business plan

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A community for sharing and socializing action sports videos.

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TABLE OF CONTENTS

Our VisionOverviewOur NameOur ProductOur TeamAdvisorsMarket SizeMarket TrendsCompetitorsMarketingUser AquisitionMonetizationFuture Plans

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121418202228323442

Zack Parker 1.(831)[email protected]

ishBowl \\\\\\\\

ishBowl // Business Plan4

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OUR STORY \\\\\\\\Over a year ago, Zack Parker (CEO and Co-Founderof ishBowl) noticed that he was having problems finding quality action sports videos on the web. The problem was that if you had to remember all of the different sites to go to in watch videos in this fragmented landscape. The videos were out there, but they needed to be consolidated. Zack asked his brother (ex-professional surfer) and his best friend (Editor- in-Chief of Surfing Magazine) if they saw this as an issue that was plaguing online action sports videos. They agreed. Zack recruited Shane Heath and spent the next few months re-searching the action sports market. The two sat at surf contests, skate parks, and surveyed filmmak-ers within the industry. These surveys validated their initial thoughts. A team was formed with a little bit of capital from one of the early Facebook engineers, and ishBowl was created.

OUR VISION

OUR MISSIONishBowl aims to consolidate all of the action sports content from the web and create one community for sharing and socializing action sportsvideos.

ishBowl aims to consolidate all of the action sports content from the web and create one community for sharing and socializing action sportsvideos.

LET’S SEE IT.


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ishBowl’s target market is 182 million people.

$56 billion is spend online in action sports each year.

182,000,000 people

$56,000,000,000 dollars

OVERVIEW \\\\\\\\There are 182 million people that watch over 4.7 billion hours of action sports videos each year online through thousands of different fragmented websites.

TARGET MARKET

182 MPeople

AUDIENCE \\

REVENUE \\

PA

RTICIPANTS IN ACTION SPORTS

MARKET SIZE

350 million people

227 million people

$2.4 BILLION

W

ATCH VIDEOS ONLINE

$56B

24% ADVERTISING

76% SALES

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Our Mission

Action sports content has never been easier to capture.

Smart phone usage is now above 50% in the USA

182,000,000 people

$56,000,000,000 dollars

1,000,000+TRENDS \\

ishBowl’s target audience is consuming 4.7 billion hours of online video a year.

4,700,000,000 hoursBEHAVIOR \\

SURF

SNOW

MOTOSKATE

FRAG MEN TED

MORE CAMERA’S MORE CONTENT


OUR NAME \\\\\\\\Where did the name ishBowl come from? - Shaneand Zack always kept a whiteboard full of their favorite words while they were playing the name game. Shane Heath (Creative Director) loved the word “ish” because he thought that it was a versatile word and that it was easily brandable. Coincidently, the first guy to apply for a job was named “Ish”. The word “ish” ended up making it up on our list of favorite words and was serendipitously placed next to the word “bowl”. Within a matter of seconds Shane screamed out “ishBowl!”. We went through our name checklist and it passed all of the tests. It was short. It was spelled how it sounded. It was available on Facebook and Twitter. The .com domain name was available. The domain name was inexpensive. The rest of this ish is history.

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“I see this as one of those things that we couldn’t afford not to be a part of.” TAYLOR PAUL

Editor-in-Chief at Surfing Magazine THE PRODUCT

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68%of survey respondents cited the “ability to follow athletes, brands, filmers, and friends” as being a key component to relevant content discovery.

THE PRODUCT


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OUR PRODUCT \\\\\\\\

ishBowl already has over 11,000 quliaty action sports videos!

Consumer BenefitsThe ishBowl video platform will put an end to users needing to search through various websites to find relevant and quality action sports videos. ishBowl is like Twitter, but for action sports videos. ishBowl’s users simply need to “follow” their favorite athletes, brands, filmers, and friends and ishBowl delivers all of those relevant videos directly to the user’s video feed. These users are then able to like, share, and comment on these videos.

