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TECHNO NEXT IT 2011 BUSINESS PLAN FOR IT FIRM WWW . TECHNONEXTIT . COM PREPARED BY: BBBBBBBYBY: M A R K E T I N G E M P I R E
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Page 1: Business plan

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TECHNO NEXT IT

2011

BUSINESS PLAN FOR IT FIRM

W W W . T E C H N O N E X T I T . C O M

PREPARED BY:

BBBBBBBYBY:

M

A

R

K

E

T

I

N

G

E

M

P

I

R

E

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Group Name: Marketing Empire

Group Logo:

Group members:

Serial Name ID Program

1. Md. Mehdi Hasan (G.L) 09102098 BBA

2. Synthia Alam Orin 09102161 BBA

3. M M Farook 09102076 BBA

4. Nazmul Huda 09102157 BBA

5. Naznin Akter Lily 09102132 BBA

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Letter of Transmittal

July 24, 2011

Lutfar Rahman

(Faculty)

College of Business Administration (CBA)

IUBAT

4 Embankment Drive Road, Sector- 10, (Dhaka Ashulia Road)

Uttara Model Town, Dhaka 1230.

Dear Sir,

Thank You for giving a chance to us for work on “Entrepreneurship (MGT–402).

It’s a great opportunity for us to work as a report on an “ Entrepreneurship ” to implement the

knowledge that we have learned in our academic level.

We tried our level best to make this report to the required standard. We hope that this report will

fulfill our expectation. We therefore, hope that you would be kind enough to go through this

report for evaluation.

Thanking You

-------------------------------

Md. Mehdi Hasan (Group Leader)

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Acknowledgement

This is high time for us to convey our deepest gratitude and sincere submission to the Almighty

ALLAH for giving us the opportunity to accomplish such a huge task of preparing this report.

We convey our heartfelt thanks to our honorable faculty Md. Lutfar Rahman for his careful

suggestion and enthusiasm bringing words at every time during the preparation of the report.

We have so far given our best effort to prepare and represent the report according to instruction

of our honorable faculty. We hope our endeavor will be beneficial to the audience and for

exonerate eye for any mistake or error found in the report.

Sincerely Yours

Group: Marketing Empire

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Table of content

serial Name

Page

1. Introductory page 07-08

A. Name and address of the business

B. Name and address of the principles

C. Reason of selecting IT business.

D. Nature of business

E. Statement of financing needed

F. Statement of confidentiality of report.

2. Executive summary 09 3. Environmental and Industry Analysis 10-12

A. PEST Analysis

B. Future outlook and trends

C. Analysis of competitors

D. Market segmentation

4. Description of Venture 12-17

A. Product(s)

B. Service(s)

C. Size of Business

D. Background of entrepreneurs

5. Marketing Plan 17-20

A. SWOT analysis.

B. Pricing

C. Distribution

D. Promotion

6. Organizational plan 20-23 A. Form of ownership

B. Identification of partners

C. Responsibility of principals

D. Management-team-Background

E. Role and responsibility of members of organization.

7. Assessment of risk 23-24 A. Evaluate weakness of business

B. New technologies

8. Financial plan 24-27 A. Cost-benefit analysis

B. Cash flow projection

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C. Break-even analysis

D. Salary Analysis

9. Reference 28

A. References from Books

B. References from Internet

------------------------------------

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1. INTRODUCTORY PAGE

A. Name of the business (Proposed):

“TECHNO NEXT IT LTD”

B. Address of the business (Proposed): Motijheel business area.

C. Logo of the business (Proposed):

D. Names and Addresses of the principals (Proposed):

Name Address

Md. Mehdi Hasan H.N: 1 R.N: 2, Motijheel, Dhaka.

Synthia Alam Orin H.N: 1 R.N: 2, Motijheel, Dhaka.

Nazmul Huda H.N: 2 R.N: 3, Motijheel, Dhaka.

M M Farook H.N: 2 R.N: 3, Motijheel, Dhaka.

Naznin Akter Lily H.N: 2 R.N: 3, Motijheel, Dhaka.

