Business Plan

South Mansfield College

Technopreneurship

MegaSolutions: A Software Development and

Consultation Company

Windy Carol F. Kintanar

Bachelor of Science in Information Technology

Ms. Elaine Joyce Navarrete

September 2011

i

EXECUTIVE SUMMARY

The business will be named MegaSolutions so that it could easily be familiarized

to the prospective clients and also customers will already have a concept as per what

the business offers on first gaze or just by hearing its name. MegaSolutions is an

Information Technology company that serves to help clients acquire exceptional

softwares and well-organized recommendations on good system execution.

The company, with steadfast determination to be recognized globally seeks to

persistently offer exceptional products and services by means of the latest programming

languages and professional steps in making strategic planning being applied today with

the help of its dedicated IT experts.

The business is conceptualized and owned by Windy Carol Kintanar. She

believes that there is an immense need in acquiring business solutions doesn’t have to

be as expensive as what is being offered nowadays. It will also help those fresh IT

graduates to practice their chosen field.

MegaSolutions is be located at the 3rd floor of Elizabeth Building in Putatan,

Muntinlupa. It has spacious office perfect for accommodating it’s customers. Customers

outside the Metropolitan area or those who may not have the time to visit are

encouraged to do all transactions online through the businesses’ website. Products will

be shipped prior to the date needed given that it is attainable

The company offers specialized softwares for all businesses Information

Technology needs to make all the transactions easier and efficient. It also offers

consultations and recommendations on attaining your desired results regarding your

business ITwise.

The business belongs to the Information Technology Industry. Having so many

competitors known to the majority of its prospective customers in the said field, pricing

ii

strategy and promotional schemes will be their ace among other business pertaining to

the industry.

Putting up the business will consume Php 3,000,000 as its starting capital. With

the services and products that the business offers, it is assumed that it will have return

of investment within 2 years.

The company will implement low priced schemes on its products and services

and will give a month-long warranty to the customers. The warranty entitles the

customers for free modification or enhancements on the systems.

Businesses that belongs to all types of industry, be it locally and internationally

that needs the assistance of efficient softwares and execution strategies are the

assumed customers to support the business.

The business is feasible for it can guaranty stability and return of investment in a

short span of time from the suggested capital once it is put-up. It will be prepared

enough to face the competition and can also deal with the economy’s highs and lows

because of the reasonable rates on its outstanding products and services fair enough

for everyone.

iii

TABLE OF CONTENTS

COVER PAGE i

EXECUTIVE SUMMARY ii

I. ORGANIZATIONAL PLAN

Summary Description 1

Products and Services 2

Mission and Vision 2

II. MARKETING PLAN

SWOT Analysis 4

Major Competitors 4

Market - Product Focus 5

First Year Sales Forecast 6

Action Plan 7

III. FINANCIAL DOCUMENTS

Financial Needs 8

Three – Year Income Projection 8

Projected Balance Sheet 9

Projected Statement of Cash Flows 9

IV. SUPPORTING DOCUMENT

Curriculum Vitae 10

APPENDICES

Appendix A – Website 13

Appendix B – Print Advertisements 15

Appendix C – Advertisments 16

ORGANIZATIONAL PLAN

Summary Description

The proposal seeks to establish the feasibility of the proposed business namely:

MegaSolutions. MegaSolutions is an Information Technology based company that

concentrates purely on creating and giving solutions to businesses ITwise, catering

entities regardless of the nature of their business as long as they are in need of the

assistance computerized systems to their day to day transactions.

This paper also shows the different marketing strategies the business will use:

the market segmentation, its competitor’s products and prices, and the SWOT analysis

of the business and the capital needed to institute itself. The marketing analysis

discloses how feasible the business plan is through the sales projection of the business

in its first year of operation.

While on the last part of the business plan which is the financial documents

section, it shows how successful the business will be basing on the projection of sales

of the business in its 1st 3 fiscal years and the projected balance sheet performed by

the end of the year of its first year of operation.

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The figure shown above serves as the logo of the company. As you can see the

dark portion of the logo was lighted through a light bulb, being handed to a hand in

need, and on its background is a CD which represents the Information Technology

aspect of the business. It represents the company’s products and services and how

they would be of big help to the customers with the solutions the business is offering.