Brands, Athletes, Agents and FilmersishBowl has discovered a major pain point after meeting with brands, agents, athletes, and filmers; there is no way of knowing what video content is around the Internet, unless they manually search for the content. ishBowl has developed “Scout”, which allows brands, athletes, agents and filmers to manage all of their video content in one location. Scout is a technology that alerts each specific user when their athlete, brand, or name is mentioned in a video on YouTube, Vimeo, or other major action sports websites. Scout allows users to receive notifications about videos that mention a specific name and allows these users share to their social networks directly from ishBowl. Scout is a product that is built for influential members of the action sports community in order to influence them to share outwards to their networks directly from ishBowl.

Zero Friction Managing different social networks takes time so ishBowl has made it really simple. Brands, athletes, agents, and filmers are able to link their YouTube and Vimeo accounts so that their profile picture, bio, and video content will be automatically pulled into ishBowl. Each time they post a video to Vimeo or YouTube that video comes directly into ishBowl without needing to perform any additional tasks.

Intellectual PropertyishBowl’s product was built and designed from scratch by our team. All of the intellectual property that has been contributed to ishBowl.com is owned by ishBowl LLC. ishBowl has used YouTube’s API and Vimeo’s API to be able to pull videos into ishBowl without needing to pay for the storage and bandwidth.

Hundreds of interviews later ishBowl found a solution to their market’s problem.

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FOLLOW PEOPLE.Follow athletes, brands, filmers, and interests.

OUR PRODUCT \\\\\\\\ishBowl took a complex problem and made it simple.

WATCH VIDEOS.The newest and most relevant videos

are delivered to your feed based on who you follow.


UNFAIR ADVANTAGEThe ishBowl team grew up in the industry and have all been involved in action sports since a young age with over 55 years of combined action sports experience.

The ishBowl team’s inner circle of friends are highly influential people within the action sports industry (professional athletes, sports agents, magazine editors, and web/social media influencers.)

ishBowl has relationships with some of the biggest companies, athletes, and agents in the industry.

OUR TEAM \\\\\\\\The ishBowl team has an unfair advantage in the action sports industry

everyone else

Bottom line:The ishBowl team understands the action sports market because they eat, sleep, and breathe action sports.

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Previous Experience // CEO and Founder of a 25-person team at Walu International. He’s the ish because he has deep ties in action sports and the tech industry.

Specialties // Networking, Business Strategy, and Brand Development.

Previous Experience // Co-Founder of a social networking site for the airline indus-

try. He’s the ish because he has 15 years development experience and he has built a

social media platform from scratch.

Specialties // Back-End Engineering and Database Technology

Previous Experience // Creative Director for Walu International. He’s the ish because he developed a top 25 awareness campaign by a charity in the USA called “Give A Crap.”

Specialties // Branding, User Interface, User Experience, and Front-End Design

ZACK PARKER, CEO

CTO

CREATIVE DIRECTOR

ASA DENTON,

SHANE HEATH,

\\ Recruited a top-tier developer with 15 years experience.\\ Recruited a top-tier designer with experience designing websites for professional athletes.\\ Met and surveyed 53 people in our target market.\\ Developed and tested our alpha product with 20+ technical developers and designers.\\ Developed a fully functional beta product.\\ Gained feedback from 100+ beta users .\\ Built relationships with top-tier athletes, sports agents, filmers, and brands.\\ Developed partnerships with Rip Curl and Osiris that have a combined social media reach of over 3 million people.

\\ Raised $25K in funding from an ex-Facebook engineer.\\ Built a support staff of action sports and tech advisors.\\ Made key connections at YouTube, Red Bull, Nike and Oakley.\\ Developed a technology to pull in videos from YouTube, Vimeo and other major action sports websites.

MILE STONES \\

everyone else


CONTACTS \\\\\\\\If it’s about who you know, then ishBowl is in a great position.

NIKEREDBULLOAKLEYRIPCURLSANUK

GRIND MEDIASURFINGSURFERTRANSWORLD

WASSERMANCRUSH SPORTSICON MANAGEMENT

SURFLINE

VOLCOMOSIRISBILLABONGNIXONSANTA CRUZ

THOM MCELROY BRAND ADVISORCo-Founder of Volcom

JOSH PRITCHARD DEVELOPMENT ADVISOREx-Facebook Analyst/Engineer (2006-2010)

ALISON GERLACH BUSINESS STRATEGY ADVISOR Serial Entrepreneur/Lecturer at MIT and Cornell Universities

FINANCIAL ADVISOREMERY JONESCFO and Co-Founder of Granicus

NICK GREENINGER PARTNERSHIPS ADVISORAthlete Management at Crush Sports

SEO, SEM, and ANALYTICS ADVISORBEAU VASQUEZSr. Account Executive at BusinessOnline

PRODUCT DESIGN ADVISORARSENI HARKUNOUCo-Founder and UX Director at Uber Experience

NICK ARACO BUSINESS STRATEGY ADVISORCEO of AchieveNext

Advisors \\

Brands \\

Distribution \\

Manegment \\

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THE MARKET

50%+of our survey respondents said they spend too much time searching for relevant action sports videos.