C. Reason of selecting IT business: 20 years ago, government and general people

was unconscious on IT sector, but gradually this trend changed rapidly within 10

years. Government becomes more conscious and has taken steps to develop this

business. Now a day it becomes a vital issue for develop the country. Government

is providing loan and tax free environment for the IT entrepreneurs. So from our

PEST and SWOT analysis shows that, this business is Profitable both socially and

economically. So we have taken the step to build such IT firm which will be a

leading IT Firm with super quality both in production and services.

E. Nature of Business (Proposed): To develop a nation, technology is a vital issue.

So we are going to build an IT Firm which will change the idea of computer based

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technology in this nation. Our IT firm will develop the human and it will create a

great source of income. We will also enrich our economy through earning foreign

currency. We will develop business software which will process the business

dates more easily and accurately.

F. Financing needed statement (Proposed): Our initial requirement for the

business is 8, 70,000 BDT. 50 percent of our initial capital will finance by bank

loan and other capital will invested from our personal sources. Most of the

investment will used to buy the PC and other computer related hardware. The most

other capital will invest in the advance of office rent and furniture’s.

G. Confidentiality of report: This report is confidential and is the property of the

co-owners listed above. It is intended only for use by the persons to whom it is

transmitted, and any reproduction or divulgence of any of its contents without the

prior written consent of the company is prohibited.

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2. EXECUTIVE SUMMERY

Our world is now based on technology. Every technological sector is wanting to cerate

something new based on technology to improve the world and make digital country. For this

vision we also want to establish an IT firm to encourage people to know about technology

and come closer and know about its advantages in the different business sectors. This report

has made to assume the condition of entering in a new business as an individual

entrepreneur and what steps and management have to be prepared to make a completion of a

new business in IT sector. Our IT firm will have only one branch but our target is to

establish more branches in different commercial area in the whole country and bring more

outsourcing work for the outsourcing worker. Our office is a five room office and has five

departments. These are Software and web division, Training lab, General office, Account

section, and Outsourcing division. Bangladesh is comparatively quite new in IT sector

whereas INDIA is in the pick of this sector. But there is a lot of opportunity still there,

because of low price and high quality service. So although there is a lot of competitors

already established but that’s not enough for the country. We have still chance to defeat

them. This is a technological era so if we can do something better will arise in the pick of

Bangladeshi IT sector. As an IT firm we will produce computer based software and

industrial software for machine control. This will make the works easier and bring new

technologies. Our service category is divided into two parts. One is Graphical design,

software control, server control etc and another service is IT training and skill people

building. We know how important it is to make a marketing plan for the business, because

an effective marketing plan is mandatory for the business growth. So at the beginning of the

plan we are going to analyze our competitors to know our Strengths, opportunities,

weakness and threats in this business from our competitor’s side. The price of our service

and product determined on the basis of market condition, competitors pricing, consumers

buying power and our production cost. We have both product and services so our

distribution channel is little bit complex. We select three areas for distributing our product.

We have a strong marketing team and we will link our product with various institution

related with our business. And we also use media for increase our sales. We will promote

our business through the Paper media, marketing team, IT fair, campaigning, Web

promotion, Discount, letter marketing. We will build a strong promotion through social

website. In our business there are some risks, which can defeat our business. In this part we

will find the risks and find out its possible solution.

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3. ENVIRONMENTAL AND INDUSTRY ANALYSIS

A. PEST (Political, Economic, Social, Technological) Analysis:

Political Environment:

IT industry gets a great political support in this country. Government and

the oppositions are very keen to improve this sector.

Government is now providing copyright prevention low for software and

new programming creation to save the innovative program from copyright.

Government is also making a digitalized route among all government

sectors.

All kind of Income tax and other related taxes has removed from IT sector

to improve it.

Economic Environment:

Bangladesh is now earning a good portion of foreign currency exporting

software to others country.

Bangladesh Bank is also providing interest free loan to the IT companies

who has 3 years experience on this sector.

Government is also providing a lot of facility to this sector. For example: In

2011 government decreased 50% Tax from ISP, 20% from importing PC

hardware and other materials.

People are earning from outsourcing sitting their home.

PEST

ANALYSIS

Political

Economic

Social

Technological

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Social Environment:

The local population of this country is educated rapidly so they are

realizing the importance of IT sector.

