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Page 1: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Business Opportunities in Cambodia Bangkok, 19 May 2015

Page 2: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Contents

Key facts

Why invest in Cambodia

Cambodia Myths and Reality

Sectors of Opportunities

Page 3: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Cambodia Key Facts

Page 4: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

• 181,035 km2 • South of the Indochina

Peninsula • Bordered by Thailand, Laos,

Vietnam, and the Gulf of Thailand

• Landscape: low-lying central plain surrounded by low mountains

• Water: Tonle Sap, Mekong River & 443km of coastline

Overview: location

Page 5: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Overview: main data

Currency Riel (KHR): 1USD ≈ 4,000 KHR. Dollarized economy at 85%

GDP 16.7 billion USD (2014: World Bank) Official language Khmer, English widely used Capital city Phnom Penh Major cities Siem Reap, Sihanoukville, Battambang Government type Constitutional Monarchy Head of State King Norodom Sihamoni Head of Government Prime Minister Hun Sen Population 15.46 million, annual growth 1.8 %, <25 years old: 52% Time zone GMT +07:00

Climate Wet season: May to October, dry season: November to April, average temperature: 27°C

Major religion Buddhism

Page 6: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

• Constitutional monarchy with an elected government • Multiparty democracy, political stability (for now) • Monarch & head of state since 2004: King Norodom Sihamoni • The Cambodian People’s Party is the current ruling party, led by

Prime Minister Hun Sen since 1985 • Cambodia is a member of various international organizations

including:

Overview: political & legal structure

Page 7: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Macroeconomic Stability GDP growth

averaged 7.6% per annum the last 10 years (2005 –2014)

Low inflation (3.9% in 2014 and 1% in the first half of 2015)

Low budget deficit (around 6% of GDP in 2013 and estimated 4% 2014 and 2015)

International reserves reached US$ 4.7 billion in first half

of 2015

Debt to GDP ratio 32.8% (at the end of

2013)

Stable exchange rate (1$ = 4100 Riels on

average)

Page 8: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Pillars of growth

Source: World Bank

Agriculture 30%

Industry

27%

Services

43%

Composition of GDP by sector, 2014

Agriculture Industry Services

1. Agriculture

2. Real Estate and Construction

3. Tourism

4. Garment Industry

Page 9: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Limited diversification for exports

51.79%

29.13%

3.82%

3.74% 2.79% 2.15%

1.79%

0.53% 0.51%

0.33% 3.42%

Export by goods

Apparel: Knit

Printed Material

Footwear

Motor Vehicles & Parts

Apparel Non-Knit

Rubber

Cereals

European Union (28)

27.2 %

United States 23.5%

Hongkong, China 17.2%

Singapore 8.6%

Canada 5.2%

Others 18.3%

Export by destination

China 32.6%

United States 12.2%

Thailand 11.9%

Viet Nam 10.7

Hong Kong, China 7.2%

Import by destination

Page 10: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Why invest in Cambodia ?

Page 11: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

One of ASEAN’s fastest-growing economies

Source: CIA World Factbook, estimate figures

Country2014 GDP

Growth (%)Myanmar 8.5Laos 7.4Cambodia 7.0Philippines 6.2Malaysia 5.9Vietnam 5.5Brunei 5.3Indonesia 5.2Singapore 3.0Thailand 1.0

0

2

4

6

8

10

12

14

0

200

400

600

800

1000

1200

GDP percapita(currentUSD, leftaxis)GDPGrowth (%,right axis)

PopulationGrowth (%,right axis)

Page 12: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

FDI has increased almost tenfold since 2000

Source: World Bank

0

2

4

6

8

10

12

14

16

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Cambodia FDI inflows, current USD (1 unit = $100M) Main investors

(mostly Asian) • China • Korea • Vietnam • Malaysia • Japan

Page 13: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Committed Investment

2011 2012 2013 2014 Jan-Jun 2015Agriculture 794.5 556.6 1,128.8 264.7 352.7Industries 1,340.8 1,489.7 1,106.7 2,835.6 359.9Infrastructure 2,782.3 227.8 2,620.8 353.5 2,529.4Tourism 845.6 691.5 106.0 479.6 73.9