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THE MARKET“I hate going

to 14 different blogs to see if anything new

has been posted.

It’s annoying and I don’t have time.”Matt Wilkinson

ASP Top 15 Surfer


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MARKET SIZE \\\\\\\\

There are 175 million people that participate in or follow action sports in the USA each year . ishBowl’s worldwide action sports market is 350 million people with the assumption that the total number of participants and followers worldwide is at least the same size as the US market. According to Internet World Stats, 65% of the people in the countries with the highest level of action sports participants have access to the Internet . ishBowl sees this trend only moving upwards with the advancements being made with smart phone technology. According to Reel SEO, 80% of those with access to the Internet are watching online video .

ishBowl’s total market is 182 million people that participate or follow action sports, have access to the Internet, and watch videos online.

ishBowl conducted a survey with 53 action sports participants and on average each user said they watched 30 minutes of action sports content online each week. Therefore, the total number hours of action sports content consumed online by our 182 million users each year is over 4.7 billion.

WHO IS ishBowl’s MARKET?

WHAT’S THEIR PROBLEM?

Our audience is 90% male and in the 12-35 year-old demo-graphic.

It turns out that the original problem that co-founder, Zack Parker, was having was happening in this market. The ishBowl team con-tinued to get outside the office and talk to their market and when they started hearing the same thing from the different parties involved they knew they had to take action.

During this time we spoke with:• Top sports agents in the action sports industry (Approx 9)• Professional athletes (Approx 12)• Brands (Such as GoPro, Oakley, Nike, Sanuk, Rip Curl, Osiris, NHS, and more)• Filmmakers (Approx 15)• Action sports enthusiasts (Approx 100)

Athletes, brands, filmers, and enthusiasts are all having the same problem of not being able to easily find quality and relevant action sports content. The content is out there, but there isn’t any type of structure for how to discover or showcase video content.

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ishBowl is ready to tap into the $2.4B action sports market

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SALES

ACTION SPORTS

$2.4 BILLION

INITIALMARKET

ALL SPORTS$2.1 TRILLION


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VIEWING GROWTH

CONTENT GROWTH

The days of buying action sports DVD’sare coming to an end. There is so much content that is readily available online that the issue is about how to consolidate the content in a useful way that makes it easier to discover. Over 2010 and 2011 the amount of video content being viewed online has increased by 45% and 38%, respective-ly. ishBowl is seeking to be the dominant player in the action sports online video market.

The invention of personalized videocameras (GoPro, Contour, Sony Action Cam, Jakks Action Shot, etc.) has increased the number of action sports video content creators. Last year, GoPro sold over 800,000 cameras and now have plans to take the company public next year raising between $300-$500M.

Content creators no longer need expensive video cameras to capture action sports content. More and more people are relying on their smartphones to capture content from the device that comes with them ev-erywhere. Smartphone usage is now above 50% in the USA.

MARKET TRENDS \\\\\\\\Capturing content has never been this easy in the history of action sports

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The % of people in the US that now have a smartphone.

The amount of GoPro cameras sold in the last year.

50%

1,000,000+

1

2

3The amount of time viewing online video has increased by 45% over the last year.

ishBowl is made to showcase this content.

45%


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CURRENT COMPETITORS \\\\\\\\

ACTION SPORTS CONTENT CHANNELS

COMPETITIVE LANDSCAPE

The ishBowl team grew up in the action sports industry and watching action sports videos, so the team was already aware of the major competition. However, with a bit more research we realized that there were some social video companies that we needed to both emulate and be on the look out for.