The government and private organizations are using computerized

technology.

General peoples are getting the facility from the Sector.

People are getting a cheap communication system and a great source of

learning.

Technological Environment:

Government and Private Universities of our country is researching on IT

sector and inventing new technology which is very developed and creative.

General people are becoming habituated with the new technology so the

great possibility is rising to invest foreign currency in this country.

Technical peoples are become more knowledgeable here and becoming able

to think more broadly.

B. Future outlook and trends: In Bangladesh, people are now realizing the merits

of IT sector. So people are keener to enter this side. The government has also

taken a lot of steps to make the people familiar with digitalized computer system.

In below this graph will show how the users of IT sector is increasing day by day:

Illustration: IT users from 1990-till

From the illustration, we see that the importance of IT sector is growing rapidly. So this

sector is very much stronger than the other industry related with it. India is now

economically strong and dominating the world economy, because their IT sector is very

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developed and well organized. So to become a great economically solvent country this

sector should become healthier. So the future of our business will be easy and profitable

and our customer will be more.

C. Analysis of competitors :

Example of some competitors in IT sector, Bangladesh:

Bangladesh is comparatively quite new in IT sector whereas

INDIA is in the pick of this sector. But there is a lot of opportunity still there, because of

low price and high quality service. So although there is a lot of competitors already

established but that’s not enough for the country. We have still chance to defeat them.

This is a technological era so if we can do something better will arise in the pick of

Bangladeshi IT sector.

D. Market segmentation: In this part, we will analyze the consumer market and

Business market.

1. Consumer Market Segmentation: In this part we are segmenting our

anticipated customers into two different segments. These are discussed

below:

For Services:

Age: The minimum age limit of our customer has to be 16 years old. And must

have knowledge on Computer.

Education: The minimum educational requirement of the trainee has to be passed

in S.S.C. and he should have good knowledge on English.

Occupation: we normally prefer 3 types of trainee tor training and there are 2 types

of training level.

Income: according to our course level we can expect 2 types of trainee. Who have

a good income source and has a great desire to become an expert in IT area, we

will offer those professional courses and who are from low class or minimum level

of income and very keen to learn, we will offer them beginner level courses.

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For Product: we will produce various categorical software, Such as industrial

software, Official software, Database Software, Security software,

communicational software, Business solution software, Management software and

study related software.

Customer Type: Our customers groups are Industry, Office, Student, accountant

and different foreign buyers.

4. Description of Venture

A. Product: As an IT firm we will produce computer based software and industrial

software for machine control. This will make the works easier and bring new

technologies. The lists of products are shown below:

Products Types of software Users

Industrial software Alarm, Worker database, machine

controller, Security etc

Industry

Official software Data management, Security, Account

management.

Offices

Study software Dictionary, Language translator. Student, Teachers

Website

Dynamic, static. Industrial office,

Shop, Fashion

house, Educational

instrument, others.

Web registration Domain & Hosting Industrial office,

Shop, Fashion

house, Educational

instrument, others.

Others As per customers demand General people or

business people.

We will provide software maintenance Tutorial with our product.

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B. Services:

Our service category is divided into two parts. One is Graphical design, software

control, server control etc and another service is IT training and skill people building.

Services Types Users

Server and software control,

Graphical Solution

1. ISP Gateway setup,

2. Switch Setup,

3. Server setup.

4. Logo making,

5. Banner design etc.

Business people.

Training 1. Office software - for

example: MS office, tally

etc.

2. Graphical Software –

Adobe illustrator,

Photoshop, coral draw etc

3. Web design and

programming – HTML,

CSS, JavaScript, PHP, J-

Query etc

4. Software developing- C++,

Java, PHP etc.

5. Networking – Router

configure, switch configure,

network interface.

6. And so on.

Student,

teacher,

General

people,

Professionals.

These are some description of our services. But we will bring new services

gradually.

C. Size of Business: Our business is not a large business but we will make it large with

the time. We have only one branch but our target is to establish more branches in

different commercial area in the whole country and bring more outsourcing work for

the outsourcing worker. Our office is a five room office and has five departments.

Software and web division

Training lab

General office

Account section

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Outsourcing division

We have 26 people who will work in the office and market. All of them are team

members.

