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Business of Online Education in USA Dr. Jeyakesavan Veerasamy [email protected] [email protected]
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Page 1: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Business of Online Education

in USADr. Jeyakesavan Veerasamy

[email protected]@utdallas.edu

Page 2: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Agenda

• Who am I?

• What is online education?• Why did it become popular?• How is it done?• Technical Architecture• Future of online education• Potential for online education in India

Page 3: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Who am I?

Page 4: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Why should you listen to me?

Page 5: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Dr. V. Jeyakesavan: Academia, Industry & Personal

• Dad was a school teacher• B.E. (ECE) in CEG Guindy, Anna University –

1986-90• UNIX System Software Engineer, HCL Limited,

Chennai, 1990-91• MS Computer Science, University of Texas at

Dallas (UTD), 1991-94

Page 6: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Dr. V. Jeyakesavan: Academia, Industry & Personal …

• Telecom Software Engineer, Northern Telecom, Dallas, 1994-97

• Ph.D. Computer Science (part-time), University of Texas at Dallas (UTD), 1994-99

• Technical Lead, Samsung Telecom, 1997-2010• Got married in 1998• Adjunct Faculty, UTD CS department, 1999-2002• Online Adjunct Faculty in several online

universities from 2000

Page 7: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Dr. V. Jeyakesavan: Academia, Industry & Personal …

• Adjunct Faculty, Southern Methodist University, 2010

• Sr. Lecturer (full-time), UTD Computer Science, 2010-present

• 2 daughters: Nila (8) and Chinmayee (4)• Passionate about teaching – happy to share

ideas to improve teaching quality in colleges• Challenging teaching environment in US

Page 8: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Dr. V. Jeyakesavan: Summary

• 18 years experience as Software Engineer• 12 years of teaching experience

(mostly online)

Page 9: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Advertisement:University of Texas at Dallas

• Erik Jonsson School of Engineering and Computer Science

• Computer Science: ~500 MS students and ~150 PhD students

• Surrounded by 100s of companies in Dallas-Fort Worth metroplex

• Students can get internships right after 2 semesters and continue studies in parallel

• Flyers available – see me after the lecture

Page 10: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

What is online education?

Page 11: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Online education

• Education through Internet• Anywhere, any time, any device connected to

internet• Asynchronous learning

• Fixed # of weeks• All the work is graded & final grade is assigned• Student evaluation of faculty• Degree certificate

Page 12: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Why did it become popular?

Page 13: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Snippets from history

• American higher educational system: Public, private non-profit, and private for-profit universities (companies), Regional accreditation agencies, state agencies

• Question: What is #1 priority for private for-profit university? Quality or Money?

• First online course ~20 years ago, likely by for-profit university

• First online degree program?• MBA. Why?

Page 14: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Snippets from history …

• How reliable is online degree? Does it help to get a job?

• Online colleges got accreditation• Turning point (my opinion): Traditional

colleges started online degree programs• Misleading ads: “Point…Click…Degree…”• Reality: online courses require more work.

Page 15: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Who is a typical online student?

• Working adults who have difficulty attending a traditional college

• Hard-working employee who wants to get promoted, but does not have a degree

• Military personnel• Moms with young children at home• Students from rural areas

Online education is NOT for every one!

Page 16: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Who is typical online faculty?

• has full-time job in the industry• works as adjunct faculty• Why?– Additional income– Passion– More interesting than regular job!

• Lot of retired people too. Why?– Flexible, travel & teaching can mix

Page 17: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

How is it done?

Page 18: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Typical online course• accessible only to students enrolled in that course

within university OLS (Online Learning System).• has an assignment due every week or every 2

weeks once• Participation in Weekly discussion questions (DQs)

is mandatory.• Courses run for only 5-8 weeks. • Has 10 to 15 students• Has students from multiple time-zones, sometimes

from other countries too.

Page 19: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Grading scale for typical on-ground course

• Class Participation: up to 5%• Quizzes/Attendance: 10%• Assignments/Projects: 40%• Exams: 50%

Page 20: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Typical Grading Scale

• DQs/participation: 25%• Quizzes: 10%• Assignments: 30%• Exams/Projects: 25%• Team assignments: 10%

Page 21: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Compare with on-ground course

• Student-centered vs. Faculty-centered• Lectures optional• Students need to be self-motivated• Forced to participate• Did the student actually do the coursework?