Products and Services

The products and services of the business will mainly concentrate on IT

concerned solutions. The business will be offering softwares be it customary or non-

customary, consultation regarding successful and practical systems execution and

website development. The business will be giving considerable discounts to the

customers in order to establish good will to the customers to ensure relationship a good

working relationship between entities and gain their trust. All products and services will

be having a warranty of 6 months to one year. The reason mainly is to show them that

no software releases will be disbursed without assuring its excellence.

Mission

MegaSolutions aim to consistently give the customers competent softwares,

professional yet practical recommendations systems-wise for all kinds of businesses

and take care of our clients business competently. The company acknowledges the

right of all firms be, it a small or large a scale business to have proficient systems that is

why the company implements low cost and yet excellent service and products.

Vision

MegaSolutions is a stable Information Technology oriented company that

dedicates it service for developing efficient systems and providing effective

recommendations supported by keen research keeping hold of it’s principles. Expanding

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and being the best in the industry, providing customers outstanding services and

making significant contributions worldwide.

MARKETING PLAN

The products and services that MegaSolutions offer are specialized softwares

and strong carry out plans for IT related concerns of businesses, regardless of the

nature of their company. The company ensures customer satisfaction by paying

enthusiastic consideration to the instructions its customers to be able to have a more

successful result.

The budget allotted for the advertisement; supplies, equipments and resource

persons that would be responsible for the marketing and promotional related tasks and

implementation of a website are already included in the start up capital.

The business will be located in Elizabeth Bldg., Putatan, Muntinlupa, City. the

building has adequate parking lot and the office is spacious enough for the customers to

easily and comfortably articulate all their concerns

Prices of the products and services vary upon on the needs of the customers,

though ideally, price ranges starts from Php 5,000.00 – Php 25,000.00. Deliveries

along the Metropolitan area are free of charge, while places farther than that will be

charged with a minimum additional fee.

The prospects of MegaSolutions are businesses coming from different Industries

that need the aid of our products and services. Within a 15 kilometer radius, there are

at least 500 establishments and firms who are the potential customers of

MegaSolutions. Clients can visit its office from 8am to 5pm or its website which is

available online 24/7.

3

SWOT ANALYSIS

STRENGTHS

Efficient and high quality products and services.

Principle

OPPORTUNITIES

A website which would help the business acquire global presence.

Competent Teams

Partnering with resellers.

WEAKNESS

Proving its capability/reliability.

Fewer teams.

THREATS

Large firms known in the industry.

Hackers.

SWOT ANALYSIS

Our major competitors

How they compare to us and to each other

Their strengths and weaknesses

Strengths Weaknesses

Cerquit Solutions Software Development

Website design and development

Consultation

EstablishedExpensive Services and Products

Astra Philippines

Zeus Networks

How our price compare with the competition.

Product / Services Our Price Competitors’ Price ( In Peso )

Consultation 5,000-25,000 10,000 above

4

Custom Softwares 5,000-25,000 10,000 above

E-Commerce Website 2,000 - 5,000 5,000 above

MARKET-PRODUCT FOCUS

A. Marketing and Product objectives

MegaSolutions seeks to be familiarized to the customer in a short span of time

possible. Its products and services aims to help business simplify their business

transactions and help them cope with the vast competition.

B. Target Market

Geographic

The company will be located at 3/F Elizabeth Bldg., in Putatan, Muntinlupa

City where there are many small establishments within the 15km radius.

Demographic

The company’s prospective clients are business entities that need the aid

of efficient systems and effective execution plans.

Psychographic

Enthusiastic firms and establishments that is in need of innovation and

has the eagerness of employing newest offered solutions that they think would

benefit them a lot in the long run.

Behavioral

Establishments that make use of computer generated systems with their

day to day transactions.

Firmographic

There are no precise specifications whatever nature of business the

customers belong to as long as they are in need of MegaSolutions products and

services.

Marketing Program Strategy and Tactics

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Conducting of seminars for good system implementation and eventually

providing trial versions of selected systems good for 30days. The company will also be

giving free consultation, for the first two months of operation of the business with clients

who will avail selected products and partnering with software resellers.

Month Sales Forecast (in Peso) Percent of Growth

1 250,000 0

2 275,000 10

3 300,000 20

4 325,000 30

5 350,000 40

6 375,000 50

7 425,000 70

8 475,000 90

9 500,000 100

10 525,000 110

11 550,000 120

12 575,000 140

0 1 2 3 4 5 6 7 8 9 10 11 120

75,000

150,000

225,000

300,000

375,000

450,000

525,000

600,000

Sales Forecast for the 1st Fiscal Year

Months

Am

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Pe

so

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ACTION PLAN

Task Description Responsible Resources Needed Time Line

Advertisement

within the vicinity

For hiring and

monitoring

temporary

employees for

flyering in malls and

installation of

tarpaulins

Employees to be

hired temporarily to

serve the purpose.