They are (Excluding Management team):

Serial Designation Number

1 Promotion Officer 4

2 Trainer 5

3 Software Developer 3

4 Website designer 2

5 Website developer 2

6 Outsourcing Worker 10

5. Marketing Plan

We know how important it is to make a marketing plan for the business, because an

effective marketing plan is mandatory for the business growth. So at the beginning of the

plan we are going to analyze our competitors to know our Strengths, opportunities,

weakness and threats in this business from our competitor’s side.

After analyze the SWOT, we will set our marketing plan and marketing issues:

A. Pricing

B. Distribution

C. Promotion

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D. Controls

A. SWOT analysis:

Strengths of our company:

Expert and active employees.

Educated and friendly customers.

Active management team

Low TAX rate

Population density

Commercial area

Government Facility and friendliness.

Availability of outsourcing worker.

Weaknesses of our company:

Low investment

Inexperienced management team.

Scarcity of technical people.

Financial crisis.

Costly for general people.

Low profit.

Opportunities:

Easy loan facility

Low interest rate.

Consciousness of both government and public.

Less competitors

Etc

Threats:

Some established IT firm

Electricity problems.

Unskilled workers

Political instability

These are the important analysis for our business which is conducted on considering

competitors, government, politics, worker, consumer and the economic condition of our

country.

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B. Pricing: The price of our service and product determined on the basis of market

condition, competitors pricing, consumers buying power and our production cost.

The price list of IT training services

Course name

Teaching software’s

Price (beginners)

Price (professionals)

Office course Ms word, Excel, power

point and

BDT Tk. 2500

BDT Tk. 5000

Outsourcing Blogging, Freelancing &

Affiliate Marketing, SEO

Tk. 3500 Tk. 6000

Graphic design Adobe Photoshop,

Illustrator, Quark Xpress

Tk. 4000

Tk. 10000

Web design HTML, CSS, java script,

PHP(my SQL),

Tk. 10000 Tk. 25000

Web design Flash for designer, Action

script 2, Action script 3,

Adobe flex, Adobe Air,

PHP (My SQL)

Tk. 10000 Tk. 25000

Web design

CMS

HTML, CSS, JOOMLA,

DRUPAL.

Tk. 10000 Tk. 25000

Audio and

video editing

Adobe premiere pro cs4,

Adobe after effect, Title

Deco, Sound Forge 7

Tk. 4000

Tk. 10000

Architectural

design

Auto cad & 3d studio

Max, Photoshop

Tk. 6000 Tk. 10000

Microtic based

networking

Router configure, Switch

configure, Wireless

configure, LAN, WAN.

Tk.6000 Tk. 10000

Forex currency

trading

You can learn here about

International currency

market trading system.

Tk. 4000 Tk. 7000

Anticipated software and web (product) price

Products Types of software Price level (in BDT)

Industrial software Alarm, Worker database,

machine controller,

Hardware+20000+Setup cost.

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Security etc

Official software Data management,

Financial calculation.

5000 to 10000 BDT.

Study software Dictionary, Language

translator.

300 to 500 BDT each.

Website

Dynamic,

15000 BDT to 50000 BDT

Static. 3000 BDT to 8000 BDT

Web registration Domain

600 each

Hosting 4 BDT * required space (MB)

Others As per customers demand Variable

Others pricing will defined by management committee.

C. distribution channel: we have both product and services so our distribution

channel is little bit complex.

o For Product:

We select three areas for distributing our product. We have a strong marketing team and

we will link our product with various institution related with our business. And we also

use media for increase our sales.

Product distribution Channel

Direct sell by

marketing team

Sells

associates

Advertisement

and promotion

USER

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o For Services:

Our training service will promote by also these 2 links but, we will give some discount to

the students as reference discount and we will show some earning way to collect students.

D. Promotion: we will promote our business through the Paper media, marketing

team, IT fair, campaigning, Web promotion, Discount, letter marketing. We will

build a strong promotion through social website.

List of promotion media:

Paper media: Paper is good promotional media for our product. We will search our

distributor through this media. This is not costly and business man searches their

product through this media most.

IT fair: We will arrange some IT fair, so that our product becomes familiar to the

market.