Currently, these are the key players in the action sports video industry. Each of these channelsis a traditional media channel that pushes content at a user without giving them an option to customize the media based on their interests. These are the “core” action sports locations that ishBowl’s target demographic go to in order to find the most relevant and quality action sports videos. Based on surveys and feedback from ishBowl’s users, people eventually find all of the content they need, but it is after visiting multiple sites. This fragmentation creates a ton of friction each time a user goes to a new site to seek out more videos.

Disclaimer: ishBowl currently views these as our immediate competition for our audience, but ishBowl also feels that we can work directly with these different distribution channels. Currently, ishBowl has most of these channels on our site. Once ishBowl establishes our position within the industry we see these different media channels “managing a page” on ishBowl (similar to Facebook, Twitter, or Instagram).

ISHBOWL IS IN PARTNERSHIP TALKS WITH THE WORLD’S LARGEST ACTION SPORTS CONTENT DISTRIBUTOR, GRIND MEDIA.

ishBowl has used YouTube’s and Vimeo’s APIs to build a social video site based around action sports. ishBowl is at the vortex of our 3 different competitors and substitutes.

“Keep your friends close and your enemies closer” – Sun-tzu

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ishBowl is in talks with the head of content partnerships and channel strategies at YouTube.

FUTURE COMPETITON \\ SOCIAL VIDEO COMPANIES

YOUTUBE AND VIMEO

ishBowl views social video companies as the future competitors. These companies allow you to follow different people or topics. They are trying to launch as the “Twitter for video”, but we feel there needs to be a focus. When Twitter started it was only used by the tech community (it was used by mainly computer engineers and “untrendy” people). ishBowl feels that there is a huge opportunity to launch a focused social video site rather than being an “everything” social video site. With ishBowl’s specific focus on action sports we feel that we can have stronger engagement than these social video companies.

YouTube and Vimeo are substitutes to using ishBowl, but we do not consider them directcompetitors. Most core enthusiasts go to more fragmented action sports focused sites to consume their content. These enthusiasts like to feel like they are in a community that is built for them. They are different. They don’t shop at Walmart, but they go to their core skate, surf and snow shops. When the ishBowl team was at surf contests and skate parks interviewing their core demographic the team found that these enthusiasts were having trouble finding enough relevant and quality videos on YouTube and Vimeo. YouTube is too cluttered. Vimeo is too difficult to search for relevant people or topics.

Disclaimer: The ishBowl team loves YouTube and Vimeo. Without their platforms, then the ishBowl platform would be much more difficult to create. ishBowl knows that YouTube and Vimeo do online video better than everybody else, but we want to add an extra filter to their current services and utilize their technologies to serve a targeted demographic.

ishBowl has used YouTube’s and Vimeo’s APIs to build a social video site based around action sports. ishBowl is at the vortex of our 3 different competitors and substitutes.

FUTURE COMPETITORS \\\\\\\\One step ahead.

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““Would I get our company to use this? Yes.

Would I get our athletes to use this? Yes.

Would I get our company to help promote this? Yes.”

Dylan Slater Director of Marketing at Rip Curl

MARKETING&

SALES

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MARKETING&

SALES


MARKETING \\\\\\\\ishBowl’s marketing strategy can be broken down into three distinct categories: online marketing, offline to online marketing, and offline marketing. ishBowl plans on using existing distribu-tion channels to drive traffic to the site. As the old saying goes, “It’s not about WHAT you know, it’s about WHO you know.” This is especially true in action sports. If you aren’t “in” with the right people, then you won’t infiltrate the market... period. Luckily for ishBowl, they already know the WHO. Now it’s time to capitalize on these relationships.

ishBowl plans on using social integration with Facebook and Twitter as the primary means of online marketing. ishBowl feels that through this social integration they will be able to attract users through the following techniques:

ishBowl’s relationships within the action sports industry have enabled them to have connections with the key influencers. ishBowl’s marketing strategy to reach millions of users without needing to pay for advertising is to utilize real life partnerships with key players in the action sports industry that have existing online distribution channels (social media, industry connec-tions, and media connections). ishBowl has been working with brands, athletes, and media channels to build a product that each of these potential users can benefit from. These users can promote ishBowl out to their followers via social media, websites, and personal connections.

• Posting to people’s Facebook timelines (if given consent) when they make comments, like a video, or post a video.

• Allowing users to share a video to Facebook or Twitter directly from ishBowl. This will mention that a video was shared from ishBowl with a link back to our site.