4-8weeks

Advertisement

Nationwide

For newspaper

advertisements,

radio and television

commercials.

Marketing and

advertisement

employees4-8weeks

Acquiring Global

Presence

IT experts which

would be the regular

employees of the

company.

24hours in 7weeks

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FINACIAL DOCUMENTS

FINANCIAL NEEDS

The business will need a starting capital of Php 3,000,000.00. 20% of the

financial distribution of Metro Solutions which is Php 600,000 will come from bank loan

while the remaining 80% or Php 2,400,000.00 will consists of the owner’s investment.

The costs of putting up MegaSolutions include the implementation of a website

which comprise the least amount in the cost distribution prior to the its operation. Also

included are the costs of office rental and monthly maintenance, employees salaries,

business registration, insurance and the office supplies and equipments will consume

the highest sum on the businesses’ first month expense allotment.

The projections of the businesses’ income within the first 3 fiscal years are the

following: the first year with 4.923 million, its second year with 5.4 million and 5.9 million

on the third year of operation.

Year 1 Year 2 Year 3

Fiscal Year Earnings 4.923 5.4 5.9

0.75

2.25

3.75

5.25

Projected Sales in the 1st 3 Fiscal Years

Am

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of

Sal

es i

n M

illi

on

s

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MegaSolutions

Balance Sheet

For the Month Ended December 2012

MegaSolutions

Statement of Cash Flows

For the Month Ended December 2012

Cash flows from operating Activities:

Received from clients P 570, 000.00

Payments for Expenses (65,000.00)

Payments for Supplies (15,000.00 ) P 80,000.00

Cash flows from investing Activities:

Payments Salary Expenses (250,000.00)

Cash flows from Financing Activities:

Received from bank loan P 600,000.00

Received from Investment P 2,400,000.00

Net Cash Inflow and Decmeber 30, balance P 3,240,000.00

SUPPORTING DOCUMENT

99

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ASSETS

Cash P 4,745,000.00

Accounts Receivable P 100,000.00

Softwares/ Solutions P 40,000.00

Office Supplies P 15,000.00

TOTAL ASSETS P 4,900,000.00

LIABILITIES

Accounts Payable P 12,000.00

Bank Loan P 150,000.00

OWNER’S EQUITY

P 4,738,000.00

P 4,900,000.00

CURRICULUM VITAE

Windy Carol Fernandez Kintanar

Home Address : #211 BLISS, Brgy. Putatan, Muntinlupa City

Mobile : 09105893163

E – Mail Address : [email protected]

Objective: To be associated with a promising company where my

commitment will be appreciated and allow for professional growth.

Educational Background

Tertiary

Associate in Computer Technology 2011

South Mansfield College, Muntinlupa City

Computer Science Technology 2009

ACSAT – Alabang Branch, Muntinlupa City

Secondary

DepEd Alternative Learning Program 2006

Muntinlupa City

Primary

Cristo Rey Elementary School 1997

Capas, Tarlac

Awards Received

Graduated with honors, South Mansfield College 2010 Academic Excellence

Award, 3rd Place ACSAT Brain Blitz 5.

Skills / Knowledge

Basic computer trouble shooting and simple network setup, photo editing using

Adobe Photoshop and Macromedia Fireworks, Flash animation, Webpage Designing,

Programming using C# and database management using SQL Server 2005 and 2008.

Interest/Activities

Reading and surfing the internet

Seminars/Trainings Attended

Technical Rope works and Basic First Aid

Languages Spoken and Written

English and Filipino

Character Reference

Rod N. Gabriel

Information and Communication Technology Coordinator – SISC; Coordinator-SEED

Academy; Technical Associate – Taylor Center for Professional Development.

Tel no. 8256374 loc. 105

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APPENDICES

12

PRESENTATION OF WEBSITE

Home Page

Products / Services Page

13

http://megasolutionsproject.webs.com

Contact Us Page

Company Profile Page

14

PRINT ADVERTISEMENTS

Billboard

Newspaper Ad

15

ADVERTISEMENT

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