Marketing Team: This is the best trustworthy way for us. We will send our

marketing team to the projected customer. They will work for both our services

and product.

Letter marketing: we will send our letter to our listed projected customer so that

they become familiar with our customer.

Job fair: we will provide IT job to our trainees in different offices. This kind of

offer will increase our customers.

Services distribution channel

Reference and link

marketing

Advertising and

Promotion

Marketing Team

Trainee

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These are some of our promotional system. We will use this technique to make us

known to the customer and future customer.

6. Organizational plan

A. Form of ownership:

Term:

The partnership shall begin on 30/07/2011,and shall continue until terminated.

Capital:

The capital of the partnership shall be contributed in cash by the partners as

follows:

o A separate capital account shall be maintained for each partner.

o Neither partner shall withdraw any part of their capital account.

o Upon the demand of either partner, the capital accounts of the partners shall

be maintained at all times in the proportions in which the partners share in

the profits and losses of the partnership.

Profit and Loss:

the net profits of the partnership shall be divided equally between the partners and

the net losses shall be borne equally by them. A separate income account shall be

maintained for each partner. Partnership profits and losses shall be charged or

credited to the separate income account of each partner. If a partner has no credit

balance in their income account, losses shall be charged to their capital account.

Salaries and Withdrawals:

Neither partner shall receive any salary for services rendered to the partnership.

Each partner may, from time to time, withdraw the credit balance in their income

account.

Interest:

No interest shall be paid on the initial contributions to the capital of the

partnership or on any subsequent contributions of capital.

Banking:

All funds of the partnership shall be deposited in its name in such checking

account or accounts as shall be designated by the partners. All withdrawals there

from are to be made upon checks signed by either partner.

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Books:

The partnership books shall be maintained at the principal office of the

partnership, and each partner shall at all times have access thereto. The books shall

be kept on a fiscal year basis, and shall be closed and balanced at the end of each

fiscal year. An audit shall be made as of the closing date.

Voluntary Termination:

The partnership may be dissolved at any time by agreement of the partners, in

which event the partners shall proceed with reasonable promptness to liquidate the

business of the partnership. The partnership name shall be sold with the other

assets of the business. The assets of the partnership business shall be used and

distributed in the following order:

(a) to pay or provide for the payment of all partnership liabilities and

liquidating expenses and obligations;

(b) to equalize the income accounts of the partners;

(c) to discharge the balance of the income accounts of the partners;

(d) to equalize the capital accounts of the partners; and

(e) to discharge the balance of the capital accounts of the partners.

Death:

Upon the death of either partner, the surviving partner shall have the right either to

purchase the interest of the decedent in the partnership or to terminate and

liquidate the partnership business. If the surviving partner elects to purchase the

decedent's interest, he shall serve notice in writing of such election, within three

months after the death of the decedent, upon the executor or administrator of the

decedent, or, if at the time of such election no legal representative has been

appointed, upon any one of the known legal heirs of the decedent at the last-

known address of such heir.

(a) If the surviving partner elects to purchase the interest of the decedent in

the partnership, the purchase price shall be equal to the decedent's capital

account as at the date of their death plus the decedent's income account as

at the end of the prior fiscal year, increased by their share of partnership

profits or decreased by their share of partnership losses for the period from

the beginning of the fiscal year in which their death occurred until the end

of the calendar month in which their death occurred, and decreased by

withdrawals charged to their income account during such period.

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(b) Except as herein otherwise stated, the procedure as to liquidation and

distribution of the assets of the partnership business shall be the same as

stated in paragraph 10 with reference to voluntary termination. s

B. Identification of partners:

Name Role and responsibility Share

Md. Mehdi Hasan Managing Director 40% of total share

Synthia Alam Orin Chairman 30% of total share

Nazmul Huda Head of Marketing 10% of total share

M M Farook Director (Foreign Com.) 10% of total share

Naznin Akter Lily Manager 10% of total share

C. Responsibility of principals:

Managing director: managing director is selecting by the vote of

management committee. He is the head of all departments. Any

decision will be approved by him and he is the heads of authority, he

can change any business decision.

Chairman: chairman will monitor the work progress and show the

direction of the work. He will control the HR department and inform

the managing director about the progress and requirement of the

company. He will also control the local issues.

