwan.He has successfully
applied the knowledge he gained from previous experience as high performer at the
company he currently works for in Taiwan.Living in Taiwan enable he to learn about
doing business in Taiwan .
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The Market
A SNASPSHOT
Businesses
• Arowana Fish retail shop in Taiwan
• Entrepreneur that thinks Arowana as luck for their businesses
Consumers
• Hobbyist of fish keeping
• Increasing numbers of fan in Arowana fish in Taiwan.
The Bigger Picture
In interview conducted with executive assistants and secretaries at small
and large corporations in Arowana fish farming ,the majority expressed that they
would probably or definitely use our products so that’s they have a variety of
Arowana Fish species .
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Further emphasis will be placed on executive assistants, secretaries and
retail fish in Taiwan because it has been proven that this group is more likely to
be into innovations in this type of industry.
Included in this group would be hobbyist and individuals who like to own
new and variety of species of Arowana Fish.
Call for Action
The Fadirul Arowana Koi has driven and capabilities to become the leading
company in Arowana Fish supplies industry in Taiwan because of its fresh and
innovative approach. The detailed business proposal presents our step by step process
for ensuring the financial success of your investment.
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ANALYSIS OF INTERNATIONAL BUSINESS SITUATION
A. Economic Analysis of Taiwan
1. Economic System
Taiwan economy is one of the most open, and thus competitive,
markets in the world. Taiwan has a developed capitalist economy that ranks
as the 19th- largest in the world by purchasing power parity (PPP), ranks as
18th in the world by gross domestic product (GDP) at purchasing power
parity per capita (person) and 24th in nominal GDP of investment and foreign
trade by the Republic of China (ROC) government, which commonly referred
to as Taiwan. In keeping with this trend, most large government-owned
banks and industrial firms have been privatized.
The economy of Taiwan is best described as a mixed economy.
Although the country strongly advocates free-market policies and
practices, this has come hand-in-hand with strong government
intervention as well, particularly in macroeconomic management and
major factors of production such as land, labour and capital resources.
Oddly enough, both the free market and the state have a high degree of
influence on the economy. As urban culture continues to influence and
inspire Taiwan, we believe that these set trends in fish keeping will strike a