business plan

Managerial Process Skills-Business Plan:

Online Used Bookstore

MAYURI VADHER

Puranebooks.com

IntroductionStudents are looking for convenient, money

saving ways to purchase textbooks and to receive more value when re-selling textbooks at the end of each semester.

The Puranebooks.com is an internet market place. Providing college students with the opportunity to buy, sell and trade college textbooks.

Local booksellers also get an opportunity to make their store online through us.

Target AudienceStudents mainly pursuing professionally

courses. Eg:Medical,Management,Engineering,etc

Local bookstores in Mumbai.

Why This Plan?

Estimated at over $2 billion, the books industry in India is growing at about 20%. Of the total industry, more than 10% makes for second hand books so there is huge potential for the business.

High cost of books Present situation creates loose-loose situation for

students. Low Accessibility of Professional courses books. Cost Efficient More value at the time of Re-selling.

Financial Aspects:

Initial Seed Investment is required for Website development around Rs.50,000

Staff of 2 people for handling the back end operations- Rs.10,000 each

Profit Margin of 5-10% depending on the type of the book.

Break even would be achieved in one and half year.

FeaturesCreates an interface for local bookstores

of MumbaiBuying and selling of professional books

under one roofTransparency in trading of booksDiscounts for frequent users.Delivery time 24-48 working hours.Payment Mode- both online and offline

payment service is available.

CompetitorsSecondhandbooksindia.comBookadda.comMadbooks.comLocal Dealers

Problems Dealer’s trust factor Shipment costs

Marketing Strategies

Word of MouthSocial Media sitesPut ads on sites that are been frequently

visited by students, Like Slideshare, Studymode, Authorstream, Scribd, etc

Through our dealers

Future PlansPuranebooks.com will strive to achieve the following objectives:Become the leading Internet marketplace

for used booksAttract maximum registered users in the first

yearExpansion in other cities like

Pune,Banglore, Hyderabad and DelhiLong term discounted contract with courier

partners to lower the delivery costs and provide prompt delivery services.

Thank you