Head of Marketing: He will control the marketing team, promotional

activity and taken decision and make report on the activity and

progress of marketing.

Director (Foreign Communication): He will contract will the foreign

buyers and influence them to get work. He will also control the biding

sector and the outsourcing worker.

Manager: His responsibility is to control the financial activity and

inform any need of business.

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Background of entrepreneurs: our most of the entrepreneurs are from business

background student. They are from marketing department, Finance department, HRM

department, Management department etc.

D. Role and responsibility of members of organization:

All members who are in managing committee have to submit their

work progress every month of the year.

The business plan will be highly confidential for the managing

committee.

Every member has to be attaining in the monthly meeting.

Every member has to be maintaining time schedule which is

mentioned in their agreement.

Marketing members have to fulfill their target sells. If they can sell

more than limit they will get 20% bonus on their salary.

The official environment will be hassle free. No can blame each

others in the office.

No leave will be available except authorities’ decision. If someone

misses 2 days without permission, his 1 day salary will be deducted.

All the further rules will be approved by the managing committee.

7. Assessment of risk A. Evaluate weakness of business: In our business there are some risks, which

can defeat our business. In this part we will find the risks and find out its

possible solution.

Possible risks assessment:

Currency transfer is a great barrier in our country.

People are not yet conscious about digital management system.

Competitors are increasing day by day.

Insufficient idea of technology in business society.

High rate of interest on bank loan.

B. New technologies: IT firm is technological business. Every day new

technology is coming to our business and it becomes a risk for the business.

For example, designer use HTML 4 for web design but when HTML 5 will be

available, it will create problem for the designer.

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Financial analysis

1. Cost-benefit analysis (Anticipated):

SL Costs (estimated) BDT Benefits (estimated) BDT

Fixed Cost: Earnings

1 PC (2000020) 400000 Training (15000012) 1800000

2 Other Hardware 50000 Website development 500000

3 Furniture 1,00,000 Software making 500000

4 Decoration 50,000 Out sourcing 1000000

5 Networking 20,000 Domain and Hosting 500000

6 Internet tools 50,000 Others 150000

7 Server Machine 50,000

8 Domain and hosting (Buy) 50,000

Total (F.C) 770,000

Variable Cost:

1 Salary (23500012) 2820000

2 Office Rent 240,000

3 Software cost 15,000

4 Maintenance 18000

5 Electricity cost 39,600

6 Internet cost 50400

7 Promotion cost 102000

8 Utility bill 24000

9 Others 16000

Total (V.C) 3,325,000

Total cost (F.C+V.C) 4,095,000 Total Profit 4450000

Net profit Analysis

Tax before net profit = 355,000

(-)Income Tax 35500

Tax after net profit 319500

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2. Cash-flow analysis (Anticipated):

(1st 6 months)

Monthly Cash Flow Projection

Techno Next IT LTD

1-Jan-12 Jan Feb Mar April May June

1.Cash in Hand(Beginning) 1000000 2092500 2405000 27887500 28280000 28672500

2. CASH RECEIPTS

Collections from (Credit) 0 0 0 0 0 0

Bank Loan 0 0 0 0 0 0

Training 150000 150000 150000 150000 150000 150000

Website development 20000 30000 50000 50000 50000 50000

Software making 10000 40000 50000 50000 50000 50000

Out sourcing 30000 50000 70000 80000 80000 90000

Domain and Hosting 20000 30000 50000 50000 50000 50000

Others 12500 12500 12500 12500 12500 12500

3. CASH RECEIPTS 242500 312500 382500 392500 392500 402500

4. Total Cash Available (B.C) 2092500 2405000 27887500 28280000 28672500 29075000

5. CASH PAID OUT

a. Fixed Cost 770000 0 0 0 0 0

b. Variable cost

A. Salary 235000 235000 235000 235000 235000 235000

B. Office Rent 20000 20000 20000 20000 20000 20000

C. Software cost 1250 1250 1250 1250 1250 1250

Maintenance 1500 1500 1500 1500 1500 1500

Electricity cost 3300 3300 3300 3300 3300 3300

Internet cost 4200 4200 4200 4200 4200 4200

Promotion cost 8500 8500 8500 8500 8500 8500

Utility bill 2000 2000 2000 2000 2000 2000

Others 3200 3200

3200

6. TOTAL CASH PAID OUT 1048950 278950 275750 275750 278950 275750

7. CASH POSITION (End of M) 1043550 2126050 27611750 116750 28393550 28799250

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(2nd

6 months)