• Providing multiple access points for users to be able to invite friends: an invite option right after registration, an “invite friends” tab on the right side of the page, and an invite friends option in the “getting started” section.

SOCIAL INTEGRATION

OFFLINE TO ONLINE MARKETING

ishBowl’s marketing strategy is to tap into existing distribution channels

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• Target brands with an audience and respect in the industry.• Provide a tool for these brands and athletes to promote their videos through social networking channels.• Grow our audience virally by using brands and athletes to inject new users into the top of our user funnel. • Once the audience is consolidated, we can charge the brands to connect to this audience in a more effective ways.

STRATEGY \\

CYCLE \\

RESULT \\

BRANDS

Brand shares avideo from ishBowl to other networks

Brand joins ishBowl

LOYAL USERS

social media reach

social media reach

site traffic

usage

site traffic

usage

Their fans are given their first glimpse of the site through a reccommendation of someone they respect

ishBowl has a viral loop that feeds users into the site without needing to pay for advertising.

VIRAL GROWTH


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Ricky CarmichaelBubba StewartMatt WilkinsonNat YoungPaul RodriguezMikey Taylor

IN DISCUSSION WITH

ATHLETES

ishBowl has a unique opportunity to be connected to very influential athletes in action sports. Through partnerships with these athletes ishBowl will establish credibility within the action sports industry, obtain connections with key brands, develop relationships with other distribution partners (magazines, blogs, and websites), and connect with other influential athletes.

ishBowl is a platform for brands and sports agents to manage, organize, and share their content from one location. ishBowl’s “Scout” service enables brands and agents to receive notifications on ishBowl when their athletes or their brand is mentioned in videos on YouTube, Vimeo, or other mainstream action sports websites. Then, these brands and agents are able to share directly out to their Facebook and Twitter from ishBowl. This will in turn drive traffic from the posts back to ishBowl. Currently, these brands and agents are spending 10+ hours each month manually seeking

ishBowl is working closely with these partners to build a platform for the brands, agents, and athletes to use.

ishBowl plans to work closely with these partners to build a platform for the brands, agents, and athletes to use.

Combined social media reach

BRANDS AND AGENTS

CURRENT PARTNERS:

IN DISCUSSION WITH:

Osiris’ brand and 40 athletes have a combined social media reach of 850,000 people.

Rip Curl’s brand and 40+ athletes have a combined social media reach of 2.2 million people.

850,000

75,000,000+

2.2M

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Ricky CarmichaelBubba StewartMatt WilkinsonNat YoungPaul RodriguezMikey Taylor

IN DISCUSSION WITH

DISTRIBUTION CHANNELS

GRASSROOTS

OFFLINE MARKETING

ishBowl is working with key distribution partners in order to capitalize on existing networks rather than building our entire network from scratch.

ishBowl will utilize key relationships with bloggers to help recruit and engage enthusiasts that are currently getting video content from various blogs. ishBowl will systematically use our connections with athletes that have relationships with different bloggers to write stories on ishBowl and feature the website.

ishBowl will engage in partnerships with surf, skate, wake, snow, moto and MTB clubs at universities and high schools. Giving product demonstrations at club meetings is a great networking opportunity with our target market.

ishBowl’s key demographic attends regional contests every weekend. There is a huge opportunity to be the online sponsor of these events hosting product demonstrations at the events. This allows each event to have a consolidated location for videos related to that particular event.

The partnership will also provide a ton of great press and public relations for ishBowl within the action sports and tech industries. Also, partnering with YouTube provides leverage going into any future relationships with any other partners or buyers. Lastly, it will put us on Google’s radar for an acquisition.

Partnering with Grind Media will allow ishBowl to gain access to the distribution channels of 7 major action sports magazines and 20 action sports related websites. Grind Media also owns GrindTV which is in association with Yahoo and received over 50M viewers every month.