Page 22: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Typical online student

does the following every week:• logs into the course at least once in 2 days• reads the book’s chapter(s) for the first 3 days• makes 4 to 8 posts distributed over the next 4

days• submits other assignments towards the end of

the week.

Page 23: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Typical online faculty

does the following every week:• ensures that weekly material and DQs are setup before

the week starts• grades the previous week’s assignments • comments on DQ responses & offers closing thoughts• responds to “cry for help” posts/emails in timely

manner• makes phone calls if needed.• responds to phone calls during office hours• spends 5 to 15 hours every week for each course

Page 24: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Recent focus

• Continuous improvement in action …• Utilize relevant web resources in courses• Develop multimedia lectures to explain tough

concepts• Increase academic rigor – test application of

concepts using weekly quizzes • Improved communication tools

Page 25: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Major issues?

• Plagiarism in popular assignments• Google-generation has limited no patience • Quality of Faculty?• Students’ preparedness• Time-discipline for both students and faculty• Micro-management from university• Low pay to faculty

Page 26: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Weekly DQs (Discussion Questions)

• Goal: Come up with most reasonable answers through discussion

• Set difficulty of DQs at 110%• Focus is on discussions, NOT on perfect initial

answers. Wrong answers are perfect discussion starters!

• Faculty should facilitate & shape the discussion little bit, but should NOT kill it.

• Goal: each post should add value to the course, requirement to count towards participation.

Page 27: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

DQ strategies

• Basic: 2 to 3 questions• Expanded: 5 to 10 questions• Personalized: assign specific question for each

student for posting initial response• Empowered: designate each student as “DQ

lead” for one question

• More details in another presentation…

Page 28: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Team assignments

• Can it work online?• Can it be better than on-ground?• Potential for higher level of contribution from

each student• More details in separate presentation.

Page 29: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Compare with

• Self-paced learning• Correspondence education

Page 30: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Advantages?

• No commute to college• No need for classrooms• No conflict in course/work schedules• Multimedia lectures can be reused• Learning/teaching can happen any where, any

time

Page 31: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Disadvantages?

• Online learning not for every one• Online learning not suitable for all courses– Complex labs hard to do online

Page 32: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Technical Architecture

Page 33: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Technical architecture

Internet

OLS serverSecurity gateway

Online University

Page 34: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Online Learning System (OLS)

• Lots of software applications out there.• Popular ones: Blackboard, Sakai, Moodle, …• In addition to courses, OLS provides network

space accessible to faculty, courses, …• Tons of functionality to run the course

efficiently

Page 35: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Future?

Page 36: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Future of Online education?

• High quality online lecture videos– students can view them at any time

• More acceptance at workplaces• Learning experience comparable to traditional

classroom• Unlikely to replace traditional education though

Still not for every one!

Page 37: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Potential in India?

Page 38: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Higher education in India

• Attended T4E conference in IIT Chennai, July 14-16 and met several educators.

• Lot of concerns about quality of higher education, but not many answers

• Online course materials:– MIT Open courseware http://ocw.mit.edu– NPTEL National Programme for Technology

Enhanced Learning http://nptel.iitm.ac.in/

Page 39: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

CS & Engineering education:USA vs. India

QUALITY

college rank college rank

Page 40: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Can online education work in India?

• Issues & needs are similar to America• Indra Gandhi Open University runs distance

courses, not clear how close it comes to online courses run in USA

• Does require reliable broadband connection• With some adjustments & planning, I believe

online education may work well here too.

Page 41: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Can online educational materials augment physical classroom?

• Several 3rd tier colleges in Karnataka using NPTEL course materials (including lectures) since local faculty not ready to teach those courses

• It should work in Tamilnadu too.

Page 42: Business of Online Education in USA Dr. Jeyakesavan Veerasamy jeyak7@gmail.com jeyv@utdallas.edu.

Thanks for coming!

Dr. Jeyakesavan [email protected]@utdallas.edu