BUSINESS PLAN

A. BUSINESS NAME

Mr. SiomaiAng siomai ng

bayan

B. NAME OF PRODUCT

SIOMAI

EXECUTIVE SUMMARY

Our business plan aims to satisfy the needs and wants of the people who will buy our products. Our products has its special ingredients that will give our consumers nutrition that their body need. It is also cheap that can afford easily by our consumers.

DESCRIPTION

Siomai, is the best Asian food found in Asia. It has lot of variations like pork, beef, shrimp, and shark’s fin siomai. Taste this and you’re in a heaven of siomai because of its flavor. Taste this yummy dish that can never forget.

D. COST OF MATERIAL

Fixed Cost

  Unit Quantity Unit cost Total amount

Toothpick box 6 P15.oo P90.00

Siomai plate paper pack 5 P15.00/50pcs P75.00

Tong Unit 3 P20.00 P60.00

Electric Steamer Unit 1 P750.00 P750.00

2.5 ml. Sauce cup pcs. 200 0.34 P68.00

Sauce container Unit 2 P35.00 P70.00

Extension wire Unit 1 P180.00 P180.00

Tissue Pack 1 P80.00 P80.00

Total Fixed cost 219 P1095.34 P1293.00

E. VARIABLE COST

Variable Cost

  Unit Quantity Unit cost Total amount

Siomai (already made) pack 7 P50.00/pack P350.00

Soy Sauce pack 8 P7.00/pack P56.00

Calamansi pcs. 75 P2.00/pc. P150.00

Garlic pcs. 10 P5.00/pc. P50.00

Chilli pcs. 15 P2.00/pc. P30.00

Total variable Cost 115 P60.00 P636.00

Miscellaneous P471.00

F. CAPITAL SHARE

Capital share Percent% Capital

Owner's

Dante Pioquinto Jr. 20% P480.00

Ace Estabillo 20% P480.00

John ChristianSacedor 20% P480.00

John Kenneth Halili 20% P480.00

Ronel Vilar 20% P480.00

Total 100% P2400.00

MISSION

To serve great tasting food, bringing the joy of eating to everyone.

VISION

By instilling the business goal in achieving success, enhancing the ways and means of expanding the capability of competing assertively in the industry.

BUSINESS PROBLEM

We know that siomai is one of the best and common street food today. The common problems that our business may encounter, is the climate change. We know changing weather may cause less people who can be our prospective customers. And also some siomai product are too expensive to buy but our siomai is cheaper and healthier than other siomai.

GOALS/PRINCIPLES

To test the business, we should focus on the goals of our business to easily gain the trust of our customers.

These our the goals of our business

1. To earn more money

2. To help people to be healthy

3. To hopefully be competitive here in the Philippines

DEMAND AT THE PRODUCT

Demand 

is an economic principle that describes a consumer's desire and willingness to pay a price for a specific good or service. Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship.

BUSINESS MODEL

Capabilities

Supply chain

Cost

Partners

ValueProposition

Customer relationship

CustomerSatisfaction

Distribution Channel

RevenuesSuccess or

Failure

PERSONAL DETAILS

Dante Pioquinto

His an open-minded, friendly and resourceful leader with a sound and optimistic outlook on all things in life. He posses an excellent ability to motivate others, coupled with the ability to communicate comfortably at all levels, therefore ensuring an excellent working environment for all members of the team to perform at their bests.

Ace Estabillo

He is mature, positive and hardworking individual, who always strives to achieve the highest standard possible, at any given task. He posses good communication skills and have the ability and experience to relate to a wide range of people. I enjoy learning new things.

John Cristian Sacedor

He is an energetic, ambitious person who has developed a mature and responsible approach to any task that he undertake, or situation that he presented with.

Ronnel Villar

He is a confident person who relishes challenges and working under pressure. My greatest strengths are my research, communication and writing skills.

Kenneth Halili

He is an loyal, talented and caring person who loves making a difference into the lives of children. I am open-minded, patient and supportive towards other people.

TARGET MARKET

Our target market is our school. The students of our school with the age between 13-18 yrs. Old. We will introduce our business to our fellow students by serving them our product and giving them the satisfaction that they want. In case our business will be successful inside our school. We plan to expand our business in our barangay and near by communities.

Social/Consumer behavior

The target market will be the students, faculty members and other employee working in the school building. Primarily the market that will be quite consistent with regards to their capacity to pay and the modes of going out and have a break. The target market of Mr. Siomai may be composed of 50%of the population in the school. With the unweaving trend of the siomai industry the consumers are even more becoming aware of the continued changes in lifestyle of the target market

A. RESEARCH AND ANALYSIS

III. Marketing Plan

1. MARKET SIZE

3000

2500

1000

1500

2000

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The figure shows that the total population of the school is 2800. We made a survey of asking some students if they are willing to avail our product. And base to our survey we found out 900 of them are interested because of the nutrition and benefits they can get in our product.