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USER AQUISITION \\\\\\\\

Other Commits 0.16 0.005 4 0.16 0.25Vendor Rela9onships Social Media Reach Reach per post Clicks per post Posts per month Monthly traffic to the site Loyal Users Average # videos/month Total video views $ per video view ishBowl % Total Value Yearly % of contracts fulfilled (25%) Registered Users Avg Videos / Month

Partner Month 1 10 50 $0.0020 $1In talks Month 2 20 50 $0.0020 $2Future Targets Month 3 40 50 $0.0020 $4

Month 4 60 50 $0.0020 $6Osiris 841,000 134,560 673 15 10,092 1,615 15 34,313 $0.025 25% $214 $2,573 $643.37 Month 5 80 50 $0.0020 $8Rip Curl 2,200,000 352,000 1,760 18 31,680 5,069 15 107,712 $0.025 25% $673 $8,078 $2,019.60 Month 6 120 50 $0.0020 $12Nike 4,150,000 664,000 3,320 18 59,760 9,562 15 203,184 $0.025 25% $1,270 $15,239 $3,809.70 Month 7 300 50 $0.0020 $30Grind Media* 878,000 140,480 702 120 84,288 13,486 15 286,579 $0.025 25% $1,791 $21,493 $5,373.36 Month 8 600 50 $0.0020 $60Gopro 3,800,000 608,000 3,040 20 60,800 9,728 15 206,720 $0.025 25% $1,292 $15,504 $3,876.00 Month 9 800 50 $0.0020 $80Volcom 2,380,000 380,800 1,904 12 22,848 3,656 15 77,683 $0.025 25% $486 $5,826 $1,456.56 Month 10 900 50 $0.0020 $90Spy 136,000 21,760 109 5 544 87 15 1,850 $0.025 25% $12 $139 $34.68 Month 11 10000 50 $0.0020 $1,000Red Bull 32,000,000 5,120,000 25,600 150 3,840,000 614,400 15 13,056,000 $0.025 25% $81,600 $979,200 $244,800.00 Month 12 12000 50 $0.0020 $1,200Sanuk 136,000 21,760 109 5 544 87 15 1,850 $0.025 25% $12 $139 $34.68 $2,493Sector 9 293,000 46,880 234 5 1,172 188 15 3,985 $0.025 25% $25 $299 $74.72Skull Candy 1,970,000 315,200 1,576 8 12,608 2,017 15 42,867 $0.025 25% $268 $3,215 $803.76Quiksilver 2,255,000 360,800 1,804 18 32,472 5,196 15 110,405 $0.025 25% $690 $8,280 $2,070.09O'Neill 408,000 65,280 326 8 2,611 418 15 8,878 $0.025 25% $55 $666 $166.46Fox Racing 3,730,000 596,800 2,984 15 44,760 7,162 15 152,184 $0.025 25% $951 $11,414 $2,853.45Monster Energy 19,350,000 3,096,000 15,480 120 1,857,600 297,216 15 6,315,840 $0.025 25% $39,474 $473,688 $118,422.00NHS 0 -‐ 90 -‐ -‐ 15 -‐ $0.025 25% $0 $0 $0.00Hurley 715,000 114,400 572 12 6,864 1,098 15 23,338 $0.025 25% $146 $1,750 $437.58Billabong 2,236,000 357,760 1,789 15 26,832 4,293 15 91,229 $0.025 25% $570 $6,842 $1,710.54RVCA 252,000 40,320 202 5 1,008 161 15 3,427 $0.025 25% $21 $257 $64.26

$0.025 25% $0 $0 $0.00

77,730,000 12,436,800 62,184 659 6,096,483 975,437 15 20,728,043 Total Value 1,554,603 $388,650.80

Grind Media*GrindtvSurfer 343000Surfing 135000Powder 33000Dirt Rider 27000bike 35000snowboarder 130000atv rider 12000skateboarder 108000

55000total 878000

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$0.025 25% $0 $0 $0.00

77,730,000 12,436,800 62,184 659 6,096,483 975,437 15 20,728,043 Total Value 1,554,603 $388,650.80


55000total 878000




$0.025 25% $0 $0 $0.00

77,730,000 12,436,800 62,184 659 6,096,483 975,437 15 20,728,043 Total Value 1,554,603 $388,650.80


55000total 878000


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ADVERTISINGishBowl’s services are targeted directly at our agents, brands, athletes, and filmers. ishBowl aims to solve the problems of these industry influencers, which will help promote our brand through their so-cial media and personal relationships. • FULL SITE TAKEOVERS

