BUSINESS PLAN Stevia natural way to sweeten your life
Feb 25, 2016
BUSINESS PLAN
Stevianatural way to
sweeten your life
Steviasweetener of the
future
herb native to the northeast region of Paraguay where the Guarani Indians have used it for centuries grown for its sweet leaves as a sugar substitutethe leaves of the stevia plant have 30–45 times the sweetness of ordinary table sugar
benefits of using Stevia
* 100% natural * no calories * lowers blood pressure * non-fermentable * flavor enhancer * prevents cavities* digestive and weight loss aid * reduces plasma glucose level
The stevia leaf contains:proteins fibers carbohydrates iron phosphorus calcium magnesium zinc vitamins A and C an oil that contains fifty-three other nutrients
types of Stevia leaves (fresh, dried,
ground) liquid extracts powdered extracts other forms (Stevia
blends)
How to grow Stevia Stevia is adaptable and capable of being
cultivated in different climate zones Propagation through seeds is very
difficult due to self-incompatibility which results in sterile seeds
in vitro propagation is an alternative technique for rapid multiplication of stevia within a short span of time
it will be done in the School Micropropagation laboratory
Micropropagation of Stevia A- induction of shoot
buds B- induction and
proliferation of multiple shoots
C- rooting in vitro D- well rooted in vitro
generated plantlets E- initial stage of
acclimatization in sterile sand
F- advanced stage of acclimatization in sand, soil and farm yard manure
Buyers Food companies Plant pharmacies University of Agriculture in Zagreb
(scientific research on Stevia is carried out by the Faculty departments at their laboratories)
EU as a great potential market
Is there tough competition? Bio Stevia Ltd. is the only
company currently on the Croatian market
Potential market is quite large and is still expanding
Marketing plan Design a web page Put advertisments in the
newspapers Cooperation with the University of
Agriculture in Zagreb and Osijek Cooperation with Bio Stevia Ltd. Raising public awareness on using
Stevia as a natural sweetener
This project has been funded with support from the European Commission.This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.