0.0

500.0

1,000.0

1,500.0

2,000.0

2,500.0

3,000.0

Mill

ion

USD

Investments by sector (2011- June 2015)

Agriculture

15%

Industries 34%

Infrastructure 41%

Tourism 10%

Investment Capital (2011- June 2015)

Total of USD 20.94 billion

Source: Council of Development of Cambodia

Page 14: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Competitive Advantages - overview

Preferential Market Access

Strategic Geographic Location

Business-friendly government

Open economy

Competitive labor force

Abundant and cheap resources : land, labor

Quality of life Growing Middle-Class

Untapped market : opportunities exist in

all sectors of the economy

Page 15: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Government and Private sector Working Groups and forums

Easy Access to relevant government officials

Competitive Investment Incentives

One-Stop Service Investment Promotion Agency (CDC)

Preferential Access to Regional & World Markets

Investment Protection Agreements

Pro-Business Government

Page 16: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Tax holiday up to 9 Years Full import and export duty exemption (QIP Projects) No discrimination, no nationalization No local participation requirement No price control on any products or services No foreign exchange control No restriction on capital repatriation: free repatriation of

profits & free Remittance of royalty, interest, loan repayment, dividend,

investment capital, etc. No trade restrictions Long-term land lease

Competitive Investment Incentives

Page 17: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Since the last election in 2013, the government has engaged in the course of reforms

New Industrial development Policy to upgrade the industrial sector

Investment law to be amended

Reforms in the Ministry of Commerce (CoO, online company registration)

Key ministries : education, environment, industry, Labor, tourism, Customs…etc

Reforms, reforms, reforms…

Page 18: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Cambodia Myths & Reality

Page 19: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Top 5 Obstacles to doing business

Global Competitiveness Report 2014-2015

9.4

9.8

11.4

12.2

19.4

0 5 10 15 20 25

Inadequate supply of infrastructure

Inadequately educated workforce

Inefficient government bureaucracy

Access to financing

Corruption

% of businesses listing as a ‘Top 5’ concern

Page 20: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Business Sentiment Survey (Amcham)

In comparison with its neighbours…

Low cost of labor Low protectionism Office costs Taxation Business incentives Tax structure HR availability

Corruption Infrastructure Laws and regulations Stable Political Systems Ease of Customs

Page 21: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Business Confidence Survey (EuroCham)

Main competitive advantage: Low cost of labor (79%) Main obstacle: Lack of

availability of HR

Need for greater transparency

64%

Not much changes in ease of doing business

(69%) after the reforms …but 71% reached or exceed profitability target

Major Improvement: upgrades in infrastructure

(45%) Least area of Improvement:

transparency

58% of respondents predict a large or very

large growth in Cambodia for their

company

81% planned to invest further in 2016 and

expand

Impact of AEC : 53% somewhat positive

Page 22: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Investing in Cambodia today COMPLAINTS

1- Electricity is expensive 2- Corruption / transparency 3- Frequent labor disputes and strikes 4- Low Productivity Levels 5- Poor infrastructure and Environment 6- Slow Customs procedures 7- Difficult to set up a business

REALITY 1- Investment in domestic power generation has resulted in Electricity rates planned at $0.129/kwh by 2016.

2- Creation of ACU (anti-corruption unit)

3- Work Stoppage inexistent in non-garment factories

4- Work Force is young and easily trained if conditions and incentives are good

5- SHK port development

6- Automated Customs Procedures are now in place in key locations

7- New automated business system by MoC Source : Kerry Worldbridge

Page 23: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Perceptions and uncertainty…

Cambodia suffers from a perception lag

It is more easy to do business in Cambodia than in some other countries in the region

Progress made are impressive

Strong willingness from the Government to push for reforms

Implementation and transition are painful but all goes to the right direction…

However, next elections in 2018 can bring some turbulences…

Page 24: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Sectors of Opportunities

Page 25: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Overview No national grid Oil & gas, hydro potential Open market, high tariffs

Energy

Banking/MFIs saturated Insurance growth

potential

Financial Services

Gold, bauxite & gems Mid-stage exploration Developing

Mining

Garments, textile & footwear

Lobor intensive+ Processing industry

Minimum wage issues

Manufactu--ring

Rubber, cassava, timber & rice (moratorium)