• PRE-ROLL

• PROMOTED USERS AND VIDEOS

SERVICESishBowl’s goal with advertising is to limit the amount of interference with the user experience. If a user is engaged in the experience, then they will consume more advertisements over time versus trying to clog the interface and benefit the short term.• SCOUT (pg. 36)

• VIDEO ANALYTICS

• INTEGRATED WEBSITE BUILDER

• SOCIAL DASHBOARD

AFFILIATE SALESishBowl’s affiliate sales program will provide rel-evant sales opportunities based on the products, athletes, or locations of the videos.• PRODUCT TAGGING TECHNOLOGY

• LOCATION BASED TRAVEL SALES

“If you build it they will come.” ishBowl’s primary focus is on building our user base. However, we have a monetization plan for advertisers and affiliates for when we reach a critical mass.

MONITIZATION DESIGN \\\\\\\\

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AUTOMATED VIDEO DISCOVERY

Agents, brands, and athletes spend countless hours tracking down the videos of themselves or those they represent. This is a huge pain in the industry.

Welcome Scout’s automated video discovery. ishBowl scans YouTube, Vimeo, and other action sports sites for videos with an athletes name and creates a dashboard within the site.

SUBHEAD

MONITIZATION DESIGN \\\\\\\\We are creating integrated products that fit our customers needs.

AUTOMATED VIDEO DISCOVERY

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PREMIUM ADVERTISING.• FULL SITE TAKEOVERS

• PRE-ROLL

• PROMOTED USERS AND VIDEOS

MONITIZATION DESIGN \\\\\\\\Advertising doesn’t have to be annoying.

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PREMIUM MEMBERSHIPS.• SCOUT

• VIDEO ANALYTICS

• INTEGRATED WEBSITE BUILDER


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AFFILIATE SALES.• AFFILIATE PRODUCT SALES BASED ON PRODUTS IN THE VIDEOS

• AFFILIATE TRAVEL SALES BASED ON LOCATION IN THE VIDEOS

MONITIZATION DESIGN \\\\\\\\We are excited about what the future of advertising has to hold.

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MOBILE.• AVAILABLE ON ALL DEVICES

• MOBILE ALERT ADVERTSING WHEN YOUR FAVORITE ATH-

LETES OR BRANDS POSTS A VIDEO


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We are here.At the “tip of the iceberg”

FUTURE \\\\\\\\\\

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// Section TitleFUTURE \\\\\\\\\\

Soon to be here.Action sports on all devices

In the future.All sports. All devices.


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This investment will allow ishBowl to develop their mobile site, mobile apps, and Scout technology.

$132K Technology

$53K SalesMarketing and Business Development

$15 Overhead (Legal + Amazon Web Services)

MILESTONES TO BE ACHIEVED BY THIS FUNDING //

$200K INVESTMENT ALLOCATION //

\\ Recruited a top-tier developer with 15 years experience.\\ Recruited a top-tier designer with experience designing websites for professional athletes.\\ Met and surveyed 53 people in our target market.\\ Developed and tested our alpha product with 20+ technical developers and designers.\\ Developed a fully functional beta product.\\ Gained feedback from 100+ beta users .\\ Built relationships with top-tier athletes, sports agents, filmers, and brands.\\ Developed partnerships with Rip Curl and Osiris that have a combined social media reach of over 3 million people.

\\ Raised $25K in funding from an ex-Facebook engineer.\\ Built a support staff of action sports and tech advisors.\\ Made key connections at YouTube, Red Bull, Nike and Oakley.\\ Developed a technology to pull in videos from YouTube, Vimeo and other major action sports websites which has brought in over 13,000 videos thus far.

\\ Launch a beta version of Scout.\\ Gain feedback and iterate on Scout’s features and functionality.\\ Work directly with athletes, brands and agents to develop Scout to save them time in return for us getting users.\\ Develop a mobile site available on all devices.\\ Test and iterate on mobile site.\\ Develop an iOS and Android app.

PREVIOUS MILESTONES \\

SUMMARY \\\\\\\\

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// Section Title

$132K Technology

$53K SalesMarketing and Business Development

$15 Overhead (Legal + Amazon Web Services)

LET’S SEE IT.

\\Zack Parker 1.(831)[email protected]

business plan

Documents

online action sports

action sports market

hours of action sports

quality action sports

watch videos

action sportsmarket

founderof ishbowl

word ish