Monthly Cash Flow Projection

Techno Next IT LTD

1-Jan-12 July Aug Sep Oct Nov Dec

1.Cash in Hand(Beginning) 29075000 29487500 29900000 30302500 30715000 31127500

2. CASH RECEIPTS

Collections from (Credit) 0 0 0 0 0 0

Bank Loan 0 0 0 0 0 0

Training 150000 150000 150000 150000 150000 150000

Website development 50000 50000 50000 50000 50000 50000

Software making 50000 50000 50000 50000 50000 50000

Out sourcing 100000 100000 100000 100000 100000 100000

Domain and Hosting 50000 50000 50000 50000 50000 50000

Others 12500 12500 12500 12500 12500 12500

3. CASH RECEIPTS 412500 412500 412500 412500 412500 412500

4. Total Cash Available (B.C) 29487500 29900000 30302500 30715000 31127500 31540000

5. CASH PAID OUT

a. Fixed Cost 0 0 0 0 0 0

b. Variable cost

A. Salary 235000 235000 235000 235000 235000 235000

B. Office Rent 20000 20000 20000 20000 20000 20000

C. Software cost 1250 1250 1250 1250 1250 1250

Maintenance 1500 1500 1500 1500 1500 1500

Electricity cost 3300 3300 3300 3300 3300 3300

Internet cost 4200 4200 4200 4200 4200 4200

Promotion cost 8500 8500 8500 8500 8500 8500

Utility bill 2000 2000 2000 2000 2000 2000

Others

3200

3200

6. TOTAL CASH PAID OUT 275750 278950 275750 275750 278950 278950

7. CASH POSITION (End of M) 29211750 133550 30026750 136750 30848550 31261050

Page 27: Business plan

27

3. Break-even Analysis (Anticipated):

Products and Services:

Y

M ( Income)

V( Variable cost)

BEP

D

F C (7,50,000 BDT)

O X (Cost)

Here, OY= Sales Line

OX= Cost Line

OM= Income Line

FC= Fixed Cost

FV= Variable Cost

D= Break Even Point

Here, We make this BEP graph based on 4months outcome. We found that, after 4

months result our company will reach the BEP (Break-even point).

13300000

1600000

1650000

11094000 1109400 672900

11094000

BDT

Page 28: Business plan

28

4. Salary analysis (Anticipated):

TECNO NEXT

IT Salary Sheet (1 Year)

Serial Designation

Number of

Employee

Salary

Range Total

1 M. Director 1 0 0

2 Chairman 1 0 0

3 Head of the Marketing 1 0 0

4 Director 1 0 0

5 Manager 1 0 0

6 Promotion Officer 4 6000 24000

7 Trainer 5 10000 50000

8 Software Developer 3 15000 45000

9 Website designer 2 10000 20000

10 Website developer 2 13000 26000

11 Outsourcing Worker 10 7000 70000

Total (1 Month) 31 235000

Total (1 Year) 31 Total12 2820000

Total Salary in a

year: 28,20,000

Page 29: Business plan

29

REFERENCE:

<<< Books >>>

Bibliography Part : MLA Handbook for writers of Research Papers by Joseph

Gibaldi

Format of the Business plan: Entrepreneurship by Robert D Histich, Michale P

Peters, Dean A Shepherd

<<< Internet >>>

1) Outline of Business Plan: http://www.quickmba.com/entre/

2) http://www.statsoft.com/textbook/general-regression-models/?button=2

3) PEST Analysis : http://www.marketingteacher.com/lesson-store/lesson-pest.html

4) SWOT Analysis: http://www.marketingteacher.com/lesson-store/lesson-swot.html

5) Income tax Rate on personal income : http://www.nbr-bd.org/incometax.html

6) Partnership agreement: http://www.smallbusinessnotes.com/managing-your-

business/sample-partnership-agreement.html