Attractive incentives

Agriculture & Agro-industy

Angkor Wat & coast Casinos Rapid growth

Tourism

Phnom Penh & coast Buoyant residential Commercial development

Real Estate

Important needs Potential : e-

commerce… ICT

Education, Training (HR developemt

Huge Needs

Page 26: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

ENERGY

Source: Electricity Authority of Cambodia 2015

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

0

500

1000

1500

2000

2500

3000

3500

4000

4500 Energysold inmillionkWh(left axis)

Considerable opportunities to be found in renewable energy projects. Opportunities in equipment such as solar

panels, biodigestors or biomass gasifiers,

in maintenance and repair services, quality control, R&D, marketing and targeted financing.

Growing Energy Demand Reduced reliance on imported energy Importance of Hydropower projects

Page 27: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Real Estate & Construction : FDI fueling a construction boom

Approved construction projects: Ministry of Land Management, Urban Planning and Construction. Construction materials imported: Ministry of Economy and Finance 2014 and 2015 are unofficial estimates

0

50

100

150

200

250

300

350

0

1000

2000

3000

4000

5000

6000

2012 2013 2014 2015

ApprovedConstructionProjects ($m, leftaxis)Constructionmaterials imported($m, right axis)

Page 28: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Rapidly-growing condominium supply

Source: CBRE http://www.cbre.com.kh/2015/01/20/phnom-penh-condominium-market-cbre-cambodia-market-view-in-december-2014/

As of December 2014, 35 condominium projects within Phnom Penh (completed and under construction). Large-scale projects set to increase supply of condominiums by 533.75% by end of 2018.

Page 29: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Non-Garment manufacturers

Some manufacturers in Cambodia today…(non-garment) • Laurelton Diamond (USA) • Minebea (JP) • Shinih (TW) • SVI Pubic Ltd (TH). • Aprati Foods (USA) • Denso (JP • Vinamilk (VN) • Sumitomo Wiring (JP) • Yamaha Motorcycle (JP) • Betagro (TH) • Stratco (AUS) • EuroStar Diamond (BE) • Coca Cola (USA)

Page 30: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Agro-industries : Opportunities

Heavy Machinery for Farming

As farmers seek to enhance productivity, increasing demand for

equipment such as tractors and combine harvesters. Growth of

around 10% per year.

Agro-Processing Equipment

As the country enhances its milling and agro-processing capacities, will need industrial machinery such as

rice milling equipment and automated packaging systems.

Targeted Financing

Significant opportunities in targeted financing packages for farmers and agro-processors looking to acquire

equipment or needing cashflow during procurement cycle.

Services

Opportunities for service providers (eg. Repair and maintenance, quality

control, laboratory testing, employee training and

development)

Page 31: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Conclusion

Can be considered as an additional market for Companies that are already present in the region (Roll down an existing strategy)

Leverage experience and Synergies from the proximity of the neighboring countries (economies of scale, efficiencies)

Take advantage from specific niches market in Cambodia : leisure industry, food & beverage, organic products, precision industry, renewable energy…etc.

In a market with much less competitors…

And a changing environment (growing middle-class looking for more quality products

Niche Market + Right Timing = Great Opportunities

Page 32: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Conclusion

“ In Cambodia, nothing is easy but everything is possible”

Key to success is to keep a long term stance and expectations at a right level

Page 33: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

EuroCham Cambodia

Page 34: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

EuroCham overview

• Founded in June 2nd, 2011, EuroCham is now the largest western business association in Cambodia with more than 220 members.

• Supported by the European Union via the ICI+ program since September 2014.

• Provide a bridge between European investors and various stakeholders in the Kingdom

SERVICES

Outreach

Advocacy

Your Gateway to Cambodia !

Page 35: Business Opportunities in Cambodia - DFDL · PDF fileCompetitive Advantages - overview ... • Vinamilk (VN) • Sumitomo Wiring ... Take advantage from specific niches market in Cambodia

Thank you !

Ratana Phurik-Callebaut, CFA Executive Director EuroCham Cambodia Email: [email protected] Phone: 010 801 950 www.eurocham-cambodia.org