2. MARKET DISTRIBUTION

Students

Nearby Communities

School Facul-ties

others

35%15%

30%

20%

The figure above shows the total population in the school and how we distribute our product to the customer and to the market. Our first priority are the students because they have the 35% of the population. Second is the near by communities with 30% the teachers that have the 20% of the population and lastly others have 15% of the population.

3. COMPETITION/MARKET SHARE

competitors market share target market

Competitor A 40% 30%

Competitor B 60% 45%

Mr. Siomai   25%

Our business targets to capture is the 15% for the market share of Competitor A and 10% of Competitor B, a total of 25%.

PROJECTED DEMAND

As you can see in our projected demand the 30% of the students in grade 7 avail our siomai in our fist year, also 30% of 2nd yr. students want our product. 30% of the students in 3rd yr. avail our product and 30% of 4th yr. students will buy our product. In our second year we have a new product also 30% of the students from grade 7 to 4th yr. avail our product. In our third year we presented new product siomai ball and 35% of the students avail our product and also he have a 500 person who avail our product came from others.

year product grade 7 2nd Yr. 3rd yr. 4th yr. others

1 siomai 250 200 250 200  

2 fried siomai 350 250 300 250  

3 siomai ball 450 300 350 300 600

PROJECTED SALES

Year 1 Year 2 Year 3

900x10=9000 1150x15=17250 2000x25=50000

IV. PRODUCTION AND TECHNICAL PLAN

A. PRODUCT DESCRIPTION

Mr. siomai unlike the other products of the same kind, our siomai contains unique characteristics that the other product don’t have. Our product contains nutrition's that help our customers to be ready to their daily living.

Mr. siomai has its different choices we have fish and pork flavor of siomai. It has protein, vitamins that helps the body in everyday life.

B. OPERATING STRATEGIES

We can make our product a hit by promoting our product by giving free samples and flyers for the discounts.

C. CRITICAL RISKS

There are many risk inherent in this business. The most critical risks is the customer’s changing taste. Of course customers taste often changes they wanted to try something new that suits their flavor. And people nowadays afraid to taste new brand the tend to patronize the brand they had been using quite a long time than to try new products.

EXPANSION OF THE TARGET MARKET

If we succeed in this business, selling it to the students and in our barangay, our group plan to upgrade our selling skills and we will product to other communities and cities.

StrengthThe trend of siomai is in

peak.Our location is desirable

for our target market.

WeaknessToo much existing

competitors. Lack of personnel

popularity

OpportunitiesThe siomai business industry is in the climax of its career right now. Making the trend to be very appealing for the Filipino market who are easily enticed by current trends in food and beverages industry

ThreatsThe trend of the siomai business may decline in a short period of time so we only have a certain time to set our standards and make ourselves known to the Filipino market.

As you can see in the figure above, it shows the possible strengths, weakness, opportunities and threats that our business could encounter

SWOT ANALYSIS

D. MARKETING STRATEGIES

Having an attractive design is a must Discounts

-in our opening date we are giving discounts to our costumers. Less 5.00 pesos in every order.

Advertising

- we are using fliers to introduce our product.

ORGANIZATIONAL PLAN

School canteen

Team leader

Production personnel

Staffs

Marketing personnel

Finance personnel

A team leader or team lead is someone (or in certain cases there may be multiple team leaders) who provides guidance, instruction, direction and leadership to a group of other individuals for the purpose of achieving a key result or group of aligned results. 

Marketing personnel are people who deal with product marketing. 

Production personnel in charge of all the materials needed in the production. Also liable in the technical necessities of the business

Finance personnel in charge of auditing and accounting School canteen serves as our business partner Staff in charge of selling products at the school canteen

WORK FLOW

Making product

Planning

Completion of ingredients

Food Test

Pass

Production

Selling Product

Fail

The operation will start in planning followed by production including the completion of ingredients, In making the product we held food test (pass of fail). If our food testing get failed we will start from the start. And if our food test will pass next is we sell the product and evaluation of work.

PERFORMANCE TARGETindication Year 1 Year 2 Year 3

Staff2 staff per department

3 staff per department

4 staff per department

Production Siomai Fried siomai Sioamia ball

Sales

We will sell it inside the

school using school canteen.

We will sell it inside the

school and on nearby

communities

We will sell it in the

whole city.

