Business Plan

BLUETOOTH SOUND SYSTEM

Business PlanPresentation By:Vijay Goel (110)Manish Kumar (116)Mohit Vats (110)Raghavendra Singh Pal (124)

CONCEPT/INTRODUCTION OF PLANStudy Cafe is not a difficult place to define. A comfortable, welcoming venue exclusive to enrolled students and staff across universities, colleges, institutes, schools etc . Relax in a friendly, informal environment, meet friends and colleagues for lunch, grab a coffee or unwind with some after-work drinks.The Cafe Bar is a modern space with plenty of comfy seating and dining for up to130 people(in addition to an outdoor balcony with further seating), and offers a great place to get away from the chaos of undergraduate life. The space can also be hired free of charge for functions such as postgraduate conferences and seminars, meet & greet events and academic school parties.The wireless network is available throughout the venue and plenty of electrical points are installed to enable you to plug in a laptop and study in a laid back, informal environment.The Cafe Bar is open for as long as the Graduate Centre is open, Monday - Friday: 8.00 to10 .00 night; and Saturday and Sunday: 12 noon to 11.00 night.

OBJECTIVESTo provide cultural, literary and educational activities, geared towards the general public as well as specific audiences, including students.To promote understanding and amity between the different communities of the society by undertaking or promoting the education.To cater a amicable environment of studying and utilizing the leisure time.To provide a means of employment as well as literacy to people of our society.FACILITIESCYBER CAFEInternet facilityPrintout facilityComputer facility

FOOD CORNERMorning breakfastLunchTea or coffeeFast foodParty items

STUDY CORNERA separate corner for studyA healthy discussion with friends,A comfort zone,

Major pillArs of business planFinance MarketingHuman ResourceITFinancial planIt includes:

Fixed costVariable costResourcesRevenue Profit

RESOURCES AND COSTResources Needed And Their Approximate CostStore Designing - 2 lacFixed cost-2 lacFurniture (Tables & Chair ) 2 lacComputers (7- 15000 each) Rs. 1 lacStaff Person 5(salary based)-50000Other equipments ( kitchen equipments etc.) 1.5 lacMiscellaneous/promotional expenses 1 lacTotal coat 10 lac (Approximate)

Revenue sourcesMembership feeInternet or computer usage chargeEatables chargeFinancial BudgetTotal Initial Investment- 7 lac Monthly Gross Expense- 50,000Yearly investment thereafter- 12 lacMonthly revenue- 1.3 lacNet monthly profit- 80,000(After paying Salaries, rent etc)Net Yearly revenue- 13 lac Net Yearly profit 1 lac2nd year profit - 8 lac

HUMAN RESOURCES planHuman resources planningis a process that identifies current and future human resources needs for an organization to achieve it goals.Required QualificationsFor 2 workmen- 10+2, basic computer knowledge for cyber caf and 2 for food caf and 1 managerPartners would be managing the company as finance, marketing and customer-relationship manager and in turn sharing profits for the same.

MARKETING plan8 Ps of MARKET MIXPrice- The amount of money needed to buy productsProduct- The actual product; BRN Bluetooth Wireless Sound SystemPromotion (advertising)- Getting the product knownPlace- Where the product is sold; Target MarketPeople- Represent the business; Working PersonnelPhysical environment- The ambiance, mood, or tone of the environment wed work into; the market, target audienceProcess- The Value-added services that differentiate the product in the competition; our after-sales service, one year warranty(USP)Packaging- How the product will be protected; bubble wrap, cardboard box

PRODUCTPRODUCT-study cafeProduct Life Cycle ManagementTo know the ways to deal with the product at its introduction>growth>maturity>decline.To know, when and where to re-advertise, through which medium for which target of audiences.

Brand name- Distinct identifiable name- study cafeBrand image- Views of customers about our brand; useful, updatedBrand equity- Differential impact of brands knowledge on consumers, what comes in their mind when they come across our brand.

PLACEPlace- north campusMarket Analysis

Market Size- MediumStrategic Groupings- Personnel divided in all required fieldsCompetition- study cafe is better in all aspectsCompetitors' Strengths And Weaknesses- Other Brands are better in single segment but not in combo offers Market Trends- first come and first get

PRICEPRICEPricing Objective- To earn profit, not to hurt consumers pocket, and not to lose themPricing Method-Cost satisfying our money spent in production,Change in cost as per demand,Competitor indexingDiscounts And Allowances-Weekly and daily schme

PROMOTIONPROMOTION. Events include movie night (Mon), chess night (Tue) and open mic night (Fri) and thankfully they offer buy one, get one free Tsingtaos (15RMB) every night of the week.

Promotional Mix-AdvertisingSales Promotion techniques

Marketing BUDGETMARKETINGBUDGET, THE ADVERTISING AND PROMOTIONAL PLANHoardings, Banners at 4 places- South Delhi, Central Delhi, Noida, Gurgaon -> 40,000Posters, 200-250 -> 4,oooNewspaper Advertisements in TOI and HT, Weekends, 4th Page, 2 months -> 12,000

MARKET SEGMENTATION AND SWOTMARKET SEGMENTATIONGeographic Segmentation(area)- at place where demand is developed enoughDemographic Segmentation(age, education, income etc.)- where people are young, techno-savvy, and can easily afford.Psychographic Segmentation(lifestyle, personality)- where people are modern and product is suitable and useful for them.

SWOT ANALYSISSTRENGTH: Unique features of product (range, colors, modern look) WEEKNESS: lack of experienceOPPORTUNITY: More capital, leads to high scopeTHREAT: Firms producing similar products

goals, strategy ,CONTROLSGOALSTo reach maximum number of peopleTo earn maximum possible profitTo satisfy each customerTo improve our product as per latest technologies and public demand

STRATEGYWith limited available resourcesLook for opportunity to increase salesSurvive and Grow in Market

CONTROLSAs the demand for our product increases, we can increase the price of our product as well.Competitors do exist in the market, but not in large number, so we have large control on the market.

CONCLUSIONIt is an emerging concept Minimal competitionVast growth opportunity in the future.Business will be commenced after completion of post graduation.

THANK YOU !