In our 1st yr. of operation we would be selling siomai inside the school canteen.In our 2nd yr. of operation we would be selling fried siomai inside the school and nearby communities.In our 3rd. Yr. of operation we would be selling all of our product and the new product, siomai ball in the whole city.

V. SUSTAINABILITY

FINANCIAL PLAN

As we invested in our business we learned that as we produce more products the more we earn our profit and our capital had brought back to us and increase more. But as the business get more popular also our target market will grow and the potential that we see in a risk to be a big hit in the industry all over the country.

PRODUCT/INGRIDIENTS Unit Price Quantity Total amount

FIXED COST      

Toothpick P15.oo 6 P90.00

Siomai plate paper P15.00/50pcs 5 P75.00

Tong P20.00 3 P60.00

Electric Steamer P750.00 1 P750.00

2.5 ml. Sauce cup 0.34 200 P68.00

Sauce container P35.00 2 P70.00

Extension wire P180.00 1 P180.00

Tissue P80.00 1 P80.00

  Total Fixed cost   P1293.00

VARIABLE COST      

Siomai (already made) P50.00/pack 7 P350.00

Soy Sauce P7.00/pack 8 P56.00

Calamansi P2.00/pc. 75 P150.00

Garlic P5.00/pc. 10 P50.00

Chilli P2.00/pc. 15 P30.00

  Total variable Cost   P636.00

Advertising      

Ink Printing P100.00 1 P100.00

Bond paper P158.00 1 RIM P158.00  Total Advertising cost   P258.00  Miscellaneous   P471.00  Total Production cost   P2738.00

TOTAL COST OF PRODUCTION

MONTHLY PROJECTED COST AND REVENUE

  October November December January February March

Monthly revenue 10,000 10,000 10,000 10,000 10,000 10,000

Cost 636 636 636 636 636 636

Projected net profit 9,364 9,364 9,364 9,364 9,364 9,364

April May June July August September Total

10,000 10,000 10,000 10,000 10,000 10,000 120,000

636 636 636 636 636 636 7,632

9,364 9,364 9,364 9,364 9,364 9,364 112,368

CAPITAL SHARE AND PROFIT SHARE

OwnersCapita Share

(in php) % ShareProfit Share (in

php)

Dante Pioquinto P 480.00 20% 480,000

Ace Estabillo P 480.00 20% 480,000John Cristian

Sacedor P 480.00 20% 480,000

Ronnel Villar P 480.00 20% 480,000Kenneth Halili P 480.00 20% 480,000

Total P 2400.00 100% 2,880,000

After the first year of operation, it is expected that each satke or hold will receive a certain amount based on the percentage of the capital share as

seen above.

INCOME STATEMENT

Mr. SiomaiIncome Statement

For Year end periodSeptember 2012

     Total Sales P378,000   Less: Operating Expense    Ingridients/Raw materials 1,929.00    Packaging 15,000    Miscellaneous Fee 471 17, 400   Net Profit       P 306,600

SOCIAL IMPACT

A.LONG TERM DESIRED OUTCOME

We envisioned after one or two years operation we could establish strong business with products that give nutrients to the customers.

We desired to be strong leading producer of healthy siomai. There are so many siomai that have chemicals and preservatives that have bad effect in our health

B.SOCIAL IMPACT FROM EACH ACTIVITY

We become more socially active after the business. Our vision and mission statements make us more determined to continue our business. We become close to our customers though our marketing activities. Our product offers a very nourishing and delicious siomai that is attainable by the average level of population.

CAPITAL OF CAPITAL SOURCES

Mr. Siomai Costing

Projected volume Daily

Daily Revenue

Projected Volume Monthly

Monthly Revenue

Projected Volume yearly

Yearly

Siomai p/pcs.   P500     12,000 pcs P 120,000

  mark-up 50 pcs.   1,000 pcs. P10,000    

  P2/pc            

 Selling Price            

  P10/pc            

1st Year operation:

2nd Year Operation:

Mix everything together except the prawns Add Prawns to Ground pork mixture Making a circle with your thumb and index finger pack a wonton wrapper and flatten bottom on plate

Steam for approximately 10 minutes Voila! Siomai

FLYERS

ADDENDUM

A. SURVEY SHEETS

  A B C D EService          Price          Cups          

Cleanliness          Color          Taste          

Over all Rating          

They will rate us using this sheet A is the highest grade and e is the poor grade that they can give in our services.

B. MONITORING AND EVALUATION

We will conduct a monitoring process to our business to know that all workers that we pay are working and also we will conduct a survey to evaluate the quality of our product. The survey sheets will give there is a meeting.

Business Mentor and Team Leader

Monitoring evaluation

Business Mentor and

Team Leader

Investors

Distribution of Survey sheets

BUSINESS LOGO